THE NETHERLANDS: THE HUMBLE GIANT Edition 2012 THE NETHERLANDS: THE HUMBLE GIANT Contents The Netherlands: The Humble Giant 5 Reasons to invest in the Netherlands 10 International business environment 11 Superior logistics and technology infrastructure 12 Highly educated, multilingual and flexible workforce Quality of life 13 Fiscal climate 14 12 Holland Financial Centre Retirement Management Financial Logistics 19 Finance & Sustainability Trading Venue 24 HFC International 25 Contact information 26 15 16 21 The Netherlands: The Humble Giant Built on the delta of some of Europe’s main rivers, the exporter of goods and services in the world, has the Netherlands is a small country that punches above its weight world’s 7th largest banking sector and has more broadband in world economics and politics. It has a growing and healthy connections than anywhere in the world. Well known economy with excellent industries like life sciences, creative Dutch global companies in the food & beverage industry industries, energy, logistics, electronics, food, flowers, the include Unilever, Ahold and Heineken, in the financial chemical industry, water technology, high tech and... a strong services ING, Aegon, Rabobank and APG. In the chemical (supporting) financial services sector. and petrol industry the Dutch have international companies like Akzo, DSM and Shell, and in the electrical machinery The Netherlands has been playing a special role in the world there is Philips, ASML and TomTom. economy for many centuries. Already in the 16 century th the Dutch economy developed an international network for Per capita the gross domestic product in 2010 was 40,800. trade. Shipping, fishing, infrastructural development and Higher than that of Germany, France, Spain or the UK. The banking have ever since been leading sectors. Netherlands has the 16th largest economy in the world, and With 16.7 million people on a relatively small piece of land, the Dutch generate amazingly disproportionate economic activity. The Netherlands is, for example, the eighth largest 5 — Holland Financial Centre ranks 8th in GDP (nominal) per capita worldwide. 16 1 1 1 1 1 2 3 3 in retirement savings and income system globally 5 6 7 7 7 7 8 8 9 10 th best ICT infrastructure worldwide th highest amount of innovative companies worldwide st (Mercer / Global Pension Index 2011) st in broadband connections globally (OECD 2011) st in commodity trading globally st in global connectedness (FD 2011) (DHL / Global Connectedness Index 2011) st most enterprising nation in Europe (EIM 2011) nd most wealthy country in Europe (CBS 2011) rd best country to live worldwide rd largest non-banking sector worldwide (leasing, brokers, securitizations, money markets) (UNDP 2011) (Financial Stability Board 2011) th 6 — Holland Financial Centre th (The Economist 2010) (Thomson Reuters / Top 100 global innovators 2011) largest banking sector globally (Bank for International Settlements (BIS) 2011) most developed financial sector globally (World Economic Forum / Financial Development Index 2011) th most stable financial centre globally th most competitive country worldwide th th th th (IMF 2010) (World Economic Forum / Global Competitiveness Index 2011-2012) in GDP (nominal) per capita globally (IMF 2010) in world best universities (Webometrics Ranking 2010) worldwide amount of company global headquarters (Fortune 500 2011) most open economy for international trade worldwide (WEF Global Enabling Trade Report 2010) th largest economy worldwide (IMF 2011) Global Rankings of the Netherlands 2011 Fortune Global 500 Dutch Multinationals in the list of the world’s largest corporations Revenues in millions Top 10 2 $ 378,152 Royal Dutch Shell (Oil & Gas Operations) The Hague The Netherlands offers local and foreign businesses an environment that is favorable to international trade, efficient export, innovation and cooperation with some of the world’s 20 best companies and research institutes. 17 $ 147,052 ING Group (Banking & Insurance) Amsterdam According to the Dutch newspaper Het Financieele Dagblad in 2011, 80 of the world’s 100 biggest multinationals have an office; predominately special holdings and finance 200 companies in the Netherlands. 112 $ 65,136 AEGON 126 $ 60,597 EADS 207 $ 41,151 LyondellBasell Industries 219 $ 39,111 Royal Ahold (Insurance) The Hague (Aerospace & Defence) Leiden The Netherlands has an enviable reputation as a location 300 have decided to set up their business in the Netherlands. The Netherlands is currently home to twelve ‘Fortune 500’ (Chemicals) Rotterdam company global headquarters (9th position worldwide). 