Order
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
Field Name
Nielsen Segments PRIZM Social Groups
U1 - Urban Uptown
04 Young Digerati
07 Money & Brains
16 Bohemian Mix
26 The Cosmopolitans
29 American Dreams
U2 - Midtown Mix
31 Urban Achievers
40 Close-In Couples
54 Multi-Culti Mosaic
U3 - Urban Cores
59 Urban Elders
61 City Roots
65 Big City Blues
66 Low-Rise Living
S1 - Elite Suburbs
01 Upper Crust
02 Blue Blood Estates
03 Movers & Shakers
06 Winner’s Circle
S2 - The Affluentials
08 Executive Suites
14 New Empty Nests
15 Pools & Patios
17 Beltway Boomers
18 Kids & Cul-de-Sacs
19 Home Sweet Home
S3 - Middleburbs
21 Gray Power
22 Young Influentials
30 Suburban Sprawl
36 Blue-Chip Blues
39 Domestic Duos
S4 - Inner Suburbs
44 New Beginnings
46 Old Glories
49 American Classics
52 Suburban Pioneers
C1 - Second City Society
10 Second City Elite
12 Brite Lites, Li’l City
13 Upward Bound
C2 - City Centers
24 Up-and-Comers
27 Middleburg Managers
34 White Picket Fences
35 Boomtown Singles
41 Sunset City Blues
C3 - Micro City Blues
47 City Startups
53 Mobility Blues
60 Park Bench Seniors
62 Hometown Retired
63 Family Thrifts
T1 - Landed Gentry
05 Country Squires
09 Big Fish, Small Pond
11 God’s Country
20 Fast-Track Families
25 Country Casuals
Order
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
Field Name
Nielsen Segments PRIZM Social Groups
T2 - County Comfort
23 Greenbelt Sports
28 Traditional Times
32 New Homesteaders
33 Big Sky Families
37 Mayberry-ville
T3 - Middle America
38 Simple Pleasures
42 Red, White & Blues
43 Heartlanders
45 Blue Highways
50 Kid Country, USA
51 Shotguns & Pickups
T4 - Rustic Living
48 Young & Rustic
55 Golden Ponds
56 Crossroad Villagers
57 Old Milltowns
58 Back Country Folks
64 Bedrock America
Order
81
82
83
84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104
105
106
107
108
109
110
111
112
113
114
115
116
117
118
119
120
121
122
123
124
125
126
127
128
129
130
131
132
133
134
135
136
137
Field Name
Nielsen Segments PRIZM Lifestage Groups
Younger Years
Y1 - Midlife Success
03 Movers & Shakers
08 Executive Suites
11 God’s Country
12 Brite Lites, Li’l City
19 Home Sweet Home
25 Country Casuals
30 Suburban Sprawl
37 Mayberry-ville
Y2 - Mainstream Singles
04 Young Digerati
16 Bohemian Mix
22 Young Influentials
23 Greenbelt Sports
24 Up-and-Comers
31 Urban Achievers
35 Boomtown Singles
Y3 - Striving Singles
42 Red, White & Blues
44 New Beginnings
45 Blue Highways
47 City Startups
48 Young & Rustic
53 Mobility Blues
56 Crossroad Villagers
Family Life
F1 - Accumulated Wealth
02 Blue Blood Estates
05 Country Squires
06 Winner’s Circle
F2 - Young Accumulators
13 Upward Bound
17 Beltway Boomers
18 Kids & Cul-de-Sacs
20 Fast-Track Families
29 American Dreams
F3 - Mainstream Families
32 New Homesteaders
33 Big Sky Families
34 White Picket Fences
36 Blue-Chip Blues
50 Kid Country, USA
51 Shotguns & Pickups
52 Suburban Pioneers
54 Multi-Culti Mosaic
F4 - Sustaining Families
63 Family Thrifts
64 Bedrock America
65 Big City Blues
66 Low-Rise Living
Mature Years
M1 - Affluent Empty Nests
01 Upper Crust
07 Money & Brains
09 Big Fish, Small Pond
10 Second City Elite
M2 - Conservative Classics
14 New Empty Nests
15 Pools & Patios
Order
138
139
140
141
142
143
144
145
146
147
148
149
150
151
152
153
154
155
156
157
Field Name
Nielsen Segments PRIZM Lifestage Groups
21 Gray Power
26 The Cosmopolitans
27 Middleburg Managers
28 Traditional Times
M3 - Cautious Couples
38 Simple Pleasures
39 Domestic Duos
40 Close-In Couples
41 Sunset City Blues
43 Heartlanders
46 Old Glories
49 American Classics
M4 - Sustaining Seniors
55 Golden Ponds
57 Old Milltowns
58 Back Country Folks
