Case Study
37point5 provide specialist Sales and
Marketing support to Businesses.
37point5’s experience stems from
over 10 years dealing with
Businesses needing accelerated
growth and changes in strategy.
Their range of services include:
Strategic Planning
Performance Benchmarking
Targeted Marketing Programmes
Business Opportunity Analysis
Sales force Business Planning
CRM Implementation.
Stryker (UK) Limited
choose 37point5
to help them meet the challenges of a changing NHS
“It was imperative that we chose a company who
could quickly get to grips with our Business and
would deliver what we needed to improve our
results against a tight project plan.
37point5 was that company.”
Established in 1941, Stryker Corporation is a leader in the worldwide
orthopaedic market and is one of the world’s largest medical device
companies. Stryker delivers results through a broad base of medical
technologies with a focus on orthopaedics.
As a leading supplier of orthopaedic systems Stryker UK represent
the upper end of the value scale in primary and revision joint surgery,
with a key part of their product proposition being industry leading
Education, Training, support for Research and leading edge technology
and innovation.
• A Valuable Insight…
Within the new business environment of its major customer the National Health Service,
Stryker UK recognised the need to increase the sophistication with which it approached
conducting business in the NHS in order to reinforce its position as a value leader
offering best Value for Money solutions in an increasingly competitive environment.
After meetings with Senior Directors of Stryker, 37point5 proposed a project to deliver
both analysis of Stryker’s current position and Tools for the Sales Management function
to be able to construct offerings and recommend strategies that allowed the fulfi lment of
both their own and their customers objectives.
This involved a full analysis of Stryker’s current business, from a process and financial
viewpoint. Areas of improvement were identified. The Project then moved to an analysis
of their customer interface that involved interviews of both internal management
personnel and a variety of their Orthopaedic customers. Field tools and processes were
subsequently designed, with the involvement of Sales Management, in order for them to
be able to construct and communicate better offerings that produced a win for both sides.
• A Leading Edge Solution…
36
37
38
Successful Business Solutions
For further information contact us today at:
37point5 Limited • 8 Linton Court
Wharton • Cheshire • CW7 3RN
Tel: +44 (0)1606 552737
Fax: +44 (0)1606 539472
Email: enquiries@37point5.co.uk
Web: www.37point5.co.uk
Andy Taylor, Business Strategy Manager for Orthopaedics said: “This project has given
us a valuable insight into not only our current business, but also where processes could be
more sophisticated. We need to keep up with an increasingly demanding customer that is
placing more and more demands on organisations in terms of pricing and contracting.
The tools 37point5 constructed will allow us to segment our customers, in order to point
to what offerings would suit them best. We can then construct deals through an easy
interface with full visibility through the organisation.”
Simon Tarry, Business Unit Director for Orthopaedics added: “Our customers rightly
demand best value for money and a competent organisation to deal with long term.
37point5 has helped us to ensure that we deliver against these needs to make sure we are
indeed a Value Leader.”