400 (Food Markets) Amsterdam 277 $ 33,667 Royal Philips Electronics (Personal and household goods) Amsterdam 397 $ 24,313 GasTerra (Gas Operation) Groningen 500 448 $ 21,684 Heineken Holding (Drinks) Amsterdam 460 $ 21,202 SHV Holdings (a.o. distribution & food markets) Utrecht 479 $ 20,419 Akzo Nobel (Chemicals) Amsterdam 286 $ 32,672 Rabobank Group (Banking) Utrecht 7 — Holland Financial Centre to do business from: more than 6,000 foreign companies The position of the Netherlands as a location for European The financial sector employs a large number of people. In the headquarters of non-European companies is even higher Netherlands, approximately 270,000 people are employed in (4th in 2008). The Netherlands also attracts more than a fair the financial industry as a whole, in comparison with 310,000 share of pan-European distribution centers, a manifestation in London, 300,000 in New York and 185,000 in Switzerland. of its central position in intercontinental trade. The Dutch financial sector knows many strong and Chinese multinationals like Huawei, Midea and Liugong have thoroughly developed subsectors including: their European distribution center or financial headquarters – Retirement Management (pension and insurance services, located in the Netherlands. Indian companies like Tata Steel (Corus), Reliance, Suzlon, Mittal Steel and Tata Consultancy Services with 1,000 employees, American companies as Bombardier, Cisco and Mead Johnson, and international financials like Royal Bank of Scotland, Deutsche Bank, 8 — Holland Financial Centre Industrial and Commercial Bank of China, Goldman Sachs, Blackrock and Northern Trust are located in Amsterdam. The Netherlands has an open economy and an international outlook, both of which are vital aspects of a highly developed, dynamic and internationally oriented financial industry. It is for these reasons that various international banks are established in the Netherlands for joint ventures in the Dutch capital market. including asset management) – Sustainable Finance (carbon trading, sustainable investment and financing) – Financial Logistics (international payment systems, cash management and transaction services) – Trading Venue (market making, derivatives trading, trade & export financing) The Netherlands gives acces to 125 270 banks life and non-life insurance companies 450 Assets under Management Dutch Banks: € 2.5 trillion Dutch Pension fund industry: € 800 billion Dutch Insurance companies: € 350 billion Dutch Investment funds: € 500 billion Dutch Private equity industry: € 24.3 billion Source: DNB and PwC 9 — Holland Financial Centre pension funds 2 nd Level of prosperity in the EU Eurostat 2011 Reasons to invest in the Netherlands The Netherlands provides a strategic location from which to serve markets within the current and future European Union, the Middle East, Asia and Africa. The centrallylocated geographical position of the Netherlands, combined with accessibility and an excellent infrastructure, the quality 1 Luxembourg 2 The Netherlands 3 Ireland 4 Denmark 5 Austria 6 Sweden 7 Belgium 8 Germany 9 Finland 10 United Kingdom of the workforce, the linguistic skills and the attractive tax environment are some of the key reasons why numerous European, American and Asian companies have established Financial Stability facilities in the Netherlands. Over the past few years a great IMF 2010 number of foreign financial companies, including ICBC, Brit Insurance, Saxo Bank, Bank of Beijing and Chaabi Bank and smaller companies like Cavanagh Capital, Dynamic Credit 10 — Holland Financial Centre and Boston Alexander have chosen to set up an office here. The Netherlands is one of the most attractive European country for foreign investments. Holland Financial Centre closely collaborates with the Netherlands Foreign Investment Agency (NFIA) and her offices around the world to attract new financial companies to the Netherlands. 1 United Kingdom 2 Germany 3 United States 4 France 5 Japan 6 Italy 7 The Netherlands 8 Spain 9 Canada 10 Switzerland 7 th International business environment The Netherlands, long Europe’s trading crossroads, is an obvious choice to locate a pan-European operation. Many international companies have their global headquarters in the Netherlands, for example Shell, Unilever, Philips, IKEA, Brit Sweden 8.49 Insurance, EADS and ING. And Nike, Tata, Sabic, Sara Lee, Denmark 8.41 5 Netherlands. USA 8.41 The Dutch pro-business environment creates a gateway Digital Economy Rankings to Europe that helps international companies succeed IBM / The Economist 2010 Finland 8.36 The Netherlands 8.36 throughout the world. An international outlook and Norway 8.24 openness to foreign investment is firmly engrained in the Dutch culture, and this has yielded a wealth of world-class Hong Kong 8.22 business partners who know how to deal with global Singapore 8.22 business challenges in today’s financial services industry. The Netherlands is known as one of the most financial stable Australia 8.21 countries in the world. New Zealand 8.07 8.0 8.1 8.2 The digital economy rankings assess the quality of a country’s ICT infrastructure and the ability of its consumers, businesses and governments to use ICT to their benefit. 