WRA 202: Introduction to Professional Writing MW 8:30-9:50, 317 Bessey Instructor :: Shreelina Ghosh Office :: 267 Bessey Office Hours :: MW 10:00-11:00 or by e-mail/appointment Email :: ghoshsh2@msu.edu Course website: https://www.msu.edu/~ghoshsh2/202/ COURSE GOALS WRA 202 introduces you both to the rhetorical principles and professional practices that you will need as a professional writer and to the field of professional writing as it is defined by the professional writing program here at MSU. The principles and practices you engage in for this class will help you understand and respond effectively to professional and workplace writing scenarios. We will devote time to understanding what "professional writing" means and its relevance and place in the corporate world. We will address issues related to genres of workplace writing, design principles, digital writing, and research skills and methodologies. Given the nature of professional writing, the course will involve both individual and collaborative work. This course will primarily focus on the identity and work of the professional writer, and what skill sets should be honed to be ahead in the job market. We will also explore how rhetorical problemsolving principles may be applied to diverse professional writing tasks and situations. The major goal of the course is for you to learn strategies and methods to write effectively as a professional in the workplace. We will make the class a workshop symposium on professional communications relevant to your intended vocational goals. You are reflect and write about the writing you explore and about how writing "works" in a professional context. We will investigate the work and professional identities of professional writers: What are professional writers? What kind of work do they do? How are professional writers related to other kinds of writers, such as creative writers, technical communicators, and journalists; equally important, how are they related to designers, information architects, and project managers? By the end of the course you should have a solid idea of what it means to be a professional writer and a sense of which track (Digital and Technical Writing, Writing in Communities and Cultures, or Writing, Editing, and Publishing) you would be most interested in pursuing in this program. READINGS Required text: Writing on the Job: A Norton Pocket Guide by John C. Brereton and Margaret A. Mansfield All of our course readings are available on our class ANGEL site (angel.msu.edu) in the “Readings and Materials” tab in ANGEL. You will find a folder for each week with the readings of both the days of the week. The readings due each day -- along with guiding questions to consider as you read – are listed on the schedule. GRADING Project ONE: Professional writer's portfolio: 300 pts Project TWO: Investigating professional writing: 300 pts Project THREE: Workplace simulation: 400 pts The final course grade will convert to the University's 4-point scale as follows: 93.5-100% 4.0 86.5-93.5% 3.5 79.5-86.5% 3.0 74.5-79.5% 2.5 69.5-74.5% 2.0 64.5-69.5% 1.5 60-64.5% 1.0 POLICIES Submission Format: You may write your assignments in MSWORD documents – Times New Roman – double spaced – font size 12 – one inch margins on all sides. All submissions should be in PDF format. Attendance and participation: Participation is absolutely essential. Come to class prepared to discuss the readings due that day. Plan on expressing your ideas, frustrations, questions, confusions, etc., even if you're not able to articulate them without some hesitation—sometimes ambivalent or ambiguous remarks spark the liveliest discussions. If you are absent, you miss valuable class time with your peers and will have difficulty keeping up with the pace of the class. If you miss class, you are still responsible for obtaining class notes and completing work you missed. A third absence will make a difference in your final grade; for every absence after two, your final grade will go down .25. Please see your student handbook or the university Ombudsman's web page http://www.msu.edu/~ombud/ for procedures for obtaining an excused absence at MSU. Should a serious medical or family emergency arise that will require your absence beyond four classes, please notify me as soon as possible-and make sure that you notify your academic advisor as well. Reading: Careful reading is an important form of participation in this course. Assigned readings are intended to help you understand the writing assignments and spark ideas for paper topics. Late policy: If you miss more than ten minutes of class, it counts as an absence. Keep in mind that you're responsible for completing all assignments on time, even if you're away—so if you plan to be gone the day something is due, remember to turn it in before you leave. The due date of each paper is mentioned in the agenda. The policy for late paper submission is -- NO LATE SUBMISSION. However, if you are faced with a personal or medical emergency and have already turned in one late assignment you will need to make arrangements with me as much in advance of the due date as possible. Electronic Device Policy: No Instant Messaging, no facebook , or game playing while we are having class. Only class related emails and web-surfing will be allowed. Keep your cell phones SWITCHED OFF during class. Plagiarism: Plagiarism is the act of using language and ideas from published sources without proper attribution (see your Spartan Student Handbook for policies on Academic Honesty, pp. 76-77). Unfair usage of copyrighted stuff without proper citations will lead to a loss