ber 2007 rvrvr'v.lrtoltrragazine.com
$ 3.95
BuslNEss
2OO7. Volume11 . IssueB
September
C*lumns
rri :i :
:,ll Bfain POWef
Atlanta'scollegesand
impactthe
universities
regionin moreways
than most people
t hi n k .
s
5 ? Finance
Why focusingon
niche marketssuchas
the artsis simplygood
busi ness.
By Charles H. Creen
By Terri Thornton
:,,.:,'
The Towers
PerrinHR Study
This 2007 report
provesHR departments
can make the
differencebetween
or failure.
success
ByAllisonShirreffs
:',,'t::;
Crisis
101
Management
Fromthe Editor
343
lnnovation
A one-of-a-kind
simulatedtechnology
is revolutionizing
employeetrainingat
Orkin.
By David Lamb
"fS AtlantaBusiness
'$
& Commercial
RealEstate
Atlanta'sRailroadDistrictis
Downtown'slastmajorfrontier
in its own reinvention.
By Charles Molineaux
22 HealthCare
Containingthe costof healthcare is
aboutall companiescan do thesedays.
By Matt Bolch
:6 Economic
Development
What'sthe benefitof a direct
routeto Shanghai?
5S Human
Resources
It's not how your
companydealswith a
crisisas much as how
well it managesthe
situation.
Blendedstaffing
enablescompaniesto
expandand reduce
their workforceas
needed.
By Tim Darnell and Michael
By Carolyn O'BrienMoncrieff
J. Pallerino
*cpartn'i€nts
o I SrprEvert 2007
. w1l1i1'/.BToBMAcAZrNE.coM
BusrNEss
To BustNESs
By Bobby L. Hickman
6S Womenof Excellence
More than 400 people honoredBTB's
for 2007.
Women of Excellence
64 Voices
L i s aH a m i l t o n
President,
The UPSFoundation
How Atlanta'smajoruniversities
impactthe city.
By Terri Thornton
I t's hard to grasp the impact of Atlanta'suniversities
Thenthe economy
I unlessthey suddenlydisappeared.
I would takea hit thatwould rip througheveryindustry.
Largecompanieswould struggleto hire qualifiedtalent, and possiblymove away.Fewernew firms would
move here,and thousands
of peoplenow employedby
institutionsof higher education would be jobless.
Entrepreneurs
lackingthe resources
incubatorsprovide
would struggle,creatingfewernew jobs.
Without an influx of businesses
and people,the real
estatemarketwould falter.Hospitalsand clinicswould
close,and fewer new drugswould be developedto treat
seriousdiseases.
Culturaleventswould diminish;the
qualityof life would suffer;and the stateand local tax
basewould drop.
"Ceorgia'scolleges,universitiesand technical collegesare a criticalfactorin recruitingand growingbusinessesin our state,"saysKen Stewart,commissioner
of
the Ceorgia Departmentof Economic Development.
"QuickStart,a nationallyrecognizedbestpracticemodel
for trainingemployees
for a new setof skills,wascrucial
in attractingKiato WestCeorgia.Anotherinstanceis the
internationally
recognizedCeorgiaTech creatingrelationshipswith high-techcompaniessuchas Samsung."
"CE Energy,SouthernCompany,all the major architectureand engineering
firmshire engineers
and architectsfrom our universities,"
saysHansCant,vice president of economicdevelopmentat the Metro Atlanta
Chamberof Commerce."Hospitalshire our talentfrom
nursingschools,TurnerBroadcasting,
Coca-Cola,UPS,
you nameit ... theyall hirefromtheseschools."
Cant counts45 institutions
of higherlearningin the
Atlantaregion,which accountfor the fourthhighestconcentrationof collegestudentsin America.The Atlanta
RegionalCouncil for Higher Education(ARCHE)says
spendingby universities,
their employees,
studentsand
visitorsgenerates
$10.8 billion a year,or 3.2 percentof
the state'sannualgrossproduct.