8.3 8.4 8.5 th 11 — Holland Financial Centre Starbucks and Cisco have European headquarters in the The Netherlands is classified as one of the most ‘wired’ countries in the world. Superior logistics and technology infrastructure Highly educated, multilingual and flexible workforce Examples of the excellent connectivity are the seaport of The Netherlands features one of the most highly educated, Rotterdam (the world’s 3rd largest, and Europe’s largest, multilingual, enterprising and motivated workforces in seaport, especially for Chinese products), Schiphol Airport Europe: 40% of the workforce possess either a college or (with 313 destinations worldwide, and since decades university degree, 80% speak English, the high number of rated as the best business airport in the world at only a entrepreneurs (ranked third in terms of number of entrepre- seven minute ride from the Dutch financial district) and the neurs) and high motivation (the IMD World Competitiveness outstanding IT infrastructure. The Netherlands is classified survey ranks the Dutch workforce second in the world in as one of the most ‘wired’ countries in the world. Long terms of motivation). These characteristics enable Dutch term investment in high-speed internet, cable and digital employees to successfully operate in companies in any communication systems, as well as the rapid adoption industry throughout the world. of state-of-the-art computer and cell phone technology, have created an ideal base for companies seeking to take 12 — Holland Financial Centre advantage of modern technology. The Dutch infrastructure is a solid and ideal base for businesses with high demands on connectivity (Amsterdam is directly connected to all major centers’ in Europe within a maximum of just two hours by plane and/or train) and on an excellent IT infrastructure. Quality of life The Netherlands is proud to have a high standard of living. The costs of living, housing, education and cultural 3 activities are lower than in most Western-European rd countries. The population of the Netherlands is very diverse: Norway 0.943 Amsterdam is home to the highest number of different Australia 0.929 nationalities worldwide. To serve these nationalities the Netherlands has 33 primary and 23 secondary international The Netherlands 0.910 schools. The Netherlands has various facilities for expat The high quality of life is also reflected in the number of Human Development Index USA 0.910 New Zealand 0.908 UNDP 2011 Canada 0.908 museums; the Netherlands has the world’s highest density of museums and is home to world renewed museums as the Ireland 0.908 Van Gogh museum and the Rijksmuseum in Amsterdam and Liechtenstein 0.905 the Mauritshuis in The Hague. Germany 0.905 Sweden 0.904 0.85 0.87 0.89 The Human Development Index (HDI) is a comparative measure of life expectancy, literacy, education and standards of living in countries worldwide. 0.91 0.93 0.95 13 — Holland Financial Centre communities. Fiscal climate Attractive features of the Dutch tax regime include: The Dutch tax environment for international companies is – Relatively low statutory corporate income tax rate of 25% (20% for first € 200,000) very attractive. The corporate tax rate has been lowered – Possibility of obtaining advance tax rulings from the Dutch tax authorities giving to 25%; well below the EU average. Additionally, dividend certainty on future tax position withholding tax has been reduced from 25% to 15%. – Innovation box resulting in an effective corporate tax rate of 5% Furthermore, a patent box with a 5% tax rate on income from – Tax incentive for R&D activities (WBSO) innovations was introduced. Combined with other traditional – Favourable participation exemption regime features of the Dutch tax system (extremely wide tax treaty – Fiscal unity regime to freely set off profits and losses among group members network to avoid double taxation, participation exemption, – Transfer pricing practice in accordance with OECD Transfer Pricing Guidelines 30% tax break for highly qualified foreign employees) the – The possibility to carry forward losses for nine years and to carry them backward fiscal climate is ranked third in the world (by KPMG) and quite simply one more reason for companies to establish or expand their European operations in the Netherlands. for one year – Wide tax treaty network reducing withholding taxes on dividends, interests and royalties (for interest and royalties often to 0%) 14 — Holland Financial Centre – No statutory withholding tax on outgoing interest and royalty payments – Favorable tax treatment for foreign employees (30% tax ruling) – VAT deferment upon importation: no upfront payment of VAT – Dutch Customs Authorities: practical and pro-active approach – Dutch Tax Authorities: relationship enhancement by horizontal monitoring Source: NFIA – Why invest in Holland 2011 Holland Financial Centre The Holland Financial Centre foundation is a public/private The Dutch financial industry has a particularly strong partnership. Participants in the foundation, which was set reputation in the areas of pension expertise and management up in 2007, include banks, brokers, pension funds and asset (Retirement Management), cheap and efficient payment managers, as well as consultants, accountancy and legal systems (Financial Logistics) and as a centre for securities firms, the Dutch central government, the two supervisory trading (Trading Venue). The Netherlands has also developed authorities for the financial industry: DNB and AFM, and extensive knowledge and expertise in the field of sustain- the cities of Amsterdam and The Hague. Members of HFC ability and financial services (Finance & Sustainability). want to develop initiatives aimed at preserving a strong, open, internationally competitive financial industry in the Netherlands. The main objective is to retain existing and create new jobs in the industry. HFC has some 70 participants. HFC’s board consists of managers representing 15 — Holland Financial Centre market parties, the government and the regulators. Retirement Management The Netherlands has the most advanced and developed Integrated balance sheet management, in combination with pension industry in the European Union, and leads the ALM and scenario analysis, helps pension fund trustees ranking in terms of quantity (130% of GDP in pension assets) make the right decisions. The Netherlands has the best st and quality (1 position in the Melbourne Mercer global reputation in Europe for asset and liability management. pension index 2011). The result is an unprecedented level of The depth and breadth of its knowledge in this area is knowledge about and experience in pension administration, unsurpassed – connecting both the debit and credit side of asset management, trustee services, asset and liability the balance sheet – and widely applicable in other countries. 1 st The Netherlands 77.9 Australia 75.0 management, risk management, asset pooling and other Switzerland 72.7 issues concerning the problems of an ageing population. Sweden 72.6 The European Commission has liberalized the pension Canada 69.1 market, making it possible to outsource pension fund management to institutions in any other EU member state Global Pension Index (IORP). The Dutch provide the Premium Pension Institute Melbourne Mercer 2011 UK 66.0 Chile 64.9 Poland 58.6 16 — Holland Financial Centre (PPI) for cross-border Pension schemes and companies from Brazil 58.4 the Netherlands – providing pension fund and insurance USA 58.1 services – have an unmatched experience. Singapore 56.7 France 54.4 For centuries the Netherlands has had a stable, robust Germany 54.2 pension industry, which results in a wide variety of profit Japan 43.9 and non-profit suppliers. The Netherlands has developed a India 43.3 long-term strategy that attracts pension fund capital from China 42.5 around the world to benefit from experience and capacities, as well as economies of scale. 0 25 50 75 100 Total value of fund assets (split by fund domicile) Towers Watson 2011 he Ot r3 8 nl with an asset owner appointing a third party to manage the Switzerland 13 total assets on an integrated basis through a combination the asset owner’s overall investment objectives. Fiduciary management is emerging rapidly due to increasing complexity in regulation, investment options and volatility on the financial markets. It also helps asset owners to benefit 12 rm Ge lia 15 ra The Centre for Retirement Management is a core activity t us of the Holland Financial Centre and your gateway to all the pa Ja focuses on the international promotion and marketing of the Dutch pension industry and drives innovation and product Note: Others includes the following countries: Belgium, Chile, China, Colombia, France, India, Ireland, Korea, Kuwait, Luxembourg, Malaysia, Mexico, New Zealand, Norway, Philippines, Portugal, Russia, Singapore, South Africa, Spain, Taiwan and Thailand 26 by her members. The Centre for Retirement Management UK A pension knowledge, experience and capacities represented