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Improving the Student Experience
with Analytics and Big Data
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About Me
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About Arizona State University
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ASU Total Student Enrollment
57,543
58,156
2003
2004
61,033
2005
63,278
64,394
2006
2007
67,082
68,064
2008
2009
70,440
72,254
73,378
2010
2011
2012
76,771
2013
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“One of America’s Top 25 Thinkers” Michael Crow, President of ASU (10+ year tenure)
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ASU Trivia
Who Created Sparky, the Official Mascot of ASU?
1)
2)
3)
4)
5)
ASU Fine Arts Student
Walt Disney
Disgruntled Disney Employee
Andy Warhol
None of the Above
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Agenda
• Vocabulary
• ASU’s Analytics
– Enterprise Data Warehouse
– Reporting Environment
– Dashboards
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Where Big Data Fits In
Improving Student Success with Analytics
Demonstration
Best Practices/Smart Strategies
Questions
Vocabulary
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4 Words to Remember
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Data Warehouse
Dashboard
Business Intelligence
Analytics
Data Warehouse
• What is Data Warehouse?
• “Single Source of the Truth”
• Central Repository of an Organization’s Data
• Can Pull Data from Multiple Transactional Systems
• Allows Standardization of Data Structure
• Consolidates and Optimizes Data for Reporting and Analysis
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Dashboard
A dashboard is a report interface that, somewhat resembling an automobile's dashboard, organizes and presents information in a way that is easy to read and understand. Dashboard
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Business Intelligence(BI)
• Definition I Like
“Is a set of technologies and processes that allow people at all levels of an organization to access and analyze data”
• Gartner
“An interactive process for exploring and analyzing structured and domain‐specific information to discern trends or patterns, thereby deriving insights and drawing conclusions. The business intelligence process includes communicating findings and effecting change”
“Analytics”
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ASU’s Analytics
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ASU Pioneers in BI/Analytics
ASU Data Warehouse Team Circa 1992
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Contributors to Analytics
ASU’s Analytic Products
• Enterprise Data Warehouse
• Reporting Environment
• Dashboards
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#1 ‐ Enterprise Data Warehouse (EDW)
#1 ‐ Enterprise Data Warehouse (EDW)
(Simplified)
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What Goes in EDW?
#2 ‐ Reporting Environment
AKA “MyReports”
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We Have Rocket Scientists at ASU
Dr. Phil Christensen ‐ ASU
…And Student Rocket Scientists
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MyReports – Tool for Rocket Scientists
Oracle/Hyperion Interactive Reporting (formerly Brio)
Ad Hoc Reporting Capability
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Sample Report
Report of Retention Information
Not Everyone is a Rocket Scientist!
*Apologies to Gary Larson
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#3 ‐ Dashboards
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Who is MMC?
Dr. Michael Crow, President of ASU
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Non‐Rocket Scientist Query Tool
http://dashboard.asu.edu
analytics.asu.edu
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Dashboard Examples
Where Students Are Coming From
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Where Students Are Coming From
From ASU’s Admissions Dashboard
Arizona Community Colleges Info
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Monitoring Class Enrollment
From ASU’s Course Enrollment Management Dashboard
What is the Balance of My Accounts?
From ASU’s Financial/SuperReport Dashboard
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Research Administration
From ASU’s Research Dashboard
Research Administration (More)
From ASU’s Research Dashboard
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Faculty Profile
From ASU’s Faculty Dashboard
Faculty Instruction/Research
From ASU’s Faculty Dashboard
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“Learning” Analytics
From ASU’s Blackboard Dashboard
Review ‐ ASU’s BI/Analytic Products
• Enterprise Data Warehouse
• Reporting Environment
• Dashboards
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Big Data
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1943
Records Department of FBI
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ASU Use Cases For Big Data
• Aggregating Blackboard Activity/LMS Data
– Up to 2 Million Rows of Data a Day
• Crunching Apache Web Logs of Student Portal
– Usage, Devices, Browsing Behavior, etc.
– Being Replaced by Google Analytics/Splunk
• Chat Analysis – Negative/Positive Sentiment, “Chats Gone Bad”
• Survey Analysis
– NGrams, Negative/Positive Words
Adding “Big Data” to Architecture (Simplified)
(Simplified and Adding Big Data)
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Typical Higher Ed Subject Areas
“Big Data” Extends Data Capability
Unstructured/Web
Swipe/Sensor Data
Social Media
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Improving Student Success with Analytics
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One Stop Shopping Student Portal
Google Analytics on These Pages
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Improve Student Experience with Data
Heat Maps
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Heat Maps
Student Portal Service Page
Built in Salesforce
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Analytics from Salesforce
eadvisor.asu.edu
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Students Know How They Stand
Order and Track Classes for Success
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Degree Search Tool
Integrated Class Search
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Tracking Student Progress
From ASU’s eAdvisor Dashboard
Finding Student Not Registered
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Early Warning/Retention Tool
From ASU’s Retention Dashboard
Retention Dashboard – Student Detail
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Retention Dashboard (cont.)
From ASU’s Retention Dashboard
Clean Integration to Multiple Systems
Dashboard Links Directly to ERP, Eventually to Salesforce
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Gains in Freshman Retention Rates
84
83.8
83.5
81.2
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76.7
76.8
2002
2003
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79.5
78.5
77.2
2004
2005
2006
2007
2008
2009
2010
2011
2012
First‐Time Full‐Time Freshman
Demonstration
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Best Practices/ Smart Strategies
Get Leadership Support
Dr. Elizabeth Phillips
Former Provost of ASU
Creator of eAdvisor
Dr. Michael Crow
President of ASU
One of “America’s Top 25 Thinkers”
Dr. Morgan Olsen
CFO of ASU
Data Driven
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Build Dedicated BI/Analytics Team
BI Staff
Director (1) and Student Workers (4)
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Dashboard/Reporting Team (6)
Data Warehouse Team (7)
Data Warehouse
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BI Tools
Oracle 11G RAC Hosted
Both Buy (EPM)and Build 400 GB ETL – Ascential/DataStage
Hosted
4%
~4000 Queries/Day
~700 Hits/Day
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Hosted at ASU
Use Students
Student Developers in the “Cave”
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Build “Data Driven” Culture
Policies/Appropriate Security In Place
Data Policies Circa 1992
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Dashboards Make Consumption Easy
Focus on Data/Information Delivery, Not Beautifully Built Data Warehouse
Dashboard Can Help with Transparency
http://syshealth.asu.edu
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Make Data/Information Actionable
Use Scorecards to Measure
http://www.azregents.edu
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Create Analytic Mission Statement “We are Enterprise Information & Analytics.
“We construct and reconcile integrated information in
order to provide open access to trusted data for campus
consumption. We advocate the use of business
intelligence in operational reporting and strategic
decision support. We measure our success by our
customers' successful use of and continued interest in
our product.”
(http://www.eia.arizona.edu/)
Put Analytics on Top of Your Analytics
ASU’s Dashboard are Featured in Chapter of Wayne Eckerson’s
Book
From ASU’s Dashboard Information Dashboard
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Put Analytics on Top (cont.)
From ASU’s Dashboard Information Dashboard
Consider Predictive Analytics
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Questions?
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Thank You.
John Rome
Arizona State University
John.Rome@asu.edu
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