Amplified Thinking
Better Results through Better Thinking
The Whole Brain Advantage gives people:
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Insight into their own & others thinking styles
Skills to leverage their natural preference
The skills they need to operate outside their preferences when the situation arises
More effective problem solving, communicating and planning
Better thinking & Better communicating results in better, more cohesive teams
Amplified innovation & creativity
Whole Brain Technology, Thinking Preferences and the HBDI™
What is Whole Brain Technology?
Whole Brain Technology is the art and science of understanding how individuals think. How we think impacts
how we make decisions, plan, learn, communicate, listen and work.
Whole Brain Technology provides a basis for measuring these different thinking preferences by determining
the degree of dominance that has developed among the four thinking structures of the brain.
At the core of Whole Brain Technology is the Herrmann Brain Dominance Instrument (HBDI™)—the worldwide
standard for measuring thinking preferences and Brain Dominance.
Whole Brain Technology is scientifically designed to help you and your people think better.
Whole Brain Model
What is the HBDI™?
The Herrmann Brain Dominance Instrument (HBDI) is the world’s leading thinking styles assessment tool. It
identifies your preferred approach to emotional, analytical, structural and strategic thinking. It also provides
individuals with a significantly increased level of personal understanding.
The HBDI was developed by Ned Herrmann in the 1970s. Twenty years of research and innovation stand
behind the validity of the HBDI.
Over two-million people worldwide have undergone HBDI analysis. It is used by over one third of all Fortune
100 companies.
The HBDI is not just another assessment tool—it picks up where other assessment tools leave off.
Where most assessments end with a single report, the HBDI offers a valuable range of applications. Identifying
your thinking style preferences is only the first step.
0405189464
www.amplicity.com.au
Amplified Thinking
Better Results through Better Thinking
How Does It Work?
The HBDI is capable of isolating out and measuring the strength of preference for each of the four distinct thinking parts of the
brain. These consist of the left and right cerebral hemispheres and the left and right halves of the limbic system.
The two left side structures combine to represent what is popularly called left brain thinking. The two right side structures
combine to represent right brain thinking. The two cerebral structures combine to represent cerebral thinking and the two limbic
structures combine to represent limbic thinking.
The HBDI, through its series of 120 questions, is capable of measuring the degree of preference between each of the four
individual thinking structures (quadrants) and each of the four paired structures (modes). This results in a four quadrant profile,
which displays the degree of preference for each of the four quadrants—your HBDI Profile.
Scoring results are free of value judgment and cultural bias. Because it is a self-analysis, most people immediately recognise
their results as accurate.
The HBDI Profile package includes a full colour profile, accompanying interpretation booklets that explain the profile and scores
in detail, and a discussion of the implications that your results have for business and personal life.
Some Specific Business Applications
Depending on the team needs customised workshops would be developed around:
Team Effectiveness / Team Cohesion
Encourages team building through a better understanding of individual thinking preferences and an exploration of how these
thinking preferences impact behaviour, and ultimately team effectiveness. It also helps individuals understand and value what
each individual brings to a team and the contributions they can make.
Career Development
Increase job fit. Decrease turnover and job dissatisfaction. Scan for high- potential leaders and factor thinking preferences into
their career paths.
Communication / Conflict Resolution
Analyse your messages and their match to the thinking styles of your internal/ external target audiences. Diversify and balance
your communications to reach all audience segments. Reduce conflicts stemming from contrasting communication styles. Ensure
effective communication with anyone, about anything, at any time.
Sales and Marketing Effectiveness
Apply thinking styles to shape market research, gain new insights into target markets, and analyse trends. Factor customers’
tendencies and preferences into sales / negotiation methods.
Culture Change / Organisational Learning
Assess thinking styles across learning populations. Tailor learning to match learner preferences. Factor thinking styles into your
strategies for managing culture change, mergers, and acquisitions.
Strategy Development
Map thinking styles of executives who shape strategy. Tailor strategy development process to turn differences from a liability into
an advantage. Enhance clarity, confidence, and consensus.
Creativity and Innovation
Compose R&D groups, task forces, and other groups to blend out-of-the- box thinkers and risk-takers with those demonstrating
preferences toward analysis, planning, and implementation.
0405189464
www.amplicity.com.au