The mission of the Hospitality and Tourism Administration undergraduate program is to provide educational, research, and
service activities with the goal of enabling students, as well as industry and community professionals, to function in an everchanging environment. The program integrates many disciplines that address ongoing concerns and needs of the hospitality and
tourism industry. The mission is accomplished through teaching a combination of relevant hospitality theory and practical
solution-based examples using appropriate current technology. The purpose is to develop industry professionals able to
contribute, through employment and entrepreneurship, to the economic growth of the hospitality and tourism industry.
HTA 465: Convention Management and Service
Tuesday/Thursday 9:35-10:50
Pulliam 310
INSTRUCTOR: Dr. Nicole L. Davis
OFFICE: Quigley 207B
PHONE: 618.453.7516
EMAIL: ndavis@siu.edu
OFFICE HOURS: M 8:30-10:30, W 9:00-11:00am and 1:30-3:30pm
Required Texts
Astroff, Abbey. Convention Management and Service, 8th Ed. Lansing, MI: American Hotel
and Lodging Association Educational Institute, 2006. ISBN 9780866123563
Note: In order to take the course completion certificate exam at the end of the semester, you must purchase a new text
from the bookstore or publisher, as it will contain the necessary test materials. You may also purchase the testing
materials separately at http://shop.ahlei.org/Convention-Management-and-Service-Exam-Scan-Sheet_p_2458.html students who do not wish to receive the certificate will take the final exam online during finals week.
Course Description
HTA 465 serves as a primer to understanding the role the meeting and convention planning business plays in hotel
profitability. Students will explore successful procedures, practical insight, and foundational knowledge to succeed in
convention management and services.
Program'Outcomes'and'Course'Objectives'
Students should be able to address issues critically and reflectively; retrieve, organize, create, and analyze information
using current industry technology to solve real world issues; discuss the legal environment of the hospitality and tourism
industry; and analyze the impact of tourism on the global society.
After&this&course,&students&will&have&met&these&program&outcomes&through&the&following&course&objectives:
1. identify characteristics of meetings that are important for selling to various markets;
2. describe the legal elements of an event contract;
3. describe typical function room furniture, meeting setups, and time and usage considerations;
4. describe programs that hospitality properties offer spouses and children of meeting attendees and the role of such
programs in a successful meeting;
5. describe the functions of key trade show personnel and the elements of exhibit planning;
6. discuss considerations hotel staff must make when assigning rooms to meeting attendees;
7. summarize the process of planning an advertising strategy and describe how public relations and publicity can help a
property reach meeting planners;
8. explain the scope of the convention, meetings and trade show industry in terms of types of meetings, who holds
meetings, and emerging types of meeting facilities;
9. explain typical procedures for billing groups and for conducting a post-convention review; and
10. collaborate with classmates to determine appropriate outcomes to industry specific scenarios.
Method of Evaluation
This course will utilize Desire2Learn (D2L) to provide students with supplemental information. Login at
https://online.siu.edu/ Below is a course outline with assignments and point values. A full course calendar is listed at
the end of this syllabus.
1
The mission of the Hospitality and Tourism Administration undergraduate program is to provide educational, research, and
service activities with the goal of enabling students, as well as industry and community professionals, to function in an everchanging environment. The program integrates many disciplines that address ongoing concerns and needs of the hospitality and
tourism industry. The mission is accomplished through teaching a combination of relevant hospitality theory and practical
solution-based examples using appropriate current technology. The purpose is to develop industry professionals able to
contribute, through employment and entrepreneurship, to the economic growth of the hospitality and tourism industry.
Case studies - in class (4 at 15 points each)
Guest speaker/tour reflections (5 at 10 points each)
Chapter quizzes (on D2L – 18 total)
Cvent Certification
Final Exam (AHLA certificate exam)
Attendance & Participation (25 days, 3pts each)
60 points
50 points
180 points
50 points
100 points
75 points
Students who consistently arrive late or
leave early will lose attendance points.
Calendar might change due to speaker
schedules. Changes will be discussed in
class.
Total points: 515
Grade scale: A = 90%, B = 80%, C = 70%, D = 60%, below 60% is failing.
Course Assignments and Activities
Twitter: Twitter backchannels and front channels are used routinely at conferences, and we will be learning
about its use (good and bad) at these events. A Twitter backchannel is essentially the Twitter feed of the
conference hashtag. The front channel is the same, but displayed publicly. A hashtag (#) is used to mark
keywords or phrases in Tweets that allows for easy search capabilities. HTA 465 will use a backchannel
and the hashtag #HTA465.
