2015
INTEGRATE D CO N T EN T N ET WO R K
Media Kit
AB OUT FOUR S E AS ONS
Four Seasons Hotels and Resorts are the most sought-after luxury destinations
among astute, passionate travelers. As the global luxury market has evolved,
so has the Four Seasons Magazine content program. While the magazine
still reaches affluent Four Seasons guests in rooms, the ever-evolving integrated
program also distributes luxury information to guests during the critical
travel planning process. The content engages consumers, travelers
and guests on a new level across all channels—social, local and
mobile—all within the Four Seasons network.
Four Seasons Magazines
E-Newsletter
iPad/Mobile
magazine.fourseasons.com
Social
Video
CONTE NT A PPR OAC H
OVERVIEW
Four Seasons Magazine brings to life the values and vision of Four Seasons and the
discriminating luxury traveler. It shares the perspectives of professional storytellers,
artists and experts from many different walks of life and parts of the world. Stories
welcome readers to share the wonder of experiencing the world and all its many
iterations of culture, cuisine, nature, innovation, style and leisure. The magazine is a
worldly, warm, entertaining, energetic and sophisticated companion.
THE STRUCTURE OF THE MAGAZINE INCLUDES
FIVE MAIN SECTIONS:
1.
ESSENTIALS: The best of the season, for your pleasure
Readers will enjoy a chorus of luxury lifestyle product pages, tips, trends,
insights and interviews. The inclusion of high-end tech and sports
products next to luxury accessories and jewelry broadens the editorial landscape of the section.
Essentials section includes:
Product Pages
Beautifully executed product pages,
2
Style
PRECIOUS PETALS
Keep the sunny moments coming with flower-bedecked
baubles in a rainbow of colours, such as this gem of a necklace.
Photography by James T Murray Styling by Mariana Vera
covering the latest in:
• Men’s style
• Women’s style
• Jewelry and watches
• Home interiors/design
•Beauty
BUDDING READER
Fittingly divided into
four seasons, the new
Floral Jewels: From
the World’s Leading
Designers by British
Vogue jewellery
editor Carol Woolton
chronicles the
history of flowers in
fine jewellery through
bold illustrations,
original sketches and
gouache paintings.
Interviews and Trend Spotlights
•Food/beverage
•Wellness/sport
•Automotive
•Collecting
•Tech
• Behind the scenes where luxury is made
• Entertainment reviews
• Fashion designer profiles
•Philanthropy
• Events around the globe
floral jewellery never goes out of style, and flowers have inspired designers throughout history.
Consider Coco Chanel’s favourite bloom, the camellia, or Christian Dior’s love for the lily of the valley.
Now Dolce & Gabbana, known for rich embellishments, has launched a new fine jewellery line, the
Primavera Collection. The standout piece is a yellow and red gold necklace featuring a delicate bouquet
of morganite, aquamarine, citrine, amethyst, peridot, red rhodolite, light blue zircon and clear sapphires,
with a South Sea pearl accent. Wear it with the matching ring and earrings for full flower power.
FOU R SE A S ONS M AG A Z I N E / I S S U E 3 / 2 014
CONTE NT A PPR OAC H
Continued
leaders and tastemakers
142
“
“
2.OPINIONS: Perspectives from thought
It’s no longer enough to be fluent in
English, French and Italian. Fashion
is a veritable United Nations.
Concise point-of-view pieces serve as a pillar
of intelligence in the magazine and provide
balance editorially within the front of the book.
These pieces, written by top-notch writers,
How Do You Say Fashion?
thinkers and leaders of industry, as well as
C
personalities of the moment, entertain and
provide food for thought.
It’s time to stop sweating the pronunciation of designer names,
says our fashion writer in this style-speak manifesto.
By Michele Meyer Illustration by Patrick Leger
onsider me mortified. Despite
college degrees in French, English
and Spanish, and a black belt in
fashion, I just learned I’ve been
butchering the pronunciation of Spanish
label Loewe—for years.
