Las Vegas Consulting Group
C/O Jonathan Peters
Dept. of English
University of Nevada, Las Vegas
4505 Maryland Parkway
Las Vegas, NV 89154
Monday, August 8, 2005
Willie Salave’a
Get Lei’d Flowers, Las Vegas
3988 Tirana Way
Las Vegas, NV 89103-2508
RE: Final Recommendation Report
Dear Willie Salave’a:
This is the analysis of the usability test for your website. Our Usability Team has learned a great
deal about ordering leis for special occasions and we believe the information included in this
report will be of great value to you and your design experts. We conducted our evaluation
between July 28 and August 5, 2005.
Although your website contains all the information we were looking for, most of our users felt
that the home page of the website was crowded and confusing. Our users took extra time finding
the information we requested. Many felt that the website left them confused and made it more
difficult to complete the tasks we asked of them.
Your website is a valuable tool for all people interested in purchasing leis for special occasions.
Our usability test consisted of a series of tasks to be performed by typical users of the Internet,
both inexperienced and experienced. Enclosed in the report we have included some
recommendations for making your website an even better source of information.
We have enjoyed becoming more acquainted with your website and would be happy to answer
any questions concerning this report.
Sincerely,
Whitney Donohue
Research Consultant
Encl.: Report (54 pp.)
Daniel Johnson
Research Consultant
Hyun Kyung Kim
Joanna Humphrey
Research Consultant
Research Consultant
Usability Study
Aug 8, 2005
Get Lei’d Flowers
Prepared for
Willie Salave’a, CEO
Get Lei’d Flowers, Las Vegas
3988 Tirana Way
Las Vegas, NV 89103-2508
Email: williesalavea@earthlink.com
Las Vegas Consulting Group
Daniel Johnson
Hyun Kyung Kim
Joanna Humphrey
Whitney Donohue
Business Writing Instructor
Jonathan Peters
ENG407A-214 Instructor
University of Nevada, Las Vegas
4505 Maryland Parkway
Box 455011
Las Vegas, NV 89154-5011
Executive Summary
This study provides recommendations to improve Get Lei’d Flowers web site. We started by
studying the demographics of typical users of the website. We found that users typically range in age
from around fifteen years of age to around sixty years of age. Time of year also seems to play a part
in the use of the site. Graduation time seems to herald in more business for the site. We chose our
test subjects based on the actual demographics of users of the site to simulate actual transactions that
occur on the site.
Our study was conducted between July 28 and August 5, 2005. Our objective was to identify
potential problems with the website, including navigation, content, and loading time. Once potential
problems were identified, we developed a usability test consisting of six tasks to be performed. Our
testing group consisted of fourteen people ranging from inexperienced to very experienced web
users. The tasks we asked them to perform tested the usability and performance of the Get Lei’d
Flowers website.
The usability test consisted of the following six tasks:
•
•
•
•
•
•
What is the NBC Special?
You want to contact the owner for a possible business venture. What is his name, e-mail,
and phone number?
You want to buy a lei for your friend John's graduation. Find a lei appropriate for him.
You want to buy the most expensive lei for a friend. Find this lei.
Add these two leis to you shopping cart. What is your subtotal for these two items?
How much is your order WITH shipping?
The answers and comments collected from every subject were analyzed and compared to find the
effectiveness of the web site.
Most users agreed that they would use the site again. Some users stated that the graphics on the site
were attractive, while others felt that the graphics distracted from the message of the site. Overall,
most users stated that the color scheme was pleasing to the eye.
After we analyzed the information, we discovered that there are several problems with the website.
The home page is cluttered and overcrowded, the content of the web site lacks clear descriptions, and
more information is needed about the leis themselves. We also found that the shopping cart was not
easy to use. Some users stated that they would probably give up before they actually ordered
anything.
Based on these findings, we recommend that the website de-clutter the home page, categorize the leis
with descriptions, and add a Frequently Asked Questions page. We feel that it is important to add
descriptions to the leis, including a description not only of what the lei is made of, but also of
traditional uses and history of the lei. We also recommend that the shopping cart on the site be
reworked to integrate more fully with the web site.
Overall, the web site can use some improvement. We feel that if these changes are applied, the web
site will improve drastically. We also feel that with these changes, users will feel less intimidated
shopping on the website, leading to an increased profit margin.
Usability Study for Get Lei’d Flowers.com
Table of Contents
Overview .............................................. 1
Background .......................................... 2
Methodology......................................... 4
Findings................................................ 6
Recommendations ............................. 10
Conclusions........................................ 14
Appendices
Appendix A .................................... 15
Appendix B .................................... 16
Appendix C.................................... 17
Appendix D.................................... 18
Appendix E .................................... 47
Usability Study for Get Lei’d Flowers.com
Overview
This study provides recommendations to improve Get Lei”d flowers web site. Our study was conducted
between July 28 and August 5, 2005. Our objective was to identify potential problems with the web site,
including navigation, content, and loading time. After visiting the website we decided to conduct a
usability test, to see if the average person (customer) would find the web page to be user friendly.
In order to assure a complete bias observation of the website, we designed a usability test consisting of six
tasks to be performed. Our testing group consisted of fourteen people ranging from inexperienced to very
experienced web users. After completing the tasks, our participant’s were encouraged to comment on
what they felt was wrong with the web page as well as make suggestion of how they believed what would
make it more user friendly.
After we analyzed the information we discovered that there are several problems with the website, such as
the home page is clutter, more importantly it lacks a clear description and information regarding the Lei’s.
Based on these findings, we recommended de-cluttering the home page, provide more information and
descriptions about each Lei. Add a frequently asked question page also reworked the shopping cart to
integrate more fully with the web site.
Overall, the web site can use some improvement. We feel that if these changes are applied the web site
will improve drastically. We also feel that with these changes, users will feel less intimidated shopping on
the website, leading to an increased profit margin.
Overview
1
Background
Purpose
The purpose of this study is to provide the client, Get Lei’d Vegas, with feedback as well as
recommendations on their existing website, www.getleidflowers.com. These recommendations will be
based on both research and on customer surveys. These recommendations will help the client reach their
goals of increased sales.