While using Twitter is not required and will not be graded, tweeting along will make this experience more
valuable. Yes … tweeting during class time is allowed. Please be professional. I encourage you to share information as
well as ask questions if you have them. I will monitor #HTA465 as best I can during class and answer questions then or
later.
Cvent: To learn more about Cvent, please visit: http://www.cvent.com/en/university/ To obtain this certification, you
will be required to watch a series of videos and complete a short exam. Your class score will be calculated based on the
percentage score you receive on the Cvent exam.
Top Hat: Top Hat is a new platform adopted by SIU in early 2014. We will be using it in HTA 465 for polling and
attendance purposes. As a result, you are encouraged to bring a mobile device with you to class.
Guest Speakers/Tour reflections: During the semester, we will have the opportunity to visit local event facilities as
well as have event-related speakers visit class. You will be able to help select topics, people, and/or places. A typed, 1
page reflection will be due the class period following a speaker or tour.
Convention Case Studies: Case studies will be analyzed in class during the semester. Students should prepare for
discussion by reading the assigned case as indicated on the course calendar. Students will work in groups to complete
and formally present the case studies in class.
Extra Credit Opportunities: Occasionally, during the semester, students will be provided with opportunities to earn
extra credit points through volunteering at events, etc. If you accept an opportunity by signing up to volunteer for or
partake in an event, please be courteous enough to attend as promised. Students who sign-up and choose not to attend
will have equivalent points deducted from their overall grade.
Course Policies
Instructor Availability and Email: Please note that I will respond to email within 24 hours of receipt. However, I do
not check email regularly over the weekend. As a result, if you email on Saturday or Sunday, do not expect an
immediate response. Grades will not be discussed via email or phone. If you do email me directly, please place the
course name and number (ie, HTA 465) in the subject line so I can better help you.
Late Activities/Assignments/Quizzes: All course work is due as scheduled. Late work will not be accepted. Students
who miss class will not have the opportunity to make-up in-class activities unless arrangements have been made PRIOR
to the class. If a student has an emergency situation that precludes him/her from completing an assignment, justification
must be provided to the instructor prior to the assignment/quiz due date.
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The mission of the Hospitality and Tourism Administration undergraduate program is to provide educational, research, and
service activities with the goal of enabling students, as well as industry and community professionals, to function in an everchanging environment. The program integrates many disciplines that address ongoing concerns and needs of the hospitality and
tourism industry. The mission is accomplished through teaching a combination of relevant hospitality theory and practical
solution-based examples using appropriate current technology. The purpose is to develop industry professionals able to
contribute, through employment and entrepreneurship, to the economic growth of the hospitality and tourism industry.
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HTA 465 Course Calendar
**This calendar may change based on guest speaker availability and schedules. Changes will be announced in class.
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TOPIC/ASSIGNMENTS
Course introduction and syllabus review. Twitter introduction. Top Hat Introduction.
Intro to the Convention, Meetings and Trade Show Industry
Dr. Davis Gone – No Class
Developing a Marketing Plan
Organizing for Convention Sales
Case Study: “Departmental Conflict at The Ultra Hotel”
Tour: SIU Arena, Meet in Main Lobby
Selling the Association Market
Selling the Corporate Meetings Market
Selling Other Markets
Tour: Shryock Auditorium. Meet in the main lobby at Shryock
Selling to the Meetings Market
Case Study: “Don’t Just Tell It, Sell It!”
Advertising to the Meeting Planner
Negotiations and Contracts
Guest Speaker: Matt Shackleton, Assistant Director of Arena
Case Study: No Vacancy
FALL BREAK – No Class
Guestrooms
Cvent Certification to be completed
Dr. Davis Gone – No Class
Dr. Davis Gone – No Class
The Service Function
Preparing for the Event
Function Room and Meeting Setups
Case Study: Sales Underperforms Even While Meeting Budget
Food and Beverage Service
Audiovisual Requirements
Admission Systems and Other Services
Guest Speaker: Sarah VanVooren, Assistant Director, SIU Student Center
Guest Speaker: Mark Scally, SIU Associate Athletic Director
THANKSGIVING – No Class
Exhibits and Trade Shows
Convention Billing and Post Convention Review
*** Final/Certificate Exam ***
Final exam will be administered online.
Certificate students will meet in person at the regularly scheduled exam time.