59 Urban Elders
60 Park Bench Seniors
61 City Roots
62 Hometown Retired
158
159
160
161
162
163
164
165
166
167
168
169
170
171
172
173
174
175
176
177
178
179
Demographics
Age Range
Estimated Age
Calculated Age
Date of Birth Month
Date of Birth Year
Gender
Race Code
Family Position Code
Married
Net Worth Indicator
ZIP Level Household Income Decile
Estimated Household Income
Individual Occupation
Individual Spouse Occupation
SOHO Indicator Individual
SOHO Indicator Household
Registered Voter Party
Registered Voter Indicator
Pilots
Concealed Weapons
Dual Income Index
Hunting and Fishing
Order
180
181
182
183
184
185
186
187
188
189
190
191
192
193
194
195
196
197
198
199
200
201
202
203
204
205
206
207
208
209
210
211
212
213
214
215
216
217
218
219
220
221
222
223
224
225
226
227
228
229
230
231
232
233
234
235
236
237
238
239
Field Name
Household Data
City
State
ZIP Code
ZIP Plus 4
FIPS State Code
FIPS County Code
Designated Market Area (DMA)
Core Based Statistical Area (CBSA)
Household Composition
Presence of Elderly Parent
Length of Residence
Homeowner Status
Home Value at ZIP 4 Level
Dwelling Type Indicator
Mail Order Responder
Mail Order Buyer
Number of Adults in Household
Number of Persons in Household
Number of Reporting Sources
Number of Children
Children Present 00-02 Years of Age
Children Present 03-05 Years of Age
Children Present 06-10 Years of Age
Children Present 11-15 Years of Age
Children Present 16-18 Years of Age
Presence of Children
Online Access
DPV Status
Public Housing Code
DSF Result - Seasonal
DSF Result - Vacant
Seasonal Education Address
Child 1 Date of Birth
Child 1 Gender
Child 2 Date of Birth
Child 2 Gender
Child 3 Date of Birth
Child 3 Gender
Child 4 Date of Birth
Child 4 Gender
Presence of Computer Owner
Email Access
Donor
Donor Index
Presence of Donor
Presence of Donor - Animal
Presence of Donor - Arts
Presence of Donor - Children
Presence of Donor - Conservative
Presence of Donor - Environment
Presence of Donor - Health
Presence of Donor - Humanitarian
Presence of Donor - Liberal
Presence of Donor - Religious
Presence of Donor - Veterans
Presence of Veteran
Presence of College Graduate
Family Member 65+
Family Member 60-64
Family Member 50-59
Order
240
241
242
243
244
245
246
247
Field Name
Household Data
Family Member 40-49
Family Member 30-39
Family Member 20-29
Family Member 18-19
Family Member Under 18
Bankruptcy Household Indicator
Congressional District
Boating
248
249
250
251
252
253
254
255
256
257
258
259
260
261
262
263
264
265
266
267
268
269
270
271
272
273
274
275
276
277
278
Census Data
Census Basic Tract Number
Census Basic Tract Sub Code Number
Census Basic Block Group
Census Block Code
Census Education Level
Census Median Age of Householder
Census Percent White
Census Percent Hispanic
Census Percent Black
Census Median Household Income
Census Income Percentile
Census Percent Homeowner
Census Median Home Value
Census Percent Single Family Dwelling
Census Percent Mobile Homes
Census Percent Blue Collar Employed
Census Percent White Collar Employed
Census Percent Married
Census Percent Household With Children
Census Family Life Cycle Code
Census Average Number of Automobiles
Census Median HH Effective Buying Income
Census Percent Divorced or Separated
Census Percent Move-Ins 90 - 00
Census Percent Motor Vehicle Ownership
Census Percent Structures Built in 90-00
Census Population Density Centile
Census Percent Above Poverty Level
Census Percent Below Poverty Level
Census Percent Moved Since 2000
Census Percent Built 2000 or Later
Order
279
280
281
282
283
284
285
286
287
288
289
290
291
292
293
294
295
296
297
298
299
300
301
302
303
304
305
306
307
308