The Company
In order to complete a thorough Usability Study for www.getleidflowers.com, we first needed to research
the company, the website, and its functions. We sorted through the information from our findings, and
identified several key points from which we based our usability study on:
•
•
The Company
o Get Lei’d Vegas’ goal is to sell leis to the Las Vegas area
o Owner Willie Salave'a already has successful lei businesses in Southern California, Get
Lei’d San Diego
o He is expanding to Las Vegas because he believes it has a niche market for leis
The Website
o Primary function is to handle the customer sales
o Secondary functions, such as providing contact information, all exist in order to
maximize lei sales
o Goals can be reached if the website is easy to use, informative, and visually pleasing to
the customer
Preliminary Research
Since this study is to provide the client with useful recommendations for the website, it was necessary to
research the demographics of the site users. We found the customers had a wide age range (about 15-60).
Ethnicity was not a factor, however in general more females purchase Get Lei’d flowers than males.
Time of the year also played a role in the demographics of the customer. For example, during graduation
time, most of the customers were either parents or friends (mostly college age) of the graduates.
It was important to survey a sample of individuals that was comparable to Get Lei’d’s actual customer
mix. In addition, recommendations for the site itself were based on the fact that customers are of all
different age ranges, gender, and ethnicity.
Next, we examined the actual website. We observed the visual design, ease of navigation, content, and
functionality of the site. Based on our initial impressions, we decided which parts of the website could be
improved. In addition, we compared www.getleidflowers.com to similar websites. We disregarded
websites that we felt were inferior, but looked at websites such as www.hawaiiflowerlei.com that we felt
had many good ideas.
Lastly, we asked our client, Get Lei’d Vegas, for specific ideas that they had and then fit that into our
survey.
Background
2
The Survey
We created the Usability Study Survey based on our preliminary research. We felt that the survey
questions needed to be narrow and focused so that our recommendations could be clear and specific. We
asked questions specific to the problems or areas that needed improvement (i.e. navigating through the
shopping cart). The goal of the survey was to provide us with relevant information in order to provide
sound recommendations for the website.
Background
3
Methodology
After studying the website www.getleidflowers.com, we decided we would need a method of testing that
would give us a fair overview of the usability of the website and help us to pinpoint any problems with
the visual effect, graphics, grammar etc.
The method our usability team chose as a way to get an accurate assessment of the usability of the
website was to conduct a user survey. The survey consisted of three parts. The first was to be answered
before visiting the site; the second while searching the site and the third was to be answered afterwards.
We did not assist or coach the participants during the exercise. However we recorded any comments they
made while visiting the website.
There were fourteen participants in our survey, both male and female, ranging from 18 years to 55 years
of age, all from different backgrounds. This was important to ensure a more diversified and unbiased
opinion.
The pre-test questionnaire was used to collect personal information to insure we had achieved our goal of
diversity among the participants. This section contained the following five questions:
•
What is your age group?
•
Male or Female?
•
Rate your experience with computer on a scale of 1-5.
•
Rate your experience on the internet on a scale of 1-5.
•
Have you used www.getleidflowers.com before? If so how many times?
The second part of the questionnaire was the in-test method. We had participants perform six different
tasks and record their findings. There was no time limit giving while performing this test. The tasks were
as follows:
•
What is the NBC Special?
•
You want to contact the owner for a possible business venture. What is his name,
e-mail, and phone number?
•
You want to buy a lei for your friend john’s graduation. Find a lei appropriate for
him.
•
You want to buy the most expensive lei for a friend. Find this lei.
•
Add these two leis to your shopping cart. What is your subtotal for these two
items?
•
How much is your order with shipping?
The third and final part of the questionnaire was a post-test questionnaire and consisted of six sections.
Under five of the sections were a list of questions in which the answers were based on a ranking system of
Methodology
4
1-5 (one being no to five being yes). This was imperative to the test so we were able to quantify our
results and display them graphically. The five sections are as follows:
•
Text
•
Background
•
Graphics
•
Navigation
•
Content
Under each of the five sections there were three to four questions to be rank in regards to the individual
section. A complete list of these questions as well as a copy of the questionnaire can be found in
Appendix D.
Under the final section of the post-test there was a questionnaire that consisted of four questions. These
questions were left open-ended so that each participant could share their personal experiences on the
website as well as any suggestions they had to improve the site. The four questions are as follows:
•
Did you find the site easy to use?
•
What recommendations would you make to make completing these tasks easier?
•
Did you have any problem completing the tasks?
•
Would you use this site in the future?
The goal of our test was to evaluate the usability of the www.getleidflowers.com website, for its intended
audience (the general public). We feel that we have attained our goal of an unbiased, diversified survey.
Our recommendations offer possible solutions to help make the website more user friendly.
Methodology
5
Findings
This section is a result of the survey for the website, www.getleidflowers.com. It consists of the
survey results such as pre-test and post-test.
The result of Pre-test survey
For our usability testing, we had a user test group made of 14 subjects, 5 males and 9 females.
For the quality of the survey, we widely surveyed users ranging in age from 15 to 62 (See
figure1-1). All the subjects had some experience with computers and internet. However, none of
the participants had used the website before (See figure1-2).
Figure 1-1. Ages ranged from 15 to 62.
Figure1-2. All of participants had one or more computer and internet experience.
Findings
6
The result of Post-test survey
78% of responders answered they found the site easy to use. Only two out of fourteen did not agree with
this assessment. However, over 50% of participants did not want to use the site in the future and 21% of
them answered they were not sure. It is necessary to find out the reason why they did not want to visit the
website again and solve the problem. We divided five sections: text, background, graphics, navigation,
and content.
Text
Three questions were posed to 14 participants. 56 % of respondents agreed that the fonts were appropriate
and legible. (See figure 2-1) Also, 43 % of them chose average for the layout direct attention to the most
important site content areas. In addition, over 50 % of them disagreed when we asked there were any
grammatical errors. Overall, the respondents liked the fonts and mostly felt the layout was appropriate.
Also, they felt it had few grammatical errors that affected their positive response.
Figure 2-1 Over 56% of participants agreed the fonts were appropriate and legible.
Text-Are the fonts appropriate and
legible?
14%
42%
14%
1(no)
2
3
4
5(yes)
14%
Findings
14%
7
Background
There were also three questions in this section. Most participants feel the background is
attractive. However, five out of fourteen feel it is distracting. 57% of our users agreed that the
color scheme is attractive. 71% of users feel that the color scheme does not distract from the
content. Overall, most responders agree the background and color scheme are attractive and do
not distract from the content. However, 35% of them feel the background needs more work. (See
figure 2-2).
Figure 2-2 28% of testers strongly disagreed the background was attractive.
%
Is background attractive?