of points and even failure in the course. It is essential that you are very careful about this. In this class, we will work on how to cite others' ideas and words. If you have questions please ask.Americans with Disabilities Act: MSU complies with all federal and state laws and regulations regarding discriminations, including the Americans with Disabilities Act of 1990 ( ADA ). If you have a disability that could affect your performance in this class or that requires an accommodation under the Americans with Disabilities Act, see me as soon as possible so that we can make appropriate arrangements. Project Descriptions PROJECT 1: PROFESSIONAL WRITER'S PORTFOLIO > Job analysis > Tailored résumé > Portfolio > Reflection Goal In the present state of the nation's economy, it is essential to make effort to optimize your chances of ending up with a job that is best suited to your qualification and interest. For this, it is important to know how to make your résumé look perfect for the job advertized. We will practise some of those tactics in this assignment. There will be three parts to this: you will search for three positions and work on résumé and portfolio to nest suit the requirements of the job. Job analysis As part of this assignment, locate professional writing job advertisements. Please note that you need not be concerned about the possibility of gaining any of the jobs based upon your current résumé. In fact, one of the goals of the project is to use these ads to assess your current qualifications and find ways of building even more experience as a professional. Keeping in mind your area of specialization and interest Select 3 job advertisements related to professional writing. You may find some exciting positions in the fidls of technical writing, journalism, public relations, web design, publications management, training, proposal writing, instructional design, advertising, and so on. You may also locate opportunity in another field that is writing intensive. Select an ad that has a substantial job description and organizational information. Locate areas of development for yourself as a professional writer. Also, look for a position (entry-level or likewise) where you can apply upon graduation. A good way is to start by search by looking for specific job titles within the field. For example, select one specific job title and collect three ads for that one title. You may consult Professional Writing Career Finder < https://www.msu.edu/~wrac/pw/careers/index.html>, Lansing Businesses page <http://www.iloveoldtown.org/index/businesses/all>, MSU Career page <http://careernetwork.msu.edu/> the PW townhall meeting blog < http://beyondwordsblog.com/tag/jobs>, or <http://beyondwordsblog.com/2008/05/13/open-positions-in-the-lansing-area>. Look for key phrases, terms, and descriptions in the ads which you will include in your tailored résumé. Once you have identified the three positions, write out a brief justification of your choice. (2 pages, 50 pts, due 1/18) Tailored résumé For each of the three jobs that you have selected, you will require to write meticulously tailored résumé. You will need to make decisions regarding what info you decide to or not to include in your résumé, given the protocols of your field and the job that you are applying to. How did you change the wording of some of your work details and/or educational details to best match the protocols of the business and the job that was advertised. (3 tailored résumés, 150 pts, due 1/31) Portfolio The Professional Writing program at MSU asks its majors to develop and maintain electronic portfolios of their work in the program. The E-Portfolio will serve as a professional portfolio for employment purposes, showing potential employers what you have learned, what skills and experiences you have as a professional writer. You can approach this assignment in one of two ways: • If you are new to the major, just starting out, and do not yet have an e-portfolio, then your assignment is to create an e-portfolio for your work in WRA 202 only . • If you are an advanced student in the major, have already taken several courses in the major, and already have a professional e-portfolio, then you can opt to use this assignment as an opportunity to expand, develop, and revise your existing e-portfolio, adding in the work that you have done in WRA 202. Basically, creating this portfolio will involve • designing a portal web page ("home page") that will serve as the entry point or index for your portfolio (in your AFS space), • providing an overall reflective statement about your work in WRA 202, and • loading, organizing, and labeling projects and documents from this and other courses to be included in the portfolio You may revise the work you have done in this program before including it in your portfolio. You may decide to include drafts, notes, design mockups, or other materials to show how you engage the writing *process*. You might decide to include notes for each of the projects, or even your project reflections, to explain what the project was and what your contribution was. The reflective statement is especially important — and all students should include a reflective statement about their work in WRA 202 . Focus the audience's attention on your key strengths as a writer —> what do you want them to SEE about your writing? In this case, the main audience is likely to be a potential employer. Articulate on the aspects of professional writing and how your qualification, experience and interest makes you an ideal candidate. One of the aims of the portfolio is not only to organize and present