Choosing a Corporate
YouTube System
Jan Ozer
www.streaminglearningcenter.com
@janozer
jozer@mindspring.com/
276-238-9135
What You Buy

Some are standalone Enterprise YouTubes
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MediaPlatform PrimeTime
Vidizmo Enterprise Tube
Some are features of larger products


Kaltura – features of the overall platform
Qumu – part of Video Control Center
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-User Rights

Define users with
different rights
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Viewers – view, rate,
comment
Contributors – view plus
upload for approval
Moderate – contribute plus
moderate content
Manager – moderator plus
channel settings, user
access and analytics

Administrators – manager
plus channel creation,
branding, user
management
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-Channel
Structure
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Channel structure
Channel
designations
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Public, internal, etc.
Which users get to
see which videos
Channel specific
rights


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UGC
Comments
Moderation
Ratings, etc.
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-Login

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Most enable single
sign-in
Can inherit rights
from corporate login

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Critical differentiation
point
Know what you want
and ask about it early


Implementation details
Cost
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-Upload


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Users upload
Choose allowable
configuration
options
 If moderation, go
to moderation
Can’t change
access-related and
similar settings
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-Upload

Those with approval
authority notified

Approve/Reject/adjust
settings
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-Finding

All create a separate
portal
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
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Different customization
options regarding
categories, etc.
Typically some search
or similar function
Different amounts of
customization


Logos, etc.
Complete CSS
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-Viewing

All create a separate
player

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Different customization
options regarding
categories, etc.
Often some playlist
features
Comment related
workflows (if
moderation)
Copyright © 2014 Jan Ozer, All Rights Reserved
How They Work-Analytics

All present different
groups of analytics

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Users and groups
Videos
Campaings
Most with user level
access and details
Some with
certification for
quizzes, etc
Copyright © 2014 Jan Ozer, All Rights Reserved
Why You Want One



eBay
Philips
Oracle
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons From eBay

Qumu customer – case study to be published
in next week or so
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons From eBay

Changing role of video

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Video is the “new document” and generates much
greater attention and interaction than memos or
other text-based documents.
Video has become the preferred method for
keeping tabs on what’s happening; it’s much more
effective to produce a short video or a live event
than to draft a long memo.
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons From eBay

Changing trends
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Video production now very accessible and
consumption can be anywhere
Not just the millenials.
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“It’s not just that the millenials in our workforce are
more used to communicating with video, it's that video
is a better form of communicating.
Outside of our work environment, all of our employees
are producing and consuming much more video, even
the grandparents among us.”
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons From eBay

Overall strategic value:
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Non-enterprise technology (FaceBook, Twitter)
are setting expectations on content creation,
discovery and consumption
“If we're not providing parity experiences for our
employees, we’re by default expressing a
corporate policy that it’s OK not to keep up, which
puts us at risk for producing substandard products
and services.”
Copyright © 2014 Jan Ozer, All Rights Reserved
eBay Usage Details

Content types
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VP level webcasts, which occur two or three times
a week, and often have a mix of local and remote
viewers.
Periodic communications pieces from various
departments,
Employee generated content - training videos, a
product demo or other quick-hit videos meant to
be relevant to the business unit.
Copyright © 2014 Jan Ozer, All Rights Reserved
Usage Details

No pre-upload moderation for employee
uploaded video
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eBay relies on “community governance,” and
hasn’t had any problems
Will enable flagging structure workflow to ID
offensive content
All corporate communications reviewed
YouTube is private; would “almost certainly”
moderate if public
Copyright © 2014 Jan Ozer, All Rights Reserved
Additions to System

eBay is customizing development in two
areas not supplied by Qumu
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Curation functions – like those supplied by Ted
Talks; to help employees find valuable content
Social feeds – like YouTube, so employees can
see what other employees find valuable

“Social feeds will allow employees to see which videos
their co-workers have uploaded, have watched or are
watching. Many times, this is a better indicator that the
video is relevant to them than an email or memo.”
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Philips
http://bit.ly/Kaltura_Phi
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Philips

Trends Philips is tracking
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Philips

Trends Philips is tracking
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Philips

Trends Philips is tracking
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Philips

Template of prototypical employee
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Philips

Found corporate YouTube was critical to
leveraging all these trends
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Oracle
http://bit.ly/Kaltura_Oracle
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Oracle
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Dramatic shifts in cost and creation schema
Copyright © 2014 Jan Ozer, All Rights Reserved
Lessons from Oracle
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The democratization of video creation
Copyright © 2014 Jan Ozer, All Rights Reserved
Oracle Conclusions
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Democratization
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Voice is determined not by your rank or position,
but by the relative value of what you have to say
Information time to market
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Information processes for marketing/training
Avoid structure, review process, get done faster
which makes it more useful
Copyright © 2014 Jan Ozer, All Rights Reserved
Overall Benefits
Copyright © 2014 Jan Ozer, All Rights Reserved
Summary
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eBay
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Philips
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Presenting internal capabilities consistent with external
capabilities is key to employee engagement and inspiration. It’s
strategic and tactical
The workforce is changing in many critical ways; Must create
internal capabilities that match that reality
Oracle

Video production is democratized. Enabling employee production
helps value rise to the top and speeds the beneficial flow of
information
Copyright © 2014 Jan Ozer, All Rights Reserved
Choosing a System


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Great deal of consistency in product features and
operation
Ask current vendor (OVP, Webinar, etc) first
Major pain points
 Check deployment model (SaaS, behind the firewall)
 Check integration with existing portal/login
 Check integration with internal delivery infrastructure
 Support video delivery schema (single file, adaptive)
 Check playback platform support
 Check pricing
Copyright © 2014 Jan Ozer, All Rights Reserved
Choosing a System
Copyright © 2014 Jan Ozer, All Rights Reserved
Vidizmo Superset

Vidizmo has one of the broadest product
offering


http://www.vidizmo.com/streaming-mediaproducts/compare/
Start here to identify your requirements
Copyright © 2014 Jan Ozer, All Rights Reserved
Questions
Copyright © 2014 Jan Ozer, All Rights Reserved