C I ENTRE FOR NTERNATIONAL B USINESS S TUDIES Several Characteristics of Service Multinational Corporations Hiromu Inoue1 Paper Number 1-10 Research Working Papers 1 Professor at Hannan University, Faculty of Business, Osaka, Japan. Visiting Professor at London South Bank University, Centre for International Business Studies, April 2009 – March 2010. Email: hinoue@hannan-u.ac.jp 1 Abstract This paper aims to explain the central importance of characteristics specific to service trade and service MNCs. It is composed of three main issues; the first is the theoretical relationships between international trade and local sales of services by service MNCs. It is impossible to apply traditional trade theory to local sales of services by service MNCs, which are classified in mode 3 of service trade by GATS. In this case, the probability of exporting the service depends not on the comparative advantage but on the competitive advantage of the service producing company. The second is the actual conditions of services FDI. The growth of services FDI is caused by the global deregulation and liberalization in service markets and by the tradability revolution through the development of information technology. The third is the general characteristics of service MNCs compared with that of manufacturing MNCs. The competitive advantages of service MNCs are different from those of manufacturing MNCs. In addition, non-equity forms of penetration are important in a number of service industries. Furthermore, the share of local sales in total sales by foreign affiliates of most service MNCs is remarkably high. However, they are classified into three types of industries from the detailed analysis of sales of services by foreign affiliates of U.S. MNCs. Key words: Service MNCs; service trade; services FDI; GATS; comparative advantage; competitive advantage; new forms of international investment; intra-firm trade. 2 Several Characteristics of Service Multinational Corporations Hiromu Inoue 1. Introduction International trade in services exhibits different characteristics from trade in goods. Services are distinguished from goods with regard to the following four generic differences: intangibility, variability, perishability of output, and simultaneity of production and consumption. As services lack the mobility of material goods, for the product to reach the consumer we must have one of the following conditions: either the supplier moves to the location of the consumer or the consumer moves. Service multinational corporations (MNCs) supply these services abroad and foreign sales of services by service MNCs have been increasing in recent years. For example, in the United States, which is one of the most advanced both as a service economy and in terms of the activities of service MNCs, the foreign sales of services through foreign affiliates of U.S. MNCs had been higher than the amount of U.S. exports of services after 1996. In 2006 it accounted for $806 billion in contrast to $415 billion of exports. On the other hand, the sales of services through the affiliates of foreign multinational corporations in the United States accounted for $616 billion, it fairly exceeded the amount of U.S. imports of services, which were $314 billion in 2006 (Koncz & Flatness, 2008). Thus a specific analysis of service MNCs is essential in order to understand the actual conditions of international service trade. This paper first explains the theoretical relationships between international service trade and local sales of services by service MNCs (section 2). It then analyses the actual conditions of foreign direct investment in services (section 3). This is followed by an explanation of the general characteristics of service MNCs compared with that of manufacturing MNCs (section 4). The last section summarises and concludes. The Appendix contains all charts and tables. 3 2. Service Trade and International Trade Theory 2-1 The Growth of Service Trade The share of trade in services to outputs in services is much smaller than the share of trade in goods to outputs in goods, because many services are un-tradable. This is due to the nature of services itself. Many services cannot be stored, and they are produced and consumed in the same place at the same time. It has also been argued that measurement of trade in services is more difficult than measurement of trade in goods. However, it doesn’t mean that these characteristics of services make impossible to provide the services in foreign markets. The share of service trade in total international trade has been increased gradually. According to the trade statistics of United Nations Conference on Trade and Development (UNCTAD), the world share of service exports to exports of goods had been growing from 23.9% in 1990 to 24.1% in 2007 (UNCTAD, 2009a). This is a much smaller than the share of service sectors in GDP of developed countries, which accounted for over 70%. However, the growing trend of service trade is attributed to the acceleration of the service economy in developed countries and to the tradability revolution of services. These two trends are caused by global deregulation and the development of information technology. According to the statistics of UNCTAD again, the world exports of goods rose by 4.0 times, from $3.5 trillion in 1990 to $13.8 trillion in 2007. In this period, the exports of goods from developed countries rose 3.2 times, from $2.5 trillion to $8.1 trillion. On the other hand, the exports of goods from developing countries rose 6.2 times, from $0.8 trillion to $5.2 trillion. The share of exports of goods from developing countries in world exports of goods accounted for 37.5% in 2007, as the role of developing countries in manufacturing had been growing. At the same time, world exports of services rose by 4.0 times, from $0.8 trillion in 1990 to $3.3 trillion in 2007. Exports of services from developed countries rose by 3.6 times, from $0.6 trillion to $2.4 trillion, and the growth rate of exports of services 4 exceeded that of goods. In this period, exports of services from developing countries rose 5.6 times, from $154 billion to $849 billion, and the growth rate exceeded that of the world as a whole and that of developed countries. However, the share of exports of services from developing countries was limited to 25.4% even in 2007, as developed countries still have a big advantage in the exports of services. Service trade is composed of four categories in the international balance of payments statistics of International Monetary Fund (IMF), which are transport, travel, other private services, and official services. According to the service trade data of World Trade Organization (WTO), exports of transport rose 3.9 times, from $223 billion to $873 billion; exports of travel rose 3.6 times, from $265 billion to $947 billion between 1990 and 2008 respectively. Exports of other private services rose 6.5 times, from $295 billion to $1,911 billion, the share of which in total private services had been estimated to be 51.2% (WTO, 2009). Therefore, the core category of service trade is indicated in other private services. This category is divided in communications, construction, insurance, financial services, computer and information services, royalties and licence fees, other business services and personal cultural and recreational services. As I mention in section 2, these subcategories correspond to the sectors of growing foreign direct investment. 