It’s not “loh,” but “loh-WEH-vay.” Or
should I say oy vey? I’m just relieved I found
out online, and not from a snooty sales clerk.
I’ll let you in on another secret: Even after
decades in the business, and even though I’ve
interviewed the designer in person, I still feel
unsure when I pronounce Ungaro (OON-gar-oh,
as I frequently coach myself).
The pressure! When it comes to fashion
brand-name pronunciation, I carry a lot of
weight on my small shoulders: a German
father fluent in six languages, a mother who
was in the business (and a contributor to the
Oxford dictionary to boot) and a sister who’s
a French professor. Add years of living in
France, England and Mexico, and working
in fashion retail to pay for my education, and
I have no excuse for name-mangling.
Still, In-the-Know Style Lover, don’t rush
to condemn me (as I do). Clearly I’m not alone
in getting tangled in fashion’s sharp tongue.
A quick online search reveals many guides to
“fashion designers pronunciation.” An app
called Speak Chic was created to help, but
“thanks to Google, everything’s at our fingertips,” notes Ken Downing, Neiman Marcus
senior vice president and fashion director. And
when there’s no time to Google? “In person,”
Downing says, “everyone’s just ‘darling’ to me.”
Even so, the most Web-savvy, multilingual,
globe-travelling fashionista sometimes meets
his or her phonetic foil. “I’ve heard Versace
[vur-SAH-chay] and Proenza Schouler
[proh-EN-zuh SKOOL-er] mispronounced,”
Downing says. “People tend to make names
more exotic than they are: Thus, Donna Karan
[CARE-en] becomes kar-AAAHN and Ralph
Lauren [LORE-en, as in foreign] becomes
lau-REN.” Yet forgiveness is divine.
So what if The Sopranos called Hermès
“her-MEEZ” (actually air-MEHZ) or a
stripper in the movie Showgirls referred to
Versace as “ver-SAYCE”? Off-screen in
Hollywood, should we blame starlets who
skip the gowns of Louis Vuitton’s Nicolas
Ghesquière (LOO-wee vwee-TOHN’s NEEkoh-lah guess-KYAIR) when they risk being
asked on the red carpet who dressed them? The
universe won’t fold if someone mispronounces
haute couture (oat coo-TURE, by the way).
At least for native English speakers, names
such as Tom Ford, Michael Kors, Jason Wu and
Phillip Lim are a welcome relief from the likes
of Mary Katrantzou (cat-TRANT-zoo). Can you
FOU R SE A S ONS M AG A Z I N E / I S S U E 3 / 2 014
3.FASHION: The fine art of getting
dressed
The fashion in Four Seasons Magazine is
compelling and rich, luxurious, classic and
sophisticated. Shoots portray high fashion
in a way that feels warm and fun.
4.PORTFOLIO: Extraordinary stories
from the worlds of travel, nature,
business, culture and cuisine
Four Seasons Magazine will surprise the
reader with features that pose intelligent
FOU R SE A S ONS M AG A Z I N E / I S S U E 2 / 2 014
arguments and questions. Multiple entry
points and layers of information ensure a
warm, accessible approach.
5.THE WORLD OF FOUR SEASONS:
News & Destinations
Educates, entertains and offers travel
inspiration to readers through the lens of
From historic Westcliff to artsy Rosebank to the exciting evolution downtown,
we’ve mapped out a dynamic journey through Johannesburg.
Johannesburg
By Douglas Mason Photography by David Crookes
Four Seasons Hotels and Resorts. Destinations
are brought to life with first-person reports from
previous guests, and recommendations by experts
from Four Seasons properties around the globe.
