Questions of Test :: ELearning System
CHAPTER 8
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Chapter Name : Chapter 8 . Product Concepts
1. Smart phone offers data storage, camera recording facility. The product level is....
Generic product
Expected product
Augmented product
Potential product
2.
A smart phone can be used as PC as well as TV and providing host of banking services, all in one.
This product level is...
Generic product
Expected product
Augmented product
Potential product
3.
During summer one can buy a cold drink or water bottle, which is unplanned and quick purchase.
The consumer product class is....
Convenience product
Impulse Product
Emergency product
Shopping product
4. Services are produced and consumed at different time.
Yes
No
5. Housewife purchasing vegetables and daily requirements categorise as.......
Convenience product
Impulse Product
Emergency product
Shopping product
6. One need to compare while buying clothes and cosmetics. These products are classified......
Convenience product
Impulse Product
Emergency product
Shopping product
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7. Brand loyalty tends to be very strong for....
Impulse Product
Emergency product
Shopping product
Speciality products
8.
A doctor observed that there is no patient appointment scheduled for him between 6-8 PM slots
today. The services are...
Non perishable
Perishable
Tangible
None of the above
9.
M & M produce tractors, Jeep, SUVs, Passenger cars , small truck and two wheelers catering to
various segments of the market. These products that firm sells is.....
Marketing mix
Product lines
Product Mix
Product item
10.
Maruti Suzuki offers Swift petrol variants, swift diesel variants and swift desire variants to
attract buyers with widely different preferences. This product range is called as....
Product mix width
Product line depth
Product items
All things to all people
11.
Maruti Suzuki added diesel variant and desire with large storage space in its Swift product line .
This product strategy is called as........
Product mix width
Product line depth
Product items
Product line extension
12. Nirma girl in Nirma washing powder or a Rabbit in SaSa detergent powder are......
Brand
Branding
Trade mark
Brand mark
13.
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Reliance retail has introduced Reconnect LED screen brand. Shopper’s stop introduced clothing
brands. These brands referred as..
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Manufacture’s brand
Dealer Brand
Private label
b&c
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Questions of Test :: ELearning System
CHAPTER 9
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Chapter Name : Chapter 9 . Developing and Managing Products
1. This is not category of new products........
New to the world
Improvements of existing product
Repositioned product
None of the above
2.
ICICI bank, 3M are known to introduce new products in the market A company introduce new
product to....
Maintain position as product innovator
Defend market share
Establish foothold in new market
All of above
3.
Screening of new product ideas involves evaluating new idea in relation to... I. PEST analysis II.
Market trends III. Fit with objectives IV. ROI estimation
I,III,IV
II,III,IV
I,II,IV
I,II,III
4.
In screening of new product ideas the marketing team stuck upon a idea which offer long run
customer welfare benefits and immediate customer satisfaction. Such product is......
Salutary product
Desirable product
Deficient product
Pleasing product
5.
In screening of new product ideas the marketing team stuck upon a idea which provides high level
of immediate customer satisfaction and short term customer welfare benefits. Such product is......
Salutary product
Desirable product
Deficient product
Pleasing product
6. Business analysis in new product development process is done after....
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Development
Commercialisation
Test marketing
Idea screening
7.
In Nashik city many people observed covered cars running on road. Later it is revealed that the
car is Logon from M&M. This step in new product development is....
Product development
Production
Test marketing
Idea screening
8.
RBI run cheque truncation facility in NCR region of Delhi for 2 years before launching it Pan
India. This step in new product development is....
Product development
Production
Test marketing
Idea screening
9.
ICICI bank is first to introduce online cash deposit facility through deposit machines Pan India
for their account holders. They are.....
Early majority
Early adopters
Innovators
Laggards
10. In the diffusion process of new product adopters those who tend to be opinion leaders are......
Early majority
Early adopters
Innovators
Laggards
11.
In product life cycle, the stage which has high marketing and production costs and negative
profits is....
Growth
Introduction
Maturity
Decline
12.
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In product life cycle, the stage when sales growing rapidly, entry of competitors and healthy
profits is..
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Growth
Introduction
Maturity
Decline
13.
In product life cycle, stage when persuasive promotion becomes important and demand is
increasingly elastic is...
Growth
Introduction
Maturity
Decline
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Questions of Test :: ELearning System
CHAPTER 10
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Chapter Name : Chapter 10 . Integrated Marketing Communications
1. Main function of promotion is to convince target customers that the goods offered provide......
Best price
Convenience
Brand advantage
Differential advantage
2.
