Annual Report
STARBUCKS
Jiayi Liu
Financial Accounting Summer
http://investor.starbucks.com/phoenix.zhtml
?c=99518&p=irol-irhome
Introduction
Name of chief executive officer:
Howard Schultz
 Location of home office:
2401 Utah Avenue South, Seattle,
Washington 98134
 Ending date of latest fiscal year:
September 30, 2012
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Principal Products & Services
Principal Products & Services
Starbucks offers a range of exceptional products
that customers enjoy in our stores, at home, and on
the go.
 Coffee: More than 30 blends and single‐origin
premium coffees.
 Handcrafted Beverages: Fresh‐brewed coffee,
hot and iced espresso beverages, Frappuccino®
coffee and noncoffee blended beverages,
smoothies and Tazo® teas.
 Merchandise: Coffee‐ and tea‐brewing
equipment, mugs and accessories, packaged
goods, music, books and gifts.
 Fresh Food: Baked pastries, sandwiches, salads,
oatmeal, yogurt parfaits and fruit cups.
Main geographic area of Starbucks:
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All over the world, especially, North
America, Latin America, Europe, the
Middle East and the Pacific Rim.
Audit Report
Starbucks independent auditors :
Deloitte & Touche LLP
Auditors state:
The consolidated financial statements of
Starbucks cooperation are in conformity with
accounting principles generally accepted in the
United States of America.

Stock Market Information
Most Recent Stock Price: $63.14
http://finance.yahoo.com/q/bc?s=SBUX&t=1
y&l=on&z=m&q=l&c=

Stock Market Information
Continue…
Trading Range
Day's Range: 62.79 - 64.35
52wk Range: 43.04 - 64.93
 Dividend per share
---Cash Dividends Declared per share
$0.72
 Date of above information
May 31, 2013
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BUY/SELL/HOLD
In my opinion, Starbucks is a growing company
and it is worthy buying its stock.
But, I do not think that it is the right time to
buy the stock, since the current stock price is
comparatively higher than previous months and
the stock price starts to drop. I believe that
investors should purchase the stock later.
Income Statement
Fiscal Year Ended
Sep 30, 2012 ( in
millions)
Oct 2, 2011 ( in
millions)
Total Net Revenue
$ 13,299.5
$ 11,700.4
Less cost of goods sold
$ 5,813.3
$ 4,915.5
Gross Profit
$ 7486.2
$ 6784.9
Income from operation
$ 1,997.4
$ 1,728.5
Net Income
$ 2,059.1
$ 1,811.1
The format is most like a single-step format, since it does
not use net sale subtracts cost of goods sold first to get
gross margin ( not presented in the income statement).
Income Statement Continues
Comment:
Since 2011,
 Gross Profit: increased by $701,300,000 or
by 10.3%
 Income from operation: increased by
$268,900,000 or by 15.6%
 Net Income: increased by $248,000,000 or
by 13,7%
Overall, Starbucks Cooperation not only makes
profits in the past two years, but also it enjoys
growing profitability.

Balance
Sheet
Balance Sheet
Comments:
 Goodwill---increased by $77,500,000 or 24.1%,
which suggests increasingly good reputation.
 Total Asset---increased by $858,800,000 or 11.7%,
which indicates a growing company
 Accrued Liability---increased by $192,900,000 or
20.5%
 Retained Earning---increased by $788,800,000 or
18.5%
 Non-controlling interests---increased by
$3,100,000 or 129.2%, which means it earns a lot
from its financing investments.