30
25
1
20
2
15
3
10
4
5
5
0
1
2
3
4
5
--->YES
Graphics
There were four questions in this section. 35% of responders do not believe that the graphics are
relevant to the lei theme. 78% of them feel the graphics are attractive. Most of users chose an
average for the question that the graphics had clear and useful labels. 42% of them feel the
graphics are placed effectively for visual balance. However, 28% of them think the graphics need
to be reworked to achieve visual balance.
Navigation
There were three questions in this section. 56% of participants feel the hyperlinks need to be
clearly identified and appropriately named. Almost all of them agreed that essential content
should be linked in the navigation bars. Only one had negative response for this question. We
had a question to find contact information (name, e-mail, and phone number) during the in-test
survey. All responders, without exception, answered this question. Finally, 57% of users agreed
that the site organization is easy to recognize.
Content
There were three questions in this section. 50% of responders strongly agreed that the purpose
of each page is apparent. 64% of users chose average for the question asking if the content of
Findings
8
each page is up-to-date. In addition, nine out of fourteen felt each page provided enough content
to achieve its purpose. Surprisingly, none of them disagreed the last question.
Overall
In text, navigation, and content section, it had high customer-satisfaction. However, many of
them felt it needed more work in the background and graphics.
The result of In-test survey
Most of testers found right information we asked to find in the site. However, some information
was not clear so some of testers complained about it. For example, it was asked them to find the
most expensive lei and almost everyone except one found the money lei which was right answer.
In addition, we asked them to find contact information and all of them found the correct
information without having a problem. (See figure 3-1). Finally, we asked them to add two leis
to their shopping cart and estimate the price. Almost all did it. However, some of them
complained about the problems when it was in progress of ordering. If a user clicked on the
picture in order to view larger picture, it took him right to the cart. Many of them were not sure it
was for zip code when there was a blank for location.
Figure 3-1 we put question 1 through 4 for knowing the customers to find correct information. As above, it shows
high percent of correct answer of each question.
Findings
9
Recommendations
Home Page
Get Lei’d Flowers Website Home page seems a bit cluttered with graphics, but there is little information
about the company. We suggest that more background about the purpose of the site be added to the front
page. We also believe that, while the graphic behind the introductory text is attractive, it distracts from
the actual text.
Figure 4.1
Graphic distracts from
text.
Another area that needs to be addressed on the home page is the HOME link. This link is redundant.
This link needs to be removed from this page only. It is important that the remaining links point to
something. In our testing, one user found that the PHOTOS link was broken. Another item to note is that
the “Lei’s” link is spelled incorrectly. The correct spelling would be without an apostrophe—Leis.
Background
On screens with higher resolutions, the background repeats on the right side of the screen. Some users
found this distracting. We recommend centering the background. This will allow users with higher
screen resolution settings to experience the website in the same way as those with lower screen resolution
settings.
Figure 5.1—Repeating Background
Recommendations
10
Leis Page
We recommend that this page not duplicate the first page almost exactly with the background. Instead,
we feel that the site should retain the title as a header that continues to be duplicated throughout the site.
Figure 6.1
After clicking to the Leis page, the first thing that grabs the user’s attention is the bolded red WARNING!
We recommend that rather than drawing attention to a potential drawback of the company that this be
placed as a disclaimer on the bottom of each lei page.
Figure 6.2
Don’t bring attention
to negative aspects.
Spelling Error
Another important point to keep in mind is that this page also has a spelling error. (Figure 6.2). It is
important to make sure that each page is error free. This lends credibility and ethos to the company.
We feel that the site would be more attractive and easier to use if each link had a graphic of a sample lei
that might be found in that section, as well as text describing the leis that will be found in the section—
including perhaps what the leis might be used for. We have created an example of this in Figure 6.3
Recommendations
11
Figure 6.3—Sample of links with descriptions
Lei Categories
In each category respondents suggested that they would like to see a larger, more detailed picture when
they clicked on the picture of a lei. It was also suggested that the shopping cart be more fully integrated
with the site, allowing shoppers to specify how many of each lei they are buying while they can actually
see the lei. We also recommend that the descriptions of the leis be more fully developed rather than just a
title. This is the perfect place to not only describe the physical features of the leis (including size), but
also to inform the site user of the traditional uses of the particular lei as well as some historical
background. We feel that the site should aim to make sure the least educated user in Hawaiian tradition
would have some understanding when purchasing leis.
Ordering
Some of the testers complained about problems when ordering the leis. When a user clicks on the picture
of a lei, they expect to go to a larger picture. When testers clicked the picture, it took them right to the
shopping cart, leaving users frustrated that they couldn’t see the leis in more detail. We recommend that
clicking the pictures take users to a separate page. This separate page should include a larger picture of
the lei, as well as a shopping cart option that allows users to specify how many of the particular lei they
are ordering. A separate shopping cart link would take users to a shopping cart page that shows a chart of
each lei ordered, with the option to add leis, delete leis, or change the number of leis ordered.
Shipping
This is a category that needs to be addressed on this site in someplace other than just the shopping cart. If
shipping charges change based on the amount of leis one orders, then that needs to be addressed, perhaps
on its own page. Shoppers like to know how much items are going to cost before they start shopping
seriously, and that cost includes shipping.
Recommendations
12
Frequently Asked Questions
This is a page that might take the shipping questions above into consideration. Other subjects
this page might cover include how the leis are packed and shipped, estimated shipping time, a
reiteration of the warning mentioned in Figure 1.3, care instructions, and special requests.
Recommendations
13
Conclusions
Our initial goal was to identify potential problems with the website and recommend changes to make the
site user-friendly and easy to use. This report has discussed the problems focused on customer’s
convenience and satisfaction. We suggested six recommendations to improve the website:
•
Homepage: Make the background on front page and remove home link
•
Background: Replace the warning signal and relocate the background
•
Leis Page: Add Larger, more detailed picture
•
Lei Categories: Clicking the pictures take users to a separate page
•
Ordering: Create separate, convenient shopping cart
•
Frequently Asked Questions: Create the page with question and answer customer generally asks
•
Shipping: Make separate own page
This is a website in which actual customers buy items without seeing the actual items, unlike a store. The
website should be clear and attractive, as well as user friendly. By implementing our recommendations,
the quality of the website will improve. Improving the website will result in an increase in customer
satisfaction and profit. We are positive that through the recommendations presented you will be pleased
with the results.
Thank you for taking the time to review our recommendations. We hope you find them to be of great use
for improving the website. If you have any questions or would like further information, please contact us
by e-mail at donohuew@unlv.nevada.edu or by phone at (702) 595-4712.
