The Federation Story
Sergei Butenko
Sergei.butenko@emc.com
© Copyright 2015 EMC Corporation. All rights reserved.
1
OUR BUSINESS AT A GLANCE
Brands
EMC, VMware, Pivotal, RSA, VCE
Fortune 500 Rank
Revenues
(by 2013 revenues)
$24.4B
(2014)
Free Cash Flow
$5.04B
(2014)
Cash and Investments
Market Value
128
(as of 3/31/15)
(as of 5/14/15)
Employees in 86 Countries
Great Place To Work Ranking*
$13.5B
$51.5B
>70,000
18
*Out of 2,800 multinational employers evaluated by the Great Place to Work Institute, October 2014
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2
OUR GLOBAL PRESENCE
MORE THAN 70,000 PEOPLE ACROSS 86 COUNTRIES
Livingston, UK
Rotterdam, Netherlands
Cork, Ireland
Seattle, WA
Pleasanton, CA
Burlington, Ontario
Roy, UT
Draper, UT
Irvine, CA
Washington, D.C.
Durham, NC
Duluth, GA Apex, NC
Brentford, UK
Pau, France
Hopkinton, MA
Palo Alto, CA
Santa Clara, CA
Global Headquarters
Bedford, MA
Be'er Sheva,
Tel Aviv,
Israel
Israel
Cairo, Egypt
Haifa, Israel
Herzliya, Israel
Franklin, MA
Direct Presence
R&D Center
St. Petersburg, Russia
Kaunas, Lithuania
Vienna, Austria
Seoul, S. Korea
Beijing, China
Chengdu, China
Tokyo, Japan
Shanghai, China
Bangalore, India
Cambridge, MA
Singapore
Centers of Excellence
Customer Support Center
Executive Briefing Center
Manufacturing Center
Rio de Janeiro, Brazil
Sydney, Australia
Melbourne, Australia
Global Solution and Engineering Center
as of 31 March 2015
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3
The transaction combines two of the world’s greatest technology franchises—
with leadership positions in Servers, Storage, Virtualization and PCs—
and brings together strong capabilities in the fastest growing areas of our industry,
including Digital Transformation, Software Defined Data Center, Hybrid Cloud,
Converged Infrastructure, Mobile and Security.
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4
2 0 2 0 A N E W D I G I TA L W O R L D
7 Billion
44 Zettabytes
PEOPLE
OF DATA
30 Billion
DEVICES
SOURCE: GARTNER GROUP, 2014
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5
The Journey Has Already Begun…
THERMOSTAT THAT
KNOWS YOU’RE AWAY
FITNESS BAND THAT
MEASURES ACTIVITY LEVEL
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CAR THAT CAN
DRIVE ITSELF
CONTACT LENS THAT
CONTROLS BLOOD SUGAR
DRONES THAT DELIVER
OUR GROCERIES
6
The 4 Pillars Enabling Digital Businesses
01101
01001
00101
Apps
Unleash Innovation with a
New Generation of Apps
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Mobile
Reimagine Business Processes
with “Mobile First”
Data
Cloud
Glean New Insights from
Massive Volumes of Data
Accelerate Business Agility
and Efficiency with Cloud
7
Digitization Is For New Businesses and Incumbents
e.g. Insurance
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8
…But Requires IT & Business Transformation
33%
Growth &
Investments
MANAGE
RISK
Operations
& Costs
67%
- Source: ZDNet 2014
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9
…But Requires IT & Business Transformation
01101
01001
00101
33%
Growth &
Apps
Investments
Build on a modern
Data
Build a Data Lake to & deliver greater insight in real time
app dev platform
Mobile
Access all apps & data
MANAGE
Security
Secure data &
RISK
devices
Cloud
Operations
& Costs
67%
Accelerate agility & drive efficiency with Software-Defined Infrastructure
- Source: ZDNet 2014
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10
Federation: You Gain Competitive Advantage
01101
Next-Gen Apps
01001 Data Analytics
Data
00101
Build & develop new
appsBuild a Data Lake to & deliver greater insight
Drive
in real
timereal-time insight from data
33%
Growth &
Apps
Investments
Build on a modern
01101
01001
00101
app dev platform
Mobile
Access all apps & data
MANAGE
Security
Secure data &
RISK
devices
Business Mobility
Manage devices & mobile apps
Cloud
Operations
Hybrid
Cloud
&
Costs
Build agile cloud infrastructure
67%
Accelerate agility & drive efficiency with Software-Defined Infrastructure
- Source: ZDNet 2014
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11
Integrated Solutions for Your Most Strategic Moves…
Federation PaaS Solution
Next-Gen Apps
Build & develop new apps
Business Mobility
Manage devices & mobile apps
Federation End-User Solution
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Federation Data Lake Solution
01101
01001
00101
Data Analytics
Drive real-time insight from data
Hybrid Cloud
Build agile cloud infrastructure
Federation Hybrid Cloud Solution
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With Security Designed In…!
