Random House
Books for
Promotions
Harness the power of books for your brand
Facts & Figures
Penguin Random House is
the world’s leading global publisher
• 70 Nobel Prize Laureates
• 15,000 Books published per year globally
• 70 No. 1 Sunday Times Bestsellers in 2014
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BOOKS FOR PROMOTIONS
The Random House Group
The Random House Group Ltd has four publishing companies
with more than 40 diverse and respected imprints.
Our passion is publishing the best stories from the most talented
authors and helping readers discover the books they will love.
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BOOKS FOR PROMOTIONS
The Random House Group
We publish many of the biggest known
brands and authors in the UK
From household cookery names like Nigella, Mary Berry and Rick Stein to enduring
classic brands like Dr Who, Time Out and Top Gear. In addition to this, we are home to
best-selling authors like Dan Brown, Kate Atkinson, Sophie Kinsella and EL James.
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BOOKS FOR PROMOTIONS
Sales Promotion
The Random House Group has
a sales team dedicated to . . .
• Consumer Brand Promotions
• Corporate Gifts
• Luxury Editions
• Retail Exclusives
• Media and Entertainment Partnerships
• Exclusive Books for your Brand
• Digital Download Promotions
Random House has a huge bank of content and a whole host of celebrated authors
and brands which can be harnessed to create the perfect gift, promotion, campaign,
limited edition or whatever your brief demands.
We can tailor this content to your needs, helping you to underpin a brand’s identity
and promote their products and messages. We can provide a point of difference from
competitors with exclusive content unavailable anywhere else.
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BOOKS FOR PROMOTIONS
Why books?
Books are a great way for brands to underpin
their identity and promote their products.
They are not only of high perceived value to the consumer,
they are extremely cost-effective to produce.
As an incentive, they encourage customer
loyalty and repeat purchasing.
We, the Sales Development team, are able to adapt and brand
existing titles or create new ones to meet our clients’ briefs.
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BOOKS FOR PROMOTIONS
Brands we’ve worked with
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BOOKS FOR PROMOTIONS
Case
Studies
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Philadelphia
We collaborated with Philadelphia cream
cheese to produce branded cookery books
which supported Kraft’s advertising campaign
promoting Philadelphia as an ingredient for
quick, easy and delicious meals.
The books were used by Philadelphia as gifts and
incentives and sold to a range of our trade and
non traditional customers.
Sales are now in excess of 400,000 copies
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BOOKS FOR PROMOTIONS
Fortnum & Mason
We have published two books
with Fortnum & Mason: Tea and
Honey and Preserves, mirroring
two key products for the store.
Books were retailed at Fortnum &
Mason and across bookshops and
gift shops.
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BOOKS FOR PROMOTIONS
Soho House
We worked very closely with Soho House,
the world’s leading members’ club, to
create the quintessential cooking, style and
decoration book: Eat Drink Nap. The result
was a lavish highly illustrated book bound
in real cloth which perfectly reflects Soho
House’s brand values and ethos. Soho House were given a three month
exclusivity period to sell copies they had
purchased both to their members and in their
various properties worldwide before the book
was released into the general book trade.
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BOOKS FOR PROMOTIONS
Saclà
We collaborated with Saclà to produce a
branded cookery book which supported
their marketing strategy and showcased
their pesto range in a variety of recipes
ranging from starters to main courses
and even cocktails!
The books were used by Saclà both
promotionally and for and gifting and
were also sold to a range of our trade
and non-traditional customers
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BOOKS FOR PROMOTIONS
Burberry
We partnered with Burberry to celebrate
the work of British novelist and travel
writer, Bruce Chatwin, and create a
limited edition set of his iconic novels.
Each book was clothbound with an
exclusive printed cover designed under
the creative direction of Burberry Chief
Creative and Chief Executive Officer
Christopher Bailey, tying in with the
brand’s menswear spring/summer
2015 collection.