development within this industry. th 8 to certain asset managers. any n1 from economies of scale, buying power and gaining access 7 erlands eth 13 The N of advisory and delegated investment services, to achieving 21 USA 1 17 — Holland Financial Centre an institutional investor enters into close cooperation a 19 pension market, and is in effect an integral part of the Canad Fiduciairy management has its origins in the Dutch Dutch pension system. In this form of asset management, Br az an il 4 d Sw 5 ed en 7 Den ma rk 9 Fi Global top 300 Pension funds Towers Watson 2011 Tap the Dutch Tap from the experience and expertise of the Dutch pension industry to manage your specific pension challenges. The Dutch are open minded, pragmatic, creative and above all professional. They will respect your history, culture and will take account of your current economic environment. Governments call upon our expertise and skills to reform State Pensions from a social security perspective as well as to achieve adequate, sustainable and safe pension provisions. Many of them show interest in our online National Pension Register for communication purposes. 18 — Holland Financial Centre Corporations call upon our expertise and skills to assist them in achieving pan-European pension schemes, professional governance and administration, integrated and dynamic balance sheet management to gain grip and control over their international pension liabilities. Feel free to contact us via info@hollandfinancialcentre.nl and see how you can benefit. Pension fund Country Total assets Government Pension Investment Japan $ 1,432,122 Government Pension Fund-Global Norway $ 550,858 ABP The Netherlands $ 318,807 National Pension Korea $ 289,418 5 Federal Retirement Thrift US $ 264,013 6 California Public Employees US $ 214,387 7 Local Government Officials Japan $ 189,633 8 Canada Pension Canada $ 149,142 9 1 2 3 4 Employees Provident Fund Malaysia $ 145,570 10 Central Provident Fund Singapore $ 144,844 11 California State Teachers US $ 138,888 12 New York State Common US $ 133,023 13 PFZW The Netherlands $ 133,002 14 National Social Security China $ 129,789 15 GEPF South Africa $ 128,232 Financial Logistics Use of digital and cash payments in the Netherlands Number of payments: index (2004=100) The Dutch banking industry has a long tradition in the efficient processing of transactions. Fees for payment transactions in the Netherlands are the lowest in Europe, and the use of EMV payments, online transactions and payment accounts is among the highest in the world. Consequently a very substantial portion of all global e-commerce transactions are processed by companies based in the Netherlands. Because the Netherlands has become a leader in the field of internet banking, the banking industry has extensive experience with electronic payments and has developed specific expertise in the area of payment transactions. A good example is iDEAL, a Dutch system 170 160 PIN transactions 150 Cash transactions 140 ATM withdrawals 130 Total transactions 120 110 100 90 2004 2005 2006 2007 2008 2009 2010 Source: DNB and Currence for electronic payments, which makes it safe and easy for trusted internet bank environment. Since November 2011, iDeal has also been made fit for use on mobile devices, providing clients with payment solutions where ever they are. As for the introduction of new products, an alliance of banks and telco’s is working on the broad introduction of Near Field Communication Payments. 19 — Holland Financial Centre users to make online purchases via the services of their own, Card transactions per capita Numbers and growth in 2009 compared to 2005 Numbers 200% 180% DK FI 160% SE 140% UK 120% 100% The introduction of the Single European Payments Area 80% 60% (SEPA) will give payment transactions an even stronger 40% international orientation, and the Netherlands is well- 20% positioned to benefit from the expected growth of this 0% subsector. Equens, the Dutch based payments processor, PT NL LU FR BE ES DE 0% AT IT 10% 20% 30% 40% 50% 60% Growth is one of the most innovative and efficient transaction Source: ECB Statistical Datawarehouse and Currence service providers in Europe. One of Equens’ innovative products is a biometric payment service. Safe and simple, it promises increased customer satisfaction and higher Payment method used for last online purchase revenues for the merchant. Each transaction processed means new data about your cash balance, working capital or relation with your supplier. 