Statement of Cash Flows

Cash from operation
Fiscal Year Ended
Net cash change(in millions)
Sep. 30, 2012
$ 1,750.3
Oct. 2, 2011
$ 1,612.4
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Cash from investing
Fiscal Year Ended
Net cash change(in millions)
Sep. 30, 2012
$ (974.0)
Oct.2, 2011
$ (1,019.5)

Cash from financing
Fiscal Year Ended
Net cash change(in million)
Sep. 30, 2012
$ (745.5)
Oct.2, 2011
$ (608.0)
Fiscal Year Ended
Net income before taxes(in
millions)
Sep. 30, 2012
$ 2,059.1
Oct.2, 2011
$ 1,811.1
 Year 2012: cash flows operation is less than net income by
$308,800,000
 Year 2011: cash flow operation is less than net income by
$198,700,000
 I do not think that the company is growing mainly through
investing activities, since in 2012 Starbucks cuts its
expenditure on investing activities.
 Primary source of financing : issuance of common stock.
Issuance of common stock $236,600,00 is outstanding in
net cash flow from financing in 2012.
 Overall, cash at the end of Sep. 30, 2012 is $1,188,600,000,
Cash at the end of Oct. 2, 2011 is $1,148,100,00
Cash is increased by $40,500,000
Accounting Policies
The significant accounting policies relates to:
• Revenue recognition:
Consolidated revenues are presented net of intercompany
eliminations for wholly owned subsidiaries and investees controlled by
Starbucks and for licensees accounted for under the equity method, based on
its percentage ownership. Additionally, consolidated revenues are recognized
net of any discounts, returns, allowances and sales incentives, including coupon
redemptions and rebates.

Cash
All highly liquid instruments with a maturity of three months or
less at the time of purchase to be cash equivalents. Cash and cash
equivalents are valued using active markets for identical assets. Cash
and cash equivalent balances with financial institutions that exceed
federally insured limits are maintained on the balance sheet.

Inventories:
Inventories are stated at the lower of cost (primarily moving average
cost) or market. Inventory reserves are recorded for obsolete and slowmoving inventory and for estimated shrinkage between physical inventory
counts. Inventory reserves are based on inventory obsolescence trends,
historical experience and application of the specific identification method.