your work, but also to create an identity for yourself as a professional writer: What characterizes your work in general? What are your key strengths as a writer? What does the work show about you? What have you learned how to do? Design and Architecture Your portfolio needs to be online. In case you are new to web authoring you may use the basic website template provided in class by me. If you are aquainted with web designing, you may design your own websites, use web templates available online or use your existing web page. You can also go to CSS Tinderbox and other sites to find OS ("open source") templates that you can use for this project. The CSS Tinderbox site is only one of many that offers templates for writers/designers to use. What you would do is download (a) the HTML code for the content, and (b) the CSS style sheet that controls the styles and designs of the page. (Important note: If you use or repurpose someone else's template, be sure to credit their work!) The architecture of the site would look like this: Level One: Main e-portfolio page - Link: Reflection/overview of professional writing - Link: Projects, Contact, cv etc. Level Two: Brief reflections on each separate project (including WRA 202) - Links: to the projects themselves (either PDFs, or URLs to your AFS space) Reflection Reflect on the process of creation of the portfolio. Critical reflection is obviously an important component of your work in the Professional Writing major. It is not enough to simply be a good writer or good web designer — you also have to understand what good writing is and be able to articulate that understanding, explain it to others, and, at times, argue for it. When you create a web site (for instance), you need to be able to explain the rationale behind your choices: Why did you design it THAT way? How did you decide what users needed? What guided your content decisions, your design decisions? If you can't explain your choices, then you haven't really achieved "professional" status. An effective e-portfolio should do more than merely collect your good work ... it should also demonstrate your ability to explain that work, to articulate what you are doing and why. You have been practicing that kind of reflective ability in your WRA 202 project reflections — and you should demonstrate that skill in your e-portfolio as well. (2-3 pages, 100 pts, due 2/7) Evaluation Criteria The following criteria are especially important for this project: PURPOSE - Does this e-portfolio help you establish a distinctive identity as a professional writer? - Does this e-portfolio show that you have learned and developed as a writer in WRA 202? PRODUCT - Does the design of the entry page help establish your professional writing identity? - Is the design of the entry page professional? Does it convince an audience that you are a capable designer? - Are the documents well organized? Are they accessible? Is the navigation clear? Can an audience find and download the documents from your portfolio? PROCESS 1. An e-portfolio can show the products that you have produced in your course work — it can show your design skills, your stylistic strengths, your critical and analytic abilities. But how do you show professional writing skills that are not necessarily represented in the products themselves — for instance, the ability to copyedit and proofread, or the ability to work effectively in teams, or the ability to manage and coordinate large-scale projects? Many professional writing skills are not easily "captureable" in the written products that you produce in classes. How do you represent/capture the invisible work that is nonetheless critical to being an effective professional writer? (People in management and administration have this problem. How do you make administrative work, management work visible?) 2. Here's a challenge: How do you explain the group projects in your e-portfolio? The overall product itself represents the work of 4 or 5 or more people. How do you represent your contribution to the project in your e-portfolio? 3. Does your e-portfolio show your ability to reflect critically on what you have done and why? Sample E-Portfolios of Professional Writing Majors https://www.msu.edu/~wrac/pw/portfolios.html Heather Carlile (MSU) -- http://www.msu.edu/%7Ecarlileh/portfolio/ Adam Treadwell (MSU) -- http://www.msu.edu/%7Etreadw10/adamportfolio.html Tarbox (Rensselaer) -- http://www.rpi.edu/~tarboj/ Brown (Kennesaw State) -- http://pigseye.kennesaw.edu/~abrown15/ Schuerman (Clemson) -- http://people.clemson.edu/~aschuer Byers (MSU) -- http://www.kristenbyers.net/portfolio/ Kuhnmuench (MSU) -- http://www.akuhnmuench.com/portfolio/ Parker (MSU) -- http://www.msu.edu/%7Eparke131/portfolio/ Van Duinen (MSU) -- http://www.msu.edu/~vandui11/portfolio/ PROJECT 2: INVESTIGATING PROFESSIONAL WRITING > Shadowing project > Report on shadowing project > Presentation: What is professional writing (group) > Reflection (individual) Goals The aim of this project is pretty straightforward: to research what "professional writing" might be. There will be scope for both individual and group work in this assignment. You will be observing how professional writing happens in the real world and also observing how the MSU program is designed to meet those needs. Your primary goals for this research are: (a) To develop a description and definition of professional writing (What is it? What are the key issues for the field at this time? What kind of work does the professional writer do? In what contexts?) (b) Examine how the program you are entering at MSU constructs its view of professional