better results through
Whole Brain® thinking
2011 THINC™ WEBINAR SERIES
Comparing Assessments:
A Panel Discussion
January 26, 2011
Hosted by: Ann
Herrmann-Nehdi, CEO
Herrmann International
Copyright © Herrmann International 2011 | www.hbdi.com
Agenda and Panelists
Intro and polls
  Orin Salas: Herrmann International
  Tom Boldrey: Eastern Illinois University
and Quality Works
  Joe Pellegrini: Ethicon Endo-Surgery
  Jesse Mendez: Regus
Questions
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Comparing Assessment Premises
MBTI®
(Psychological)
HBDI®
(Brain-Based)
The
Individual
DiSC®/Social Styles/ 360’s
(Behavioral)
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Key Questions
A
What
Are my key
applications for the
assessments I use.
How
I decide on whether to use
an assessment and which
assessments to use.
B
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D
Why
I selected and use a given
assessment and whether
I integrate the tools
together or not. Who
Are my target audiences
and how well they
engage with my chosen
assessments. C
Poll:
What is most important in selecting
an assessment? Select the most
important:




Engagement and Usability for Participants
Consistency and Practicality
Statistical Validity
Conceptual Framework and Range of
Applications
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Orin Salas
VP Sales
Herrmann International
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Herrmann Brain Dominance Instrument®
®
(HBDI )
 Measures thinking preferences
 Created by Ned Herrmann while at GE
 It was created for business
 Translated into 17 languages
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Herrmann Brain Dominance Instrument®
®
(HBDI )
“The HBDI® is the most
easily understood,
remembered and applied
assessment instrument of
those available.
Our clients love it.”
Barbara Hughes, Intellectual Capital Consulting
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Highly validated
assessment at the core of
Whole Brain® Thinking
120 questions
Has been completed by
over one million people
around the world
Over 5000 certified
practitioners worldwide
Upper Mode
Left Mode
Right Mode
Lower Mode
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The Whole Brain® Advantage:
Achieving Return on Intelligence
4. Customer
Better connect with customers for increased sales and
customer satisfaction
3. Organizational
Align culture and increase collaboration to drive
innovation and revenue
2. Group
Improve speed and quality of processes and
interaction to drive effectiveness
1. Individual
Positively increase thinking flexibility and thinking skills
to grow productivity
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Tom Boldrey
Professor Emeritus, Eastern Illinois
Founder, Quality Works
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Why use instruments?
  Catalyst for personalizing highly engaged
learning
  Door for self discovery and self awareness
  Leverage for change and self improvement
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Most frequently used instruments:







Herrmann Brain Dominance Instrument®
Myers Briggs Type Indicator®
Strength Deployment Indicator®
FIRO-B® and Human Elements®
Leadership Practices Inventory®
The Birkman®
The Enneagram®
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How I select the instruments:
  Purpose of engagement
  Client requests and need
  Scope and length engagement
  Participant readiness
  Situational context
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Jung’s Psychological Type Theory
  Personality development
  Four dichotomies of preferences
  Preferences are innate, inborn
predispositions
  Predispositions are influenced by
experiences
  Preferences used in varying degrees
  Life provides opportunities to develop
“inferior” and “hidden” parts of our
personality
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Behind MBTI®: Jung’s Theory of Psychological
Type Basic Mental Processes
Information
Sensing
Intuition
Can’t use both simultaneously so
we develop preferences for using
one method over another
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Evaluate
Thinking
Feeling
Can’t use both methods
simultaneously, so we develop a
preference for using one
method over another
Intui&on
1/27/11
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“Best Fit” Type
  Self-assessment type
  MBTI® scores
  Feedback from others
  “Best fit”
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Comparing & Contrasting
HBDI® and MBTI®
MBTI®:
  Widely used for insights about personality tendencies
  Sustains long term personal and professional development
  Relevant for coaching, in-depth leadership development, and
addressing complex interpersonal issues