Short-term and Long-term Investments:
short-term and long-term investments consist primarily of investment
grade debt securities, including some auction rate securities, and investment
portfolio, all of which are classified as available-for-sale. Available-for-sale
securities are recorded at fair value, and unrealized holding gains and losses are
recorded, net of tax, as a component of accumulated other comprehensive
income. Available-for-sale securities with remaining maturities of less than one
year and those identified by management at the time of purchase to be used to
fund operations within one year are classified as short term. All other availablefor-sale securities, including all of Starbucks auction rate securities, are classified
as long term. Unrealized losses are charged against net earnings when a decline
in fair value is determined to be other than temporary. Realized gains and
losses are accounted for using the specific identification method.
Purchases and sales are recorded on a trade date basis. Trading
securities are recorded at fair value with unrealized holding gains and
losses included in net earnings.
 Property, Plant
and Equipment
Property, plant and equipment are carried at cost less
accumulated depreciation. Depreciation of property, plant and
equipment, which includes assets under capital leases, is provided on
the straight-line method over estimated useful lives, generally
ranging from 2 to 15 years for equipment and 30 to 40 years for
buildings. Leasehold improvements are amortized over the shorter
of their estimated useful lives or the related lease life, generally 10
years . For leases with renewal periods the original lease term,
excluding renewal option periods, is used to determine estimated
useful lives. The portion of depreciation expense related to
production and distribution facilities is included in cost of sales
including occupancy costs on the consolidated statements of
earnings. The costs of repairs and maintenance are expensed when
incurred, while expenditures for refurbishments and improvements
that significantly add to the productive capacity or extend the useful
life of an asset are capitalized. When assets are retired or sold, the
asset cost and related accumulated depreciation are eliminated with
any remaining gain or loss recognized in net earnings.
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List the topics of the notes to the
financial statements
Description of Business
Principles of Consolidation
Fiscal Year End
Reclassifications
Estimates and Assumptions
Cash and Cash Equivalents
Cash Management
Short-term and Long-term
Investments
Fair Value of Financial Instruments
Derivative Instruments
Allowance for Doubtful Accounts
Inventories
Property, Plant and Equipment
Goodwill and Other Intangible Assets
Long-lived Assets
Insurance Reserves
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Revenue Recognition
Stored Value Cards
Retail Revenues
Specialty Revenues
Research and Development
Store Preopening Expenses
Operating Leases
Asset Retirement Obligations
Stock-based Compensation
Foreign Currency Translation
Income Taxes
Earnings per Share
Common Stock Share Repurchases
Recent Accounting Pronouncements
Financial Analysis Liquidity Ratios
2011
2012
Workin $3794900000g
$2075800000
Capital
$1,719,100,
000
$4199600000$2209800000
$1,989,800,000
Current
asset-current
liability
Curren
t Ratio
$3794900000/
$2075800000
1.83
$4199600000/
$2209800000
1.90
Current asset/
current
liability
Receiva
ble
turnove
r
$11700.4*2/
33.95times
($302.7+$386.
5)
(in millions)
$13299.5*2/($
386.5+$485.9)
(in millions)
30.49times
Net
sale/average
account
receivable
Averag
e days’
sales
uncolle
cted
365days/33.95
365days/30.49
11.97days
365/receivable
turnover
10.75days
2011
2012
Inventory
Turnover
$4915.5*2/($543 6.51 times $5813.3*2/($965.8+
.3+965.8)
$1241.5)
(in millions)
(in millions)
5.27times
Cost of
good
sold/average
inventory
Average
days’
inventory
on hand
365days/6.51
69.26days
365/inventor
y turnover
56.07days
Operating 10.75days+56.07 66.82days
cycle
days
365days/5.27
11.97days+69.26days 81.23days
*2011 averages were found by averaging 20011 and 2010 values from the Starbucks
Corporation’s 2010 annual report.
http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual
Working Capital: increased from 2011 to 2012. It is a large positive number, which
indicates that current asset is much more than current liability.
 Current Ratio: increased from 2011 to 2012. Current Ratio in both years are greater
than 1. An increasing current ratio could signify a increase in a company’s ability to
pay off debts in a timely manner.
 Receivable Turnover: decreased from 2011 to 2012, reflecting a decreased in the
effectiveness of Starbucks’ credit policies, even though account receivable is
increased from 2011 to 2012.
 Average days’ sales uncollected: increased from 2011 to 2012, reflecting Starbucks
has to wait more days on average to receive credit payment for credit sales they have
made.
 Inventory turnover: decreased from 2011 to 2012. The relative size of Starbucks
Corporation’s inventory decreases.
 Average days’ inventory on hand: increased form 2011 to 2012. Although Starbucks
holds more inventory, it is not able to move inventories in and out more rapidly.
 Operating cycle: increased from 2011 to 2012, which means Starbucks take more
time to get cash from receivable account and inventory.
 Conclusion:
Starbucks liquidity has decreased from 2011 to 2012. However, inventory has increased
which is good. This is probably due to the company’s dependence on debt to help
finance future growth. If the company is able to be profitable enough to pay off these
debts in the long run, Starbucks should be fine. But, decreasing liquidity could cause
severe financial problem for a company getting further into debt, So, the Starbucks
Corporation should continue with caution.