20 — Holland Financial Centre Dutch service providers have developed impressive As percentage of number online purchases 50% 50% 40% Credit card tools that help you analyse this ‘big data’ and turn it into valuable information. Whether you need cash management, Credit transfer 30% Single mandate treasury advice or supply chain solutions, companies like Accept Email. Asyx, Figlo, Jacco and Power to Pay can help you out. iDEAL Acceptgiro PayPal 20% 19% 10% 0% 8% 7% 5% 5% 2006 2007 Source: Blauw Research 2008 2009 2010 Finance & Sustainability Sustainability is all around in the Netherlands. Multinationals The financial industry in the Netherlands is at the forefront like AKZO Nobel, DSM, Philips, Royal Dutch Shell and of the ongoing developments around finance and sustai- Unilever are at the top in their respective sectors of the Dow nability. Specialized banks like Triodos and ASN are Jones Sustainability Index. In the food & agri sector leading examples of sustainable business models, Triodos Dutch companies excel in efficient use of land, water and being awarded the Sustainable Bank of the year in 2010 resources. They not only make the Netherlands one of the by Financial Times. Clean Tech funds know their way to biggest food & agri exporters in the world, but are also Robeco and AlpInvest as renowned anchor investors. Dutch crucial in exporting techniques and education (Wageningen financials like APG en PGGM play an important role in University) in order to make it possible to feed a rapidly developing global guidelines for example with the Principles growing world population. for Responsible Investment (PRI) and UNEP Finance Initiative. SNS Impact Investing play a strong role in enabling Microfinance projects. The Netherlands is the homecountry of four global supersector leaders (2011-2012) Investments may be best illustrated by the following figure Name Supersector Country Royal DSM N.V. Chemicals The Netherlands PostNL N.V. Industrial Goods/Svc The Netherlands Royal Philips Electronics N.V. Personal & Household Goods The Netherlands KLM Air France Travel & Leisure The Netherlands/ France The DJSI annually identifies the top company in 19 supersectors. The ranking is based on a best-in-class approach, including companies across all industries that outperform their peers in numerous sustainability metrics. from the Eurosif publication European Sustainable Resources Initiative (SRI) 2010. 21 — Holland Financial Centre The leading position of the Netherlands in Responsible Dow Jones Sustainable Index 2011 The figure shows that the market share of core SRI as part of national asset management is by far the largest in the Netherlands compared with six other European countries. Also the absolute size of Core SRI is the largest in the Netherlands. On top of that the headoffice of the Global Reporting Initiative (GRI) is located in Amsterdam. Also 30% 25% 20% 15% renowned companies like Sustainalytics and TBLI have their base in Amsterdam. The Holland Financial Centre for Finance & Sustainability has been specifically raised to build on the track record and spread the knowledge gained by the Dutch financials on sustainable financing across the board, including: 22 — Holland Financial Centre – sustainable investment; – financing sustainable projects; – financing the transition to sustainable energy and clean tech including energy efficiency; – trading and financing carbon emission rights and low carbon energy projects. 10% Market share of Core SRI / National AM Industry Responsible Investment as part of national asset management NL CH 5% UK 0% BE DE -10% 10% IT FR 30% 50% 70% 90% 110% CAGR 2007-2009 of Core SRI -5% Source: Eurosif European SRI Survey, 2010 Note: Bubble size represents the size of Core SRI. The chart only includes countries which showed comparable data To spread the knowledge in Finance & Sustainability, the The Holland Financial Centre for Finance & Sustainability is Holland Financial Centre is working with the Duisenberg more than willing to help out with knowledge and function as school of finance in Amsterdam to embed the course gateway regarding finance & sustainability. For futher infor- program ‘Finance & Sustainability’ into their existing mation please contact us at info@hollandfinancialcentre.nl. Master programs. Professional Education around the abovementioned themes will be developed. It will also be possible for companies to have tailor-made courses on Finance & Sustainability for their management. Together with the Duisenberg school of finance, the University of Maastricht and the University of Tilburg, HFC has taken the initiative to start a truly global web portal for Finance & Sustainability under the name www.fsinsight.org. The portal will spread cutting edge finance & sustainability knowledge from all academia around the world like Berkley, National University of Singapore and Mistra (Sweden). At the same time we will approach financial institutions to partner. 