Conclusion
14
Appendix A
Suggested Reading
Dodge, C. (2005). Welcome to Get Lei’d Flowers.com. Retrieved July 24, 2005, from
http://www.getleidflowers.com/.
Hawaiian Leis and Flowers Shipped Fresh from Hawaii. (2005). Retrieved July 24, 2005 from
http://www.hawaiiflowerlei.com/index.html.
Jablonski, J. (2005). Usability Project. Business and Technical Writing Webcom. Retrieved July
20, 2005 from http://www.khwebcom.com/unlveng403/index.cfm?pageid=1244.
Appendix A
15
Appendix B
Bios of Las Vegas Consulting Group
Daniel Johnson
Daniel Johnson is a senior at the University of Nevada, Las Vegas studying Management Information
Systems. He grew up on the island of Guam. Early on he became interested in computers often building
his own and repairing computers for classmates and friends. In high school he started a computer repair
business with two friends. Also while in high school he became interested in music. His band is
currently professionally recording a demo of their original material.
Currently, he works as the owner’s assistant for a commercial steel construction company called Union
Erectors. Here he set up a database to record all billing information of the company. He also works as a
website usability analyst along with three other colleagues specializing in recommending solutions for
online merchants.
Joanna Humphrey
Joanna Humprey is a junior at the University of Nevada, Las Vegas studying Accounting. She moved
from Chicago to Las Vegas in 1990 in order to further her studies and her career. Her career thus far has
spanned both the food service industry and the accounting industry.
Currently Joanna works for Circus Circus Hotel & Casino in sunny Las Vegas, Nevada. She also works
as a website usability analysis in her spare time.
Hyun Kyung Kim
Hyun Kyung Kim is a senior at the University of Nevada, Las Vegas studying Hotel Management. She is
originally from South Korea. She loved to travel all over the world having a great experience. When she
was a freshman in Korea, she decided to study in the United States. She transferred to UNLV in 2002.
She currently works as assistant manager for an accessory company called Soho Accessory at Venetian
Hotel. Also, she works as a pianist at Red Rock church where she hears many questions regarding to Leis.
She has been curious about the website that shows that information.
Whitney Donohue
Whitney Donohue is currently a senior at the University of Nevada, Las Vegas. She will graduate in
December 2005 with a Bachelor of Arts in English as well as earning UNLV’s Professional Writing
Certificate. She currently lives in Moapa Valley, where her family takes up all of her time not devoted to
writing and studies.
Whitney currently works as a freelance writer. She specializes in writing and proofreading business
manuals and applications. She also brings her writing experience to her work as a website usability
analysis.
Appendix B
16
Appendix C
Get Lei’d Flowers
Get Lei'd Inc. of San Diego and Las Vegas sells fresh flower leis from Hawaii. Get Lei’d was
featured on NBC San Diego’s morning news show on June 14, 2005. As a tribute to NBC, Get
Lei’d Flowers offers a lei special for viewers of San Diego’s NBC affiliate Channel 7—NBC
San Diego.
Get Lei’d Flowers specializes in providing traditional fresh flower leis to customers custom fit to
all their lei needs.
Appendix C
17
Appendix D
User Tests
Participant # 1 Name: Brock
Pre-test questions:
1. What is your age range? 18
2. Male or Female? M
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced). 4
4. Rate your experience with the internet on a scale of 1-5. 4
5. Have you used www.getleidflowers.com before? No
In-test method:
1. What is the NBC Special? A special on leis.
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave’a. williesalvea@earthlink.com, 702-366-1800
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. (felt the
need to change to Johnna—a female ☺) Micronesian Ginger with read torch
4. You want to buy the most expensive lei for a friend. Find this lei. Honey
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $160
6. How much is your order WITH shipping? $190
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
__
__ _x_
•
Does the layout direct attention to the
most important site content areas?
__ _
_x_
__ __
Does it have any grammatical errors?
__ _x
__
__ __
•
Appendix D
18
Background
•
Is the background attractive?
__ _
_x_
__ __
•
Is the color scheme attractive?
__ _x
__ __ __
•
Does it distract from the content?
__ _x
__
__ __
Graphics
•
Are the graphics relevant to architecture?
__ _
__
_x_ __
•
Are they attractive?
__ _
__
_x_ __
•
Do the graphics have clear and useful labels?
__ _
__
__ _x_
•
Are they placed effectively for visual balance?
__ _
__
__ _x_
__ _
__
__ _x_
Navigation
•
Are the hyperlinks clearly identified
and appropriately named?
•
Is essential content (e.g., contact information)
linked to in the navigation bars?
__ _
__
__ _x_
•
Is the site organization easy to recognize?
__ _
__
__ _x_
__
__ _x_
Content
•
Is the purpose of each page apparent?
__ _
•
Is the content of each page up-to-date?
__ _x
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__
__ __
_x_ __
1. Did you find the site easy to use? yes
2. What recommendations would you make to make completing these tasks easier? It looks good
to me.
3. Did you have any problems completing the tasks? no
4. Would you use this site in the future? yes
Appendix D
19
Participant # 2 Name: Morgaine
Pre-test questions:
1. What is your age range? 15
2. Male or Female? f
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced). 3
4. Rate your experience with the internet on a scale of 1-5. 4
5. Have you used www.getleidflowers.com before? no
In-test method
1. What is the NBC Special? Leis that they wear on Channel 7 Good Morning
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave’a. 702-366-1800, williesalavea@earthlink.com
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Ti-lead
Maile style w/double white orchids
4. You want to buy the most expensive lei for a friend. Find this lei. Honey
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $190
6. How much is your order WITH shipping? $220
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
•
Does the layout direct attention to the
most important site content areas?
__ _
Does it have any grammatical errors?
__ _
•
Appendix D
__
__
__
__ _x_
__ _x_
__ x__
20
Background
•
Is the background attractive?
__ _
__
__ _x_
•
Is the color scheme attractive?
__ _
__
__ _x_
•
Does it distract from the content?
x_ _
__
__ __
Graphics
•
Are the graphics relevant to architecture?
__ _
__
__ _x_
•
Are they attractive?
__ _
__
__ _x_
•
Do the graphics have clear and useful labels?
__ _
__
__ _x_
•
Are they placed effectively for visual balance?
__ _
__
__ _x_
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
__ _x_
•
Is essential content (e.g., contact information)
__ _
__
__ _x_
•
linked to in the navigation bars?
Is the site organization easy to recognize?