Statisticsfrom ARCHE(which counts Emory,Ceorgia
TechandCSUamongitsvolunteermembers
whosegoals
publicsupportfor highereducation;help
areto strengthen
itsmembersattractand retainthe besttalent;and promote
economic and community development)also show
Ceorgianswho have jobs becauseof Atlanta'scolleges
and universities,
or who graduated
fromtheseinstitutions, "Thetalentbaseis helpingto sustain
the industries
of
pay roughly$3 billionin stateand localtaxesa year.
today,"saysTech PresidentDr. Wayne Clough. "The
research
and new companiesare creatingthe jobs of
Educatianis big business
tomorrow."
Mike Garrett,presidentand CEO of Ceorgia Power,says
the region'scollegesand universitiesplay a huge role in
fuelingeconomicexpansion."Firstand foremost,they produce an educatedworkforce," he says,"and an educated
workforce is the key to achievingquality growth and economic development. The
dozensof collegesand univer-
region
sities
in theAtlanta
also
;1'4BAEand m*re
Atlanta region universitiesalso are impactinglocal corporations by the number of executiveeducation and MBA
graduatesthey produce. In addition to Emory, Ceorgia
State,CeorgiaTech,Kennesaw
State,Mercer, DeVry and oth-
"The dOZgnS Af COlEegesend
.
r..
g e n e r a t ae n e c o n o m i cc h a i n
. r!
trds .:-_ __:^.gn tne Atlanta
!"g$loffi
jobs and uftlvgrsgtles
reactionthat creates
keepstheeconomystrong.'
aEsO gengra€e an *Con6fnic
chain
"Among the generalpubs
--^*"-^r:_-^ ,_t-^r. _*..^^r^^ ! r
tic, it,snot widety';":;;
reacti$n that cr*ates i*bs and
nizedthatthis is one.of the
keepS
thg gCOlltrmyt StfOf.eg,/,
'
ers,institutions
basecl
outside
G e o r g i a 'b
s o r d e r s i,n c l u d i n g
the University
of phoenixand
CentralMichiganUniversity,
df€marketing
to localprospec-
iv?stuoents.
"ln theMBAworld,Atlanta
great college and university
r s s e e na s t h e l a n d o f m i l k a n d
towns in America'". says
honey," says Dr' Tim Mescon,
MikeGarrett,
president
andCEo,ceorgiapower
ARCHE President Michael
d e a n o f t h e C o l e sC o l l e e eo f
Cerber. "There are a lot of
o t h e r c i t i e s i n t h i s c o u n t r y ,a n d t h e w o r l d , t h a t w o u l d University, the state's fourth largest public university.
give anythingto have what we've got."
"There are few cities like this in the country that have the
" W e a r e a b i g b u s i n e s s ,s" a y sC e o r g i aS t a t eU n i v e r s i t y density of presenceof higher education institutions,both
P r e s i d e nD
t r . C a r l V . P a t t o n .C S U c o n t r i b u t e s$ 3 m i l l i o n indigenousand visitors,that we have here."
per day to the economy, which becomes$7 million
Wesley Duesenberg, Jr., president and CEO of
once that money is re-spent,Patton says.That's compa- S o u t h e r n I n s u r a n c eU n d e r w r i t e r s ,e a r n e d a M a s t e r o f
r a b l et o h o l d i n g a S u p e rB o w l o n c e a m o n t h .
