MKT 302
Marketing
Fall II 2007
INSTRUCTOR:
Bob Castaneda, DBA, CPA
PHONE:
Daytime 8am – 5pm
Evening 6pm – 9pm
Office: 312-498-2028
Office: 312-945-3168
EMAIL:
rcastaneda@argosy.edu
FAX:
ALT PHONE:
REQUIRED TEXTS:
Title
Author(s)
Copyright
Publisher
ISBN
Edition
Marketing: Real People, Real Choices
Solomon, M. R. & Stuart, E.
(2007)
Prentice Hall
0-13-229920-8
5th
This Course Requires the Purchase of a Course Packet:
YES
NO
1
Argosy University
COURSE SYLLABUS
MKT302
Marketing
Faculty Information
Faculty Name: Bob Castaneda, DBA, CPA
Campus:
Contact Information: Office Hours & Telephone:
Daytime 8am – 5pm
Office: 312-498-2028
Evening 6pm – 9pm
Office: 312-945-3168
FAX: 312-945-3169
Email: Bobcastaneda@att.net
Short Faculty Bio:
ABOUT THE PROFESSOR
Roberto Castaneda received his graduate degree (DBA) in Accounting from Argosy University; (MM/MBA) in Marketing and
Finance from Northwestern University, and his undergraduate degree in Accounting and Marketing from DePaul University. He is
also a Certified Public Accountant.
I am usually available from 9AM-9PM Central Time on most days, but attempt to reserve Sunday for my family. If you find you need
to communicate with me at another time please let me know and I will try to accommodate your schedule if at all possible. I provide
you with these times to make it easier to communicate with me, not to limit our contact and want you to know that, should you have
an urgent need to contact me outside these time frames, you should not hesitate to do so.
EDUCATIONAL PHILOSOPHY
Learning is a life long process to be cherished whether you are a part-time or full-time student. Obtaining a degree helps one to
standout from the crowd for that next job, promotion, or to further personal enrichment.
Course description:
This course studies the management of marketing in a dynamic organizational environment, including an analysis of such functions as
product development, promotion, channels of distribution, and logistics. Includes a survey of basic methods of market research.
Course Pre-requisites: None
Required Textbook:
Solomon, M. R. & Stuart, E. (2007). Marketing: Real People, Real Choices. (5/e). Prentice Hall. ISBN: 0-13-229920-8
Technology: Pentium III CPU/ Windows 98; 128MB RAM printer; Microsoft Office; Adobe Acrobat Reader (full version); Microsoft
Internet Explorer 5.5 (PC) 5.0 (MAC) or Netscape Navigator 4.08; Norton Antivirus.
Course length: 7.5 Weeks
Contact Hours: 45 Hours
Credit Value: 3.0
Program Outcomes:
1. Communication
1.1 Communicate business concepts effectively, both written and orally appropriate to the audience
2. Team
2.1 Define the attributes of an effective team member and leader and the characteristics of an effective team in reaching specific
business goals
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3. Cognitive
3.1 Problem Solving – Given a business problem, select and defend a business solution chosen from specific alternatives
3.2 Information Literacy – Given a business research question, access information from a variety of sources, select appropriate
sources to respond to a business question
4. Analysis/Application
4.1 Integration – Describe the interrelationship of the functional business areas of statistics, accounting, operations, finance,
marketing, and strategy
5. Ethics/Diversity
5.1 Diversity – Identify the issues and challenges related to diversity in current business organizations
5.2 Ethics – Identify the issues and challenges related to ethics in current business organizations
Course Objectives:
Assignment Table
Topics
1 




Fundamental concepts of
marketing
Factors that influence the
marketing environment of an
organization:
micro level
macro level
Market analysis
SWOT analysis
Trends
Readings
Assignments
Chapter 1: Welcome to the
World of Marketing:
Creating and Delivering
Value
Discussion Question #1
Chapter 2: Strategic
Planning and the Marketing
Environment: The
Advantage is Undeniable
1. Identify the major trends and forces that are influencing today's market
landscape. If you were to order these trends according to their possible
impact, which is the one trend that you feel will have the most impact.
Give rationale for your choice.
Assignment / Discussion #2
Read the article "Sales versus Marketing " by Chris Yeh by clicking on the
following link:
4
http://www.clickz.com/experts/archives/mkt/discip_mkt/article.php/927301
On the basis of your reading, be able to answer the following questions for
discussion during class.

What is the relationship between Marketing and Sales?

What are the general responsibilities of each of these departments
in an organization?

Consider the differences in opinions and approaches outlined in
Yeh's article, would you recommend that the sales department
should be a part of marketing department or vice versa?

