Page 8 Women in Pest Management By Marillian Missiti It was 1991 and I was with my uncle (Jimmy) in East Boston at an apartment that was vacant. We were there to treat for German roaches. The building manager opened the door and approximately 20 roaches crossed over the threshold to greet us. I looked at my uncle and said, “I will be waiting for you in the truck.” His reply, “Marillian, you have to go in there so in the future you will know what to do”. Well I went in with him and since that day I have really never come across an infestation of that kind. You know, when you open the cabinets and can’t see the back of them. What great training! I thank him for that push because that situation gave me the confidence I have used throughout my career. I believe when you have the confidence and someone believes in you (as a few are mentioned in this article), you carry that in so many ways to help you with not only solving a pest problem, but with other challenges in the workplace. Starting in a somewhat; negative industry and not looking like the stereo typical pest control operator was a challenge in the beginning, but as the industry grew and the education of our consumers grew (I.P.M.), it became easier to rise above certain obstacles. For me, when I understood the behavior and biology of the insect, everything else fell into place. It wasn’t so much of doing a “dirty job”, but of taking my knowledge and professionalism to another level. This led to my curiosity of other female technicians and how they adapted in a male dominated field. As these answers are very familiar to me, there is something in common with all of these women including myself a sense of values, pride, and accomplishment. What made you decide to get involved in pest management? Jennifer: I “fell into” pest management and got stuck! I started out looking for part time office work on my way to becoming an accountant and ended up staying in pest management after I graduated. I find the field very interesting and as with my previous background in the service industry, I find it rewarding to help people solve their problems. I love not spending all of my time behind a desk, working in a hands-on Jennifer Howard GreenHow, Inc. Manager 6 years in the industry Julie Heincelman JP Pest Services Commercial Pest Technician 1 year in the industry problem solving capacity, and learning something new every day. Julie: Change careers – something different, work with people, problem solve. Judith: I worked as a lawn care technician for approximately ten years and wanted to explore pest control. Janet: Pest management was something I kind of fell into. I was laid off, looking for work and saw a job ad for Braman in the newspaper. I was intrigued because I had no idea what “bug people” did. I figured I’d go talk to someone there and see what it entailed. After talking with someone there and knowing that I like a job that’s different each day, I knew I’d like it. Melissa: I liked meeting new people and facing the different situations/problems that you get to solve. Deidre: I saw an ad at the career center and thought it might be an interesting field to get into…meeting people, learning new things, using your mind (thinking like the pests) What challenges do you have being a woman in the industry? Jennifer: I suppose that some people have doubts when the “exterminator” shows up and it’s me but I find that after talking to homeowners and business managers, they acknowledge me for the knowledgeable professional that I am. If that doesn’t work, I am happy to throw out phrases like “chitin-synthesis inhibitors” or sometimes just settle for being called the “bug lady”! As a plus, when we are at industry seminars, my line for the restroom is always shorter! Julie: Most customers do not expect to see a “female technician”. Question, “Why do you do this?” “What made you decide this job/career?” Judith: The work is relatively easy, with the exception of using ladders. 24 ft ladders can be physically challenging when placing on structures. Janet: It’s sad to say, but old stereotypes still exist. I often get funny looks when I go somewhere for the first time. People are expecting a man to show up and in I walk. All 120 lbs of me. I have to prove myself with Page 9 my performance and knowledge, often going above and beyond expectations. Melissa: Sometimes customers don’t believe that you can properly treat their home/business. Deidre: I don’t have any major challenges except maybe lifting my 24 foot-ladder alone. Are you treated equally in the workplace? Jennifer: Yes. Julie: Yes. Judith: Yes. Janet: Within my company, I would say yes. In the field is another story. I’ve been out with male trainees and customers have directed questions to them instead of to me. This after having introduced myself as the lead person. It’s very frustrating. Melissa: Yes. Deidre: Yes, I am treated equally. What discourages you in this profession? Jennifer: I am not easily discouraged in general. Julie: Customers who do not understand that small structure/sanitation changes can help them more than repeated chemical applications (in most instances). Judith: Not enough advancement opportunities. Janet: When I document or explain to customers exact steps to be taken for rodent or insect exclusion and they don’t take my advice. Many unnecessary problems occur because the advice is not heeded. Another thing is how misguided people are regarding pest control. There are so many old wives tales that people still believe even after receiving the correct information. For example, when asked whether ultrasonic pest devices work, I often show them a study by a university agriculture department proving that they’re bunk. The customer says, “Well, it worked for my Aunt Ida.” My response is usually that if they did work, I wouldn’t be. Melissa: People who don’t think I can properly treat their home/business. Judith Wagner Watch-All Pest Management Technician 5 years in the industry Deidre Strout Atlantic Pest Solutions Technician 3 Years in the industry Deidre: Not be able to figure out a particular pest problem at an account. What encourages you in this profession? Jennifer: Meeting other professionals that have a sense of camaraderie about maintaining a level of professionalism, training, and customer service standards in the industry. Julie: To be able to educate and help people solve problems. Meeting new people. Not the same challenge every day. Judith: That there will always be a need for pest control. Continuing education. Janet: A few things. The look of relief when I show up somewhere where the person is terrified of whatever I’m there to get rid of. The rapport I have with my regular customers and knowing that they hate when I go on vacation and have to suffer with a replacement. Also, I’m encouraged when I complete a job and the customer is satisfied. Melissa: The people that realize how good of a service I do provide and ask for me as their tech. Deidre: My supervisors and co-workers. They are very positive and motivating. You don’t need to look for help or support. Do you feel your customers perceive you the way you want to be perceived? Jennifer: Yes. Julie: Yes, for the most part. Judith: Yes. If you are professional, you will be treated as a professional. If you provide excellent customer service, the customers appreciate it and respect you. Janet: Not always. I feel some people think service workers must be uneducated and lacking sophistication. I’ve shocked customers by being eloquent, polite and knowledgeable. Melissa: 99% of them. Deidre: Most do. Women often say “ How can you do this type of work?” “ Aren’t you scared?” Page 10 Was it a challenge when you first started to work? Jennifer: As with anything in life, the more you know and the more experience you have to draw on, the easier something becomes. I have been very lucky, as I hope most newcomers to the profession will be, to have a great support network of people within the industry – coworkers, entomologists, NEPMA members, NPMA members, manufacturers, and yes, even competitors! Julie: Yes, somewhat – building confidence with myself and my customers, developing rapport. Judith: No, coming from the lawn care industry, the pest control industry is very similar and it was an easy transition for me. Janet: Absolutely! I’d never had a job with such erratic work hours. I had to get used to getting up at all different hours. Those first few times of getting up at 3:30am were brutal. My body has learned to adapt. Melissa: Yes. Deidre: A little challenging at first; there is a lot to learn. The behaviors of the pests we deal with. I still learn things almost daily. Describe a negative situation and how you turned it into a positive one on the job. Julie: I recently a had customer “happy” to smell dead mice – first time I was congratulated for that. Have had a couple of situations where exclusion has helped with ant issues. Initially people are very upset about ants – especially in the spring. Judith: I had a customer who was unhappy with his mouse control service. He had an ongoing problem with mice and would constantly have odor problems. He was on the verge of canceling the service and asked me if there was anything more that I could do to help solve his problem. I said that I could and would solve his problem. Using Integrated Pest Management techniques, I managed the account as I promised and he was very happy with the results of my efforts and is still a customer today. Janet: We have a particular customer who is very hard to please. Prior to my taking the account, they often told technicians to leave just because they didn’t like them. Janet Brassard Braman Terimite & Pest Elimination Pest Control Technician 6 Years in the industry Melissa Petruzzelli New England Pest Control Service Technician 4 years in the industry I was sent to the account because the upper echelon thought I could win them over. I did. Recently, I had to take some time off and that customer was upset that I wasn’t there and asked the technician to get out and send the supervisor in my place. Deidre: A residential home was infested with mice. I worked hard to remedy the situation and the clients were thrilled and so appreciative when I achieved the goal. Would you encourage young females into this profession? Why? Jennifer: Absolutely. I would encourage young people of both genders to enter this profession. Pest control is a job that you can really turn into a career. You can work in the field, be your own boss on many levels, spend a lot of face time with your customers, and help people solve their problems. Both technicians and sales people can usually write their own paychecks thanks to the commission structures that are common in the industry. Julie: Yes, it is challenging and rewarding. You feel a real sense of accomplishment when you solve a problem and help customers. It feels good to educate people. Judith: Yes, it would be good experience for them and I would strongly recommend them going into business for themselves. Janet: Of course. There is something wonderful about going to work not knowing what you’re going to encounter. You learn something new each day, meet new people and foster relationships with your regular customers. I also think it’s a great profession because there will always be a need for our services. I know if I were a homeowner with roaches or rats, getting rid of them would be a priority. I’d sooner skip a meal than live with them. I think that mentality is widespread, thus ensuring job security. Melissa: Yes, because it’s a great experience and if you like solving problems, it is perfect. Deidre: Absolutely. It’s a great field to work in. We need more women in the field. Page 11 Have any industry role models helped you? Jennifer: As above, I have been lucky to have several role models in the industry from coworkers, supervisors, vendors, etc. My primary role model/mentors have been Sean Greenhow and his wife Lauren. Sean and I first met when he hired me for my first job in the pest control industry. As my manager for my first year, Sean was very supportive of me and my work, constantly giving me opportunities for more training and more personal and professional growth. We both took other positions in the company in different cities and divisions, but over the years, Sean was always someone I could go to for advice, both bug-related and life/career matters. When I decided to leave my job in NY, Sean and Lauren both helped me to see that there was something in me that just loves being the “bug lady”. I am very happy to be working with them now. Judith: I have really two role models to thank for helping me to succeed in pest control, Doug Hayes, Technical Director of Watch-All and Dr. Frishman. Janet: I can’t think of anyone specific but every single person I’ve worked with at my company has taught me something. Industry aside, my greatest role model was my mom. She was a great salesperson and taught me that you can gain far more success by being honest and dependable thus attracting more customers. Melissa: No. Deidre: I have to say my supervisors and my co-workers. What are your plans for the future? Jennifer: To continue to grow the business, GreenHow, Inc., and to increase the number of people reporting directly and the amount of revenue in the business. And to continue to develop marketing which allows me to be creative and contribute to the business at the same time. Julie: Continue as a tech in the short-term. I may seek to advance to middle management in a couple of years. Judith: Continue to work for Watch-All and explore the sales field eventually. Janet: I’m not sure but I’d really like to hit the lottery. Melissa: One day to have my own little pest control company. Diedre: I hope to be doing this type of work until my body says “no more.” www.NEPMA.org Phenomenal Woman by Maya Angelou Pretty women wonder where my secret lies. I’m not cute or built to suit a fashion model’s size But when I start to tell them, They think I’m telling lies. I say, It’s in the reach of my arms The span of my hips, The stride of my step, The curl of my lips. I’m a woman Phenomenally. Phenomenal woman, That’s me. I walk into a room Just as cool as you please, And to a man, The fellows stand or Fall down on their knees. 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