ProfessionalAccountancy from Georgia State.When he
C e o r g i aT e c h e s t i m a t e sl t s d i r e c t e c o n o m i c i m p a c t a t j o i n e d h i s f a m i l y ' sb u s i n e s sh, e w e n t b a c k a n d e a r n e da
m o r e t h a n a b i l l i o n d o l l a r s a y e a r , w i t h a n i n d i r e c t M a s t e ro f l n s u r a n c e .
i m p a c t ,w h i c h i n c l u d e ss t u d e n ts p e n d i n g a
, l m o s td o u b l e
" l t w a s s t r i c t l yo r i e n t e dt o w h a t I w a s l o o k i n gt o l e a r n ,
t h a t f i g u r e . E m o r y U n i v e r s i t ys a y s i t s d i r e c t e c o n o m i c n o t a g e n e r a lo v e r a l lk n o w l e d g eo f b u s i n e s ss, o t h a t w a s
i m p a c t i s $ 2 . 5 b i l l i o n ,w h i c h c l i m b s t o a $ 4 . 5 b i l l i o n
i n d i r e c t i m p a c t . l t s W o o d r u f f H e a l t h S c i e n c e sC e n t e r
a l o n eh a sa n a n n u a lb u d g e to f $ 2 . 1 b i l l i o n ,w h i c h t r a n s latesinto a yearlyeconomic impact of $4.6 billion.
Goizueta BusinessSchool
ColesColle6eof Business
EmoryUniversity
E m o r ya l s o r a n k sh i g h a s a n e m p l o y e r .W h e n i t s p r o f e s KennesawStateUniversity
1300CliftonRoad
3333 BusbeeDrive,
sors and staff are combined with the workers in the
Atlanta,CA 30322
Building33, Suite431
E m o r y H e a l t h c a r es y s t e m ,w h a t r e s u l t si s t h e c i t y ' s s e c (4O4)727-6270
KennesawCA,30144
o n d l a r g e s tl o c a l l y o w n e d e m p l o y e r , a f t e r D e l t a A i r
(770t 420-4622
L i n e s ,w i t h a y e a r l yp a y r o l lo f $ 1 . 3 b i l l i o n .
G e o r g i aS t a t ep r i d e si t s e l fo n b r i n g i n gm a n y o f t h e b e s t
a n d b r i g h t e s tf r o m a l l o v e r t h e w o r l d t o d o w n t o w n
A t l a n t a .l t s m a g i c n u m b e r i s 1 5 9 : i t a t t r a c t ss t u d e n t sf r o m
.l
.l
e a c h o f C e o r g i a ' s 5 9 c o u n t i e s ,p l u s s t u d e n t sf r o m 5 9
c o u n t r i e sa c r o s st h e w o r l d . O n e t h i r d a r e g r a d u a t es t u d e n t s ,a m u c h h i g h e rp e r c e n t a g et h a n m o s t s c h o o l s .
G e o r g i aT e c h ,t h e n a t i o n ' sl a r g e s e
t n g i n e e r i n gs c h o o l ,
t u r n so u t e n g i n e e r sa, r c h i t e c t sa n d o t h e r sw h o a r e p r i m e
f o r e m p l o y m e n t .T h i s p a s t J u n e , a C o o g l e s p o k e s m a n
told a local publication one reasonthe company is
e x p a n d i n gh e r e i s b e c a u s eo f t h e r i c h t a l e n tb a s ea s s o c i a t e d w i t h T e c h a n d o t h e r t e c h n o l o e vi n s t i t u t i o n s .
f . Mack RobinsonCollegeof
Business
CeorgiaStateUniversity
35 BroadStreetNW
Atlanta,CA 30303
ga4\ 413-7130
Collegeof Management
CeorgiaTech
800 West Peachtree
St. NW
Atlanta,CA 30308-0520
/404\ 894-2600
Mercer University,
Atlanta Campus
3001 MercerUniversity
Drive
Atlanta,CA 30341-4155
1-sOO.MERCER-U
Terry Collegeof Business
350 BrooksHall
The Universityof Ceorgia
Athens,CA 30602-6264
(706) 542-s671
. I SEPTEMBER
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2002
3l
t h e b e a u t i f u l t h i n g a b o u t i t , " D u e s e n b e r gs a y s . " l t
brought me up to a knowledgelevel that was almost
immediate,so I was able to perform way ahead of
s c h e d u l eo f t h e s c h o o l i n g I g o t . T h e f i r s t t i m e w a s s o
r e w a r d i n g ,a n d t h e i n f o r m a t i o nw a s s o p e r t i n e n t ,i t w a s
a n e a s yd e c i s i o nw h e n I n e e d e dt o g o b a c k . "
T o n y C o l a i z z o , o p e r a t i o n sm a n a g e rf o r U P S ' P a c i f i c
r e g i o n ,c h o s eE m o r y ' sE x e c u t i v eM B A M o d u l a r P r o g r a m .