A marketing manager finalise matter for print media, appoints salesman for personal selling and
also prepared danglers for festive offers. These elements are of......
Process mix
Marketing Mix
Promotion Mix
Product Mix
3.
The element of promotional mix that marketers often use during introduction and maturity stage
of the product life cycle is...
Advertising
Sales promotion
Personal selling
Public relation
4. In communication process the element that interferes with the interpretation of the message is...
Decoding
Message channel
Encoding
Noise
5. In PLC stage of introduction the goal of promotion is to ..........target audience
Inform
Remind
Persuade
Pamper
6. To persuade target audience as a goal of promotion is in PLC stage of....
Introduction
Maturity
Growth
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b&c
7.
Santro ad showing it is a fun, easily manoeuvrable, sufficient head room and inexpensive little car
is ......type of promotion.
Informative
Reminder
Persuasive
b&c
8. Correct sequence of classic model for reaching promotional goals is....
Desire, Interest, Attention, Action
Interest, Desire, Attention, Action
Action ,Desire, Interest, Attention
Attention, Interest, Desire, Action
9.
The effective promotional tool for a marketer to create customer interest and desire for a product
is...
Advertising
Personal selling
Sales Promotion
Public relation
10.
The effective promotional tool for marketer to create strong customer desire and purchase intent
is...
Advertising
Personal selling
Sales Promotion
Public relation
11. Personal selling is effective when the costs and financial or social risks of the product increases.
Yes
No
12.
Godrej Appliances wants to adopt push strategy. This strategy is useful when manufacture
promotes directly to....
Customers
Wholesalers
Retailers
b&c
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CHAPTER 11
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Chapter Name : Chapter 11 . Advertising and Sales Promotions Decisions
Brands with large market share tend to spend more for advertising & sales promotion than the
new brands with a small market share.
True
False
2. M&M runs advertising campaign “Mahindra Rise”. This type of advertising is....
Advocacy advertising
Interactive advertising
Institutional advertising
Comparative advertising
3. Best use of comparative advertising is done by.....
Retail industry
Automobile industry
Pharmaceutical industry
Automation industry
4. Tata tea advertisement “Jago India Jago” on election reform is example of.....
Advocacy advertising
Interactive advertising
Institutional advertising
Comparative advertising
5.
In advertising campaign, approach that stresses to define the advertising objective as a percent of
change is....
AIDA
DAGMAR
PDCA
PLC
6. Tata Indica advertisement “More Car per Car “is.....
Brand image
USP
UPS
Comparative advertising
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7. The advertising medium to convey a message to the target audience which has very short life is...
Zee TV
BEST bus
Femina
Times of India
8.
Coca cola advertisement is shown on TV, printed in newspapers, aired on Radio. This element
used for promotional campaign is....
Promotion Mix
Media Mix
Marketing Mix
Communication Mix
9. Pepsi ads were run from start till end of the cricket World cup. Such media scheduling is....
Flighted media schedule
Continuous media schedule
Pulsing media schedule
Seasonal media schedule
10. Product ads such as Dermi cool powder use media scheduling.....
Flighted media schedule
Continuous media schedule
Pulsing media schedule
Pulsing media schedule
11. Sales promotion tools such as Sampling, Sweepstakes , contest are used for ......type of buyer
Loyal customers
Brand switchers
Price buyers
Competitor’s customers
12.
ABC apparel company use coupons, refunds and offers like buy 2 get 3. Such sales promotion is
used for ......type of buyer
Loyal customers
Brand switchers
Price buyers
Competitor’s customers
13.
When a company wants to increase consumption and reinforce buyer behaviour then the sales
promotion tool is...
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Loyalty marketing
Bonus packs
Sampling
a&b
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Questions of Test :: ELearning System
CHAPTER 12
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Chapter Name : Chapter 12 . Distribution Decisions
Manufacturer hire a channel member to ensure availability of product where needed. The utility
provided by channel member is....
Time utility
Place utility
Form utility
Possession Utility
2.
Channel members are required to fulfil important functions such as..... I. Division of labour II.
Overcome discrepancies III. Specialization IV. Provide contact deficiency
I,III,IV
II,III,IV
I,II,IV
I,II,III
3. Channel Intermediaries who do not take title to the product is....
Retailer
Agents
Wholesaler
Franchise
4. Direct channel for consumer products is used by...
Times Music
Avon
Tupperware
All of above
5. In designing channel strategy, factor which does not affect channel choice....
Market
Product
Producer
None of the above
6.
AGS TTL is responsible for selling and servicing Wincor ATM’s Pan India. This level of
distribution is....
