CHANEL: timeless,
classic elegance
“Fashion changes, but style endures.” You might
be familiar with the famous maxim spoken by
Gabrielle “Coco” Chanel, the great twentiethcentury fashion visionary. Coco Chanel founded
what was to become one of the most renowned
fashion houses of France, if not of the world.
PROFILE
Name: Chanel
Country: France
Founded: 1910
Business sector: Fashion, perfumes,
beauty, jewellery, watches
Logo: Two Cs intertwined — the initials
of Coco Chanel
Interesting fact: Chanel No. 5 is still
one of the most popular perfumes on
the market; one bottle is sold every 30
seconds in stores around the world.
At the beginning of her career, in 1910, Coco
Chanel made her mark as a hat maker. Over the next
few decades, the House of Chanel became both
respected and famous for revolutionizing women’s
fashion. Gone were uncomfortable corsets and
voluminous skirts. Here to stay were sleek outfits,
many of which were inspired by men’s clothing.
Coco Chanel designed real classics, such as the “little black dress”, the tweed suit, and the perfume
Chanel No. 5 — you might recall Marilyn Monroe’s
legendary claim that she tucked into bed wearing
nothing but a few drops of the Chanel scent.
Indeed, the House of Chanel has built its reputation
on the patronage of many famous faces over the years; its publicity ads have starred many celebrities, and items from Chanel collections are proudly worn to red carpet events to this day by notables
such as Nicole Kidman, Brad Pitt, Kate Moss, Keira Knightley, Laetitia Casta, and Estella Warren.
A large part of the success that Chanel still enjoys today is attributed to its artistic director,
Karl Lagerfeld. His arrival at this fashion house during the 1980s gave the company new
impetus. Thanks to his leadership, the luxurious creations of the House of Chanel can now be
seen in several different areas, including haute couture, ready-to-wear fashion, eyewear,
accessories, perfume, makeup, skincare, and jewellery. When a man or woman wears Chanel
— whether it’s a piece of clothing, an accessory, or a perfume — it is a clear statement of elegance and timeless good taste.
To learn more about Chanel, visit www.chanel.com.
OAKLEY: innovation
and performance
PROFILE
Name: Oakley
Country: United States
Founded: 1975
Business sector: Eyewear, fashion,
watches, electronics
Logo: The “O” from Oakley, which was
the name of Jim Jannard’s dog
Interesting fact: Although the company’s founder started out in a garage
workshop, today thousands of different Oakley products are available in
more than 100 countries.
People who choose Oakley products have the same
objective in mind: betting on excellence without
compromising on performance. That is why it is
not surprising that this iconic brand has been adopted by many athletes — indeed, the company sponsors over 1,000 top-level athletes around the globe.
In 1975, Jim Jannard founded Oakley with only
$300 in his pocket and a desire to push the limits of performance. In the beginning, he concentrated on a new type of motorcycle handlebar
grip; then he created sports-oriented sunglasses
using lenses whose curve followed the perfect
arc of a cylinder. This was a real revolution in the
eyewear industry, and Jannard gave himself the
mission of reinventing sunglasses designed
specifically for playing sports.
Almost four decades later, Oakley is a world leader in the world of sports accessories,
mainly because of its innovative optical technology. The California-based company
owns over 575 patents and some 1,100 registered brand names. Its impressive range of
products includes sunglasses, polarized lenses, prescription glasses, masks (for
motocross, snowboard, ski, BMX, and mountain biking), clothing and footwear, watches, and other accessories.
The company has also taken by storm the electronic sector with the first digital audio eyewear
in the world. The glasses incorporate an MP3 reader and earphones into high-performance
frames. No more wires! Another innovation from Oakley allows incoming calls to be
answered by simply pressing a button on the frame of your sunglasses.
Performance, durability, comfort, ergonomics, and style: it is impossible to summarize all the
advantages of Oakley products in just a few words!
To learn more about Oakley, visit www.oakley.com.
CHANEL PRODUCTS RETAILER
OAKLEY PRODUCTS RETAILER
Find this section in
Special Section Packages
by typing in LUXURY
56 / MAY-JUNE 2014 / NEWSPAPER TOOLBOX
The mock ads shown on our pages do not appear in our page folders because they
may not be reproduced. They are meant to illustrate the ad potential of our concepts.