" l ' m a m u c h m o r e e f f e c t i v ec r i t i c a l t h i n k e r a n d h a v e a
m u c h b r o a d e rv i e w o f b u s i n e s s , h
" e s a y s .C o l a i z z o ,l i k e
m a n y o t h e r M B A g r a d s ,l e a r n e df r o m b o t h t h e p r o f e s s o r s
a n d t h e o t h e r s t u d e n t si n t h e p r o g r a m ." T h e p e o p l e t h a t
I m e t i n t h e c l a s sa n d i n t e r a c t e dw i t h w e r e f i r s tc l a s s , "h e
s a y s ," a n d t h e p r o f e s s o rssh a r e da t r e m e n d o u sa m o u n to f
i n f o r m a t i o n . "H e a d d s U P S a p p r o v e do f h i s d e c i s i o nt o
r e t u r nt o s c h o o l f r o m t h e v e r y b e g i n n i n g ,a n d w a s s u p p o r t i v et h r o u g h o u t h e p r o c e s s .
S o m e e m p l o y e r sc o n t r a c tw i t h u n i v e r s i t i e tso d e v e l o p
s p e c i f i cc u r r i c u l u m . I n a d d i t i o n t o i t s o t h e r M B A p r o grams,KSU offersan MBA just for AT&T employees,and
offersa MastersCertificateprogramto lBM.com workers.
" W h a t w e ' r e f i n d i n g i s e n h a n c e di n t e r e s ti n t h e c u s tomized delivery of these programs," Mescon says.
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a s a l eo r a b e t t e ro r g a n i z a t i o n adl e c i s i o nt o m o r r o w . "
ffire;xkimg Sfl*t,lrrf,I
B e s i d e sp r o d u c i n ga n i m p r e s s i v ea m o u n t o f M B A s , G S U
h a s m a d e i t s p r e s e n c ek n o w n i n d o w n t o w n A t l a r - r t aO. n
a n y g i v e n d a y , i t b r i n g s8 , 0 0 0 s t u d e n t st o t h e l r e a r to f t h e
c i t y .T h e f a c t t h a t C e o r g i aS t a t es i t so n a n d n e a rs o m u c h
v a l u a b l e r e a l e s t a t e i s n o s n r a l l m a t t e r , e s p e c i a l l ya s
D o w n t o w n e n j o y sa s i g n i f i c a n rt e s u r g e n c e .
C S U s o e n ta h a l f b i l l i o n d o l l a r so n c o n s t r u c t i o n
and
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p a i d f o r b y p r i v a t ed o n a t i o n s .l t s r e n o v a t i o no f t h e R i a l t o
T h e a t r ea n d e x p a n s i o n i n t o d o w n t o w n ' s F a i r l i e - P o p l a r
a r e aw a s j u s t t h e b e g i n n i n g i;t h a s a n o t h e r$ 1 b i l l i o n i n
p r o j e c t sp l a n n e df o r t h e n e x t 10 y e a r s .
I n N o v e m b e r ,C S U a n n o u n c e d i t s p r i v a t ef o u n d a t i o n
w o u l d b u y t h e 2 6 - s t o r yS u n T r u sTt o w e r f o r $ 5 2 n r i l l i o n .
