June 2011
F&H of Scandinavia is a Danish distributor and wholesaler, with sales offices also in Sweden and Norway.
Website: www.fh-as.dk
F&H of Scandinavia A/S
Gl. Skivevej 70
8800 Viborg
Denmark
Mr. Poul-Erik Brandt; Purchasing Manager,
Kitchen and Household
Tel: +45 8928 1378
Fax: +45 8928 1340
Email: peb@fh-as.dk
Mr. Kaare Dehn; Purchasing Manager; Glas,
Porcelain, Trend Products
Tel: +45 8928 1336
Email: kd@fh-as.dk
The Company Is:
Distributor
Wholesaler
Year Established: 1945
Total Annual Sales: Approximately US$119 million
(DKK 620 million)
Warehouse Location: Viborg, Denmark
Warehouse Size: 20,000 m² (215,000 sq ft)
Port of Entry: Aarhus
Territory: All Denmark, Sweden and Norway
Services Provided: Labeling and packaging.
Daily shipments. Multilingual translations. Brand management (with promotional and point-of-sale materials). F&H has a merchandiser team that visits stores to help with openings, changes, new window displays, campaigns, total makeovers, consultation and advice.
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Channels Sold into:
Independent Specialty 10%
Department Stores 3%
Drug/Supermarket/Convenience 15%
Mass Merchant/Chain 54%
Gourmet Food Stores 3%
Hotels/Restaurants/Caterers 2%
Internet 1%
Non-Store/Catalogue 2%
Other 10%
Current Suppliers and Company Brands Represented (examples): Jacob
Jensen, Piet Hein, Rosti Mepal, Kähler, Södahl, Soehnle, Leifheit, Strand,
Pyrex, Jamie Oliver.
Home/Housewares Product Categories Represented:
Household Electrics
Cook & Bakeware
Kitchen Tools & Accessories
Tabletop
Bath & Shower
Cleaning Products
Space Organization & Clothing Care
Gifts
Home Textiles
Criteria for Possible New Companies/Brands to Represent: High awareness on the market.
Pricing Strategy: Pricing to fit the products.
Quality/Design/Branding Strategy: Functionality is the key. Also good quality, innovation and design are very important. F&H is known as the leading "brand house" in Scandinavia, working closely with brand owners.
Key Marketing Tools & Promotions: Sales offices in all three countries. Exhibiting at fairs. Advertisements in industry magazines.
Trade Shows Participated as an Exhibitor: Formland (in Herning, Denmark, twice a year - February & August),
Formex (in Stockholm, Sweden, twice a year - January & September).
Supplier Expectations Regarding
Products: Good design, innovation, high qualilty
Pricing: Pricing to match the products
Promotions: Support for promotions is appreciated; today around 70% of turnover comes from promotions/campaigns
Other: All the suppliers and their sub-contractors are asked to comply with the F&H Code of Conduct for responsible business practices. Very important: that all products exported to Europe EEC countries must apply to standard and have food-safe approvals.
Imerco
Kop & Kande
Jernia Norway and Sweden
COOP
Dansk Supermarked
The F & H of Scandinavia profile created by:
Inspired Connection
Piritta Törrö
Tel: +358 (0)400 255 612
Email: piritta.torro@inspiredconnection.fi