FOU R SE A S ONS M AG A Z I N E / I S S U E 3 / 2 014
FOUR S E AS ONS AUD I E NC E PR OFILE
FOUR SEASONS
READERS & GUESTS
Stock in company that
Affluent, Passionate,
employs the investors....................48%
Desirable Consumers
Money Market Funds...................85%
INVESTMENTS
Stocks.............................................74%
DEMOGRAPHICS
IRA.................................................70%
Average Age...................................... 41
Jewelry...........................................48%
Average Net Worth......................$4M
Diamonds.......................................37%
Average Income....................... $479K
Gold, Silver......................................9%
Graduate Degree.......................... 61%
Art.....................................................6%
Male/Female.......................55%/45%
Single/Married...................25%/75%
Kids Under 18............................... 43%
• 85% of guests also visit the
TECHNOLOGY
Four Seasons websites
FREQUENT TRAVELERS
Four Seasons guests spend an
average of 51.2 nights in a
hotel each year.
Travel for Business...................... 50%
• 65% own an iPhone
• 73% own an iPod or MP3
docking station stereo
• 89% own an HD/
Travel for Leisure........................ 50%
widescreen television
Fly First Class for Business........ 26%
• 99% own a personal
Business Class for Business........ 53%
computer/laptop
PASSION POINTS
Spa................................................. 82%
Discovering New Restaurants.....71%
Gym/Personal Training.............. 68%
Wine & Spirits...............................61%
Golf................................................ 54%
86
FLIGHTS OF FANTASY
Leïla Menchari has turned her elaborate dreams into reality for more than
50 years, ensuring the windows of the Hermès flagship make a lasting impression.
Style
By Cristina Carrillo de Albornoz
below: “Solstice
d’Été dans les Etoiles,”
or “Summer Solstice
in the Stars,” is one
of Menchari’s many
visions come to life.
for generations, the emblematic carré Hermès—
a square, printed silk scarf from the famed French luxury
brand—has been an essential accessory in the wardrobes of
the world’s most stylish women. Hermès Birkin and Kelly
bags, too, are icons in the realm of high fashion, handmade
with the finest leather in the brand’s ateliers. Founded in
1837, the venerable Maison Hermès began as a harness and
saddle maker to French and other European upper classes
and royalty, and eventually earned a reputation as a desirable top-tier brand through the artisanship it now devotes
to personal accessories and fashion. By 1940, The New York
Times had deemed it “perhaps the only establishment in
the world in which one cannot buy a single article that is
not in perfect taste.” Though Hermès products are broadly
admired, it’s not just the designers and craftsmen who have
a hand in maintaining the brand’s reputation. Anyone who
has visited the historic Paris flagship and headquarters at 24
rue du Faubourg Saint-Honoré has seen that the same care
and attention that go into crafting every Hermès product
also go into creating the shop’s elaborate window displays.
Shopping....................................... 50%
Exploring Local Culture............. 48%
Art Galleries................................. 45%
Live Theatre & Musicals............. 42%
Photo g r aphy G u il lau me de L aubier
Family Travel............................... 42%
FOU R SE A S ONS M AG A Z I N E / I S S U E 3 / 2 014
Sources: Four Seasons data survey conducted in
2010 by Peter Doering Consulting, Four Seasons
Global Advisory Panel Profile Survey
R E A D E R E NGAGE M E NT & C I R C UL ATION
TIME SPENT READING
• 9 out of 10 guests looked for the
Four Seasons Magazine during their
last stay at one of our properties.
• 89% of guests have read/looked
through the magazine.
182
DON’T MISS | Quick Picks
• Best Live Music
The Orbit
Braamfontein
www.theorbit.co.za
• Best Sports Scene
The Jolly Roger pub
Parkhurst
• Best Wine
Norman Goodfellows
Illovo
www.ngf.co.za
• Best Beer
Smack! Republic
Maboneng
www.smackrepublic
.com
• Best Art
Kim Sacks Gallery
Rosebank
www.kimsacksgallery
.com
• Best Fashion
Kirsten Goss +
Missibaba
Rosebank
www.kirstengoss.com
www.missibaba.com
• Best Souvenirs
Sunday Rooftop
Market
Rosebank Mall
• Best Biltong
Northern Meat
Purveyors
Rosebank
• 88% of readers spend 20–30
minutes with the magazine.