2-2 Four modes of supplying services As Chart 1 shows, the WTO General Agreement on Trade in Services (GATS) identifies four modes of supplying services to non-residents. Mode 1 is cross border supply of services. In this mode the service is delivered within the territory of the Member country, from the territory of another Member. They are, for example, the services through telecommunications, such as international telephone call, or the services embodied in goods, such as export of software. Mode 2 is consumption abroad: the service is delivered outside the territory of the Member, in the territory of another Member, to a service customer of the Member. The typical example of this mode is tourism. Mode 3 relates to a commercial presence. The service is delivered within the territory of the Member, through the commercial presence of the supplier, such as financial service, 5 wholesale, retail sales and transport service through the foreign affiliates established by direct investment. Mode 4 is via the presence of a natural person. The service is delivered within the territory of the Member, with the supplier present as a natural person, such as a consultant on foreign business or on legal services. In mode 1 and 2, the service supplier is not present within the territory of the Member while in mode 3 and 4, the service supplier is present. International transactions between residents and non-residents are accounted as international service trade in the balance of payment statistics in the IMF Balance of Payments (BOP) Manual, even if either supplier or consumer or both move to another country. In this case, mode 1, 2 and 4 are applicable to the international trade in the IMF BOP Manual. However, service delivered within the territory of the Member by a foreign affiliate of a MNC is considered a transaction between same residents, and therefore the international transaction in mode 3 is not defined as international trade in the IMF BOP Manual. This means that the definition of international service trade is different between WTO and IMF. The growth of the services delivered by foreign affiliates of a multinational corporation is registered as growth of service trade according to the definition of WTO. However, it is not considered growth of service trade on the IMF definition. This difference in definition allows the WTO to include the liberalization of foreign direct investment in the negotiations as part of the WTO policy of service trade liberalization2. 2.3 International Trade Theory for Service Trade There have been discussions about whether we currently have the availability of an international trade theory specific for service trade; one that takes account of the specific 2 The Manual on Statistics of International Trade Services was published jointly by six organizations such as United Nations, European Commission, IMF, OECD, UNCTAD and WTO in 2002. The aim of the manual is to provide a coherent conceptual framework within which countries can structure the statistics they collect and disseminate on international services trade. It recommends extending the fifth edition of IMF`s Balance of Payments Manual (BPM5) classification of transactions by type of service to provide more detail through the Extended Balance of Payments Services Classification (EBOPS). The manual also recommends foreign affiliate trade in services (FATS) statistics, which are supplied by enterprises internationally through the activities of foreign affiliates abroad (United Nations, European Commission, IMF, OECD, UNCTAD, WTO, 2002). 6 characteristics of service trade mentioned above. The basis of international trade theory is comparative advantage, originally attributed to the difference in productivity levels (Ricardo model), the abundance of product factor (Heckscher-Ohlin model), or the economies of scale (intra-industry trade). The comparative advantage scheme could be applied to mode 1 of service trade, because neither supplier nor consumer moves across the border. In mode 2, although consumer moves a service supplying country, the service is exported from the country which has a comparative advantage. Therefore it can also be explained by orthodox trade theory. However, the situation is very different from the above when the supplier moves to a service consuming country (modes 3 and 4). Especially in mode 3, the service is supplied by the foreign affiliate in a consumer country, which is established by a MNC in the country exporting the service. In this case, it is doubtful whether the comparative advantage of the service exporting country could be applied to the service trade. On this issue Deardorff (1985: 11) argues as follows: Thus a firm that wishes to export a service may do so by setting up a branch in a foreign country, hiring local labour, and financing any necessary local capital expenditures within the local market of the foreign country as well. If it does all of this, one may then wonder what it is that is actually being exported. The answer in general is that there is some other factor that contributes to the profitability of the firm. This may be a unique method of management, a proprietary product or brand name, or a technique of production to which only it has access. Deardorff defines these absent factors as management. He describes the standard Heckscher-Ohlin (H-O) trade model between goods and service. In this model, the two factors, labour and management are required in the production of goods and services. Comparing two countries, A and B, he assumes that the autarky relative price of the service is lower in Country A than in Country B; this could either mean that service production is management-intensive and Country A has a relative abundance of management, or that the service is labour-intensive and Country A is well endowed with 7 labour. Alternatively, the price difference could result from differences in technology. Then he analyses two different cases: one related to differences in relative factor intensities and the other case related to unequal technologies. The result is the following. Case I: Services are management intensive In this case, for Country A to have the assumed comparative advantage in services, it must also have a relative abundance of management. Thus in autarky, the salary of managers and therefore, the relative price of services in A would be less than those in B, and service producers in A have an incentive to export services. They will set up operations in B and provide services using local labour, while continuing to use managers located within A. Clearly, Country A exports services and imports goods, because A has a comparative advantage in services. Case II: Services are labour intensive If services are labour intensive, Country A’s assumed low relative price must be the result of an abundance of labour. Service producers in A will not penetrate B’s market, since they have to employ B’s more expensive labour as well as their own expensive managers to produce in B. Instead, B’s producers will have an incentive to use their managers together with A’s labour to produce services in A. In this case, it appears that service trade violates the principle of comparative advantage. Labour-scarce Country B exports labour-intensive services, although these services cost more in B than in Country A under autarky. However, what is being traded is the productive contribution of the factor, management. Since in both case I and II, services are exported by the country in which management has the lower relative autarky salary, trade follows comparative advantage. It follows that each country tends to export, in factor content terms, its abundant factors. Case III: Differences in technology Suppose that factor endowments are the same in the two countries, and that autarky prices differ instead because Country A has a different technology for producing services than 8 does Country B. If the two countries were to face the same price, A would clearly produce more services