App-layer Security & Micro-segmentation
Next-Gen Apps
Build & develop new apps
Business Mobility
Manage devices & mobile apps
Device Management & Security
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Security Analytics & Data Protection
01101
01001
00101
Data Analytics
Drive real-time insight from data
Hybrid Cloud
Build agile cloud infrastructure
Intrinsic Cloud & Networking Security
13
EMCII STRATEGY: PLATFORMS, CI, SOLUTIONS
STORAGE PLATFORMS
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CI SYSTEMS
SOLUTIONS
14
2nd PLATFORM: RUNNING IT BETTER
REDUCE COSTS
INTEGRATE ASSETS
AUTOMATE TASKS
STORAGE PLATFORMS
CI SYSTEMS
SOLUTIONS
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15
WORKLOAD CHARACTERISTICS
Performance
Greater
Impact Of
Flash
BLOCK / FILE
2ND PLATFORM
No
Data
Services
Advanced
Data
Services
3RD PLATFORM
Greater
Impact Of
Commodity
Drives
OBJECT / HDFS
Capacity
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16
CHOICE OF STORAGE IS DRIVEN BY WORKLOADS
Performance
High
Performance
Computing
Full Motion
Video
Tech
Apps
Decision
Support
Application
Development
Transaction
Processing
VM
Infrastructure
Email
Data
Analytics
No
Data
Services
Online
Backup
File
Sync &
Share
Storage
As-A-Service
Online
Archive
Advanced
Data
Services
Home
Directories
Web
Content
IT
Applications
Content
Management
Capacity
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17
HYBRID ARRAYS, OUR TRADITIONAL STRENGTH
Performance
No
Data
Services
Advanced
Data
Services
Capacity
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18
More
Drives
More
Cores
More
Density
More
Flash
More
Cache
Source: EMC Internal Analysis
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19
EMC VMAX3 WITH PROTECTPOINT
PRIMARY
BACKUP
DATA
APPLIANCE
DOMAIN
3
VMAX
STORAGE
PROTECTPOINT
BACKUP
SERVERS
DATABASE
SERVER
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ELIMINATE
INFRASTRUCTURE
ELIMINATE
EXTRA COPIES
NO APPLICATION
IMPACT
20
Fortune 50
Businesses
94%
RUN ON VMAX
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21
SIMPLE, EFFICIENT,
POWERFUL
THE SWISS ARMY KNIFE OF THE EMC PORTFOLIO
UNIFIED STORAGE
All Mixed Workloads
File & Block
HYBRID FLASH
Performance Of FLASH At The
COST Effectiveness Of Disk
BEST ECONOMICS
<$1/GB For Hybrid Flash
Starting At <$10K
APPLIANCE &
SOFTWARE ONLY
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22
VNX UNIFIED FLASH ARRAY FOR BLOCK