T h i s f a l l i t o p e n e d U n i v e r s i t yC o m m o n s ,w h i c h p r o v i d e s
s t u d e n t sT. h e c o m i n g d e c a d e ' sm a s t e r
h o u s i n gf o r 2 , O O O
p l a n i n c l u d e s$ 1 b i l l i o n i n e x p a n s i o ni,n c l u d i n ga n e w
S c i e n c eP a r k , B u s i n e s sa n d L a w P r o f e s s i o n aCl e n t e r ;a
h u m a n i t i e sb u i l d i n g a n d n e w h o u s i n g ; a s r . t , e l la s
i m p r o v e m e n t st o r o a d sa n d s i d e w a l k s .
E m o r yt o o h a s a s i g n i f i c a n ct o n s t r u c t i o np u s h , s p e n d i n g $ g Om i l l i o no n c o n s t r u c t i o inn 2 0 0 5 a l o n e .I n J u l y ,i t
a n n o u n c e d a p a r t n e r s h i pw i t h C o u s i n s P r o p e r t i e st o
a $10.8billion.Totalimpacton Ceorgiafrom
students
employees,
spendineby institutions,
impact
of
capital
with
and visitors,combined
That'sequalto 3.2 percentof
expenditures.
Ceorgia'sannualgrossstateproduct.
| 129,050.lobscreatedacrossCeorgiafrom
spendinggeneratedby Atlantaregionalhigher
education.That'sone out of every25 jobs in
the state.
a $3.0 billion. Totalstateand local taxespaid by
Ceorgianswho havejobs becauseof colleges
and universitiesin the Atlantaregionor who
graduated
from theseinstitutions.
ARCHE
SOURCE:
c o n v e r t 1 5 a c r e so n C l i f t o n R o a d n e a r t h e C D C i n t o a
mixed-usedevelopmentwith stores,restaurantsand 872
c o n d o m i n i u m sa n d a p a r t m e n t s .
" W e h a v e y o u n g p h y s i c i a n sy, o u n g f a c u l t ya n d y o u n g
staff early in their careers who can't afford to live in
Druid Hills, and we don't want them commutingfrom
C w i n n e t t C o u n t y , " s a y s E m o r y P r e s i d e n tD r . J a m e s
Wagner. "lt's a real traffic issue. This is the largest
employment center in Atlanta that is not servedeither by
MARTA or an interstate."
I n a d d i t i o nt o t u r n i n g o u t s o m e o f t h e a r e a ' sm o s t s u c cessful architects,engineers and developers,Tech has
also oroduced some of the area's leaders in smart
g r o w t h . B o t h A t l a n t i c S t a t i o na n d t h e B e l t l i n eb e g a n a s
masters theses by Tech alums Brian Leary and Ryan
Cravel, respectively.
il*rnrsi*rcialapp*aE
senerate
A R C H Es a y sC e o r g i a ' sc o l l e g e sa n d u n i v e r s i t i e g
m o r e t h a n $ 1 . 1 b i l l i o n i n r e s e a r c ha n d d e v e l o p m e n t .
T e c h c o u n t e d $ 4 2 5 . 4 m i l l i o n i n r e s e a r c ha n d d e v e l o p m e n t f u n d s i n 2 0 0 5 , w h i l e E m o r ya t t r a c t e d$ 3 5 4 m i l l i o n
i n s p o n s o r e dr e s e a r c hf u n d i n g i n F Y 2 0 0 6 .
W h i l e r e s e a r c hm a y n o t a l w a y s h a v e a b i g r e t u r n o n
i n v e s t m e n t",t e c h n o l o g yt r a n s f e r "f r e q u e n t l yd o e s .M a n y
universitieshave offices of tech transferthat identify onc a m p u s d i s c o v e r i e sw i t h p o t e n t i a lc o m m e r c i a l a p p e a l .
M a r k e t i n g ,l i c e n s i n ga n d l o r s e l l i n gt h e s ed i s c o v e r i e sc a n
create a lucrative revenue stream.