• 12% of readers spend 30–60
minutes or more with the magazine.
this spread:
(clockwise from left)
Vini Reyes at Priest
Espressobar; African
Craft Market;
Goodman Gallery;
Service Station café
CIRCULATION / DISTRIBUTION
Four Seasons Magazine
Distributed in 93 Four Seasons Hotels
and Resorts in 38 countries (More than 24
properties opening between 2014 and 2018),
Four Seasons Magazine caters to the world’s
most sought-after consumers with an
estimated 1.1 million readers.
left:
THE ROAD TO
KEŌMOKU
Night Square print
double-faced wool
gown by Akris..
right:
THE BEACH AT
HULOPO‘E BAY
Black embroidered
Chantilly lace and
chiffon blouse
by Michael Kors..
DISTRIBUTION BREAKDOWN
41%
North America
FOU R SE A S ONS M AG A Z I N E / I S S U E 3
2 / 2 014
27%Asia/Pacific
16%Europe
13%Middle East/Africa
3% Caribbean, Central
& South America
212
Toronto
Prague
Mexico City
Hong Kong
Sydney
Concierge
Recommends
From exclusive meetings with designers to
stylist-led shopping excursions to a private,
after-hours tour of a museum fashion
exhibition, get an insider’s view of style
and design. By Karen Rhodes
TORONTO
EDGY EXCHANGE
Some say never discuss politics
over a meal. But you’ll want to
make an exception at a private,
catered dinner set amid the
“Politics of Fashion | Fashion of
Politics” exhibition, September
18, 2014–January 25, 2015, at
the Design Exchange. Covering
disciplines from architecture to
graphic design, the museum is
“a cultural intersection where
history meets the future; where
excellence in design, discussion
and contemporary culture
converge; where Toronto as a
diverse city is showcased,” says
Chef Concierge Liloo Alim at
Four Seasons Hotel Toronto.
With more than 200 works
dating from as far back as 1960,
the exhibition shows fashion as
a mirror of society. Concierge
staff can arrange a VIP, afterhours tour with one or more
of its creators (guest curator
Jeanne Beker, curator Sara
Nickelson and designer Jeremy
Laing), and a private dinner, for
up to four guests.
FOU R SE A S ONS M AG A Z I N E / I S S U E 3 / 2 014
Sources: Four Seasons data survey conducted in
2010 by Peter Doering Consulting, Four Seasons
Global Advisory Panel Profile Survey
Pant suit (1970) printed with
1969 Woodstock Festival crowd
cour tesy the Design Exchange
R EAD E R E NGAGE M E NT & C I R C UL ATION
Continued
T H E A M ER ICAS
EU R O P E (cont.)