3
Syllabus A achment Fall 2014
“We emphasize student achievement and success because achievement and success are essential if we are to shape future leaders and transform lives.” ¹ IMPORTANT DATES *
Semester Class Begins …………………………………………….08/18/2014
Last day to add a class (without instructor permission): ………….08/24/2014
Last day to withdraw completely and receive a 100% refund: ….08/31/2014
Last day to drop a course using SalukiNet: ……………………….10/26/2014
Last day to file diploma application (for name to appear in Commencement program): ………………...………………………………………..10/31/2014
Final examinations: …………………………………………12/8–12/12/2014
h p://pvcaa.siu.edu/
PLAGIARISM CODE
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The purpose of Saluki Cares is to develop, facilitate and coordinate a university-wide program of care and support for students in any type of distress—physical, emotional, financial, or personal. By working closely with faculty, staff, students and their families, SIU will continue to display a culture of care and demonstrate to our students and their Note: For outreach, internet, and short course drop/add dates, visit families that they are an important part of the community. For Registrar’s Academic webpage http://registrar.siu.edu/ Information on Saluki Cares: (618) 453-5714, or siucares@siu.edu, FALL SEMESTER HOLIDAYS
http://salukicares.siu.edu/index.html Labor Day 09/01/2014
EMERGENCY PROCEDURES
Fall Break 10/11—10/14/2014
Veterans Day 11/11/2014
Southern Illinois University Carbondale is committed to providing a Thanksgiving Vacation 11/26—11/30/2014
safe and healthy environment for study and work. We ask that you WITHDRAWAL POLICY ~ Undergraduate only
become familiar with the SIU Emergency Response Plan and Build-­
Students who officially register for a session may not withdraw merely by the ing Emergency Response Team (BERT) pr ogr ams. Emer gency r e-­
stopping of attendance. An official withdrawal form needs to be initiated by the sponse information is available on posters in buildings on campus, student and processed by the University. For the proper procedures to follow available on BERT’s website at www.bert.siu.edu, Department of Safe-­
when dropping courses and when withdrawing from the University, please visit ty’s website at www.dps.siu.edu (disaster drop down) and the Emergen-­
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direction to students in the classroom in the event of an emergency af-­
An INC is assigned when, for reasons beyond their control, students engaged in fecting your location. It is important that you follow these instructions passing work are unable to complete all class assignments. An INC must be and stay with your instructor during an evacuation or sheltering changed to a completed grade within one semester following the term in which emergency. the course was taken, or graduation, whichever occurs first. Should the student INCLUSIVE EXCELLENCE
fail to complete the course within the time period designated, that is, by no SIU contains people from all walks of life, from many different later than the end of the semester following the term in which the course was cultures and sub-cultures, and representing all strata of society, taken, or graduation, whichever occurs first, the incomplete will be converted nationalities, ethnicities, lifestyles, and affiliations. Learning from and to a grade of F and the grade will be computed in the student's grade point working with people who differ is an important part of education as well average. For more information please visit: an essential preparation for any career. For more information please http://registrar.siu.edu/grades/incomplete.html visit: http://www.inclusiveexcellence.siu.edu/ REPEAT POLICY
MORRIS LIBRARY HOURS
An undergraduate student may, for the purpose of raising a grade, enroll in a http://www.lib.siu.edu/about course for credit no more than two times (two total enrollments) unless LEARNING AND SUPPORT SERVICES
otherwise noted in the course description. For students receiving a letter grade Help is within reach. Learning support services offers free tutoring on of A,B,C,D, or F, the course repetition must occur at Southern Illinois campus and math labs. To find more information please visit the Center University Carbondale. Only the most recent (last) grade will be calculated in for Learning and Support Services website: the overall GPA and count toward hours earned. See full policy at
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Graduate policies often vary from Undergraduate policies. To view the The Writing Center offers free tutoring services to all SIU students and applicable policies for graduate students, please visit faculty. To find a Center or Schedule an appointment please visit http://gradschool.siu.edu/about-us/grad-catalog/index.html http://write.siu.edu/ DISABILITY POLICY
AFFIRMATIVE ACTION & EQUAL OPPORTUNITY Disability Support Services provides the required academic and programmatic Our office's main focus is to ensure that the university complies with support services to students with permanent and temporary disabilities. DSS federal and state equity policies and handles reporting and investigating provides centralized coordination and referral services. To utilize DSS of discrimination cases. For more information visit:
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interviews, reviews of student-supplied documentation, and completion of Additional Resources Available:
Disability Accommodation Agreements. SALUKINET: https://salukinet.siu.edu/cp/home/displaylogin http://disabilityservices.siu.edu/ ADVISEMENT: http://advisement.siu.edu/ ¹ Southern Illinois University Carbondale. (2013). Pathways to Excellence: A Strategic Plan. Retrieved from h p://chancellor.siu.edu/_common/docs/A_Strategic_Plan.pdf Fall 2014 R.O’Rourke