and fewer goods than B. If demand schedules are identical, it follows that the autarky price of services in A must be lower than in B. Factor prices depend both on the degree of substitution between goods and services in demand and on the relative factor intensities of the two industries. The salary of management in A, measured in units of output, may be higher than in B. In this case, when trade is permitted, A will clearly export services. Then the comparative advantage seems to be working well. On the other hand, the autarky price of management is higher in A than in B, but with trade Country A nonetheless appears to export the services of management. This model involves trade in management, not in services, and this trade is in accordance with comparative advantage; it fails to work once differences in technology are introduced. In all cases, Deardorff insists on the availability of comparative advantages in service trade. This is generally accepted. In his opinion, the comparative advantage of service supplied in the consumer country depends on the management owned by a parent company of MNC, which does not supply the service directly. However, it is exactly the same as ownership advantage which is the origin of competitive advantage of MNCs; similarly with licensing, management contract or franchising contract in international alliances between independent companies. As a result, the MNC receives license fees or loyalties from foreign affiliates or alliance companies which supply services. In this case, management means the service exported by a parent of the MNC as intra-firm trade or export of technology as international contracts. As Chart 2 shows, this transaction is the service trade of mode 1 in the WTO classification. It is therefore, still the case that the service trade is caused by comparative advantages. However, the advantage of the service produced directly by a foreign affiliate or an alliance company, which is the service trade of mode 3, reflects the competition among service producing companies in a consumer country. Therefore, the probability of exporting the service depends not on the comparative advantage of management but on the competitive advantage of the service producing company. It means that it might be impossible to apply traditional international trade theory to the service trade of mode 3. I 9 will mention the competitive advantages of service MNCs and their causes in the following sections. 3. The Growth of Services FDI and its Causes 3-1 The Growth of Services FDI As shown in Section 1, world service trade have been growing since the 1990’s, it rose by 4.0 times from 1990 to 2007. On the other hand, as Table 1 shows, world’s inward foreign direct investment (FDI) stock in service industries rose by 10.6 times, from $948 billion in 1990 to $10 trillion in 2007. World’s inward FDI stock in manufacturing rose by 5.3 times in the same period, so the growth of services FDI is outstanding. The share of services FDI in the world’s total inward FDI stock was 63.8% in 2007, rising from 48.8% in 1990. Developed countries’ inward stock of FDI rose by 5.7 times in primary industries, 5.1 times in manufacturing, and 9.4 times in services between 1990 and 2007, while developing countries’ inward stock of FDI rose by 7.9 times in primary industries, 5.8 times in manufacturing, and 15.3 times in services in the same period. Although the geographic distribution of services FDI has been mainly towards developed countries, the share of developing countries in inward services FDI stock soared to 25.8% in 2007 from 17.9% in 1990. The breakdown of FDI in services by sector is the following. The share of trade and finance in total inward stock of services FDI was 24.1% and 40.5% respectively in 1990; services FDI was indeed concentrated in these sectors until 1990. These sectors accounted for 16.6% and 30.4% 2007. However, the share of these sectors dropped considerably during this period. In contrast, the higher growth rates of FDI were in electricity, gas and water, transport, storage and communication, and business activities until 1990’s. The growth rates of inward stock of FDI in these sectors rose by 34.0 times, 31.1 times and 21.0 times between 1990 and 2007 respectively. The share of these sectors in total inward stock of services FDI in 2007 was 3.4%, 9.2% and 29.1% respectively. 10 Let us now consider the features of inward FDI in developing countries compared to those in developed countries. As mentioned above, the share of developing countries in world’s inward stock of services FDI increased 25.8% in 2007 compared to 17.9% in 1990. In particular, the growth rates of developing countries’ inward stock of FDI in business activities rose by 80.4 times from $16.7 billion to $1.3 trillion, and the share of developing countries’ stock of business activities in world’s stock increased 45.8% in 2007 against 12.0% in 1990 3 . This pattern might reflect the growth of offshoring of IT related services to developing countries. The share of the developing countries’ inward stock of FDI in trade also increased from 11.3% to 15.8%, rising by 10.1 times from $25.8 billion in 1990 to $262.1 billion in 2007. Although the developing countries’ inward stock of FDI in electricity, gas and water rose by 23.3 times between 1990 and 2007, the share of developing countries in world total decreased slightly from 30.0% to 20.6% in this period. This is the results of growth in the inward stock of FDI in developed countries by 38.3 times in these sectors. This pattern may be the effect of deregulation and liberalisation of the utility services that have been spreading worldwide not only in developed countries but also in developing countries. In contrast, the developing countries’ inward stock of FDI in transport, storage and communications rose by 18.5 times, but the share of developing countries in world total decreased remarkably from 44.9% to 26.8% between 1990 and 2007. The developed countries’ inward stock of FDI rose by 40.6 times in this period. It might be a reflection of the deregulation and global reorganization of communication industry in developed countries in 1990’s. The developing countries’ inward stock of FDI in this sector also rose in this period, so it is expected that the wave of industrial reorganization in the communication sector will spread to developing countries. The surge of FDI in services described above may be explained by two factors as follows. First, deregulation and liberalization have been proceeding in many services industries which have until recently been closed to foreign entry. For example, the utility 3 The inward FDI stock in business activities in Hong Kong (China) accounted for 88% of developing countries in 2007. See (UNCTAD, 2009b) Annex table A. I. 4. foot note. 11 industries such as electricity, gas and water and communication have been mainly operated by public enterprises in many countries until 1980s. Once the liberalization of FDI policies began around the mid-1980s, and gathered momentum during the 1990s, the private sector becomes involved leading to a surge in services FDI. Second, new information and communication technologies are dramatically changing the tradability of the information-centred set of services, many of which had been non-tradable. It is the tradability revolution. For example, in business activities, many firms are concentrating on the core competences of their business only, so services traditionally obtained in-house by firms are now being externalized and consultation between service providers and customers are starting to take place at a distance. In particular offshoring of IT services has gained momentum in recent years. The offshoring of export-oriented services such as call centres, business processes, drawing, testing and even research and development (R&D) is operated by local firms or foreign affiliates of MNCs in abroad. 