Intensive distribution
Selective distribution
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Exclusive distribution
Partial distribution
7.
When manufacturer’s desire to maintain superior product image in order to charge premium
price, the level of distribution is.....
Intensive distribution
Selective distribution
Exclusive distribution
Partial distribution
8.
A wholesaler appointed by ABC Company is selling to retail customer result in.......conflict with
retailer in same area.
Vertical
Horizontal
Direct
Indirect
9. Type of marketing channel is related to level of customer service required by target audience.
Yes
No
10.
Select factors affecting distribution service levels... I. Ordering process II. Inventory location III.
Time needed to deliver an order IV. Production location
I,III,IV
II,III,IV
I,II,IV
I,II,III
Goods produced in Mumbai are loaded on flat bed trailers carrying containers and same trailers
11. are transported on railcars. The trailers then distributed goods in Konkan region. This transport
service is.....
Containerization
Piggyback
Road transport
Rail transport
12.
P ltd. use inventory control system that manages the FG inventory from production to end user
is referred as...
MRP
DRP
JIT
EDI
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ABC Ltd. use inventory control system that manages the inventory from supplier to the
manufacturer is called as...
MRP
DRP
JIT
EDI
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Questions of Test :: ELearning System
CHAPTER 13
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Chapter Name : Chapter 13 . Personal Selling and Sales Management
1. In personal selling, sales person represents company and not customers.
Yes
No
2.
Infosys appointed Mr. Ramesh as key account manager to handle banking customers in Mumbai.
This type of selling is....
Traditional selling
Relationship selling
Consultative selling
b&c
3.
Ajay joined as a salesperson with TOYO Engineering. His job is to establish relationship with new
customers and develop new business. He is....
Order taker
Order getter
Technical specialist
Supporting sales person
4. In personal selling, referral, networking and cold calling are tools for...
Qualifying leads
Probe customer needs
Generating leads
Close the sale
5. In relationship management, firms operate with........attitude
Leader
Supplier
Vendor
Partner
6.
Secret to closing the sale is to offer lowest price rather than identify what fits this customer and
situation.
True
False
7. In personal selling process, a sales person qualifies lead when the prospects who have.....
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Recognized need
Buying power
Receptivity & accessibility
All of above
8.
P ltd is recruiting sales person for personal selling. The important traits of top performers are... I.
Sense of urgency II. Avoid risks III. Assertiveness IV. Posses ego strength
II,III,IV
I,II,III
I,III,IV
I,II,III,IV
9. The best compensation system to motivate sales person is...
Fixed salary
Straight commission
Fixed salary + incentive (variable pay)
None of the above
10. Select the tool not used for public relations.....
Lobbying
Employee & investor relations
Corporate communication
Telemarketing
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Questions of Test :: ELearning System
CHAPTER 14
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Chapter Name : Chapter 14 . Pricing Decisions
Price is based on the amount of actual satisfaction to be received from goods and not the expected
satisfaction.
True
False
2. Key role of pricing in marketing mix is......
Generate sales
Differentiate product
Determine profit for the product
Position the product
3. In public sector bid systems, L1, L2 criteria is related to....
Product
Technology
Price
Vendor eligibility
4. 4 C’s of pricing are....
Customers, Company, Communication, Competition
Custom, Company, Channels, Competition
Customers, Company, Channels, Competition
Credit, Company, Channels, Cost
5. Increase in price of Onion results in lower consumption by consumers. The demand is....
Inelastic
Unitary elasticity
Elastic
Rigid
6.
For products like petrol, if price goes up or down then also revenue remains the same. The
demand is....
Inelastic
Unitary elasticity
Elastic
Flexible
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7. In pricing the product, cost of raw materials, utilities and maintenance are....
Fixed Cost
Variable Cost
Marginal cost
Total cost
8. X product is in the maturity stage of PLC. Prices of a product in this stage......
Increases
Remain High
Decreases
Remain stable
9. Prices of a product are high during the..... stage of PLC
Maturity
Introductory
Growth
Decline
10.
Setting prices of a mobile, LED screens high during introductory stage of PLC is the strategy of
price.....
Penetration
Skimming
Survival
Status quo
11. Retailer arrived at the price of a product by doubling the cost. This pricing method is...
Mark-up pricing
Keystoning
Break even
Profit Maximisation
12. A women cloth brand set high price to suggest high quality /high status. This pricing method is..
Mark-up pricing
Prestige pricing
Leader pricing
Price lining
13. Price skimming is successful in case.....
Demand is elastic
Technology breakthrough
To reach mass market
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Block entry to competition
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