The revenue stream for one Emory discovery turned
i n t o a f l o o d i n 2 0 0 5 w h e n t h e u n i v e r s i t ys o l d t h e r i g h t s
t o m a n u f a c t u r ea n d d i s t r i b u t et h e A I D S d r u g E m t r i v a R
( t h e " E m " i n E m t r i v a s t a n d sf o r E m o r y ) . l f t h e s c h o o l
l i c e n s e dt h e r i g h t s ,f u n d s w o u l d t r i c k l e i n o v e r s e v e r a l
y e a r s .I n s t e a d ,i t c h o s et o g o f o r a l a r g e l u m p s u m . T h e
r e s u l t :C i l e a d S c i e n c e sa n d R o y a l t yP h a r m ap a i d $ 5 2 5
m i l l i o n u p f r o n t f o r r i g h t st o t h e d r u g .
W a g n e r w a s p a r t i c u l a r l yp l e a s e d C i l e a d h a s a p r o gram to make low-cost drugs available overseas."We
have an AIDS problem in this country," he says."ln
Africa, it's an AIDS tragedy."
E m o r y l e a d s t h e n a t i o n i n u n i v e r s i t yt e c h t r a n s f e r s ,
w i t h e i g h t l i c e n s e dt h e r a p e u t i cp r o d u c t so n t h e m a r k e t
a n d 2 3 m o r e i n d e v e l o p m e n t .l t s V a c c i n eC e n t e r a l o n e
i s w o r k i n g o n v a c c i n e sf o r A I D S , m a l a r i a , h e p a t i t i sC
and the avianflu.
"Eighty percent of prescriptionswritten for HIV today
contain at leastone drug invented at Emory," saysTodd
Sherer, who directs Emory's Office of Technology
you look at the way we do medicinetoday,it'sactuallya
rathercrude process,"Cloughsays."The presentbusinessmodelfor pharmais to developa drug like Lipitor
thatcan be usedby zillionsof people.Youspenda lot of
The future of healthcare
that pill and you know it will work
Healthcareis an avenuefor a uniqueand long-lastingmoneydeveloping
partnership
betweenEmoryand CeorgiaTech. "We are betterfor someand not others;the samefor chemo."
In the future,he says,medicinecan formulatedrugs
now at a time in historywhen we seeall the world'sbig
and geneticcodes."lt'sgoing
problemsdon't fit neatlyinto the old academicdepart- basedon patients'histories
Cloughsays."lnsteadof makinga
ments,"Wagnersays."Our specificstrengthsin health to be custom-driven,"
scienceand medicine are complementedby (Tech's) billionof thesepills,they'llonly make20,000of them,
in engineering
and technology."
but those20,000will work like a charm."While each
specificstrengths
And Cloughpointsout when it comesto work involv- drug may only effectivelytreat5 percentof the populaingthe humangenome,"you can'tdo thatwork without tion, he says,"that5 percentgetscured,andthereareno
sideeffects."
heavy-dutyaccessto computing."
Emoryand Techalso cooperateon a uniquedegree
program.Studentscan spendthreeyearsat Emoryand
two at Tech,and graduatewith a degreein biomedical
The one diplomacarriesthe sealsof both
engineering.
schools.Shuttleswith wirelessInternetconnectionsrun
betweenboth campuses
all day long,gettingstudents
to
classon the appropriate
campus.
Emoryalsoteamswith AgnesScottCollegeon a similar programwhere studentsspendthreeyearsat Agnes
earna nursingdegree
Scottandtwo at Emory.Craduates
from Emoryalongwith their undergraduate
degreefrom
AgnesScott.