3-2 Characteristics of the Players of Services FDI As Table 2 shows, the pattern of distribution of outward FDI indicates that MNCs from developed countries held almost the entire outward stock of services FDI until 1990s. In 1990, the share of the developed countries’ outward stock of FDI in services was almost 99% as well as manufacturing. Although, developed countries had a large share of outward stock of FDI in manufacturing, which was 96.1% even in 2007, the share of developing countries’ outward stock of FDI in manufacturing only grew from 0.9% to 3.9% between 1990 and 2007. On the contrary, the share of developing countries’ outward stock of FDI in services grew faster than manufacturing from 1.2% to 15.3% in the same period. The share of developing countries FDI in services was highest in business activities, which accounted for 28.6% in the world total in 20074, followed by construction (14.7%) and 4 The outward FDI stock in business activities in Hong Kong (China) accounted for 94% of developing countries in 2007. See (UNCTAD, 2009b) Annex table A. I. 5. foot note. 12 trade (13.7%). It implies that the activities of MNCs based in developing countries had been more aggressive in service industries than in manufacturing. We shall now analyse the relationship between the industries in which inward FDI takes place and the industries to which the MNCs responsible for that FDI belong. Table 3 indicates the assets of majority owned foreign affiliates (MOFA) of U.S. MNCs in 2004. The assets of affiliates classified by the industry to which the affiliate belongs are made up of every industry in which the affiliates operate while the assets of affiliates by industry of U.S. parents are made up of every industry in which the parent companies of their foreign affiliates operate their main business. The differences between these figures give us a picture of how different the industries in which foreign affiliates operate are from the industries of their parent companies. In manufacturing, the assets of affiliates by industry of affiliate accounted for $1.4 trillion, and it was less than one third of the assets of affiliates by industry of U.S. parent, which accounted for $5 trillion in 2004. It implies that more than two thirds of the assets of affiliates of manufacturing MNCs were invested in industries other than manufacturing. On the other hand, in management of non-bank companies and enterprises, the assets of affiliates by industry of affiliate exceeded the assets of affiliates by industry of U.S. parent by $2.2 trillion. In finance and insurance, the former exceeded the latter by $944 billion, and in wholesale trade, the former exceeded the latter by $361 billion as well. In most sections of service industries, the former exceeded the latter with some exceptions such as in professional, scientific, and technical services and retail trade. The assets of affiliates operating in service industries, which excluded mining, manufacturing and primary industries from all industries, accounted for $6.9 trillion, while the assets of affiliates of U.S. parents operating in service industries accounted for $3.6 trillion. The difference, which accounted for $3.3 trillion, indicates that 48% of all assets of affiliates operating in service industries were invested by non service MNCs, especially manufacturing MNCs. Manufacturing MNCs are making their own international network system by investing not only in manufacturing but also in service industries such as international trade, finance and business services. The increase of direct investment in service industries by manufacturing MNCs also means that these MNCs tend to shift abroad their non-manufacturing activities. 13 4. The Characteristics of Service MNCs 4-1. Service MNCs and the Eclectic Paradigm It is important issue to analyse the specific characteristics of service MNCs and how they differ from manufacturing MNCs. However, there are many business sectors classified in service industries; moreover, the activities of MNCs which operate these businesses are different from each other. Therefore, excessive generalisation of the activities of service MNCs may obscure the variety of the actual conditions of service MNCs, and it may mislead the arguments about the issue. In this section, allowing for what has just been remarked I will try to describe the characteristics of service MNCs in three features as follows. The first feature is that the competitive advantage of service MNCs is different from that of manufacturing MNCs. Because it is difficult to evaluate the quality and contents of services provided by service MNCs before they are purchased. Second, non-equity forms of MNC participation are important in a number of service industries. Third, local sales constitute a large share of total service sales of foreign affiliates, because of perishability of output and simultaneity of production and consumption. I will now consider the first feature of the activities of service MNCs. Patterns of globalization of service companies are very different whether they provide tradable output or non-tradable output. Local sales of foreign affiliates of service MNCs, which is classified in the mode 3 of service trade by GATS, aren’t calculated as a service trade in the international balance of payment statistics, but as local service transaction. Therefore, the motivation of FDI and the advantage of service MNCs providing these services are different from those of manufacturing MNCs providing tradable outputs. On the other hand, the motivation of FDI and the advantage of service MNCs providing tradable services may be similar to that of manufacturing MNCs. Then in this section, I will describe the characteristics of service MNCs providing non-tradable services. There have been many studies about competitive advantages of MNCs, however it is very difficult to explain the activities of MNCs from a comprehensive theory. 14 Dunning (1993a) explains the origin of competitive advantages of MNCs by the combination of ownership advantages, location advantages and internalization advantages. His theory has been labelled the eclectic paradigm of international production. On this hypothesis, a firm will engage in foreign value-adding activities if three conditions are satisfied as follows: (1) It possesses net ownership advantages vis-à-vis firms of other nationalities in serving particular markets. (2) Assuming condition (1) is satisfied, it must be more beneficial to the enterprise possessing these advantages to use them (or their output) itself rather than to sell or lease them to foreign firms. These advantages are called internalization advantages. (3) Assuming conditions (1) and (2) are satisfied, it must be in the global interests of the enterprise to utilize these advantages in conjunction with at least some factor inputs outside its home country. These advantages are termed the location advantages of countries. The eclectic paradigm was mainly developed to explain the activities of manufacturing MNCs. However, an adequate analytical framework has been required for explaining all kinds of multinational service activities as services FDI have been growing. Dunning (1993b) reinforces the eclectic paradigm by applying it to all kinds of international production, whether the outputs are tangible or not. Even if the competitive advantages are attributed to the ownership advantages of the corporation, the contents of the advantages are different between manufacturing and services. It is apparent that the competitive advantages of