Transforming U.S Highway Safety Presented by: Monica Wyly. Director of Marke7ng transportation.qualcomm.com Fortune 500 Company Celebrating more than 25 years of driving the evolution of wireless communications Making wireless more personal, affordable and accessible to people everywhere World’s largest fabless semiconductor company, #1 in wireless Member of the S&P 100 & 500 Indexes 2011 All-­‐America Execu1ve Team Award Winner Copyright © 2012 QUALCOMM Incorporated. External presenta7on to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008. 2 QES within Qualcomm QCT QTL QWI Qualcomm CDMA Technologies Qualcomm Tech Licensing Qualcomm Wireless and Internet The world’s largest provider of wireless chipset technology QCT continues to advance connectivity through its integrated systems approach, innovative products and advanced tech. Manages Qualcomm’s extensive intellectual property portfolio Qualcomm Internet Services Next-­‐generation wireless data applications, technologies and value-­‐added services (Brew, QPoint, Xiam, Plaza Suite, QChat). Qualcomm Enterprise Services Integrated wireless systems, applications and services for transportation & logistics companies. Qualcomm Government Technologies Secure communications solutions and services for federal, state, and local agencies. Qualcomm Firethorn Mobile, Inc. The premier wireless technology for mobile commerce. CORPORATE ACTIVITIES QSI Corporate R&D Explores and develops next-­‐gen wireless technologies and solutions. Qualcomm Ventures Strategic investments in early-­‐stage and other companies to promote advanced wireless. Qualcomm Corporate Engineering Services Accelerates the adoption of Qualcomm technologies through industry initiatives, professional services, technical education, product engineering, and regulatory approvals. Qualcomm Strategic Initiatives OTHER BUSINESSES Qualcomm MEMs Technologies, Inc. The industry’s first color micro electrical/
mechanical systems (MEMs) display for mobile devices (mirasol). Copyright © 2012 QUALCOMM Incorporated. External presentation to (audience),
prepared by Qualcomm’s (presenters name) – Month Day, 2008.
3 Qualcomm Enterprise Services The Global Leader in Wireless Solutions for the Transportation and Logistics Industry Segments Served
Global Footprint
• For Hire
• Private Fleet
• More than 1.5 million units
shipped worldwide
• Regions served include:
– North America
– Latin America
– Europe
Fast Facts
• Original division of Qualcomm
• Shipped first commercial product in 1988
Copyright © 2012 QUALCOMM Incorporated. External presenta7on to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008. 4 Delivering Business Insight for More Than 20 Years Enhance Customer Service Improve Cargo & Asset Management Improve Safety QES: Improve Driver Retention Maximize Productivity Simplify Compliance Helping Private and For-­‐Hire Fleets operate at peak efficiency for business growth Improve Fuel Management Lower Operational Costs Copyright © 2012 QUALCOMM Incorporated. External presenta7on to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008. 5 Journey from Product to Safety Councils •  We had a PSC running for 7 years •  Qualcomm is already the leader in operational efficiencies and workforce optimization •  Goal to differentiate service in area of safety management •  Conducted an Executive Alignment Session with Ignite AG, reviewing our options and future growth areas New market expansion Quality Sustaining Copyright © 2012 QUALCOMM Incorporated. External presenta7on to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008. 6 Recommendation: New Safety Advisory Boards Private Fleets For-­‐Hire Fleets •  Segment specific to build our roadmap •  Recruit and build board of key leaders/
influencers (may be prospects) •  Focus on top of mind topics such as drivers training and the regulatory environment •  Build QES percep7on as safety leader One theme – Transforming Highway Safety! 7 Our challenges •  How to create products and services to allow our customers to improve their safety performance and position Qualcomm as the safety leader in the industry? •  How to get leading companies such as Swift, Schneider and Dupre to join the boards? •  How to approach the boards from a long term strategic perspective? Copyright © 2012 QUALCOMM Incorporated. External presenta7on to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008. 8 9 Advisory Board Stages and Challenges Source: Ignite Advisory Group 10 Creating successful agendas Process for gathering top of mind topics 1.  Prepare potential topics (no more than 7) 2.  Create customized interview guides 3.  Conduct executive interviews 4.  Synthesize all relevant insights 5.  Focus on top 4 issues or opportunities 6.  Check and validate with members 7.  Share with internal stake holders Copyright © 2012 QUALCOMM Incorporated. External presenta7on to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008. 11 6 Point Member Engagement System Quarterly Conference Call with Members
Creating an agenda, seeking out members’ input and
presentations prior to the call, aligning internal stakeholders,
summarizing and following up on action items and
recommendations.
Subcommittee Meeting – Topic A
Follow up on action items, updates from Qualcomm,
open discussion, preparing and running the meetings
Preparation for next face-to-face meeting
Personal interviews with members, individual meeting
reports, overall insights summary, agenda discussion.
Qualcomm updates
Strategy, products/solutions roadmap, current challenges
and opportunities, introducing different executives and
functional areas.
Webinar with industry leader / influencer / analyst
Designing, creating and running a customized webinar for
the members on their top of mind topics.
Subcommittee Meeting – Topic B
Follow up on action items, updates Qualcomm, open
discussion, preparing and running the meeting.
12 Current status •  2 Safety Boards are up and running •  Meeting score of 9.5 •  Members are fully engaged. Launched 2 new sub committees: Tech Integration and Data and Benchmarking •  Multiple execs within Qualcomm are involved, including the QES President, and 3 division VPs •  Starting to build a reputation in the industry as safety innovators and leaders Copyright © 2012 QUALCOMM Incorporated. External presenta7on to (audience), prepared by Qualcomm’s (presenters name) – Month Day, 2008. 13