HBDI®:
Scalable and quick applications for improvements
Leverages understanding of self AND others
Integrates very well with other models and instruments
Framework for self-management and organizational development
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The HBDI® fosters a
Whole Brain Advantage® because:
High face validity and immediate applications are
transformative for individuals, groups, teams, and
organizations.
Less labeling and more access to action and selfcorrection.
Potential is uncovered and evoked.
The HBDI® and Whole Brain® applications integrate well
and support other instruments rather than conflict or
compete.
Better thinking and bottom-line results are achieved.
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Joe Pellegrini
HR Business Partner
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Copyright © Herrmann International 2011 | www.hbdi.com
How, What, Who and Why
WHAT: Assessment Applications
HBDI®
DiSC®
•  Teambuilding
•  Communica4on
•  Personal
growth
development
•
•
•
•
Sales
Training
Strategic
Thinking
Personal
Branding
Ac4on
Learning
•  Mentoring
HOW: Criteria for assessment selection
•  Validity
•  Usability
•  Applicability
•  Consistency
WHY: HBDI® and DiSC® Selection and
Utilization Process
•  Analysis
•  Design
•  Development
•  Implementation
•  Evaluation
WHO: Target audience and feedback
•
Development
•  10%
‐
Training
•  20%
‐
Feedback
•  70%
‐
Experience
•
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Assessments integrated with Leadership Development
Framework by level / time in position:
Levels
•  Execu4ve
•  Manager
of
Managers
•  People
Managers
•  Individual
Contributors
Phases
•  I
–
Pre‐Mgt
•  II
‐
Founda4onal
Learning
•  III
‐
Advanced
Learning
•  IV
‐
Con4nual
Learning
Blended approach increases retention and application
Jesse Mendez
Global Director,
Training and Development
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Introducing the Regus Group
  World’s largest provider of
flexible workplace solutions
–  1200 business centres
–  500 cities and 85 countries
–  400,000+ Clients
–  Occupy 35 million square
feet of commercial space
–  Employ 5000 team members
–  Publicly traded on the
London Stock Exchange
(LSE:RGU)
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How I Choose an Instrument:
Organizational Catalysts
– Restructuring
– Growth
– Emerging Leaders
– Newly Formed Teams
– Implementing Change Initiatives
– Executive Coaching (High Performers/
At Risk)
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Assessments Used at Regus
  Pre-employment Assessment
  ProfilesXT® (Profiles International)
  Supports Rapid Growth
  Adds Rigor to the hiring process
  Target (sales, operations and leadership)
  HBDI®
  Restructuring / Newly Formed Teams (Team Report, Pairs Profile)
  Emerging Leaders Program
  Existing Teams (Team Report, Pairs Profiles)
  Ongoing Leadership Development
  Executive Level Coaching
  Target (Team Leaders, Mid-level Directors, Regional VP’s)
  Checkpoint 360® (Profiles International)
  Leadership Development (Target mid-level to Senior Executive Team)
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Social Style Matrix and HBDI®
TASK
Organized, thorough
Logical, factual,
Detail-oriented
Makes decisions based
on facts
Weighs all alternatives
Historical evidence
Results-oriented
End results vs. process
“Bottom-line”
Quick to decide
Prefers options
Asks for probability of
success and then decides
ASK
TELL
Good Listeners
Cooperative
Prefers others to be
involved in the process
Loyal to organization
Avoids conflict
Futuristic in thinking
Enthusiastic
Shares dreams and ideas
High energy
Needs variety and simulation
Collaborates
Results-oriented
PEOPLE
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Why I Chose HBDI®
Non-judgmental instrument (People don’t become
defensive about results.)
Gets to the source of the “Why” behind behaviors
Multiple applications (Flexible in supporting different
organizational catalysts)
Doesn’t allow for stereotypes
Practical tool (Provides a simple roadmap for effective
communication/ listening.)
Robust e-learning support
Action oriented
I can influence my thinking  therefore, I can improve my behaviors and
effectiveness.
If I understand clues about others, I can adjust my approach.
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better results through
Whole Brain® thinking
THANK YOU!
Join us for our next THINC™ Webinar:
Meeting of the Minds:
Unleashing Organizational
Intelligence with Effective Mentor
Matching
Wednesday February 23rd
1:00p-2:00p EST
Lynne
Krause,
Chief
Innova&on
Officer
BBTD
Services
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better results through
Whole Brain® thinking
For More Information
•  Visit http://www.hbdi.com/Resources/Webinars.cfm to
view upcoming THINC™ Webinar opportunities.
•  Contact us at 800-432-4234 or info@hbdi.com for additional
information about Whole Brain® Thinking and the Herrmann
Brain Dominance Instrument® (HBDI®).
•  Keep up-to-date on future THINC™ Webinars and Herrmann
International events:
•  Visit the Whole Brain® Blog: www.hbdi.com/blog
•  Twitter: @herrmannintl
•  YouTube Channel: herrmannintl
•  LinkedIn Group: Whole Brain Thinking-HBDI
•  Facebook Fan Page: Whole Brain Thinking-HBDI
Copyright © Herrmann International 2011 | www.hbdi.com
better results through
Whole Brain® thinking
2011 THINC™ WEBINAR SERIES
Originators of the Herrmann Brain Dominance Instrument® (HBDI®)
and Whole Brain® Technology
794 Buffalo Creek Road
Lake Lure, NC 28746
Tel: (828) 625-9153 Toll Free: (800) 432-HBDI [4234]
www.hbdi.com | info@hbdi.com
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