manufacturing corporations are attributed to the productivity and high quality of the outputs derived from their own high technologies and knowledge, know-how, the ability of R&D, the scale of the corporation and so on. However, many outputs of service industries are so labour intensive that it is difficult for utilise the economies of large scale production. In the supply of many services at least professional business services – such as legal counselling, valuation, executive search, or management consulting, all clients face a major problem of uncertainty as to the quality of the service supplied. Because of the uncertainty, clients resort to some surrogates to assess the quality, such as relying on reputation. Therefore, 15 excellent global reputation is required to achieve a global competitive advantage (Aharoni, 2000). One of the most important signs of an excellent global reputation is the development of international brands which sell an image that is an assurance of a standardised quality service that is guaranteed all over the world. However, service brands are not associated with physical products that are easily comparable. Therefore, trust must be developed by the client and this often necessitates physical proximity and, especially in advanced services, the ability to manage a flow of external information and knowledge by the client organisation (Rubalcaba-Bermejo & Cuadrado-Roura, 2002). There may be conflicting demands here. In fact, service brands are required to be standardised while the services provided are required to be individualized to the requirements of specific clients. Therefore, the quality of services plays an important role among non-price competition factors. The main differences of location advantages between manufacturing and service MNCs are the following. ‘Location theory assumes that corporations locate their production where immobile inputs are cheapest and average production costs can consequently be minimized’ (Buckley, Pass, & Prescott, 1999: 159). This theory is adequate to the location choice for manufacturing and tradable services as well. However, for non-tradable services, ‘where interaction between supplier and customer is essential, location depends on the catchment area of customers’ (Buckley, Pass, & Prescott, 1999: 159). Therefore, the location of service activities tends towards countries and regions which have big consumer markets and where the income of consumers is relatively high. Internalization is undertaken up to the margin where the benefits are equal to the cost (Buckley & Casson, 1976). The two most important areas of internalization are markets for intermediate products and markets for knowledge (Ietto-Gillies, 2005). The former makes vertically integrated manufacturing MNC. However, non-tradable services corporations don’t have any incentives to integrate intermediate products market. Therefore, internalization of international service activities depends on whether internalization of market for knowledge has advantages over externalization such as licensing in order to protect the quality of services supplied by the corporation. 16 4-2 Service MNCs and New Forms of International Investment The second feature of Service MNCs is that non-equity forms of MNC investment are important in a number of service industries. At least in information-intensive sectors, where information is tacit and costly to produce, but where it can be replicated easily, ‘there are advantages of internalizing such competitive assets and protecting leakage of firm-specific knowledge derived from these assets’ just as it happens in manufacturing industries (Buckley, Pass, & Prescott, 1999: 157). However, in many other service industries, non-equity forms of MNC participation, so-called new forms of international investment, are important unlike in the case of the manufacturing industries. New forms of international investment include joint ventures, licensing agreements, franchising, turnkey and “product-in-hand” contracts, production sharing and risk-service contracts, and international subcontracting (Oman, 1984). They are important and sometimes dominant in hotels, fast-food outlets, restaurants, car rental, retailing, construction and various professional services. In hotels, the forms of such non-equity arrangements as management contracts and franchising agreements are dominant in fully- or partiallyowned affiliates. Partnerships are used in business consultancy, engineering and legal services. Franchising is common in retail trade and car rentals. Management contracts are used in infrastructure services in some countries (UNCTAD, 2004). There are a number of reasons why non-equity forms are more important in the involvement of service MNCs than in manufacturing MNCs. The competitive advantages of service corporations consist of knowledge-based, intangible assets, rather than tangible ones that are more important in manufacturing corporations. Intangible assets, such as organizational and managerial expertise, can be separated from tangible and capitalintensive assets. Where the critical knowledge of service MNCs is frequently codified for ease of transfer to local firms, intangible assets can be equally well protected and enhanced in non-equity-based arrangements as in equity-based operations (UNCTAD, 2004). In other service industries, host government policies - such as restrictions of FDI and industry characteristics - such as partnerships in accounting and legal services - are decisive in the mode of MNC participation (UNCTAD, 2004). 17 It is very difficult to grasp the actual conditions of non-equity forms of MNC participation, because of the limited availability of information on these activities. However, royalties and licence fees are paid by local firms for use of the assets and expertise obtained under contractual agreements of various types which include nonequity forms. The data suggests that non-equity forms of MNC participation are farther expanded in the sectors which account for a larger share of receipts of royalties and licence fees from unaffiliated persons in all receipts of them by a parent company. Table 4 indicates direct investment income and receipts of royalties and licence fees by industry of U.S. parent. In 2004, total receipts of royalties and licence fees accounted for $54 billion, the proportion of which to direct investment income represented 25.9%. In the manufacturing industry, receipts of royalties and licence fees accounted for $34 billion, the proportion of which to direct investment income represented 23.5%, and the share of receipts of royalties and licence fees from affiliates in total receipts was 54.5%. However, its affiliates accounted for 67.9% in 1999 (U.S. Department of Commerce, 2004), then it drastically decreased by 13.4 percent points in 5years. The large share of receipts of royalties and licence fees from affiliates in total receipts is evidence of high level of intra-firm transactions in the manufacturing industry in previous periods. However, the drastic decline of the share may reflect the growth of outsourcing of manufacturing facilities by manufacturing MNCs in recent years. Within service industries, there are many differences in the characteristics of the various sectors. In information and wholesale industries, the share of receipts of royalties and licence fees from affiliates accounted for 83.6% and 81.8% respectively. It implies that MNCs in these industries highly internalize their own intangible assets and that they choose direct investment as a participation form in foreign markets. Whereas, in retail trade, administration, support, and wastes management, and accommodation and food services, the share of receipts of royalties and licence fees from affiliates was relatively low: 61.5%, 66.9%, and 70.5% respectively. In these sectors, non-equity forms may play a more important role for the penetration of foreign markets by MNCs. As a whole, the share of receipts of royalties and licence fees from affiliates in most service industries are higher than manufacturing. Therefore, the role of non-equity 18 forms of penetration seems not so important in service industries. However, the proportion of receipts of royalties and licence fees to direct investment income in most service industries are higher than in manufacturing, and this implies that the receipts of royalties and licence fees are one of important sources of profits in these industries. 