Motor Bike Expo 2016 – Veronafiere, January 22nd/24th 2016 – www.motorbikeexpo.it
PRESS RELEASE
On the Verona’s event second day, Custom, Sport and highlighted product
The sun shines on Motor Bike Expo visitors: super turnout
Italians do it better: first successes for the national production Specials
Emotions and super turnout in the pavilions of Motor Bike Expo, the great international show of
bikers opened until tomorrow (Sunday, January 24th) in Fiera Verona. The second day confirmed
the positive trend with a 10% turnout increase in reference at 2015.
Even for the 2016 edition, eighth in Verona, the custom and café racer dedicated areas were
stormed, astonishing the great number of visitors that, from the early hours of a sunny day, filled
the exhibition.
The customizations, full of creativity and a high research of technology (or even the intertwine of
the two faces) so represent, a style choice always more appreciated by enthusiasts.
Fred Krugger undisputed custom star and two time AMD world champion, says about Motor Bike
Expo: “The thing that I like the most of this event is the opportunity to enjoy, in every category,
some of the most beautiful Specials existing and this is very exciting”. “I come from a small country
(Belgium, editor’s note) where the custom culture is not very well known. The thing that I most
appreciate of the Italian motorcycling is the strong synergy among the companies from different
sectors. Here a two-wheel expert can compare with special parts, replacements, and even clothing
and helmets production companies”.
The first finished contest hosted by Motor Bike Expo 2016 celebrated the “Ferro dell’Anno 2016”
election by the magazine Ferro. The Editor in Chief Fabio Cormio with DJ Ringo, awarded the
Special chose by a panel made of well-known experts famous for the enthusiasts, amid them
Krugger himself, Ace Café London owner Mark Wilsmore, esteemed Italian customizers, the
journalist Giovanni Di Pillo and the designer Oberdan Bezzi. They have tested the propositions of
enthusiasts, experts and not, coming from around Italy. At the end, “Ferro dell’Anno 2016” turned
out to be the Special on Ducati 748 basis by Lucio Santaniello who received the special award by
Fred Krugger.
With the partnership of Ferro, Honda awarded the Best Special on a Honda basis: the Mazzabric
that originates in a Hornet made by Thomas Betti, from Novafeltria, was awarded with a Honda
SH Scooter.
Among the important guests that made the event shone, Karen Davidson (Willie G. Davidson’s
daughter and great niece of one of the founders of Harley Davidson brand, General Merchandise
division Creative Director) declared: “I was impressed by the high level of the Specials exhibited.
The thing that really made me speechless was the level of the attention to details.”
“Italians are more bolder” replied Ray Drea, design manager of the American brand “both
stylistically and technically: they are more inclined to risk, to experiment news. I have found a
certain affinity to food: after all, Italian food is a connection… who could ever want to always eat
the same dish?”
Karen Davidson and Ray Drea delivered, following their opinion, the most beautiful Motor Bike
Expo Special, the “Willie G.Davidson Design Studio” trophy: an exclusive prize because it is made
by amazing characters in the custom motorcycle world. The chosen one was Andrea Radaelli from
Radikal Choppers, maker of the “No Rules” Special: a vehicle inspired to a 20s boardtracker using
a 1930 VL framework and a Knucklehead 1947 twin cylinder propeller.
Amid the other guest stars, Jeff Decker, the artist and Californian customizer, commented: “The
thing that struck me was the familiar atmosphere. I think that the two essential persons of the
event are Francesco and Paola (Agnoletto and Somma), center of a phenomenon that they have
created and took care of until the realization of an exhibition of this kind.
The beautiful thing is that the Italians are cosmopolite: USA tends to appreciate most of all the
American production, whereas here all the motorcycles are appreciated for their beauty and
performances, whether or not Italian“.
Among the Motor Bike Expo most cult moments, the low budget movie “Dirtbag” by Paolo
Asuncion and the book “La Moto Spiegata a Mio Figlio” by Roberto Parodi, world premieres.
The feature recounts in a provocative way the lowbrow motorcycle build off. A nonconformist and
politic tale, in opposition to the most expensive and glossy chopper fashion. The movie that brings
the bikers with their feet back on the ground to custom motorcycle with a maximum budget of
1000 Dollars will be available on February on the Vimeo circuit.
As a traditional guest of the Verona event, Parodi, who revealed the anecdotes and the emotion,
which encouraged him to write his latest book, and he widened his tale to his trips and
experiences that he did during these amazing adventures.