309
310
311
312
313
314
315
316
317
318
319
Field Name
Vehicles
Number of Vehicles
Vehicle 1 Year
Vehicle 1 Make
Vehicle 1 Model
Vehicle 1 Body Style
Vehicle 1 Class
Vehicle 1 Purchase Type
Vehicle 2 Year
Vehicle 2 Make
Vehicle 2 Model
Vehicle 2 Body Style
Vehicle 2 Class
Vehicle 2 Fuel Type
Vehicle 2 Purchase Date
Vehicle 2 Manufacturer Group
Vehicle 2 Purchase Type
Vehicle 3 Year
Vehicle 3 Make
Vehicle 3 Model
Vehicle 3 Body Style
Vehicle 3 Class
Vehicle 3 Fuel Type
Vehicle 3 Purchase Date
Vehicle 3 Manufacturer Group
Vehicle 3 Purchase Type
Vehicle 4 Year
Vehicle 4 Make
Vehicle 4 Model
Vehicle 4 Body Style
Vehicle 4 Class
Vehicle 4 Fuel Type
Vehicle 4 Purchase Date
Vehicle 4 Manufacturer Group
Vehicle 4 Purchase Type
US Aircraft
All Terrain Vehicles
Snowmobiles
Motorcycle/ATV 1 Make
Motorcycle/ATV 1 Style
Motorcycle/ATV 2 Make
Motorcycle/ATV 2 Style
Order
320
321
322
323
324
325
326
327
328
329
330
331
332
333
334
335
336
337
338
339
340
341
342
343
344
345
346
Field Name
Credit Cards
Bank Card New Issue Date
Bank Card
Retail Card
Credit Active
Credit Active - Standard Retail
Credit Active - Low End Dept Stores
Credit Active - Main Street Retail
Credit Active - High End Retail
Credit Active - Travel/Personal Services
Credit Active - Specialty
Credit Active - Specialty Apparel
Credit Active - Financial Services Banking
Credit Active - Financial Services Insurance
Credit Active - Financial Services Credit
Credit Active - Catalog Showroom Retail
Credit Active - Computer Electronics
Credit Active - Furniture
Credit Active - Home/Office Supplies
Credit Active - Home Improvement
Credit Active - Membership Warehouse
Credit Active - Sporting Goods
Credit Active - TV/Mail Order Purchases
Credit Active - Groceries
Credit Active - Oil Companies
Credit Active - Miscellaneous
Credit Activity Last Posted Date
Credit Active - Trade Lines
347
348
349
350
351
352
353
354
355
356
357
358
359
360
361
362
363
Sports
Sports - Baseball
Sports - Basketball
Sports - Biking/Cycling
Sports - Multi-Sport
Sports - Outdoor Enthusiast
Sports - Fitness
Sports - Football
Sports - Lacrosse
Sports - Golf
Sports - Volleyball
Sports - Hockey
Sports - Other
Sports - Soccer
Sports - Softball
Sports - Swimming/Water Sports
Sports - Tennis
Sports - Walking
Order
364
365
366
367
368
369
370
371
372
373
374
375
376
377
378
379
380
381
382
383
384
385
386
387
388
389
390
391
392
393
394
395
396
397
398
399
400
401
402
403
404
405
406
407
408
409
410
411
412
413
414
415
416
417
418
419
420
421
422
423
Field Name
Surveys
Presence of Survey Data
Survey - Own/Rent
Survey - Own A Cat
Survey - Own A Dog
Survey - Own a CD/DVD Player
Survey - Own a Cellular Phone
Survey - Own a Motorcycle
Survey - Own An RV
Survey - Own a Swimming Pool
Survey - Own A Horse
Survey - Own A Digital/Video Camera
Survey - Own a Smart Phone
Survey - Own an All Terrain Vehicle
Survey - Collectibles
Survey - Collectibles - Coins
Survey - Collectibles - Dolls
Survey - Collectibles - Figurines
Survey - Collectibles - Other Types of Items
Survey - Collectibles - Plates
Survey - Collectibles - Sports Memorabilia
Survey - Collectibles - Stamps
Survey - Collectibles - Fine Arts
Survey - Credit Cards - Premium AMEX
Survey - Credit Cards - Premium Discovery
Survey - Credit Cards - Premium Other
Survey - Credit Cards - Premium Store or Retail
Survey - Credit Cards - Premium Visa or MasterCard
Survey - Credit Cards - Regular AMEX
Survey - Credit Cards - Regular Discover
Survey - Credit Cards - Regular Other
Survey - Credit Cards - Regular Store or Retail
Survey - Credit Cards - Regular Visa or MasterCard
Survey - Credit Cards - ATM/Debit
Survey - Diet Concerns