North America — West
• Moscow* • Paris • Prague
Austin • Aviara, North San Diego
• Rome* • St. Petersburg Lion
• Dallas • Denver • Hawaii, Hualalai
Palace • Vienna*
• Hawaii, Lana‘i at Manele Bay
• Hawaii, Lana‘i, Lodge at Koele
M ID D L E EAST/A FRICA
• Hawaii, Maui • Houston • Jackson
Abu-Dhabi Sowwah* • Alexandria
Hole • Las Vegas • Los Angeles at
• Amman • Beirut • Bahrain Bay*
Beverly Hills • Los Angeles in
• Cairo at The First Residence
Beverly Hills (Beverly Wilshire)
• Cairo at Nile Plaza • Casablanca*
• Los Angeles, Westlake Village
• Damascus • Doha • Doha at the Pearl*
• México, D.F. • Palo Alto, Silicon Valley
• Dubai at Jumeirah Beach* • Jeddah*
• Punta Mita, México • San Francisco
• Johannesburg* • Marrakech
• Santa Barbara • Santa Fe • Scottsdale
• Mauritius • Riyadh • Seychelles
• Seattle • Vail • Vancouver • Whistler
• Sharm El Sheikh
North America — East
ASIA / PACIF IC
Atlanta • Baltimore • Boston • Chicago
Bali at Jimbaran Bay • Bali at
• Chicago (The Ritz-Carlton) • Miami
Sayan • Bangkok • Beijing-
• New York • Orlando • Palm Beach
Chaoyang • Bengaluru, India*
• Philadelphia • Toronto (Yorkville)
• Bora Bora • Chengdu* • Chiang Mai
• St. Louis • Washington, DC
• Delhi* • Golden Triangle, Thailand
• Guangzhou • Haitang Bay at Sanya*
C A R I B BEA N / CEN T R A L
• Hangzhou at City Centre*
& S OU T H A M ER ICA
• Hangzhou at West Lake
Buenos Aires • Barbados*
• Hong Kong • Jakarta • Koh Samui,
• Carmelo, Uruguay
Thailand • Kyoto* • Langkawi,
• Costa Rica • Nevis
Malaysia • Macau • Maldives Four
Seasons Explorer • Maldives at Kuda
EUROPE
Huraa • Maldives at Landaa Giraavaru
Baku • Budapest • Dublin
• Mumbai • Okinawa* • Qingdao*
• Florence • Geneva • Hampshire
• Seoul* • Shanghai • Shanghai Pudong
• Istanbul at the Bosphorus
• Shenzhen • Singapore • Singapore
• Istanbul at Sultanahmet
(The Regent) • Suzhou* • Sydney
• Lisbon • London at Park Lane
• Tianjin* • Tokyo at Chinzan-so
• London (Canary Wharf )
• Tokyo at Marunouchi
• London (Heron Plaza)* • Milan
93 Four Seasons Properties in
38 Countries Currently Open
*Properties projected to open by 2016
NE W OPE NI NGS S C HE D UL E D FOR 2014
EUROPE
FOUR SEASONS HOTEL MOSCOW
• Opening October 30, 2014
• 180 rooms
T H E A M ER ICAS
FOUR SEASONS RESORT ORLANDO AT
WALT DISNEY WORLD® RESORT
• Opened September 2014
• 444 rooms
MI D D L E EAST/A F R ICA
FOUR SEASONS HOTEL WESTCLIFF JOHANNESBURG
• Opening Q3 2014
• 117 rooms
FOUR SEASONS RESORT DUBAI AT JUMEIRAH BEACH
• Opening Q4 2014
• 220 rooms
FOUR SEASONS HOTEL BAHRAIN BAY
• Opening Q4 2014
• 263 rooms
I NTEGRATE D CONTE NT NE TWORK
F O U R S E ASO N S M AG AZIN E ( P R IN T )
•
Content – sophisticated travel, fashion and lifestyle editorial from
celebrated writers, and inspiring design from distinguished illustrators
and photographers
•
Reach – distributed in-room at 93 properties in 38 countries—
1.1 million readers
•
Mobile – an optimized experience for mobile devices
TA B LET
•
New Four Seasons initiative to provide iPads in hotel rooms
•Print will be mobile optimized for tablet readership
FOU RSEASO N SM AGA ZIN E.CO M
•
Content – travel and lifestyle media property highlighting travel,
food and style. Features include actionable ideas and
recommendations from local experts.