Motor Bike Expo became an unmissable opportunity for the main world motorcycling brands that
can make the many enthusiastic visitors experience their best creations.
All the attention is on the Harley-Davidson area, on the 2016 Sportser Iron, protagonist of the
“Battle of Kings” second edition, the international contest that award the “best among the best”
dealer that is going to challenge in the customizing of this model. Between December 2015 and
June 2016, the dealers will test their originality, creativity and knowledge: the contest happens in
two steps, an international first competition phase and a final one among the national champions
for the “Custom King” 2016 election. The award ceremony will take place at Biarritz “Wheels and
Waves” on June
More surprises at the Borgo Panigale Stand which, after the Ducati Café Racer Scrambler® and
thanks to the artistic Mr. Martini from Verona who made a second creation on a Scrambler® basis.
It is the Peace Sixty2, born on the new Sixty2 with a stronger “Racer” character, if compared to the
previous Special made by the same customizer: thanks to the 60s style fairing.
Revolution is, instead, a Sixty2 Scrambler® transformed in a classic bobber style. The motorcycle is
characterized by Officine Mermaid handmade elements, still makers of the Scratch Scrambler ®.
The customizer from Milan made, specifically for Revolution, a leather single seater, the lab
steering wheel and the number sign. Dario Lopez Studio made also the Artika Scrambler ® a new
interpretation of the last 70s Pantah Ice Ducati that was part of the one brand trophy, dedicated
then only to the Pantah Ducatis, one of the most iconic ones by Borgo Panigale and also exhibited
in the Ducati Museum. Pirelli snow tires for icing make for the Scrambler® an extreme and unique
character motorcycle.
Triumph, the legendary English brand, entirely dedicated his area inside Motor Bike Expo to the
updated Bonneville family: five models and three unreleased engine types from the smallest
900cc Street Twin to the gritty T120, T120 Black, Thruxton and Thruxton R (fueled by a 1200cc
engine). The visitors had the chance to enjoy the Thruxton drove by David Beckham in the
Outlaws feature and the Thruxton Icon Café Racer, made with the partnership of Icon Panorama.
Only for Motor Bike Expo, the premiere of the Special on the Street Twin basis made with Pirelli to
celebrate the collaboration between the two historical brands.
The amazing Ciro De Petri presented today the MV Agusta Adventures 2016 calendar. The famous
Dakarian, well known for his being fun, knows a lot about the technical world and makes the
participants of his lessons, to live an unforgettable motorcycling experience.
Following the success of the latest edition of Alps and Sicily organized tours, this year the schedule
enriches with new Italy and Europe itineraries where anyone can prove itself and test the MV
Agusta “Turismo Veloce” touristic and road qualities.
Beyond the tours, MV Agusta Adventures organizes also weekends in Sicily and Alps, bringing the
Speed Touring on the Etna slopes, Nebrodi and Peloritani parks or, in the summer season on the
Adamello, Ortles and Dolomiti roads.
The second 2016 Motor Bike Expo day was characterized by the presence of many protagonists
coming even from the sport world, connected with the show by a friendship and a respect
relationship that makes them something more than simple “guests”.
Important elements that need to be highlighted are the presentation of two world teams, Team
Perdercini (World SBK) and Bardhal Evan Bros Team (600 SuperSport), Riccardo Russo presence,
FMI Cup Superstock 1000 S official racer with the new YF-R1 Yamaha, the “Bivacco Dakar”
meeting, promoted by De Petri with present and past rally leaders.
Ongetta Rivacold Racing Team reveald the new Honda 250 coloring with which he will start the
Moto3 2016 world championship, with Niccolò Antonelli and Jules Danilo. The nineteen-year-old
from Romagna is back at Motor Bike Expo after becoming a leader: fifth at the end of the last
season, Nicco (or Nelli as nicknamed by VR46) got two terrific winnings in Czech Republic and
Japan, with two third places.