__ _
__
__ _x_
Navigation
•
Content
•
Is the purpose of each page apparent?
__ _
__
__ _x_
•
Is the content of each page up-to-date?
__ _
__
__ _x_
•
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__ _x_
1. Did you find the site easy to use? sure
2. What recommendations would you make to make completing these tasks easier? The continue
shopping button didn’t work—that would help.
3. Did you have any problems completing the tasks? Not really
4. Would you use this site in the future? Sure
Appendix D
21
Participant # 3 Name: Rachel
Pre-test questions:
1. What is your age range? 31
2. Male or Female? female
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced 5
4. Rate your experience with the internet on a scale of 1-5. 5
5. Have you used www.getleidflowers.com before? no
In-test method
1. What is the NBC Special? Channel 7 Good Morning
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Get Lei’d Las Vegas—Willie Salave’a. Phone—702-366-1800, Fax—702-4478973. Email—williesalavea@earthlink.com
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Can’t
find a graduation lei.
4. You want to buy the most expensive lei for a friend. Find this lei. One Hundred Dollar Bill Lei.
5. Add these two leis to you shopping cart. What is your subtotal for these two items?
6. How much is your order WITH shipping?
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
•
Does the layout direct attention to the
most important site content areas?
__ _ __
_4_ __
Does it have any grammatical errors?
_1_ _
__ __
•
Appendix D
_3_
__
__ __
22
Background
•
Is the background attractive?
__ _
__
__ _5_
•
Is the color scheme attractive?
__ _
__
__ _5_
•
Does it distract from the content?
__ _
__3
__ __
Graphics
•
Are the graphics relevant to architecture?
__ _
__
4__ __
•
Are they attractive?
__ _
__
_4_ __
•
Do the graphics have clear and useful labels?
__ _
_3_
__ __
•
Are they placed effectively for visual balance?
__ _
_3_
__ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
__ 5__
•
Is essential content (e.g., contact information)
__ _
__
__ _5_
•
linked to in the navigation bars?
Is the site organization easy to recognize?
__ _
__
__ _5_
Navigation
•
Content
•
Is the purpose of each page apparent?
__ 2 _
__
__ __
•
Is the content of each page up-to-date?
__ _
_3_
__ __
•
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__ 5 __
1. Did you find the site easy to use? yes
2. What recommendations would you make to make completing these tasks easier?
3. Did you have any problems completing the tasks? just the graduation lei
4. Would you use this site in the future? I am not into buying lei's. hehehe :)
Appendix D
23
Participant # 4 Name: Victoria
Pre-test questions:
1. What is your age range? 57
2. Male or Female?
Female
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced
5
4. Rate your experience with the internet on a scale of 1-5. 3
5. Have you used www.getleidflowers.com before? No If so, how many times? 0
In-test method
1. What is the NBC Special?
All NBC lei’s are $40.
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave’a; williesalvea@earthlink.com; 702-366-1800
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Found in
lei’s for men.
4. You want to buy the most expensive lei for a friend. Find this lei.
Money lei
5. Add these two leis to you shopping cart. What is your subtotal for these two items?
1. How much is your order WITH shipping?
$240.
$270.
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
__
__ _x_
•
Does the layout direct attention to the
most important site content areas?
__ _
_x
__ __
Does it have any grammatical errors?
__x _
__
__ __
•
Appendix D
24
Background
•
Is the background attractive?
__ _
__
__x __
•
Is the color scheme attractive?
__ _
__
__x __
•
Does it distract from the content?
_x_ _
__
__ __
Graphics
•
Are the graphics relevant to architecture?
__ _
__x
__ __
•
Are they attractive?
__ _
__
__ x __
•
Do the graphics have clear and useful labels?
__ _
__
__ x __
•
Are they placed effectively for visual balance?
__ _
__
__x __
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
__ __x
Is essential content (e.g., contact information)
linked to in the navigation bars?
_ _
Is the site organization easy to recognize?
__ _
__
__x __
Navigation
•
•
•
__
__ __x
Content
•
Is the purpose of each page apparent?
__ _
__
__ __x
•
Is the content of each page up-to-date?
__ _
__
__ __x
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__ _x_
1. Did you find the site easy to use? yes
2. What recommendations would you make to make completing these tasks easier? none
3. Did you have any problems completing the tasks? no
4. Would you use this site in the future? Yes
Appendix D
25
Participant # 5 Name: Jolynn
Pre-test questions
1. What is your age range? 52
2. Male or Female? F
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced, 2
4. Rate your experience with the internet on a scale of 1-5. 2
5. Have you used www.getleidflowers.com before? If so, how many times? No
In-test method
1. What is the NBC Special? $40 – lei
2. You want to contact the owner for a possible business venture. What is his name, e-mail,
and phone number? Willie Salave'a, 702-366-1800, williesalavea@earthlink.com
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him.
Maile and Tuberose
4. You want to buy the most expensive lei for a friend. Find this lei. Dollar Lei
5. Add these two leis to you shopping cart. What is your subtotal for these two items?
$250
6. How much is your order WITH shipping? $280
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
__
__ _x_
•
Does the layout direct attention to the
most important site content areas?
__ _
_x_
__ __
Does it have any grammatical errors?
__ _
__
__ _x_
•
Appendix D
26
Background
•
Is the background attractive?
__ _
__
_x_ __
•
Is the color scheme attractive?
__ _
__
_x_ __
•
Does it distract from the content?
_x_ _
__
__ __
Graphics
•
Are the graphics relevant to the lei theme?
_x_ _
__
__ __
•
Are they attractive?
__ _
__
__ _x_
•
Do the graphics have clear and useful labels?
__ _
_x_
__ __
•
Are they placed effectively for visual balance?
__ _
_x_
__ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
_x_ __
Is essential content (e.g., contact information)
linked to in the navigation bars?
__ _
_x_
__ __
Is the site organization easy to recognize?
__ _
_x_
__ __
Navigation
•
•
•
Content
•
Is the purpose of each page apparent?
__ _
_x_
__ __
•
Is the content of each page up-to-date?
__ _
_x_
__ __
•
Does each page provide enough content
to achieve its purpose?