4-3 Service MNCs and Intra-Firm Trade The third feature of service MNCs is that the share of local sales in total sales by foreign affiliates is remarkably high. Traditional local market-oriented services, such as finance and retail trade, have dominated services FDI in most countries. Furthermore, services FDI is growing in such industries as telecommunications, electricity and water supply in recent years, because of deregulation and liberalization of these industries in many countries. Service MNCs have to rely largely on stand-alone affiliates which often are operating similar activities to their parent companies’, because many services are nontradable and require face-to-face contact between suppliers and consumers. However, as the tradability revolution increases international trade of information-intensive services, the offshoring of services by manufacturing and service MNCs can be expected to expand their sales to home countries and other countries. The purpose of this section is to analyse intra-firm trade of service MNCs by the use of the statistics of U.S. international service trade and sales through affiliates5. As Table 5 shows, the share of local sales in total sales of services by U.S. affiliates accounted for 77.5% in 2004. It indicates a remarkably high percentage compared to the share of local sales in total sales of goods by U.S. manufacturing affiliates, which accounted for only 57.2% in 2004. Although, most service MNCs are highly oriented toward local markets, they are classified into three types of industries from the detailed analysis of sales of services by U.S. affiliates. The first type is the group of extremely high local market-oriented sectors, such as broadcasting (except internet) and telecommunications, advertising and related services, construction, retail trade, administration, support, and waste management, 5 The data used in this section, include only majority owned foreign affiliates (MOFA). 19 healthcare and social services, and accommodation and food services6. It is apparent that the main purpose of foreign investment by MNCs in these sectors is the supply of services to local markets. Furthermore, the affiliates in these sectors have only a small share of intra-firm sales; moreover most affiliates in these sectors are stand-alone. The second type is relatively local market-oriented yet, it also has the possibility of building global network services. In such sectors as finance and insurance, management, scientific, and technical consulting, transportation and warehousing, and real estate and leasing, the sales of affiliates is directed not only to local market but also to the U.S. or/and other countries. Formerly, these sectors have been considered to be exclusively local market-oriented, but recently they have been building global network through intra-firm sales. The third type in the group builds the global intra-firm trade network of MNC and global international trade network. In this group, the share of local sales in total sales is relatively small. In wholesale trade, the share of local sales accounted for only 57.8%, the share of sales to other foreign countries accounted for 33.5% and the share of intrafirm sales was 27.5% on the contrary. In architectural, engineering, and related services, the share of local sales accounted for 69.4% and the share of sales to other foreign countries accounted for 27.5%, although the share of intra-firm sales was only 11.3%. This pattern might reflect the international movement of service consumers from other foreign countries. In agriculture, forestry, fishing, and hunting, the share of local sales accounted for 49.7% and intra-firm sales accounted for 44.8%; the affiliates in this sector are integrated to their parent companies. In management of non-bank companies and enterprises, the share of local sales accounted for only 46.7%; at the same time affiliates in this sector had a large share of sales both to other foreign countries and to the U.S., which accounted for 54.3% and 7.9% respectively. Furthermore, the share of intra-firm sales accounted for 51.3%. MNCs in this sector outsource and export services to foreign countries through offshoring by using their global networks. 5. Summary and Conclusions 6 The affiliates of utilities such as electricity, gas and water supply had also high local market-orientation in 1999: it accounted for 99.0%, although the relevant share data was not available for confirmation in the 2004 edition. 20 This paper has explained the central importance of characteristics particular to service trade and service MNCs. GATS identifies service trade with four modes of supplying services to non-residents. Mode 1 is cross border supply of services, mode 2 is consumption abroad, mode 3 is commercial presence, and mode 4 is presence of a natural person. Mode 1, 2 and 4 are applicable to the international trade in the IMF BOP Manual. However, service delivered within a consumer country by a foreign affiliate of a MNC is considered a transaction between same residents, and then the international transaction in mode 3 is not defined as international trade in the IMF BOP Manual. The first major finding is that it is impossible to apply traditional trade theory, which is based on comparative advantage, to mode 3 of service trade. The advantage of the service produced directly by a foreign affiliate or an alliance company, which is the service trade of mode 3, reflects the competition among service producing companies in a consumer country. Therefore, in this case, the probability of exporting the service depends not on the comparative advantage but on the competitive advantage of the service producing company. The second is that the growth of services FDI is caused from global deregulation and liberalization in service markets and by the tradability revolution through the development of information technology. Furthermore, manufacturing MNCs also increase services FDI in the process of outsourcing their activities. 