CeorgiaStateis also making its mark in healthsciences.In additionto its plannedsciencepark, it has
facilitiesin neuralimagingand molecustate-of-the-art
lar analysis,plus four neuroscience
researchcenters,
and a CDC biosafetyLevel4 lab. Level4 clearanceis
required
for workwith agents
thatposea highindividual
infections,such as anthrax,
risk of aerosol-transmitted
the Ebolavirusand herpesB.
Transfer.
"We havedonemoreto changethe livesof HIV
patients
thanalmostanybodyelsecan claim."
lncubatars
morethanideas- theyhelp
Theuniversities
alsogenerate
thatcreatenew jobs.
sustainentrepreneurial
companies
giveentrepreneurs
the resources
Universityincubators
they need,suchas officespace,consultingservicesand
all-importantcontacts.They help providestabilitythat
need to help their fledglingfirms grow
entrepreneurs
towardthe lightof fundingand expansion.
GeorgiaTech'sAdvancedTechnologyDevelopment
in the
Center,or ATDC, is one of the most successful
generated
nation.lts membercompanies
$1.75 billion
are workingtogetheron a numberof i n r e v e n u ien 2 0 0 5a l o n ea, n d$ 1 2 . 5b i l l i o ns i n c e1 9 8 7 .
The universities
(which RecentfiguresshowATDCcompaniesraisedmorethan
bioscienceprojects,includingnanotechnology
works with, and even creates,devicessmallerthan a a b i l l i o n d o l l a r si n v e n t u r ec a p i t a ls i n c e1 9 9 9 , a n d
micron);cancertreatment;
and a projectthatcould make accountedfor one of every five venturecapitaldeals
cleanenoughto drink.
done in Ceorgiaover the lasteight years.And while
certainindustrialwastewater
showfour out of five new business
fail,
Cloughexpectsmany new healthcare developments industrystatistics
will evolvefromthecombinedeffortsof engineers,
scien- three-quarters
of ATDC memberssince 1995 are either
tistsanddoctors.One exampleis predictivemedicine."lf still operatingor havebeenacquired.
b e t w e e n C e o r g i a l e c h a n c l E r r r o r y ,a n c l C o l l a b l - e c h
B i o t e c h n o l o gD
y e v e l o p n r e nCt e n t e ra t C e o r g i aS t a t e .
A s f o r l o n g - t e r n rr e s u l t s t, h e c h a n r b e rc o L m t s5 0 b i o s c i e n c ec o n r p a n i e sl ; r u r r c h e ac tl E n r o r ; , , - T - eacnhc lC S U .
-lbgether,
they account for r.norethan 250 llat€lrts.
O v e r a l l ,w , h e r .l ro o l < i n ga t t h e r e l a t i o n s h i pbs e t r v e e n
. - r c a c l c r . nai a
r n c lb u s i n e s si n A l l a n t a r ,t h e c l i c h 6 o i t h e
" i v o r y t o w e r - ,w
" h i c l r c l e s c r i b e.sr s e t t i n gr ' r , h e r teh e i n t e l l e c t L r a il s c o n r l r l e t e l l c, l i s ro n r r e r c t e fcrlo n r t h e p r a c t i c a l ,
n o l o n g e re x i s t s .
" T h e r e s t i l l n e e c l st o b e s o n r e i v o r ) , u , a l l s , " W a g , n e r
s a y s ." T h e r e n e e c l st o b e h a v e n sf o r g r e o p l cw i t h u n c o r r T h e M e t r o A t l a n t a C h a n r b e rs a v s b v t h e e n c l o f t h i s v e n t i o n a li c l e a st o c o n r e a n c l i r r c u b a t ct l r c l s ei c l c ' a s .B" r - r t
y e . r r ,t h r : r e g , i o rw. ri l l h a v e r n o r et l r a n 5 0 , 0 0 0 s c l L r . r fr e e t h e a c l c l st h e w i i l l s h a v e c o n r e c l o w n t o a h e i g , h w
t lrere
o f i n c u b a t o r . s p a cccl e v o t e cslo l e l vt o l i f e s c i e n c c sc o n r - a c a c i e n r i a n c l b r . r s i r . r ccsasn r e a c h a ( . r o s st o e . r c ho t h e r ,
p a n i e s .T h e y i n c l u d e E m T e c h ,a n o t h e r c o l l a b o r a t i o r r a n d s h a r et h e w e a l t h .
