Secondary Information Sources On Marketing 1. Reference Guides Encyclopedia of Business Information Sources For the researcher, this lists marketing associations, advertising agencies, research centers, agencies, and sources relating to various business topics. It is particularly useful for identifying information about specific industries. 2. Indexes ABI/INFORM Global Available online, this databases indexes and abstracts major journals relating to a broad range of business topics. Electronic access to many full-­‐text articles is also available. Business File ASAP Available online. This index covers primarily business and popular journals and includes some full-­‐text articles. Wilson Business Full Text Available online. The print version is Business Periodicals Index (1958-­‐present). This basic index is useful for indexing the major business journals further back in time than other indexes. 3. Dictionaries and Encyclopedias Dictionary of Marketing Terms Prepared by Jame Imber and Betsy Ann Toffler, this dictionary includes brief definitions of popular terms in marketing. Encyclopedia of Consumer Brands For consumable products, personal products, and durable goods, this source provides detailed descriptions of the history and major developments of major brand names. 4. Directories Bradford’s Directory of Marketing Research Agencies and Management Consultants in the United States and the World Indexed by type of service, this source gives scope of activity for each agency and lists names of officers. Broadcasting and Cable Yearbook A directory of U.S. and Canadian television and radio stations, advertising agencies, and other useful information. July 2012. Compiled by….
Directories in Print Provides detailed information on business and industrial directories, professional and scientific rosters, online directory of databases, and other lists. This source is particularly useful for identifying directories associated with specific industries or products. Gale Directory of Publication and Broadcast Media A geographic listing of U.S. and Canadian newspapers, magazines, and trade publications, as well as broadcasting stations. Includes address, edition, frequency, circulation, and subscription and advertising rates. 5. Statistical Sources Datapedia of Unites States, 1790-­‐2005 Based on the Historical Statistics of the United States from Colonial Times and other statistical sources, this volume presents hundreds of tables reflecting historical and, in some cases, forecasting data on numerous demographic variables relating to the United States. Survey of Buying Power Now available only through the website, at www.surveyof buyingpower.com/. Formerly published in print in an annual copy of Sales & Marketing magazine. Includes statistics on population, income, retail sales, effective buying income, and more, for CBSAs and media markets. Editor and Publisher Market Guide Provides market data for more than 1,500 U.S. and Canadian newspaper cities covering facts and figures about location, transaction, population, households, banks, autos, and more. Market Share Reporter Provides market share data on products and service industries in the United States. Standard Rate and Data Service In the SRDS monthly publications (those for consumer magazine and agrimedia, newspapers, spot radio, spot television) marketing statistics are included at the beginning of each state section. July 2012. Compiled by….
Selected External Information Sources For business data: AC Nielson Corporation (www.acnielson.com) provides supermarket scanner data on sales, market share, and retail prices; data on household purchasing; and data on television audiences. Information Resources, Inc. (www.infores.com) provides supermarket scanner data for tracking grocery product movement and new product purchasing data. Arbitron (www.arbitron.com) provides local-­‐market and Internet radio audience and advertising expenditure information, among other media and ad spending data. NDC Health Information Services (www.ndchealth.com) reports on the movement of drugs, laboratory supplies, animal health products, and personal care products. Simon Market Research Bureau (www.smrb.com) provides detailed analysis of consumer patterns in 400 product categories in selected markets. Dun and Bradstreet (www.dnd.com) maintains a database containing information on more than 50 million individual companies around the globe. ComScore Networks (www.comscore.com) provides consumer behavior information and geodemographic analysis of Internet and digital media users around the world. Thomson Dialog (http://library.dialog.com) offers access to ABI/INFORM, a database of articles from 800+ publications and to reports, newsletter, and directories covering dozens of industries. LEXIS-­‐NEXIS (www.lexis-­‐nexis.com) features articles from business, consumer, and marketing publications plus tracking of firms, industries, trends, and promotion techniques. CompuServe (www.compuserve.com) provides access to databases of business and consumer demographics, government reports, and patent records, plus articles from newspapers, newsletters, and research reports. Factiva (www.factiva.com) specializes in in-­‐depth financial, historical, and operational information on public and private companies. Hoovers Online (www.hoovers.com) provides business descriptions, financial overviews, and news about major companies around the world. July 2012. Compiled by….
CNN (www.cnn.com) reports U.S. and global news and covers the markets and news-­‐making companies in detail. American Demographics (www.demographics.com) reports on demographic trends and their significance for businesses. For government data: Securities and Exchange Commission Edgar database (www.sec.gov) provides financial data on U.S. public corporations. Small Business Administration (www.sba.gov) features information and links for small business owners. Federal Trade Commission (www.ftc.gov) shows regulations and decisions related to consumer protection and antitrust laws. Stat-­‐USA (www.stat-­‐usa.gov) a Department of Commerce site, highlights statistics on U.S. business and international trade. U.S. Census (www.census.gov) provides detailed statistics and trends about the U.S. population. U.S. patent and Trademark Office (www.uspto.gov) allows searches to determine who has filed for trademarks and patents. For Internal data: ClickZ stats/CyberAtlas (www.clickZ.com/stats) brings together a wealth of information about the Internet and its users, from consumer to e-­‐commerce. Interactive Advertising Bureau (www.iab.net) covers statistics about advertising on the Internet. Jupiter Research (www.jupiterresearch.com) monitors Web traffic and ranks the most popular sites. July 2012. Compiled by….