The six books, housed in a specially
designed Burberry box, were available
in a numbered limited edition print run
from select Burberry flagship stores
and on Burberry.com
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BOOKS FOR PROMOTIONS
comparethemarket.com
We often supply copies of our books for
use as corporate gifts and good discounts
are available for bulk purchases across
our titles.
We produced a leather bound-look edition
of Aleksandr Orlov’s autobiography
A Simples Life for comparethemarket.com
to use as a corporate gift.
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BOOKS FOR PROMOTIONS
Morphy Richards
We collaborated with Morphy Richards
to create an exclusive branded Morphy
Richards Slow Cooker Cook Book. The book was included in pack with
Morphy Richards Slow Cookers as an
added incentive to increase sales over
a limited time period
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BOOKS FOR PROMOTIONS
The Telegraph
To coincide with the film release of
Suffragette we worked with Pathé and
The Telegraph to offer readers a free copy
of our film tie in edition of My Own Story,
Emmeline Pankhurst’s autobiography, as
a retail pick-up promotion in partnership
with Tesco Express stores.
The promotion received great in-paper
coverage and was pre-promoted via
newsletters and online plus received
fabulous, money can’t buy, front page
masthead coverage in The Telegraph.
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BOOKS FOR PROMOTIONS
The Irish Star
We created a series of 5 recipe cards
featuring recipes from Nigella Express
for The Irish Star to give away with
the newspaper as part of a consumer
promotion.
One recipe card was given away with
the paper per day over 5 days, thus
helping the newspaper drive sales and
increase circulation.
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BOOKS FOR PROMOTIONS
Digital Promotions
We worked with Carphone Warehouse’s
promotional marketing agency to set
up an ebook promotion for Carphone
Warehouse customers who signed up or
renewed a 2 year smart phone contract
during a limited period of time.
For two months, eligible customers
were given the chance to download
one of four Random House ebooks
free of charge via Kobo. The promotion
served as an opportunity for Carphone
Warehouse to enhance their customer
offering and drive sales.
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BOOKS FOR PROMOTIONS
Digital Promotions
We worked with Audible to supply
Guardian readers with a free download
of Jo Nesbo’s Headhunters from
a bespoke and especially created
Guardian branded download page. The promotion was timed to coincide
with the release of the film on DVD
in August 2012 and helped to drive
newspaper sales.
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BOOKS FOR PROMOTIONS
Opportunities: Physical Books
Start from
scratch
Adapt
a book
Brand
a book
Supply our
books
We can take content
which a brand already
has, such as recipes
or photographs, and
add to these to create
a new book exclusively
for a brand.
We can take content
from a book we publish
already and make it
into a new book for
a brand to use
We can take a book we
publish already and
simply print copies with
a brand logo on them.
We can sell copies of
our existing books from
stock for a brand to use.
(eg. change the size or
reduce the number of pages)
Your
logo
here
Your
logo
here
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BOOKS FOR PROMOTIONS
Opportunities: Digital
The world is changing the way it reads!
We can offer digital download promotions, allowing you to embrace the changing shift
in the market and keep up with how your customers want to enjoy content.
A vast range of our stellar fiction and non fiction content is available in digital format.
We can work in conjunction with market leaders to offer prominent and high profile,
simple, fast and effective download promotions which can be used for:
Incentive &
membership
schemes
Attracting
new business
& customers
Corporate
gifting &
employee
rewards
No printing and delivery requirements results in a quicker turnaround from physical books.
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BOOKS FOR PROMOTIONS
What we can offer . . .
• An experienced sales promotion team who will consult with
you to select, create and deliver the perfect titles and formats
to suit both your promotion and budget
• Expert advice – whatever your budget, we can tell you what’s possible
• Access to one of the most desirable lists around
• Options to suit any budget
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BOOKS FOR PROMOTIONS
Partnerships are very important to us. Let us provide
stellar content and a wealth of knowledge and experience
to provide books to support your brand.
salesenquiries@penguinrandomhouse.co.uk
www.penguinpartnerships.co.uk
25
20 Vauxhall Bridge Road, London SW1V 2SA