writing and the work of professional writers. (c) How your knowlegde of professional writing may be applied in the real world. (d) Work out on a plan for the shadowing assignment as you go around observing the field. There are a number of approaches you could take to answer these questions. You could explore the professional writing major, both here at MSU and at other institutions. You could examine how "professional writing" is used in the academic literature. You could explore jobs or workplaces that employ professional writers. You might explore the trade or professional literature for professional writers. You could examine the archives of professional writing listservs and online discussion groups. You have all of these options plus other ideas that you might come up with. Whatever you do, your work, to be successful, must meet the following criteria: 1. Your report must make an argument--a claim, backed by evidence, about "professional writing" 2. In order to produce the evidence, you must perform research that utilizes both primary and secondary sources. 3. You must demonstrate the ability to design and write an effective short report (we'll go over the basics together) 4. You must demonstrate the ability to write well, which means a document that is well-argued, designed, organized, and correct. Part of your task is to identify the audience for the report and design it appropriately for that audience. Shadowing project This is the individual part of the assignment. You will spend some time (two hours to a workign day) observing a professional writer at work. Imagine where you would like to see yourself after graduating from this program or may be five years from this day. A person who is currently employed in such a position is an ideal candidate. It is important to clearly articulate in a detailed and complete profile of this person. Refer to Weiss. Go about conducting your inquiry by choosing what you want to watch, how you will collect data, how you will analyze data. What are the points at where writing happens (meeting memos, notices, intra or inter office communications, on paper, online, sticky notes, pads etc.) Articulate on the different genres and point out some differences between workplace and academic writing. Reciprocity is important as you go about conducting your field study. When you approach the person who you want to shadow, negotiate a reciprocity agreement with them. The goal is for your participant to get as much out of this project as you do. In most cases, having a conversation about how to do this will suffice. The terms of your agreement may involve producing a special report for your participant, reading something, helping out with some organization activity, interning, giving feedback, etc. Here is how the project hopes to help you as a professional writer: in addition to exploring the career possibilities, you will also have a chance to work on ways in which you can hone your skillsets as you progress in this program. The purpose is to familiarize yourself with the writing and rhetoric of your future workplace environment. You will require to submit a report based on this experience. Writing about your Shadowing Project (invidual report) In your individual report explain what aspect of workplace writing were you specifically looking for in this shadowing exercise. You should also spend some time explaining what you found and, of course, discussing the implications of what you found. Think of a couple of different perspectives on implications: 1) how do you see this experience as a way of developing your skills as a professional writer; and 2) how does this experience help you in understanding professional writing as a field. Now, it is this second question that will lead you to the secodn part of the assignment, which will be collaborative. (upto 7 pages, 100 pts, due 3/14) What is professional writing? (group report) In the report answer questions like what is professional writing? The differences between being a professional who writes and a professional writer? What skills may be recommended and/or required to be a successful professional writer? What are the current key issues and trends in the professional writing field? I will expect the submission to be a report addressing the issues of professional writing. Along with that include individual reports of what professional writers function in the workplace. (6-7 pages, 100 pts, due 3/14) Group Presentation This will be an oral presentation of findings on professional writing, what it is and how it happens in a real-world setting. This may be done in the form of a formal presentation with speakers talking about their field experiences and concept of what professional writing is. There are other exciting ways of presenting your findings. You may present a skit on professional writers at work, shoot a documentary on professional writing <https://www.msu.edu/~wrac/pw/vivapw/youtube/index.html> and participate in the documentary contest. You may also design an interactive session to demonstrate a workplace writing scenario in class. Or else, do something entirely different. (10 - 15 minutes, 100 pts) Reflection Reflect on the process of learning through the shadowing exercise and investigating what professional writer really means. Write about the successes and difficulties you faced in the process and how it contributed to your understading of the practical application of professional writing in workplace. (2 - 3 pages, due 3/14) Evaluation rubrics The following criteria are especially important for this project: PURPOSE - Does your individual report