Financial Analysis Profitability Ratios
$in millions
2011
$in millions
2012
Profit margin
$1811.1/$11
700.4
15.48%
$2059.1/$13
299.5
15.48%
Asset
turnover
$11700.4*2/( 1.70times
6385.9+7360.
4)
$13299.5*2/( 1.71times
7360.4+8219.
2)
Revenue/aver
age total
asset
Return on
assets
$1811.1*2/($
6385.9+$736
0.4)
26.35%
$2059.1*2/($ 26.43%
7360.4+$821
9.2)
Net Income/
average total
asset
Return on
equity
$1811.1*2/($
2703.6+$297
3.1)
63.81%
$2059.1*2/($ 67.76%
2973.1+$310
4.7)
Net
Income/avera
ge total SHE
Net
income/reven
ue
2011 averages were found by averaging 20011 and 2010 values from the Starbucks
Corporation’s 2010 annual report.
http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual
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Profit margin: remains the same in 2011 and 2012.
Asset Turnover: increased from 2011 to 2012. The number of
asset turnover is greater than 1, which indicates high efficiency
in turning assets into sales.
Return on assets: increased from 2011 to 2012. As a result, the
Starbucks Corporation’s overall profitability, or overall earning
power has increased in the past two years.
Return on equity: increased from 2011 to 2012. The
profitability stockholders’ investments, or net income resulting
from stockholders’ investments, has increased by 3.95%
Over the past two years, Starbucks has seen an increase in
profitability. In addition, return on equity has increased,
meaning that Starbucks is generating increasingly more income
from stockholders’ investments. With this high overall
profitability, Starbucks can pay off the debts that they have
generated to fund their rapid growth in the past few years.
Financial Analysis Market Strength
Ratios
2011
2012
Price/earning
s per share
$37,86/$1.62
23.37times
$48.66/$1.79
27.18times
Market price/
earing per
share
Dividend
yield
$0.56/$37.86
1.479%
$0.72/$48.66
1.480%
Dividend per
share/
Market price
*Market price was determined by averaging the high and low market prices from
the fourth quarters of each year found in the annual report
• Starbucks Corporation’s P/E ratio: increased from 23.37 times in
2011 to 27.18 times in 2012, which means that investors’
confidence in Starbucks’ future growth is increasing.
• Dividend yield: increased from 2011 to 2012, which means
shareholders’ gain from their investment
Financial Analysis Solvency Ratios
$in millions
2011
$in millions
2012
Debt to
equity
$2973.1/$438 0.678
7.3
$3104.7/$511 0.607
4.5
Total
liability/total
SHE
Payable
turnover
$4915.5*2/($
282.6+$540)
11.95times
$5813.3*2/($
540+$398.1)
12.39times
Cost of good
sold/ average
account
payable
Average days’
Payable
365days/11.9
5
30.54days
365days/12.3
9
29.46days
365/payable
turnover
Financing gap
66.82days30.54days
36.28days
81.23days29.46days
51.77days
Operating
cycle-average
days’ payable
2011 averages were found by averaging 20011 and 2010 values from the
Starbucks Corporation’s 2010 annual report.
http://investor.starbucks.com/phoenix.zhtml?c=99518&p=irol-reportsAnnual
Debt to Equity: decreased from 2011 to
2012, which means the increase in total
liability is relatively small compared to the
increase in SHE. Also, debt to equity is less
than one, reflecting that share holders’
rather than creditors control Starbucks.
 Financial gap: increased greatly from 2011
to 2012, reflecting Starbucks need to
borrow money to cover its daily payable.
Starbucks is relying on debt to finance its
growth. This might cause severe financial
crisis, if Starbucks cannot afford the debt.

Industry Situation & Company Plans
Coffee industry is quite large today. Coffee is the second most
consumed drink after water. Nowadays, coffee shops have already
become desirable places for people to meet others. Customers now
are more knowledgeable about coffee. They require high quality
coffee. There are basically two types of coffee: one is, namely, “basic”,
the other is “special” Coffee industry today becomes increasingly
competitive due to the increasing number of coffee brands and
manufacturers. Facing such competitive industry, Starbucks starts
Accelerated Global Growth Plan which emphasizes on innovation,
operation leverage and global brand relevancy. (see link:
http://news.starbucks.com/artice_display.cfm?article_id=733)
In
addition, in order to stay competitive in the coffee market, Starbucks
introduces caloric menu board labeling nationwide. This strategy
reflects Starbucks’ commitment to customers’ wellbeing.(see link:
http://news.starbucks.com/article_display.cfm?article_id=791).
Moreover, according to the 2012 annual report, Starbucks adopt
Stock Option Plans. Stock options to purchase Starbucks common
stock are granted at the fair market value of the stock on the date of
grant.
Executive Summary
Starbucks Coffee Company enjoys good
reputation in coffee market. The company should
continue to maintain its outstanding reputation.
Due to increasing competiveness in coffee
industry, Starbucks must maintain its high quality
as priority. According to Accelerated Global
Growth Plan, Starbucks plan to expand its
branches around the world in short time.
Because of the rapid expansion, Starbucks must
keep high quality equivalently throughout the
world. Provided that the standard of quality
were to drop, customers would be unlikely to
purchase coffee of Starbucks, resulting significant
loss of market share.