•
New content published DAILY
•
Reach – site average of 50,000 unique visitors monthly
•
Flipbook version of print publication posted on website
E - N E WSL ET T ER
•
Content – surfaces the most popular and highest priority content
on magazine.FourSeasons.com, including special offers and promotions
on FourSeasons.com
•
Reach – monthly newsletter distributed to 500,000 readers,
averaging a 30% open rate
S OC I A L
•
Facebook – total fan base of more than 200,000 including
corporate and property pages
•
Twitter – total follower count of more than 181,000 including
corporate and property accounts
AWAR DS AND ACCOL AD E S
•Four Seasons Hotels and Resorts was named a J.D. Power 2014
Customer Service Champion (one of just 50 companies in the U.S.
to receive the distinction)
•42 Four Seasons Hotels and Resorts received 117 TripAdvisor’s
Traveler’s Choice Awards
• 22 Four Seasons hotels earned AAA’s Five Diamond rating in 2014
• 18 properties are Forbes Travel Guide Five-Star Hotels in 2014
•Listed in Fortune Magazine’s 2014 100 Best Companies to Work For
for the 17th consecutive year
•Four Seasons Hotels and Resorts won the Telegraph Ultratravel Awards
for Best Hotel Group 2013
•20 Four Seasons hotels ranked in the top 100 of the Institutional Investor’s
The World’s Best Hotels 2013
•Listed in Travel + Leisure’s It List with the Four Seasons Hotel
Lion Palace St. Petersburg
F O U R S E ASO N S M AG AZIN E
2014
• HSMAI Adrian Awards; Gold – Best Overall Social Media
• HSMAI Adrian Awards; Gold – Weddings Campaign
•Content Marketing Awards; Gold – Best Agency/Client Content Marketing
Relationship
• Content Marketing Awards; Silver – Best Hospitality Publication
• Content Marketing Awards; Honorable Mention – Best Overall Editorial
2013
• HSMAI Adrian Awards; Gold – Four Seasons Magazine Website
• HSMAI Adrian Awards; Gold – Four Seasons Weddings Blog
• HSMAI Adrian Awards; Silver – Four Seasons Magazine Newsletter
• Content Marketing Awards; Gold – Best Overall Digital Magazine
• Content Marketing Awards; Silver – Best Overall Website
• Pearl Award; Silver – Best Redesign
•Folio Awards; Eddie, Content Marketing, Less than 6 times a year,
Full Issue – Four Seasons Magazine, Issue 2/Summer 2013
CAL E NDAR & RATE S
Four Seasons Magazine
SPACE
MATERIAL
2015 ISSUE
CLOSE
CLOSE
IN ROOM
Spring
January 20
January 30
March 13
Summer
April 14
April 24
June 6
Fall
July 15
July 24
September 4
Winter
October 13
October 21
December 4
2015 GLOBAL RATES*
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Seasons
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PAYMENT TERMS
Net 30 days from date of publication with approved credit. Billing date is the
first day of the month of cover issue. First-time advertisers must submit credit
application or provide payment in full with insertion order.
OUR ADV E R TI S E R S
FASHION &
ACCESSORIES
JEWELRY &
WATCHES
Roberto Coin
Anne Fontaine
Aaron Basha
Armaggan
Bedat & Co.
Roni Blanshay
Belstaff
Bell & Ross
Brioni
Blancpain
Brunello Cucinelli
Boucheron
Canali
Breguet
Chanel
Carl F. Bucherer
Dennis Basso
Cartier
Donna Karan
Cellini Fine Jewelers
Franck Namani
Chanel
Giorgio Armani
Charles Krypell
Giuseppe Zanotti
Chopard
Gucci
Christian Dior
Guess
Christophe Claret
Claremont Rug
Company
Kiton
Christopher Designs
Fendi Casa
Louis Vuitton
Citizen
Guarisco Gallery
Marc Jacobs
Damiani
La Cornue
Max Mara
David Morris
Rex Fabrics
Michael Kors
David Yurman
Royal Botania
Milady
Delaneau
Sub-Zero
Missoni
Di Modolo
Nancy Gonzalez
Gemvara
RETAIL
Paul & Shark
Graff Diamonds
Pologeorgis
Gumuchian
Bal Harbour
Shops
Prada
Harry Winston
Ralph Lauren
Judith Ripka
Salvatore Ferragamo
Kronometry
Santiago Gonzalez
Leviev
Shop Odile
Loree Rodkin
Tom Ford
Mikimoto
Valentino
Montres Parmigiani
Van Heusen
Norman Silverman
Versace
Officine Panerai
Zilli
Omega
Piaget
Richard Mille
Rolex
Tamara Comolli
Tiffany & Co.