Survey - Diet Concerns - Lose Weight
Survey - Diet Concerns - Eat Natural/Herbal/Organic
Survey - Diet Concerns - Vitamin Supplements
Survey - Diet Concerns - Low-Fat/Healthy Foods
Survey - Grandchildren
Survey - Hobby
Survey - Hobby - Baking
Survey - Hobby - Bird Watching/Feeding
Survey - Hobby - Cars or Car Repair
Survey - Hobby - Cigar Smoking
Survey - Hobby - Gourmet Cooking
Survey - Hobby - Cooking
Survey - Hobby - Crafts
Survey - Hobby - Casino Gambling
Survey - Hobby - Gardening
Survey - Hobby - Gardening - Flowers
Survey - Hobby - Gardening - Organic
Survey - Hobby - Gardening - Vegetables
Survey - Hobby - Home Improvement or Repair
Survey - Hobby - Home Study Courses
Survey - Hobby - Knitting or Needlework
Survey - Hobby - Lotteries or Sweepstakes
Survey - Hobby - Quilting
Survey - Hobby - Self-Improvement Courses
Survey - Hobby - Sewing
Survey - Hobby - Theater or Performing Arts
Order
424
425
426
427
428
429
430
431
432
433
434
435
436
437
438
439
440
441
442
443
444
445
446
447
448
449
450
451
452
453
454
455
456
457
458
459
460
461
462
463
464
465
466
467
468
469
470
471
472
473
474
475
476
477
478
479
480
481
482
483
Field Name
Surveys
Survey - Hobby - Wood Working
Survey - Hobby - Wine Appreciation
Survey - Hobby - Photography
Survey - Hobby - Exercise 3 or more times per week
Survey - Hobby - Scrap Booking
Survey - Hobby - Cooking-low fat
Survey - Hobby - Career advancement courses
Survey - Hobby - Beading/Jewelry Making
Survey - Hobby - Do-it-yourself
Survey - Hobby - Green
Survey - Hobby - Social Networking
Survey - Hobby - Spirituality & Wellness
Survey - Online Purchaser
Survey - Mail Order - Books
Survey - Mail Order - Books/Magazines
Survey - Mail Order - Childrens Products
Survey - Mail Order - Clothing
Survey - Mail Order - Cosmetics
Survey - Mail Order - Food Products
Survey - Mail Order - Gifts
Survey - Mail Order - Home Furnishings
Survey - Mail Order - Magazines
Survey - Mail Order - Other
Survey - Mail Order - Jewelry
Survey - Mail Order - Plus Size Clothing
Survey - Mail Order - DVD
Survey - Investments
Survey - Investments - Other
Survey - Investments - Life Insurance
Survey - Investments - Mutual Funds
Survey - Investments - Stocks or Bonds
Survey - Investments - Real Estate
Survey - Investments - Medicare Coverage
Survey - Investments - 401K
Survey - Investments - CD
Survey - Investments - IRA
Survey - Music
Survey - Music - Christian or Gospel
Survey - Music - Classical
Survey - Music - Country
Survey - Music - Jazz
Survey - Music - Other
Survey - Music - Rhythm and Blues
Survey - Music - Rock n Roll
Survey - Music - Soft Rock
Survey - Music - Big band or swing
Survey - Music - Alternative
Survey - Veteran in Household
Survey - Occupation - Homemaker
Survey - Occupation - Management
Survey - Occupation - Sales or Marketing
Survey - Occupation - Tradesman or Laborer
Survey - Occupation - Professional or Technical
Survey - Occupation - Retired
Survey - Occupation - Self Employed
Survey - Occupation - Operate Business From Home
Survey - Occupation - Student
Survey - Occupation - Military/Government
Survey - Occupation - Doctor
Survey - Occupation - Full Time
Order
484
485
486
487
488
489
490
491
492
493
494
495
496
497
498
499
500
501
502
503
504
505
506
507
508
509
510
511
512
513
514
515
516
517
518
519
520
521
522
523
524
525
526
527
528
529
530
531
532
533
534
535
536
537
538
539
540
541
542
543
Field Name
Surveys
Survey - Occupation - Nurse
Survey - Occupation - Part Time
Survey - Occupation - Teacher
Survey - Likes To Read
Survey - Reading - Astrology
Survey - Reading - Bible or Devotional
Survey - Reading - Best Selling Fiction
Survey - Reading - Books on Tape