48% of all assets of affiliates operating in service industries were invested by non service MNCs, especially manufacturing MNCs in 2004. Manufacturing MNCs are making their own international network system by investing not only in manufacturing but also in service industries such as international trade, finance and business services. The increase of direct investment in service industries by manufacturing MNCs also means that these MNCs tend to shift abroad their non-manufacturing activities. The third finding is that the characteristics of service MNCs different from manufacturing MNCs are identified in the following three aspects. (1) The competitive advantages of service MNCs are different from those of manufacturing MNCs. In the supply of many services, all clients face a major problem of uncertainty as to the quality of the service supplied. Therefore, clients resort to some 21 surrogates to assess the quality, such as relying on reputation. Excellent global reputation is required to achieve a global competitive advantage. One of the most important signs of the excellent global reputation is the development of international brands. The international brands are required to be standardised quality while they are required to be individualized to the requirements of specific clients. Therefore, the quality of services plays an important role among non-price competition factors. (2) Non-equity forms of penetration are important in a number of service industries. It seems that non-equity forms of MNC penetration are farther expanded in the sectors which account for a larger share of receipts of royalties and licence fees from unaffiliated persons in all receipts of them by a parent company. The U.S. direct investment statistics in 2004 indicated that the share of royalties and licence fees from foreign affiliates of U.S. MNCs in most service industries was higher than manufacturing. Therefore, the role of non-equity forms of penetration seems not so important in service industries. However, the proportion of receipts of royalties and licence fees to direct investment income in most service industries were higher than manufacturing. It implies that the receipts of royalties and licence fees are one of the important sources of profits in these industries. (3) The share of local sales in total sales by foreign affiliates of most service MNCs is remarkably high. However, they are classified into three types of industries from the detailed analysis of sales of services by foreign affiliates of U.S. MNCs. The first type is the group of extremely high local market-oriented sectors. The second type is relatively local market-oriented yet, it also has a possibility of building global network services. The third type in the group builds the global intra-firm trade network of MNC and global international trade network. Finally, a number of important limitations need to be considered. First, there were not sufficient data to illustrate fully the service trade and services FDI. Second, not all sectors of the service industry were analyzed to illustrate the characteristics of service MNCs. This is because the data on service trade, services FDI and service MNCs are not available for all countries, but only restricted to some countries such as the United States. Considerably more work will need to be done to determine the full characteristics of service MNCs. 22 References Aharoni, Y. (2000). The Role of Reputaion in Global Professional Business Services. In Y. Aharoni, & L. Nachum (eds), Globalization of Services. London: Routledge. Buckley, P. J., & Casson, M. (1976). The Future of The Multinational Enterprise. London: Macmillan. Buckley, P. J., Pass, C. L., & Prescott, K. (1999). The Internationalization of Service Firms: A Comparison with the Manufacturing Sector. In P. J. Buckley, & P. N. Ghauri (eds), The Internationalization of the Firm (2nd ed.). 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(2008). U.S. International Services; Cross-Border Trade in 2007 and Services Supplied Through Affiliates in 2006. Survey of Current Business, Oct.: 16-62. Lindner, A., Cave, B., Deloumeaux, L., & Magdeleine, J. (2001). Trade in Goods and Services: Statistical Trends and Measurement Challenges. OECD Statistics Brief. Retrieved from http://www.oecd.org/dataoecd/55/11/2539563.pdf; Oct. Oman, C. (1984). New Forms of International Investment in Developing Countries. OECD. 23 Rubalcaba-Bermejo, L., & Cuadrado-Roura, J. R. (2002). Services in the Age of Globalisation: Explanatory Interrelations and Dimensions. In J. R. CuadradoRoura, L. Rubalcaba-Bermejo, & J. R. Bryson (eds), Trading Services in the Global Economy. Cheltenham, UK: Edward Elger. UNCTAD. (2004). World Investment Report 2004: The Shift Towards Services. New York and Geneva: United Nations. UNCTAD. (2009a). UNCTAD Handbook of Statistics On-line. Retrieved from http://www.unctad.org UNCTAD. (2009b). World Investment Report 2009: Transnational Corporations, Agricultural Production and Development. New York and Geneva: United Nations. United Nations, European Commission, IMF, OECD, UNCTAD, WTO. (2002). Manual on Statistics of International Trade in Services. Retrieved from http://www.wto.org/english/res_e/statis_e/its_manual_e.pfd U.S. Department of Commerce, (2004). U.S. Direct Investment Abroad: 1999 Benchmark Survey, Final Results. Retrieved from http://www.bea.gov/international/ai1.htm U.S. Department of Commerce. (2008). U.S. Direct Investment Abroad 2004 Final Benchmark Data. Retrieved from http://www.bea.gov/international/usdia2004f.html WTO. (2009). Statistics Database. Retrieved from http://stat.wto.org/Home 24 Appendix Chart 1. The four supply mode of international trade in services COUNTRY A COUNTRY B Mode 1: Cross-border supply The service crosses the border Consumer From A Supplier Mode 2: Consumption abroad Consumer From A The consumer goes abroad Consumer From A Service Supplier supply Mode 3: Commercial presence Consumer From A Service Foreign affiliate Direct investment in county A Company supply Mode 4: Presence of a natural person Consumer From A Service supply Natural person Self-employed goes to country A Natural person or employee sent by firm from B Source: Lindner, A., Cave, B., Deloumeaux, L., & Magdeleine, J. (2001: 6). 25 Chart 2. The export of management and service in mode 3 COUNTRY A COUNTRY B Direct investment Consumer From A Foreign affiliate The export of service in mode 3 MNC The export of management 26 Table 1. World Inward FDI Stock, by Sector and Industry. 1990 and 2007 (Millions of dollars) 1990 World Sector/industry Developed Countries Developing economies Developed countries 73.8% 18.7% 1,942,116 11,583,162 81.3% Total 362,632 1,579,483 73.7% 16.7% 83.3% Primary 863,657 181,854 30,349 151,505 76.6% 19.8% 80.2% Manufacturing 3,251,613 798,598 158,026 640,572 72.9% 17.9% 82.1% Services 7,300,508 947,701 169,243 778,457 78.7% 30.0% 70.0% Electricity, gas and water 271,469 10,134 3,044 7,090 66.4% 24.8% 75.2% Construction 90,160 22,171 5,501 16,670 82.9% 11.3% 88.7% Trade 1,376,703 228,197 25,855 202,342 70.3% 18.3% 81.7% Hotels and restaurants 75,046 25,850 4,730 21,120 71.8% 44.9% 55.1% Transport, storage and communications 660,982 29,577 13,293 16,284 80.8% 24.8% 75.2% Finance 2,457,410 384,035 95,288 288,748 52.5% 12.0% 88.0% Business activities 1,536,639 139,285 16,682 122,603 98.3% 100.0% Public administration and defence 21,643 59 59 88.9% 100.0% Education 7,817 94 94 82.9% 100.0% Health and social services 25,838 992 992 67.0% 0.1% 99.9% Community, social and personal service activities 31,874 13,352 20 13,332 88.7% 4.0% 96.0% Other services 182,667 74,403 2,988 71,415 98.7% 9.1% 90.9% Unspecified tertiary 562,259 19,551 1,783 17,768 100.0% Private buying and selling of property 6,043 64.0% 35.9% 64.1% Unspecified 161,341 13,963 5,014 8,949 * A considerable share of investment in business activities is in Hong Kong (China), which accounted for 88% of developing economies and 40% of the world total in 2007. Hong Kong (China) data include investment holding companies. A "-" indicates that data are not available. Source: UNCTAD.(2009b), Annex table A.I.4. 2007 Developing economies 24.3% 3,816,510 20.5% 240,791 21.6% 916,814 25.8% 2,586,293 20.6% 71,007 30.0% 40,761 15.8% 262,080 27.3% 29,158 26.8% 246,265 17.9% 544,898 45.8% 1,341,328 * 1.5% 332 9.9% 874 15.9% 4,946 29.9% 14,208 11.3% 23,257 1.3% 7,179 28.8% 72,612 South-East Europe and CIS 1.9% 297,204 5.8% 67,988 1.8% 77,407 1.3% 133,682 0.7% 2,379 3.6% 4,887 1.3% 21,432 2.3% 2,477 1.4% 13,219 1.3% 39,586 1.6% 47,701 0.1% 33 1.2% 105 1.2% 368 3.1% 1,479 0.0% 16 7.2% 18,126 World 15,696,876 1,172,436 4,245,834 10,020,483 344,855 135,807 1,660,215 106,680 920,466 3,041,894 2,925,668 * 22,009 8,797 31,152 47,561 205,941 569,437 6,043 252,079 27 Table 2. World Outward FDI Stock, by Sector and Industry. 