23 — Holland Financial Centre over the world. The portal will partner with global leading Trading Venue The Netherlands has always been a country of trade. For products, and the continent’s second derivatives market. centuries the import and export of goods has formed a great The recent history of Amsterdam’s stock market is one part of the economy. Schiphol airport and the Rotterdam of constant development. It was a founding member harbor are among the biggest and most modern global of Europe’s first cross-border exchange initiative Euronext, logistics hubs. The financial sector plays a significant role which is now part of the first transatlantic group of in facilitating all trade related activities. Import and export exchange operators. 24 — Holland Financial Centre finance, commodity trading and supply chain finance are a core competence of Dutch financial institutions. Dutch market makers like IMC, Optiver and All Options The Netherlands also plays an important role in the world of operate all around the world realizing a global number share and derivatives trading. The country can rightly claim one position in market making. HFC has worked with to be the cradle of global share trading. Amsterdam’s stock Deloitte to develop Fast Track, a new method designed exchange is the oldest in the world, and in 1602 the Dutch to give HFC Trading Venue an added stimulus. Various East India Company became the first company in the world organizations that are active in the world of trade, from to go public. The same pioneering spirit was the driving force market makers to clearing institutions, and from banks behind the founding of the first options exchange in Europe, to export insurers contribute innovative ideas that can creating a market that is still at the forefront of the equity strengthen the entire branch. Out of many ideas the first options and equity index options market. Amsterdam’s concepts that have been brought to market include the SME stock exchange is the 6th ranking European market for cash Export accelerator and the IPO Roadmap. HFC International HFC organizes and participates in international trade During 2012 Holland Financial Centre will visit China, India, missions. In recent years trade delegations have visited Turkey, USA and many European countries like Germany, Japan, London, China, Qatar, India, Saudi Arabia, United UK, France, Monaco, Switzerland and the Scandinavian States and Switzerland. With our Holland Finance House, countries. designed for use at leading conferences in the Netherlands and abroad, representatives of a number of market parties For more information on our activities abroad, please contact tell the story of the Netherlands and highlight the many us via info@hollandfinancialcentre.nl. advantages of the Dutch financial centre. The hosts and hostesses of Holland Finance House hand out their own HFC works together with the government and advisory business cards in addition to orange-coloured gadgets. firms to continuously improve the business climate in the Holland Financial Centre puts together an orange ‘who’s Netherlands. who’ for every event, which contains relevant information and as many contact details as possible for Netherlandsthe event. Drinks are served at the Holland Finance House at the end of each day of the conference to encourage informal contact with visitors to the event. 25 — Holland Financial Centre based businesses that may be relevant to the theme of Contact information If you want to know more of the strong, open and Holland Financial Centre closely collaborates with the competitive financial centre in the Netherlands, please Netherlands Foreign Investment Agency (NFIA) and her contact us at the address below. offices around the world to attract new financial companies to the Netherlands. Akkie Lansberg, Managing Director HFC Robin Fransman, Deputy Director HFC NFIA 26 — Holland Financial Centre NFIA has offices in Europe (HQ in The Hague, London, Holland Financial Centre Istanbul), the US (New York, Boston, Chicago, Atlanta, Gustav Mahlerplein 3-115 San Francisco), Asia (Tokyo, Osaka, Taipei, Hong Kong, 1082 MS Amsterdam Shanghai, Beijing, Guangzhou, Seoul, New Delhi, Singapore P.O. Box 75926 and Kuala Lumpur) and in the Gulf Region (Dubai), as 1070 AX Amsterdam well as an NFIA representative office in Brazil (São Paulo). The Netherlands In addition, the NFIA closely cooperates with Dutch T +31 (0)20 708 5800 embassies, consulates-general and other organizations info@hollandfinancialcentre.nl that represent the Dutch government around the world. www.hollandfinancialcentre.nl Please visit www.nfia.nl for location and contact details of your nearest NFIA office. www.iamsterdam.com