FOR IMMEDIATE RELEASE
Contacts: Jamie Murphy
Knowledge Factor
512-917-5674
Jmurphy@KnowledgeFactor.com
The Princeton Review Expands Partnership With Knowledge Factor To Better
Prep Students For The MCAT
Boulder, Colo. (December 4, 2013) – The Princeton Review, one of the nation’s
learning test prep and education services companies, today signed an expanded
partnership agreement with Knowledge Factor, Inc., the provider of amplifire, its
adaptive, digital study tool for the MCAT.
In the next year, the Medical College Admission Test (MCAT) exam will undergo
significant changes. More than 50 percent of the current MCAT content will be
updated, and two new sections will be added, making the test longer and much more
difficult. This revised partnership enables The Princeton Review to fully update their
suite of MCAT prep products and services, and bring them to market in time for the
launch of the revised MCAT in January of 2015.
Additionally, Knowledge Factor will work with instructional designers from The
Princeton Review to identify areas where the test prep content in amplifire can be
enhanced for greater learning efficacy.
Since 2012, The Princeton Review has incorporated Knowledge Factor’s adaptive
learning software, amplifire, into its robust MCAT test prep tool set. The software has
proven instrumental in helping MCAT students prepare for their test because it is
designed to help students to learn the breadth and depth of the information they need
to know quickly, remember it accurately on the exam and be confident of their MCAT
knowledge.
“The Princeton Review MCAT course students tell us the number one reason they
recommend The Princeton Review is our extensive course materials,” said Shadna
Wise, AVP Product Management –The Princeton Review. “We are told continuously
the interactive online Science Workbook powered by amplifire is fantastic and helps
explain the difficult concepts exceptionally well.”
Knowledge Factor will also implement the necessary modifications to allow the MCAT
2015 amplifire product to be delivered on iOS and Andorid mobile platforms, so that
students can access the software on their mobile phone and tablets.
“The Princeton Review is at the forefront of test prep strategies, and we are excited to
help them continue to grow in the digital space with the new revisions to the MCAT,”
said Bob Burgin, CEO of Knowledge Factor. “We are getting ahead of the game by
working together and implementing a more difficult, but adaptive test prep software.”
####
About amplifire
Knowledge Factor’s amplifire — the most scientifically advanced learning software on
the market — combines breakthroughs in neurobiology and cognitive psychology with
big data analytics to create a powerful and personally adaptive learning experience.
To date, amplifire’s adaptive learning system has served more than 2.6 million hours
of learning and 437 million adaptive learning experiences, and the software is a
cornerstone of education, test prep and corporate training programs across a wide
variety of industries. It’s used by nearly 80 percent of law school graduates in
preparing for the Bar Exam, by thousands of students preparing for the MCAT, by the
largest textbook publisher in the United States and by some of the largest humanperformance corporate-training companies in the world.
About Knowledge Factor
Knowledge Factor is a research and software development company dedicated to
identifying and applying key findings from brain science to dramatically enhance the
effectiveness and efficiency of learning. Although its initial research facility was
founded in 2001 in Denver, Colorado, Knowledge Factor is now based in Boulder,
Colorado, and works with scientific research thought leaders at major institutions,
including Harvard, UCLA, UC Santa Barbara and UC San Diego. For more
information, visit www.knowledgefactor.com.
About The Princeton Review
The Princeton Review is a leading test preparation and college admission services
company. Every year it helps millions of college- and graduate-school-bound students
achieve their education and career goals through its test preparation, tutoring and
admissions services; its online resources; and its more than 150 print and digital
books published by Random House. The company delivers its services via a network
of more than 4,000 teachers and tutors in the United States and Canada, and through
its international franchises in 14 other countries. The company also partners directly
with school districts and nongovernmental organizations to provide students with
college readiness services, including college selection, test preparation, financial aid
advice and admissions support. The Princeton Review is headquartered in Natick,
Massachusetts, and is privately held. For more information, visit
www.princetonreview.com and www.facebook.com/ThePrincetonReview. Follow the
Company’s Twitter feed @ThePrincetonRev