Course Syllabus
Course Code :
ITM3409 MICE Management
Credits :
3(3-0-6)
Semester /Academic Year : 1/ 2016
Students :
Tourism Industry Program
Lecturers :
Ms.Kanamon Suwantada
Course Outline
Evolution, roles and impacts of MICE tourism. Studies of meeting, incentive,
convention and event, planning, strategy formulation and evaluations, overview
of operational functions of each business, development of MICE business, current
affairs, problems and solutions, industry trends and growth.
Lesson Plan and Assessment
Week
1
2
Topic/Outline
Introduction to MICE Industry
 Pre-test
 Class Introductions, Review course reference sheet
 Overview of MICE Industry
Meeting


3
Purpose of Corporate Meeting
Industry Trends
Incentive Travel



Incentive Travel program types
Incentive Travel in Thailand
Incentive Travel Trends
Page 0
Week
4
Topic/Outline
Conventions



5
Exhibitions



6
Convention Industry History
Recent Convention Trends
Convention Categorize and Management
Exhibition Purposes and Objectives
Recent Convention Trends
Convention Categorize and Measurement
Organizer and Attendee Decision Making Criteria




Meeting and Incentive Travel Decision Criteria
Convention and Organizer (PCO) Criteria
Convention Attendee Decision Criteria
Exhibition Organizer and Attendee Decision Criteria
7
Special Events
8
 Characteristics
 Special Events Component
 Social and Economic Impact
 Roles and Importance of Event Management Companies
MIDTERM EXAMINATION
9
MICE Events Management

10
Venue Management




11
Venue Types
International Venues
Venues in Thailand
Components of Venues
The MICE Industry Logistic




12
Project Management Importance
Logistics and Transportation
Transportation Mode
MICE Industry logistics
Related Stakeholders in Logistics and transportation
Service Providers in MICE Industry



Key Stakeholders’s roles and responsibilities
Other Service providers
Supporting Government Organizations
Page 1
Week
13
Topic/Outline
Standard in MICE Industry


14
International Organization for standardization (ISO)
National Level Standard and Guidelines
Ethics for MICE


Negative Impact
Ethics
15
Students Presentation
16
Final Examination and Project- work Assignment submission
Students Assessment Plan
*Class attendance
10 %
*Midterm Examination
20%
*Final Examination
30%
* Individual Activities
20 %
* Group Project
20%
Page 2