demonstrate a clear understanding of what you are trying to achieve through the shadowing project? - Does the presentation show that you have tried to grasp an understanding of the field and how it functions? PRODUCT - Does the report succeed in giving a detailed and insightful commentary on the activities you encounter as you shadow the professional writer? - Are there sufficient illustrations and specific examples of writings or writing situations to support your findings? - Does the presentation give a comprehensive idea of how the group understands the definition and possibilities of professional writing? PROCESS - What were your criterion for choosing the person to shadow? How did you approach the exercise? - What was your contribution to the group project? - What were the challenges and successes in the process of developement of both the documents? PROJECT 3: WORKPLACE SIMULATION > Company profile > Client profile > Audience profile > Product > Team and self evaluations Goals In modules one and two you have interacted with a working environment and also worked on strategies to make your profile best suited. The goal was to help you start building a strong portfolio to keep you ahead in the job market as a professional writer and to familiarize you with genres of the workplace writing through real-time observation. For this third project you will use these strategies and knowledge of genre to create a workplace simulation. You will define a workplace problem (opportunity) that relates to sustainability or a project proposal that involves intensive professional writing (writing memo, report, meeting minutes, program agenda, press release, etc.), create a task force within a company or outside consulting firm that will address it, and design documents to solve it. You'll map your management strategy, work through stages of brainstorming and production, and finally pitch your product or approach you propose as your solution. Here are some examples of corporate situations that you can simulate: - High level corporate meeting (documents: notification emails, memo, agenda, meeting minutes, report) - Usability testing (documents: test proposal, test questions, note taking, report) - Advertising (documents: project proposal, ad script or design, report) - Brochure design (documents: project proposal, brochure wireframe, content design, client communication) - Make-it-yourself table directions (documents: you may choose a crappy book-case building manual and create a more usable document) - Technology translator (document: create a user-friendly manual of a software.) - Translator (document: translate a technical document written in a foreign labguage and include images. eg. manual for using a toy written in Chinese.) Each team will have a project manager (communicate meeting dates, plans, decisions to team members), secretary (upload files in Angel in time, keep record of communications in meetings and with client) and presentation planner (in charge of the group presentation). We can decide on other positions like brand manager, technical coordinator, editor, art director etc. depending on the nature of your project. This is an opportunity to showcase your professionalism and rhetorical/marketing/ethical insight in your management process, end product and pitch. Company Profile As a project team, first create a company/in-house taks force and describe its function, its style, and your individual roles within the company/in-house task force. You may create a brand for your company. (3 pages, 50 pts) Client Profile Next create a job for your team to complete for this project. Define the problem or opportunity in terms appropriate for the client your company will be working for. Articulate on the needs and expectations on the client and if your company has made any negotiations in case of disagreements, problems. Include written communications, if any. (3 pages, 50 pts) Audience Profile The audience profile you create should be a powerful tool as you develop your project. Your final product might be anything thing: a website, a business report, a usability report, a toy or a book case or an ad jingle or anything. Who will be using your website or tool? Who are your theories describing? Who will encounter your writing? Personas are archetypal definitions of your "typical users." Each persona should have three or four important goals that help focus the design of the document you will create. Keep in mind that goals and tasks are different: tasks are not ends in themselves, but are merely things we do to accomplish goals. Not just any goals will do, though, so it's important to understand which types will help you make design decisions. Experience goals describe how the persona wants to feel when using a product; having fun and not feeling stupid are experience goals. Think carefully about how you present your personas. The information you present should be polished, easy to understand, and in a consistent format. We will have a number of models to examine, critique, and extend. You can turn your assignment in as a web page, word document, or pdf file. Think about the best way to exhibit your work as part of portfolio that presents your work to a variety of audiences including me, other students, other faculty in the department and, most importantly, key individuals in the network that constitutes your future professional or academic career. (4 personas, 1 page each persona, 100 pts) Final Documents As mentioned under the project proposal section, the Major Document must be a substantial piece of professional writing, though the specific length