1990 and 2007 (Millions of dollars) 1990 2007 Sectors/industry Developed countries Developing economies World Developed countries Developing economies Total 98.9% 1.1% 1,785,584 88.1% 1,909,575 11.8% 1,765,278 20,306 14,277,765 Primary 98.4% 1.6% 95.6% 3.9% 154,668 2,583 157,251 1,110,525 45,152 Manufacturing 99.1% 0.9% 96.1% 3.9% 769,479 7,217 776,696 4,051,964 163,876 Services 98.8% 1.2% 84.0% 1,666,368 15.9% 836,691 9,843 846,534 8,833,715 Electricity, gas and water 94.5% 5.3% 9,306 100.0% 9,306 201,435 11,283 Construction 99.4% 0.6% 86.2% 14.7% 17,650 107 17,757 55,890 9,503 Trade 98.8% 1.2% 86.2% 13.7% 137,858 1,714 139,573 928,547 148,114 Hotels and restaurants 92.2% 7.8% 6,896 100.0% 6,896 114,918 9,733 Transport, storage and communications 98.8% 1.2% 89.6% 10.4% 38,471 455 38,925 652,586 75,763 Finance 98.6% 1.4% 92.2% 7.8% 416,522 6,114 422,636 3,248,047 274,789 Business activities 98.5% 1.5% 71.2% 1,115,725 * 28.6% 81,748 1,268 83,016 2,776,980 Public administration and defence 99.7% 0.0% 7,982 4 Education 97.8% 1.9% 417 100.0% 417 1,518 29 Health and social services 96.8% 3.1% 828 100.0% 828 2,310 75 Community, social and personal service activities 93.8% 6.2% 3,315 100.0% 3,315 65,033 4,275 Other services 99.8% 0.2% 95.8% 4.2% 108,965 175 109,140 233,149 10,327 Unspecified tertiary 99.9% 0.1% 98.8% 1.2% 14,714 10 14,724 545,319 6,748 Private buying and selling of property 100.0% 862 100.0% 862 2,447 Unspecified 84.4% 15.6% 88.8% 10.9% 3,578 663 4,241 279,115 34,179 * A considerable share of investment in business activities is in Hong Kong (China), which accounted for 94% of developing economies and 28% of the world total in 2007. Hong Kong (China) data include investment holding companies. A "-" indicates that data are not available. Source: UNCTAD.(2009b), Annex table A.I.5. South-East Europe and CIS 0.1% 19,884 0.5% 5,487 0.0% 1,603 0.1% 11,765 0.2% 514 -0.9% -581 0.1% 1,063 0.0% 43 0.0% 53 0.1% 1,838 0.2% 8,809 0.3% 23 0.3% 4 0.3% 1,029 World 16,207,225 1,161,165 4,217,443 10,511,848 213,233 64,812 1,077,723 124,694 728,402 3,524,674 3,901,514 * 8,009 1,552 2,386 69,308 243,476 552,067 2,447 314,323 28 Table 3. Assets of MOFA of U.S. MNC. 2004 (Millions of dollars) All industties Mining Utilities Manufacturing Wholesale trade Information Finance (except depository institutions) and insurance Professional, scientific, and technical servises Other industries Agriculture, forestry, fishing, and hunting Construction Retail trade Transportation and warehousing Real estate and rental and leasing Management of nonbank companies and enterprises Administration, support, and waste management Health care and social assistance Accommodation and food services Miscellaneous services Source: U.S. Department of Commerce.(2008). Assets of Assets of Affiliates by Affiliates by Industry of Industry of Affiliate U.S. Parent (1) (2) 8,688,553 8,688,553 352,133 140,237 70,823 133,527 1,446,847 4,984,908 540,076 178,848 131,423 179,528 3,323,248 2,379,663 172,982 264,913 2,651,020 426,930 3,537 1,533 7,740 5,160 84,427 172,516 39,912 34,618 123,963 29,570 2,291,368 42,006 37,491 64,160 2,238 3,012 45,867 41,814 14,477 32,541 Differences (1)-(2) 0 211,896 -62,704 -3,538,061 361,228 -48,105 943,585 -91,931 2,224,090 2,004 2,580 -88,089 5,294 94,393 2,249,362 -26,669 -774 4,053 -18,064 29 Table 4. Direct Investment Income and Receipts of Royalties and Licence Fees of U.S. Parent by Industry. 2004 (Millions of dollars) Direct investment income Receipts of royalties and licence fees Total 54,005 (D) 6 33,523 1,773 5,166 3,477 (D) (D) (D) 329 (D) (D) (D) (D) 4 31 4,331 (*) (D) 1,572 (D) (D) 4 874 3 1,746 31 From affiliates From others Share of affiliates All industries 208,792 35,551 18,453 Mining 8,409 165 (D) Utilities 3,065 6 1 Manufacturing 142,686 18,277 15,246 Wholesale trade 7,450 1,451 322 Information 13,273 4,321 845 Publishing industries 8,753 3,296 181 Motion picture and sound recording industries 292 153 (D) Broadcasting (except internet) and telecommunications 2,820 (D) (D) Internet, data processing, and other information services 1,408 (D) (D) Finance (except depository institutions) and insurance 12,506 (D) (D) Professional, scientific, and technical services 8,464 (D) 274 Architectural, engineering, and related services 199 (D) 0 Computer systems design and related services 6,250 (D) 242 Management, scientific, and technical consulting 742 (D) (D) Advertising and related services 239 4 0 Other 1,035 (D) (D) Other industries 12,939 2,889 1,442 Agriculture, forestry, fishing, and hunting 40 (*) 0 Construction 72 (D) (D) Retail trade 4,551 966 606 Transportation and warehousing 1,843 (D) 2 Real estate and rental and leasing 825 43 (D) Management of nonbank companies and enterprises 2,459 0 4 Administration, support, and waste management 676 585 289 Health care and social assistance 108 0 3 Accommodation and food services 1,765 1,231 515 Miscellaneous services 600 28 3 An asterisk "(*)" indicates a nonzero value between -$500,000 and $500,000. A "(D)" indicates that the data in the cell have been suppressed to avoid disclosure of data of individual companies. A "-" indicates that data are not available. Source: U.S. Department of Commerce.(2008). 65.8% 100.0% 54.5% 81.8% 83.6% 94.8% 100.0% 66.7% 61.5% 0.0% 66.9% 0.0% 70.5% 90.3% Proportion of receipts of royalties and licence fees to direct investment income From affiliates From others Total 25.9% 17.0% 8.8% 2.0% 0.2% 0.2% 0.0% 23.5% 12.8% 10.7% 23.8% 19.5% 4.3% 38.9% 32.6% 6.4% 39.7% 37.7% 2.1% 52.4% 2.6% 3.2% 0.0% 3.9% 1.7% 1.7% 0.0% 3.0% 33.5% 22.3% 11.1% 0.0% 34.5% 21.2% 13.3% 0.1% 5.2% 0.2% 0.0% 0.2% 129.3% 86.5% 42.8% 2.8% 0.0% 2.8% 98.9% 69.7% 29.2% 5.2% 4.7% 0.5% 30 Table 5. Share of Specific Types of Sales in Total Sales by U.S. MOFA, Industry Breakdown. 2004 Sales to Sales to the other Intra-firm Local sales Local sales Local sales U.S. foreign sales of goods of services countries All industries 61.9% 10.7% 27.4% 29.0% 59.0% 77.5% Mining 51.4% 18.1% 30.5% 33.5% 48.8% 75.2% Utilities 0.4% 11.4% Manufacturing 57.4% 13.0% 29.6% 35.7% 57.2% 80.1% Wholesale trade 57.8% 8.7% 33.5% 27.5% 57.6% 63.9% Information 69.4% 4.3% 26.3% 16.3% 34.8% 80.2% Publishing industries 50.1% 3.4% 46.5% 17.9% Motion picture and sound recording industries 19.6% 6.7% Broadcasting (except internet) and telecommunications 82.2% 3.8% 14.0% 10.8% 34.6% 82.2% Internet, data processing, and other information services 14.6% 26.9% Finance (except depository institutions) and insurance 67.0% 11.5% 21.5% 26.2% 62.8% 69.9% Professional, scientific, and technical services 13.3% 15.9% Architectural, engineering, and related services 69.4% 3.1% 27.5% 11.3% 75.4% 68.8% Computer systems design and related services 9.9% 14.6% Management, scientific, and technical consulting 75.0% 5.9% 19.1% 24.1% 62.1% 75.0% Advertising and related services 94.8% 0.4% 4.9% 3.8% 94.8% Other 18.9% 26.9% Other industries 9.9% 9.6% Agriculture, forestry, fishing, and hunting 49.7% 4.2% 46.2% 44.8% 50.0% 44.3% Construction 93.0% 0.8% 6.2% 7.2% 93.9% 81.3% Retail trade 94.3% 2.2% 3.5% 4.6% 94.2% 100.0% Transportation and warehousing 65.6% 14.1% 20.3% 18.2% 81.3% 65.3% Real estate and rental and leasing 72.4% 5.9% 21.7% 26.5% 43.5% 82.9% Management of nonbank companies and enterprises 46.7% 7.9% 45.3% 51.3% 19.3% 48.0% Administration, support, and waste management 80.3% 3.5% 16.2% 9.3% Health care and social assistance 99.3% 0.6% 0.2% 0.4% Accommodation and food services 99.7% 0.2% 0.2% 0.1% 100.0% 99.7% Miscellaneous services 9.6% 4.2% 84.3% A "-" indicates that data are not available. Source: U.S. Department of Commerce.(2008). 31