__ _
_x_
__ __
1. Did you find the site easy to use? Fair
2. What recommendations would you make to make completing these tasks easier? Larger
Pictures
3. Did you have any problems completing the tasks? No
4. Would you use this site in the future? No
Appendix D
27
Participant # 6 Name: Nate
Pre-test questions:
1. What is your age range? 18 - 25
2. Male or Female? Male
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced - 5
4. Rate your experience with the internet on a scale of 1-5. - 5
5. Have you used www.getleidflowers.com before? NO
In-test method
1. What is the NBC Special? Special’s sponsored by NBC Channel 7 Good Morning.
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave'a, 702-366-1800, williesalavea@earthlink.com
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Ti-Leaf
Maile Style and double white orchids
4. You want to buy the most expensive lei for a friend. Find this lei. The money lei.
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $240
6. How much is your order WITH shipping? $270
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _x
__
__ __
•
Does the layout direct attention to the
most important site content areas?
__ _x
__
__ __
Does it have any grammatical errors?
__ _x
__
__ __
•
Appendix D
28
Background
•
Is the background attractive?
_x_ _
__
__ __
•
Is the color scheme attractive?
_x_ _
__
__ __
•
Does it distract from the content?
__ _
__
__ _x_
__ __
Graphics
•
Are the graphics relevant to the lei theme?
__ _
_x_
•
Are they attractive?
__ _
__ _x_ __
•
Do the graphics have clear and useful labels?
__ _x
__ __ __
•
Are they placed effectively for visual balance?
_x_ _
__ __ __
Are the hyperlinks clearly identified
and appropriately named?
__ _x
__
Is essential content (e.g., contact information)
linked to in the navigation bars?
___ _
__ __ _x
Is the site organization easy to recognize?
__ _
_x_
__ __
Navigation
•
•
•
__ __
Content
•
Is the purpose of each page apparent?
__ _
_x_
__ __
•
Is the content of each page up-to-date?
__ _
_x_
__ __
•
Does each page provide enough content
to achieve its purpose?
__ _
_x_
__ __
1. Did you find the site easy to use? No.
2. What recommendations would you make to make completing these tasks easier? Put prices on
special page. | Shipping location?? I figured that was zip code.
3. Did you have any problems completing the tasks? No.
4. Would you use this site in the future? No
Appendix D
29
Participant # 7 Name: Sarah
Pre-test questions
1. What is your age range? 55
2. Male or Female? f
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced 1
4. Rate your experience with the internet on a scale of 1-5. 1
5. Have you used www.getleidflowers.com before? no
In-test method
1. What is the NBC Special? Special rates for leis bought through NBC.
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave'a, 702-366-1800, williesalavea@earthlink.com
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Ti-Leaf
Maile style and Tuberose
4. You want to buy the most expensive lei for a friend. Find this lei. Money lei.
5. Add these two leis to you shopping cart. What is your subtotal for these two items? 240
6. How much is your order WITH shipping? 270
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
__
__ _y_
•
Does the layout direct attention to the
most important site content areas?
__ _
__
_y_ __
Does it have any grammatical errors?
_n_ _
__
__ __
•
Appendix D
30
Background
•
Is the background attractive?
__ _
__
__ _y_
•
Is the color scheme attractive?
__ _
__
__
•
Does it distract from the content?
__ _n
__
__ __
_y_
Graphics
•
Are the graphics relevant to the lei theme?
__ _
__
__ _y_
•
Are they attractive?
__ _
__
__ _y_
•
Do the graphics have clear and useful labels?
__ _
__ _y_ __
•
Are they placed effectively for visual balance?
__ _
__ _y_ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
__ _y_
Is essential content (e.g., contact information)
linked to in the navigation bars?
__ _
__
__ _y_
Is the site organization easy to recognize?
__ _
__
__ __
Navigation
•
•
•
Content
•
Is the purpose of each page apparent?
__ _
__
__ _y_
•
Is the content of each page up-to-date?
__ _
__
__ _y_
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__ _y_
1. Did you find the site easy to use? y
2. What recommendations would you make to make completing these tasks easier? none
3. Did you have any problems completing the tasks? n
4. Would you use this site in the future? Y
User Says/Comments:
nice site but I found the name of the site offensive
Appendix D
31
Participant # 8 Name: Joe
Pre-test questions
1. What is your age range? 20-25
2. Male or Female? Male
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced 5
4. Rate your experience with the internet on a scale of 1-5. 5
5. Have you used www.getleidflowers.com before? If so, how many times? No
In-test method
1. What is the NBC Special? Lei’s at special rates through NBC channel 7.
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave'a, 619-852-1739, ccnapoleon@cox.net
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Maile &
Ilima
4. You want to buy the most expensive lei for a friend. Find this lei. Money Lei.
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $240
6. How much is your order WITH shipping? $270
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
__
__ _x_
•
Does the layout direct attention to the
most important site content areas?
__ _
__
__ _x_
Does it have any grammatical errors?
_x_ _
__
__ __
•
Appendix D
32
Background
•
Is the background attractive?
__ _
__
__ _x_
•
Is the color scheme attractive?
__ _
__
_x_ __
•
Does it distract from the content?
_x_ _
__
__ __
Graphics
•
Are the graphics relevant to the lei theme?
__ _
__
_x_ __
•
Are they attractive?
__ _
__
__ _x_
•
Do the graphics have clear and useful labels?
__ _
__
_x_ __
•
Are they placed effectively for visual balance?
__ _
__
__ _x_
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
__ _x_
Is essential content (e.g., contact information)
linked to in the navigation bars?
__ _
__
__ _x_
Is the site organization easy to recognize?
__ _
__
_x_ __
Navigation
•
•
•
Content
•
Is the purpose of each page apparent?
__ _
__
__ _x_
•
Is the content of each page up-to-date?
__ _
__
__ _x_
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__ _x_
1. Did you find the site easy to use? Yes
2. What recommendations would you make to make completing these tasks easier? The
links on the left of the page could be a little more fancy.
3. Did you have any problems completing the tasks? No
4. Would you use this site in the future? If there is a need.
Appendix D
33
Participant # 9 Name: Connie
Pre-test questions:
1. What is your age range? 40-50
2. Male or Female? female
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced. 4
4. Rate your experience with the internet on a scale of 1-5. 5
5. Have you used www.getleidflowers.com before? no
In-test method
1. What is the NBC Special? More Leis
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salavei’a williesalvea@earthlink.com 702-366-1800
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Maile
and Ilima
4. You want to buy the most expensive lei for a friend. Find this lei. Wow this was tough! One
hundred dollar bill Lei
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $270
6. How much is your order WITH shipping? $300
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
_x
•
Does the layout direct attention to the
most important site content areas?
_1_ _
Does it have any grammatical errors?
__ _
•
Appendix D
__ __
__ __
__
__
__ __
__ X__
34
Background
__
__ __
•
Is the background attractive?