Ulysse Nardin
Vacheron Constantin
Van Cleef & Arpels
Vhernier
Vincent Berard
William Goldberg
HOME
Brookstone
Hediard
Neiman Marcus
FINAN CIAL
BNP Paribas
Visa Black Card
TRAVEL
Delta Air Elite
Marquis Jet
SA L E S R E PS
VP SALES & MARKETING
Cara Katz
Pace Communications
646/856-8326
Cara.Katz@paceco.com
WESTERN U.S.
& MEXICO
Lisa Perrin
818/990-9000 ext. 227
lisa@hlooney.com
BELGIUM,
THE NETHERLANDS
& LUXEMBOURG
Francesco Sutton
32 2/213-3626
francesco.sutton@mps-adv.com
TURKEY
Gurkan Kinaci
90 212/559-9670
gurkan@divamed.net
SOUTHEASTERN U.S.
Lisa M. Turner
305/671-3763
lisaturner@lmtmedia.com
FRANCE
CANADA
Debbie Topp
905/770-5959
debbiejtopp@hotmail.com
Olga Kukoverova
33 1/56 88 20 80
okukoverova@sregie.com
ITALY
Valentina Donini
39 02/805-1422
mia@miasrl.it
INDIA
Sharmila Devnani
91 22/220-48890
sharmila.devnani@media-scope.com
SPAIN & SWITZERLAND
Carol Shamieh
41 43/844-3356
carol.shamieh@bluewin.ch
Elena Nicosia
33 1/56 88 20 80
enicosia@sregie.com
Astrid Defontaine
33 1/56 88 20 80
adefontaine@sregie.com
ASIA/PACIFIC
Peter Bakker
65/97 57 37 29
peterbakker@immedia.com.sg
UK
OberonMedia
Leonardo Careddu
+447766256830
leonardo@oberonmedia.com
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Sharon Linder
336/383-5448
sharon.linder@paceco.com
Four Seasons Magazine
1301 Carolina St.
Greensboro, NC 27401
D I G I TA L AD S PEC S
FILE FORMATS - Flash, GIF, JPG, HTML
Ad Product
File Size
Dimensions
Rich
Max Initial
Max Polite
Total File Size
Media
File Size
File Size
(initial + polite)
Medium Rectangle
300 x 250
yes
40k
80k
120k
Tile Ad
80 x 40
no
40k
40k
40k
Video
500k/lo bw
1MB/hi bw
—
S ECTIONAL SPONSORSHIPS within the site offer category exclusivity and exclusive share of voice within the
particular section of the site. Homepage banners and banners on destination landing pages and Concierge Recommends
are included in rotation with any sectional sponsorship.
CATEGORIES INCLUDE:
SECTION SPONORSHIP OPPORTUNITY
• Arts & Culture
Homepage Medium Rectangle
• Restaurants & Cuisine
• 300 × 250 pixels
• Spa & Sport
• FLASH, GIF, JPG, HTML
• Style & Shopping
• 40k Max Initial file size
• News & Offers
• 80k Polite Flash file size
• 500k/lo bw – 1MB/hi bw
HOMEPAGE OPPORTUNITY
Polite Video file size
Homepage Rectangle
• 120k Total file size Tile Ad
• 300 × 250 pixels
• 80 X 40, GIF or JPG, 40k Max file size
• FLASH, GIF, JPG, HTML
• 40k Max Initial file size
3RD PARTY AD SERVING & TRACKING
• 80k Polite Flash file size
3rd Party Ad Serving & Tracking
• 500k/lo bw – 1MB/hi bw
are supported. Tracking requires
that the 3rd party service provides
Polite Video file size
• 120k Total file size
a 1 × 1 tag along with their image.