Block Is The Most Common Interconnect Option
DATABASES
EMC is #1
in Major
Apps*
VIRTUAL SERVERS
UNIFIED
#1 for Oracle
#1 in SAP
#1 in MS Exchange
Leader
in
SAN**
#1 in Open SAN
Dell-EMC
#2 in iSCSI
#1 in VM
for block
With over 75+ VM
Integration Points
Wikibon rates VNX #1
VIRTUAL DESKTOP
* Source: IDC, “Storage User Demand Study, 2014— Fall Edition
HYBRID
** Source: IDC – Q1’15 Worldwide
FLASH
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23
Gartner Magic Quadrant: General-Purpose Disk Arrays
challengers
leaders
EMC Is
EMC
ability to execute
IBM
Dell
NetApp
Hitachi
HP
DataDirect Networks
Fujitsu
Oracle
Huawei Technologies
NEC
Nexsan
#1 In Completeness Of Vision
What Garner Says About EMC
Coraid
X-IO
Nimble Storage
“EMC Management Has A Vision For Improving Disk Storage”
“Willing To Invest Heavily In Internal Development”
AMI
Infotrend
EMC Is
#1 In Ability To Execute
Dot Hill
SGI
“EMC Is Effective At Building Ecosystems & Partnerships”
Promise Technology
“VPLEX And RecoverPoint Are Complementary”
niche players
visionaries
completeness of visionaries
Source: Gartner Magic Quadrant for General-Purpose Disk Arrays
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24
ALL-FLASH ARRAYS
Performance
No
Data
Services
Advanced
Data
Services
Capacity
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25
$500M
IN LESS THAN 12 MONTHS
FASTEST
GROWING ARRAY IN HISTORY
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26
ARCHITECTURE MATTERS
SCALE-OUT ARCHITECTURE
DATA SERVICES ALWAYS ON, ALWAYS INLINE
SIMPLE – NO TUNING & CONFIGURATION
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27
SOFTWARE-DEFINED STORAGE ON COMMODITY
Performance
No
Data
Services
Advanced
Data
Services
Capacity
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28
SCALEIO: SW-DEFINED BLOCK STORAGE
• Runs On Commodity Drives
• Flexible Scale-Out Architecture
• Tens To Thousands Of Nodes
• VMware, Hyper-V Or KVM
• SP & Enterprise Customers
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29
Platform2: cloud as a storage tier
EMC
CLOUD ARRAY
PRIVATE CLOUD
EMC & 3rd party
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PUBLIC CLOUD
30
CloudLink® extends data protection and security to
hybrid clouds:
Virtual
Storage
VM
Security
App
Containers
Private clouds
GRANULARITY
Policy
Management
• Key mgmt.
integration
• Key rotation &
delivery
• Active Dir.
Integration
• Encryption Policy
Cloud
Deployment
Automation
• Cloud mgmt.