X__ _
•
Is the color scheme attractive?
__ _
__
__ _X_
•
Does it distract from the content?
__ _
__
__ _X_
Graphics
•
Are the graphics relevant to architecture?
X__ _
__
__ __
•
Are they attractive?
X__ _
__
__ __
•
Do the graphics have clear and useful labels?
_X_ _
__
__ __
•
Are they placed effectively for visual balance?
_X_ _
__
__ __
X__ _
__
__ __
Navigation
•
Are the hyperlinks clearly identified
and appropriately named?
•
Is essential content (e.g., contact information)
linked to in the navigation bars?
_X_ _
__
__ __
•
Is the site organization easy to recognize?
X__ _
__
__ __
Content
•
Is the purpose of each page apparent?
_X_ _
__
__ __
•
Is the content of each page up-to-date?
_X_ _
__
__ __
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__ _X_
1. Did you find the site easy to use? No
2. What recommendations would you make to make completing these tasks easier? The site should
be uniform, better arranged
3. Did you have any problems completing the tasks? You couldn’t view a Lei: if you click on it it
just took you right to the cart
4. Would you use this site in the future? no
Appendix D
35
User Says/Comments:
tough site to navigate, and I would probably give up on the search before I bought something.
Participant # 10 Name: Jennifer
Pre-test questions:
1. What is your age range? 19-25
2. Male or Female? female
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced 3
4. Rate your experience with the internet on a scale of 1-5. 4
5. Have you used www.getleidflowers.com before? If so, how many times? no
In-test method
1. What is the NBC Special? Cant find it
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salavei’a williesalavea@earthlink.com 702-366-1800
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. It was in
a black book I didn’t see a name but it cost $90
4. You want to buy the most expensive lei for a friend. Find this lei. Dollar bill lei
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $210
6. How much is your order WITH shipping? $240
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _ x __
__ __
•
Does the layout direct attention to the
most important site content areas?
__ _
_x_
__ __
Does it have any grammatical errors?
__ _x
__
__ __
•
Appendix D
36
Background
•
Is the background attractive?
_x_ _
__
__ __
•
Is the color scheme attractive?
_x_ _
__
__ __
•
Does it distract from the content?
__ x_
__
__ __
Graphics
•
Are the graphics relevant to architecture?
_x_ _
__
__ __
•
Are they attractive?
_x_ _
__
__ __
•
Do the graphics have clear and useful labels?
__ _ x __
__ __
•
Are they placed effectively for visual balance?
_x_ _
__
__ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
_x_
__ __
Is essential content (e.g., contact information)
linked to in the navigation bars?
__ _
__x
__ __
Is the site organization easy to recognize?
__ _x
__
__ __
Navigation
•
•
•
Content
•
Is the purpose of each page apparent?
__ _
_x_
__ __
•
Is the content of each page up-to-date?
__ _
x__
__ __
•
Does each page provide enough content
to achieve its purpose?
__ _x
__
__ __
1. Did you find the site easy to use? No
2. What recommendations would you make to make completing these tasks easier?
3. Did you have any problems completing the tasks? Yes, I found it hard to navigate the
site
4. Would you use this site in the future? No
Appendix D
37
User Says/Comments:
This site is very hard to understand, the font is to big you can’t read anything. The color scheme
doesn’t match, it is very unorganized.
Participant # 11 Name: Basil
Pre-test questions:
1. What is your age range? 20-25
2. Male or Female? male
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced. 3
4. Rate your experience with the internet on a scale of 1-5. 3
5. Have you used www.getleidflowers.com before? If so, how many times? no
In-test method
1. What is the NBC Special? I couldn’t find it
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie salavea williesalavea@earthlink.com 702-366-1800
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Ti Leaf
male style and Tuberose
4. You want to buy the most expensive lei for a friend. Find this lei. Dollar bill lei $150
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $230
6. How much is your order WITH shipping? $260
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
_x_
__ __
•
Does the layout direct attention to the
most important site content areas?
__ _x
__
__ __
__ _
__
_x_ __
x
•
Does it have any grammatical errors?
Appendix D
38
Background
•
Is the background attractive?
__ _
__
_x_ __
•
Is the color scheme attractive?
__ _
__
_x_ __
•
Does it distract from the content?
__ _x
__
__ __
Graphics
•
Are the graphics relevant to architecture?
__ _
__
_x_ __
•
Are they attractive?
__ _
_x_
__ __
•
Do the graphics have clear and useful labels?
__ _
__
_x_ __
•
Are they placed effectively for visual balance?
__ _x
__
__ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
__ _x_
Is essential content (e.g., contact information)
linked to in the navigation bars?
__ _
__
_x_ __
Is the site organization easy to recognize?
__ _
__
__ x__
__
__ _x_
Navigation
•
•
•
Content
•
Is the purpose of each page apparent?
__ _
•
Is the content of each page up-to-date?
__ _x
•
Does each page provide enough content
to achieve its purpose?
__ _
__
__
__ __
__ _x_
1. Did you find the site easy to use? yes
2. What recommendations would you make to make completing these tasks easier? Getting rid of
some of the advertisement
3. Did you have any problems completing the tasks? no
4. Would you use this site in the future? maybe
Appendix D
39
User Says/Comments:
On the home page, it seems that certain boarders overlap text. I believe that the layouts on each
page should be kept consistent. I would recommend changing the layout for the specials Leis:
such as placing the price on the bottom and at the last row of the Leis, place the descriptions
under the Leis. Also a larger image of each Lei should be added. If I was purchasing a Lei, I
would like to be able to see the detail and examine the item before purchasing it.
Appendix D
40
Participant # 12 Name: Collin
Pre-test questions:
1. What is your age range? 20
2. Male or Female? M
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced). 3
4. Rate your experience with the internet on a scale of 1-5. 3
5. Have you used www.getleidflowers.com before? If so, how many times? No
In-test method
1. What is the NBC Special? Getlei'dflowers.com's NBC Channel 7 Good Morning
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave'a, williesalavea@earthlink.com, 702-366-1800
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Pikake &
Ti-Leaf
4. You want to buy the most expensive lei for a friend. Find this lei. One Hundred Dollar Bill Lei
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $80
6. How much is your order WITH shipping? $110
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
_x_
__ __
•
Are the fonts appropriate and legible?
__ _
•
Does the layout direct attention to the
most important site content areas?
__ _
_x_
__ __
Does it have any grammatical errors?