may vary depending on the complexity of the text. The work may be an extensive proposal (usually external) or a feasibility/recommendation report. (The length should be a minimum of 8 pages.) Document choice will have been negotiated and finalized via the company/client profiling and team/instructor meeting. (200 pts, due 4/29) Presentation For your Presentation you are to simulate an interaction with your client when you present your completed document (or some other appropriate situation approved prior to the day of the presentation). This presentation must be a minimum of 15 minutes in length, and maximum of 20 minutes in length. Support Materials As a team, submit materials that were written to support the work of the team. These will include minutes of meetings, email messages, notes from phone calls and any other procedural pieces of writing. Place these in a folder and clearly label and organize them. (due 4/29) Team and Self Evaluations At the end of the project, each team member will evaluate themselves and the other members. (upto 4 pages, due 4/29) Evaluation Criteria The following criteria are especially important for this project: PURPOSE - Did your team clearly identify a job situation? - Did this project develop you as a future professional writer? PRODUCT - Do the products developed by your company help establish your professional writing identity? - Do the reflections show that you have succeeded in identifying your client and audience? - Are the documents well organized? Are they accessible? Has the team functioned well? PROCESS - Many professional writing skills are not easily "captureable" in the written products that you produce in classes. How do you represent/capture the invisible work that is nonetheless critical to being an effective professional writer? (People in management and administration have this problem. How do you make administrative work, management work visible?) - Here's a challenge: The overall product itself represents the work of 4 or 5 or more people. How do you represent your contribution to the project? - Does your reflection (team and self evaluation) show your ability to reflect critically on what you have done and why? Critical reflection is obviously an important component of your work in the Professional Writing major. It is not enough to simply be a good writer or good web designer — you also have to understand what good writing is and be able to articulate that understanding, explain it to others, and, at times, argue for it. During the process of creating the product you need to be able to explain the rationale behind your choices: Why did you design it THAT way? How did you decide what users needed? What guided your content decisions, your design decisions? SCHEDULE WEEK DAY 1 M 1/12 WORK DUE Introduction Syllabus, semester overview 1 module 1: Job analysis W 1/14 Danielle's session Activity: wiki entry <http://writing.msu.edu/> Professional Writing Job Resources page 2 2 Sun 1/18 M 1/19 W 1/21 Occupational Outlook Handbook, 2008-09 Edition <http://www.bls.gov/oco/ocos089.htm> Job proposal due NO CLASS —MLK Day module 1: résumé design Activity: Résumé composition 3 M 1/26 Brandt: Writing for a Living OWL resource for Workplace writers <http://owl.english.purdue.edu/owl/resource/681/01> module 1: Portfolio development Workshop: Intro to Dreamweaver part i Powell, Jankovich: Student Portfolios: A Tool to Enhance the Traditional Job Search 3 4 W 1/28 Activity: Accessing AFS (& your “p-drive”) Intro to Dreamweaver part ii Sat 1/31 Tailored résumé due M 2/2 module 1: Web Portfolio due in class Activity: Peer reviewing of portfolio, individual meeting Kent: The "Remapping" of Professional Writing 4 W 2/4 Group formation, individual meeting Sat 2/7 Reflection on portfolio due 5 M 2/9 module 2: What is professional writing Sullivan, Porter: Remapping Curricular Geography: Professional Writing in/and English 5 W 2/11 Schreiber: From Academic Writing to Job-Related Writing: Achieving a Smooth Transition Guest: Tyler Smeltekop 6 M 2/16 module 2: Shadowing Weiss: Technical Communication across Cultures: Five Philosophical Questions Guest: Courtnet Chapin 6 W 2/18 Group activity. 7 M 2/23 Kristen Flory module 2: Report Beaufort: Learning the Trade: A Social Apprenticeship Model for Gaining Writing Expertise 7 W 2/25 Clark: Is Professional Writing Relevant? A Model for Action Research 8 M 3/2 module 2: Presentation 8 W 3/4 Is Professional Writing Relevant? A Model for Action Research blakeslee: Bridging the Workplace and the Academy T 3/10 Job Shadow Day ay MSU Career Services 9 <http://careernetwork.msu.edu/employers/fairs/msu-spring-break-job-shadow-program> Sat 3/14 project two due SPRING BREAK M 3/16 module 3: Company profiling Jones: From Writers to Information Coordinators: Technology and the Changing Face of Collaboration 9 W 3/18 final project proposal due 10 M 3/23 module 3: Client profiling Goby: Business Communication Needs: A Multicultural Perspective 10 W 3/25 Group conferences Guest: Lindsey Latour 11 M 3/30 module 3: Audience profiling Persona exercise 11 12 W 4/1 M 4/6 module 3: Product Geisler: Textual Objects: Accounting for the Role of Texts in the Everyday Life of Complex Organizations 12 13 W 4/8 M 4/13 Tufte, “The Decision to Launch the Space Shuttle Challenger” module 3: Reflections Tebeaux: Redesigning Professional Writing Courses to Meet the Communication Needs of Writers in Business and Industry 13 14 W 4/15 M 4/20 conferences module 3: Presentations 14 15 W 4/22 M 4/27 final presentations final presentations 15 F W 4/29 W 4/30 final presentations all final work due by 5pm