integration
• vCloud
• VCAC
• AWS
• Azure
• Workflow
automation
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Hybrid
Cloud Management
• Topology
configuration
Public clouds
• Security event
monitoring
• Performance
monitoring
• Secure cloud extension
31
DATA PROTECTION, FOR ALL WORKLOADS
Performance
No
Data
Services
Advanced
Data
Services
Capacity
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32
NUMBER ONE IN
DATA PROTECTION
62%
MARKETSHARE IN
BACKUP APPLIANCES
Source: IDC Worldwide Quarterly PBBA Tracker – Q42014
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© Copyright 2014
2015 EMC Corporation. All rights reserved.
33
DATA DOMAIN TECHNOLOGY ADOPTION
NetWorker
NetBackup Backup Exec
vRanger
NetVault
Veeam
VDP
Advanced
Data
Protector
Greenplum
RMAN
SAP
SAP
HANA
DB2
SQL
Backup
Server
App
Server
Avamar
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DD Boost
Supported over LAN
DD Boost
Supported over SAN
DD Boost
Supported over WAN
34
DATA PROTECTION PORTFOLIO
Born in the Cloud Apps
EMC
DATA
PROTECTION
Cloud Providers
Data Protection Services
Availability
Compliance
On-Premise Storage
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Recovery
Security
Enterprise Apps
Data Management Services
Policy-based
Platform
Integration Automation
Catalog
Monitoring
Analytics
Cloud Storage
35
The Need for SaaS Data Protection
58% of companies using SaaS
apps reported they’ve lost data
Primary causes of data loss:
• User errors
• Malicious intent
• Sync errors
Source: IDG and Spanning research
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36
Spanning is Born-in-the-Cloud Backup
Spanning Backup for
Spanning Backup for
Spanning Backup for
Enterprise-grade backup
and restore for Gmail,
Drive, Contacts,
Calendars and Sites
“In-app” backup and recovery
of objects, custom objects,
files, attachments, and
customizations
Enterprise-grade backup
and restore for Office
365 Mail, Calendars,
People
- Launched March, 2011 -
- Launched March, 2014-
- Planned GA, 2Q2015 -
4200+ Customers
Top Rated Backup Solution on
Salesforce AppExchange
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37
Backup for Google Apps Guarantee
If we can back it up, we can restore it,
guaranteed.
If we can't back it up, we’ll tell you through our
industry-leading status reporting.
For each failed restore, we will give you 10X
your money back for each user account.
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38
3RD PLATFORM: REDEFINING IT SYSTEMS
COMMODITY HW
SOFTWARE-DEFINED
ENGINEERED
SYSTEMS
NEW INNOVATIVE
SOLUTIONS
STORAGE PLATFORMS
CI SYSTEMS
SOLUTIONS
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39
STORAGE FOR CAPACITY-OPTIMIZED WORKLOADS
Performance
No
Data
Services
Advanced
Data
Services
Capacity
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40
ISILON BUSINESS MOMENTUM
5,800+
25%
Isilon
Customers
YoY
Growth
LEADER
600+
In Hadoop
Shared Stg
Analytics
Customers
Scale-Out
NAS leader
Available As Appliance &
Software Only Later This Year
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41
ISILON: FOUNDATION OF THE DATA LAKE
File Shares
FILE
Analytics
FILE
HPC
Mobile
Cloud Apps
Backup/Archive
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42
ELASTIC CLOUD
STORAGE
APPLIANCE
23-28% LOWER COST
THAN PUBLIC CLOUDS
© Copyright 2014
2015 EMC Corporation. All rights reserved.
43
STORAGE FOR HIGH PERFORMANCE P3 APPS
Performance
No
Data
Services
Advanced
Data
Services
Capacity
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44
DSSD: “RACK SCALE FLASH”
• Price Competitive With
“Dense & Low Cost”
• Order Of Magnitude
Better Latency
• Order Of Magnitude
Better Bandwidth
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45
VCE CUSTOMER BENEFITS
PREVIEW RESULTS OF UPCOMING APRIL 2015 IDC RESEARCH STUDY
4.6x
4.4x
More Applications
Deployed
Faster Time To Market
For New Services
96%
61%
Reduction In
Downtime
More Efficiency In
Data Center Mgmt
IDC White Paper, To be released in April 2015 Case Studies of 16 VCE customers
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46
FEDERATION CLOUD FOUNDRY
DEVELOPER PLATFORM
A NEW PLATFORM FOR BUILDING NEXT GENERATION APPS
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47
PIVOTAL CLOUD FOUNDRY
RICH ARRAY OF DEVELOPER SERVICES FROM THE CLOUD FOUNDRY MARKETPLACE
Cloud Foundry Cluster Manager
Application Droplets
Cloud Abstraction Layer
ANY
CLOUD
FEDERATION ENTERPRISE
HYBRID CLOUD
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48