__ _
__
_x_ __
•
Appendix D
41
Background
•
Is the background attractive?
__ _
_x_
__ __
•
Is the color scheme attractive?
__ _
_x_
•
Does it distract from the content?
_x_ _
__ __ __
__ __
Graphics
•
Are the graphics relevant to the lei theme?
__ _x
__
__ __
•
Are they attractive?
__ _
__
_x_ __
•
Do the graphics have clear and useful labels?
__ _
_x_ __ __
•
Are they placed effectively for visual balance?
__ _
_x_ __ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
_x_
__ __
Is essential content (e.g., contact information)
linked to in the navigation bars?
__ _
_x_
__ __
Is the site organization easy to recognize?
__ _
_x_
__ __
Navigation
•
•
•
Content
•
Is the purpose of each page apparent?
__ _
_x_
__ __
•
Is the content of each page up-to-date?
__ _
_x_
__ __
•
Does each page provide enough
content to achieve its purpose?
__ _
_x_
__ __
1. Did you find the site easy to use? No
2. What recommendations would you make to make completing these tasks easier?
3. Did you have any problems completing the tasks? No
4. Would you use this site in the future? no
Appendix D
42
Participant # 13 Name: Jeeyoung
Pre-test questions:
1. What is your age range? 28
2. Male or Female? F
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced) 5
4. Rate your experience with the internet on a scale of 1-5. 5
5. Have you used www.getleidflowers.com before? If so, how many times? No
In-test method
1. What is the NBC Special? Channel 7 Good Morning
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave'a, williesalavea@earthlink.com 702-366-1800
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Ti-Leaf
Maile style and Tuberose
4. You want to buy the most expensive lei for a friend. Find this lei. Money Lei
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $170
6. How much is your order WITH shipping? $200
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
_x_ _
__
__ __
•
Does the layout direct attention to the
most important site content areas?
__ _x
__
__ __
Does it have any grammatical errors?
__ _
_x_
__ __
•
Appendix D
43
Background
•
Is the background attractive?
_x_ _
__
__ __
•
Is the color scheme attractive?
__ _x
__
__ __
•
Does it distract from the content?
_x_ _
__
__ __
Graphics
•
Are the graphics relevant to the lei theme?
__ _
•
Are they attractive?
__ _
__
_x_ __
•
Do the graphics have clear and useful labels?
__ _
_x_
__ __
•
Are they placed effectively for visual balance?
__ _
_x_
__ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
_x_
__ __
•
Is essential content linked to in the navigation bars?
__ _
_x_
__ __
•
Is the site organization easy to recognize?
__ _
_
_x_ __
__
__ _x_
__
_x_ __
Navigation
•
Content
•
Is the purpose of each page apparent?
__ _
•
Is the content of each page up-to-date?
__ _x
•
Does each page provide enough
content to achieve its purpose?
__ _
__
__
__ __
_x_ __
1. Did you find the site easy to use? Yes
2. What recommendations would you make to make completing these tasks easier? Changing font
size or background color could be more attractive.
3. Did you have any problems completing the tasks? No
4. Would you use this site in the future? maybe
Appendix D
44
Participant # 14 Name: Helen
Pre-test questions:
1. What is your age range? 62
2. Male or Female? F
3. Rate your experience with computers on a scale of 1-5. (1 being low, 5 being extremely
experienced). 2
4. Rate your experience with the internet on a scale of 1-5. 2
5. Have you used www.getleidflowers.com before? If so, how many times? No
In-test method
1. What is the NBC Special? Channel 7 goodmorning
2. You want to contact the owner for a possible business venture. What is his name, e-mail, and
phone number? Willie Salave'a, 702-366-1800, williesalavea@earthlink.com
3. You want to buy a lei for your friend John's graduation. Find a lei appropriate for him. Maile &
Tuberose
4. You want to buy the most expensive lei for a friend. Find this lei. The Money Lei
5. Add these two leis to you shopping cart. What is your subtotal for these two items? $190
6. How much is your order WITH shipping? $220
Post-test questions:
(NO) 1
2 3
4 5 (YES)
Text
•
Are the fonts appropriate and legible?
__ _
__
_x_ __
•
Does the layout direct attention to the
most important site content areas?
__ _
_x_
__ __
Does it have any grammatical errors?
__ _
_x_
__ __
•
Appendix D
45
Background
•
Is the background attractive?
__ _
_x_
__ __
•
Is the color scheme attractive?
__ _
__
_x_ __
•
Does it distract from the content?
__ _
_x_
__ __
__
_x_ __
Graphics
•
Are the graphics relevant to the lei theme?
__ _
•
Are they attractive?
__ _
•
Do the graphics have clear and useful labels?
__ _
_x_
__ __
•
Are they placed effectively for visual balance?
__ _
_x_
__ __
Are the hyperlinks clearly identified
and appropriately named?
__ _
__
_x_ __
•
Is essential content linked to in the navigation bars?
__ _
_x_
__ __
•
Is the site organization easy to recognize?
__ _
_
_x_ __
_x_
__ __
Navigation
•
Content
•
Is the purpose of each page apparent?
__ _
__
__ _x_
•
Is the content of each page up-to-date?
__ _
_x_
__ __
•
Does each page provide enough
content to achieve its purpose?
__ _
__
_x_ __
1. Did you find the site easy to use? Yes
2. What recommendations would you make to make completing these tasks easier? It looks good
3. Did you have any problems completing the tasks? No
4. Would you use this site in the future? yes
Appendix D
46
Appendix E
Figures and Tables
Figure 1-1. Ages ranged from 15 to 62.
Figure1-2. All of participants had one or more computer and internet experience.
Appendix E
47
Figure 2-1 Over 56% of participants agreed the fonts were appropriate and legible.
Text-Are the fonts appropriate and
legible?
14%
42%
14%
1(no)
2
3
4
5(yes)
14%
14%
Figure 2-2 28% of testers strongly disagreed the background was attractive.
%
Is background attractive?
30
25
1
20
2
15
3
10
4
5
5
0
1
Appendix E
2
3
4
5
--->YES
48
Figure 3-1 we put question 1 through 4 for knowing the customers to find correct information. As above, it shows
high percent of correct answer of each question.
Figure 4.1
Graphic distracts from
text.
Figure 5.1—Repeating Background
Appendix E
49
Figure 6.1
Figure 6.2
Don’t bring attention
to negative aspects.
Spelling Error
Appendix E
50
Figure 6.3—Sample of links with descriptions
Appendix E
51