Federmoto presented the CIV 2016 edition that starts again with its uncontested educational
value, giving to Moto3 world championship, racers as Di Ginnantonio and Spiranelli, and
Bezzecchi to the Junior world championship. SBK Michele Pirro is sure coming, who in 2016 will
challenge Matteo Baiocco (back from the championship with the stocks) and Massimo Roccoli’s
MV Agusta, busy in the queen class.
At pavilion 5 of 2016 Motor Bike Expo, it is possible to enjoy the first prototype made by Givi for
the University Of Brescia Engineering Major, for the 2016 Motostudent competition. The students
will attend in Spain, Aragon, at the end of September, the speed challenge that will see 40
Universities involved from all around the world, in which every team is going to be an active
leader, making the prototype for a motorcycle and giving it to their racers.
A good weather supported the open-air shows and exhibitions followed by thousands of
enthusiasts.
Particularly appreciated the terrific Drifting Auto performances by Graziano Rossi and other
driving experts with powerful vehicles with more than 500 horsepower motor that are going to
perform even today. Among the curiosities the presence of the Europe youngest drifter, the
thirteen-year-old Riccardo Tonali (www.riccardotonali.com) riding his M3 BMW. The young racer,
exhibited in Tu si que vales tv show, drives go-karts since he was four, and cars since he was ten.
An unforgettable moment was Motor Bike Expo’s “fuori salone” in the new area inaugurated by
Nicola Martini, nicknamed Mr. Martini. “Special” is the name given to the structure, a passion-box
inside a 50s service station, as the important birthday that Nicola celebrated at midnight with an
important guest, Karen Davidson and the Motor Bike Expo creator Francesco Agnoletto.
In this area will take place a food service, a mechanic’s workshop, exhibiting areas and partners’
stores that believed with Martini in this new adventure.
Motor Bike Expo final Sunday will be full of dates, shows and ventures in the big outside areas:
particularly for the families Primi Passi Minimoto, where all the children from 7 to 11 years old can
participate, with the parents.
They will have the chance to try Phantom Minibikes making a first experience on two-wheels with
safety, thanks to the presence of a devoted staff and the protections made available and free by
Federazione Motociclistica Italiana.
In the last Motor Bike Expo day, the city of Verona will be crossed from a huge number of bikers.
The initiative is supported by the institutions of the territory, first of all, the municipality and by
Motor Bike Expo; it is organized by the committee “Coordinamento Motociclisti”, their project is
called “Vivere la moto” (“Living the Motorcycle”) and it has for its target the consciousness of the
public opinion, above all on the theme of bikers safety. The group will leave at 11.00 am from
Piazza Bra and, after an itinerary along the monumental roads and overview points, at 1pm will
reach the fair.
Sunday will be characterized by the outcome of two amazing competitions, the King of Italy Drift
Exhibition that saw Graziano Rossi as special guest, at MBE International Stunt Competition
Contest with the best European experts; the winner will receive a 2.000 Euros prize.
Moreover, to close the event, in Sunday evening will be assigned some of the most awaited
custom awards: Custom Chrom International, Magazine Award Contest, Perewitz Paint Show –
Italian Edition and at the end, Lowride Bike Show Top 20.
January, 23rd 2016
Motor Bike Expo Photos can be downloaded on the open file on Dropbox:
https://www.dropbox.com/sh/rrjjwaygjhaxknr/AADVj7WTmCoLita3VO5Y3pB2a?dl=0
Press Office MBE I Coordination
Diego Mancuso I diegomancuso@libero.it mancuso@motorbikeexpo.it I +39 347 7593717 | skype: racing7778
(Diego_Mancuso)
Plinio Romagna | plinio.romagna@gmail.com | + 39 328 9360745
Ivana Ruppi | ruppi@veronafiere.com | +39 344 1388239
Press Office MBE I Custom
Daniele Massari | dmassari@libero.it | +39 393 9609148
Press Office MBE |Lifestyle
Ailen Gamberoni I ailen.gamberoni@gmail.com I +39 339 7116260
Beatrice Pazi I beatrice@beatricepazi.it I +39 349 5534768
Organizational Secretary
Tel. +39 041 5010188
Motor Bike Expo, January 22nd - 24th 2016
Veronafiere - Viale del Lavoro, 8 - 37135 Verona
Opening hours: 9.00 am – 7.00 pm Tickets: 16.00 Euros - Preselling on www.ticketone.it