Survey - Reading - Childrens
Survey - Reading - Cooking or Culinary
Survey - Reading - Computer
Survey - Reading - Country Lifestyle
Survey - Reading - Fashion
Survey - Reading - History
Survey - Reading - Interior Decorating
Survey - Reading - Medical or Health
Survey - Reading - Military
Survey - Reading - Mystery
Survey - Reading - Natural Health Remedies
Survey - Reading - People or Entertainment
Survey - Reading - Romance
Survey - Reading - Science Fiction
Survey - Reading - Science or Technology
Survey - Reading - Sports
Survey - Reading - World News or Politics
Survey - Reading - Thriller or Suspense
Survey - Reading - Best Sellers
Survey - Reading - Book Club
Survey - Reading - Comics
Survey - Reading - Financial
Survey - Reading - Home & Garden
Survey - Reading - Self-Improvement
Survey - Reading - Travel & Entertainment
Survey - Donor - Animal
Survey - Donor - Arts/Cultural
Survey - Donor - Children
Survey - Donor - Environment or Wildlife
Survey - Donor - Health
Survey - Donor - Other
Survey - Donor - Political/Conservative
Survey - Donor - Political/Liberal
Survey - Donor - Religious
Survey - Donor - Veterans
Survey - Donor - Humanitarian or World Relief
Survey - Sporting - Other
Survey - Sporting - Camping or Hiking
Survey - Sporting - Baseball
Survey - Sporting - Boating or Sailing
Survey - Sporting - Basketball
Survey - Sporting - Fishing
Survey - Sporting - Football
Survey - Sporting - Fitness
Survey - Sporting - Golf
Survey - Sporting - Hockey
Survey - Sporting - Hunting
Survey - Sporting - NASCAR
Survey - Sporting - Snow Skiing
Survey - Sporting - Walking
Survey - Sporting - Running
Survey - Sporting - Scuba
Order
544
545
546
547
548
549
550
551
552
553
554
555
556
557
558
559
560
561
562
563
564
565
566
567
568
569
570
571
572
573
574
575
576
577
578
579
580
581
582
583
584
585
586
587
588
589
590
591
592
593
594
595
596
597
598
Field Name
Surveys
Survey - Sporting - Tennis
Survey - Sporting - Weight Lifting
Survey - Sporting - Biking
Survey - Sporting - Extreme Sports
Survey - Sporting - Motocross
Survey - Sporting - Skateboarding
Survey - Sporting - Snowboarding
Survey - Sporting - Rollerblading
Survey - Sporting Interests
Survey - Travel
Survey - Travel - Business USA
Survey - Travel - Business International
Survey - Travel - Personal USA
Survey - Travel - Personal International
Survey - Travel - Casino Vacations
Survey - Travel - Family Vacations
Survey - Travel - Frequent Flyers
Survey - Travel - Timeshare
Survey - Travel - Vacation Cruises
Survey - Travel - Attractions/Theme Parks
Survey - Religious
Survey - Electronics - Apple Device
Survey - Electronics - Cable TV
Survey - Electronics - High Speed Internet
Survey - Electronics - DVR
Survey - Electronics - GPS
Survey - Electronics - HD DVD Player
Survey - Electronics - HDTV
Survey - Electronics - Home Theater System
Survey - Electronics - Satellite Radio
Survey - Electronics - Satellite TV
Survey - Electronics - Video Game Systems
Survey - Electronics Other
Survey - High School Graduate
Survey - Purchase - Home Decorating
Survey - Investments - Interested in Medicare Coverage
Survey - Investments - No Medicare Coverage
Survey - Purchase - Beauty Products
Survey - Purchase - Club Stores
Survey - Purchase - Fast Foods
Survey - Purchase - Specialty Beauty Products
Survey - Purchase - Uses Coupons
Survey - Reading - Magazines
Survey - Travel - RV
Survey Date - Offline
Survey Date - Online
Survey Group - Do It Yourself
Survey Group - Fine Arts
Survey Group - Home Life
Survey Group - Luxury Life
Survey Group - Outdoor Enthusiasts
Survey Group - Physically Active
Survey Group - Sports Enthusiasts
Survey Group - Techies
Survey Group - Up Town