w i t h t h e s t a t e ' sr e s e a r c h
By partnering
universities,
t h e C e o r g i aR e s e a r cA
h l l i a n c e( C R A )h e l p sb u i l d
C e o r g i a ' st e c h n o l o g ye c o n o m yb y a t t r a c t i n gE m i n e n t
excelI
S c h o l a r sh, e l p i n gc r e a t ec e n t e r so f r e s e a r c h
l e n c ea n d c o n v e r t i n gr e s e a r c hi r r t op r o d u c t ss, e r v i c e s a n d j o b s . H e r ea r e s o m er e c e n ta c c o m p l i s h m e n t s :
a With the backingof Cov. SonnyPerdr-re
and the
C e o r g i aG e n e r aAl s s e m b ltyh r o u g ha n i n i t i a l$ ' l0
m i l l i o ni n v e s t m e nCt ,R A h a sl a u n c h e d
a Nextlnitiative.The t)
CenerationVaccinesand Therapeutics
goal is to makeCeorgiaa world leaclerin the discovery,translation
and productionof next-generation
v a c c i n e as i m e da t p r e v e n t i nogr m i n i m i z i n gc a n c e r ,
arthritisand otherdiseases.
a
HIV/AlDS,diabetes,
hundredsof new high+echjobs,by the Departmerrt
of HomelandSecurity.
Dr. WayneWol{ joined CeorgiaTechas a CRA
EminentScholarin embeddedcomputersystems.
He bringswith him VerificonCorp.,a startup
companythatdevelopssmart-camera
systems,
and is
his researcn,
expectedto continuecommercializing
which will bringjobsto Atlanta.
The NationalInstitutes
of Healthhasawardeda $32.8
nrillionCenterof Excellence
for InfluenzaResearch
to EmoryUniversity
and Surveillance
and UCA,
GRA linkedCeoVaxLabs'CEODon Hildebrandto
Dr. RafiAhmed,directorof the EnroryVaccine
a leadingAIDS
Center,and Dr. HarrietRobinson,
researcher.
CeoVaxLabs,a publiclytracledcompany,
hasseveralpromisingtrialsunderwayfor an
HIV/AIDS
v a c c i n ew i t h p o s i t i v ei m m u n er e s p o n s e s .
i D r .A l l a nK i r kh a sb e c o m ea C R AE m i n e nSt c h o r a r
and will serveas scientificdirectorof the Emorv
Transplant
Center.['je will focuson transplant
irnmunology
and developtransplant
therapies
for
chilclrenthroughhis work with Children'sHealthcare
I Asankya,a CeorgiaTech-based
companythatdevelof Atlanta.
innovativenetworktechrrolops and commercializes
i The NationalInstitutes
ogy, receivedits first boostfrom CRA ar.rdNational
of HealthhasawardedEmory,
grants.
ScienceFoundation
CeorgiaTechand the MedicalCollegeof Ceorgiaa
m u l t i m i l l i o n - d o l lcaorm m i t m e nt o
t d e v e l o ot h e
<) Together
rreDevelopment
with the Technology
colIaborativeN IH Nanornedici
Association
of Ceorgia,
DNA repair.
the 2007 Business
Launch
Center,focusedon researching
CRA sponsored
and awarded$100,000in cashand
Competition
<l Ceorgiahasbeenselectecl
to IVOX,an
as one of five finaliststo
nearly$200,000in professional
services
providerto
informationservices
hostthe NationalBio-and Agro-Defense
Facility,a
Alpharetta-based
insurers
of vehiclefleers.
centerthatwill create
$500 million research