Discuss some actions to overcome this conflict between the sales
and marketing personnel.
Assignment #3
Marketing on the Web
Choose one of the following Web Retailing companies and answer the
following questions about them in a 1-2 page paper.
1.
2.
3.
4.
5.
6.
7.
BestBuy.com
Berries.com
Amazon.com
1-800-Flowers.com
Allposters.com
Bluefly.com
Discoverystore.com
Examine how the company uses its customers' needs, wants, and values to
5
successfully market to its customers. Submit a short report, which includes
the answers to the following questions:

What is the most important customer benefit stressed on this site?

How does the company try to create a relationship with its
customers? What evidence of enhanced customer value do you
see? Based on what you see, rate their success on a scale of 1 - 5.

If you were to rate the use of marketing concept on a scale of 1-5,
to what extent does this site employ the marketing concept?
Support your answer with relevant examples from the site.

Identify and discuss the macro-environmental factors that influence
this business and assess the impact of each of these factors on its
future success/failure on a scale of 1-5.

If the company were to conduct its business in absence of the
Internet, how do you think it would have impacted the company?
Assignment #4
Case Study
You work with Body Build Corporation as their marketing assistant. Body
Build operates a chain of gyms and spas across the United States . The
company is planning to open a large health center with a gym and a spa
that can cater to about 1000 people. The demographics and other details
about the town where they will build a facility for the first time are as
follows:

Town population: The total population is 40,367.
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
Sex distribution: 60 percent of the population is male and 40
percent is female.

Age distribution: 30 percent are children below the age of 15, 40
percent are between the ages of 16 and 30, and 30 percent are
above the age of 30.

General health of the population: 15 percent of the population is
obese, and 5 percent are heart patients.

Existing number of health centers with both a gym and a spa:
There are six such facilities, catering to about 600 people.

Existing number of gyms: There are 25 gyms, catering to about
3000 people.

Existing number of spas without gym: There are five spas, catering
to about 500 people.
Write a two-page report on the marketing strategy that you will adopt to
promote the health center in this town. The report should be addressed to
the Marketing Manager and created using Microsoft Word. Use headings,
bolding, and bulleted lists in your report.
Week 1 : Final Project
Now that you've learned about the basic concepts and the need for
marketing in today's changing environment, select a company from the
following list for which you would like to create a marketing plan.



Courier Industry: UPS, FedEx
Personal Computers: Gateway, Dell
Airline Industry: Southwest Airlines, TED, and Song
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



Departmental Stores: Nordstrom, Federated, and May
Automobile Industry: Toyota, Volkswagen
Apparel Industry: Levis, GAP
Footwear Industry: Nike, Reebok
Your final project will comprise the application of different marketing
principles and concepts to the company selected by you. This will entail
mapping the company's business operations to the requirements of the
different assignments, so it is recommended that you gain an in-depth
knowledge of the operations of the company you've selected.
You may want to begin gathering information from all probable sources
right away. Some of the sources may include but are not limited to the
Internet, public libraries, business magazines, newspapers, the Harvard
Business Review, the Wall Street Journal, and so on.
There are many sources from which you can gather relevant information.
These include: annual reports, consultant/industry analyst reports,
databases, Department of Commerce publications, Temple and other
university libraries, trade and academic journals, Moody's, Value Line, the
business press (Wall Street Journal, Business Week, etc.), and so on. You
may be surprised and overwhelmed by the volume of information that is
available for many topics, though you may have to do some "detective
work" to locate them.
Search engines such as Galileo, Hoovers.com, and Lexis-Nexis are
extremely helpful.
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2 







International Trade
International Marketing
Strategic Planning for
International Marketing
Designing the Marketing Mix
Online readings from the
following Web site:
Competitive Intelligence:
http://www.kmbook.com/ci
over.htm
Discussion Question #1
Marketing Intelligence involves building internal databases to identify
marketing opportunities. Suppose you are the marketing manager for a cell
phone company. What types of information would you collect in your
company's internal database? Do you think that some of this data would be
useless for a company that makes a different product (say Shoes)? Why?
Marketing Research Function
Marketing Information
Systems
Marketing Research Projects
Competitive Intelligence
Chapter 3:Think Globally
Locally/Act Ethically
Assignment #1
Field Assignment (Marketing Research)


The Consumer Market
Consumer Decision Making

Components of the Business
Market
Characteristics of Business
Demand
Determinants of Business
Market Demand
Business Buyer Behavior







Market Segmentation
Segmenting Consumer
Markets
Segmenting Business
Markets
Target Market Strategies
Pepsi/Coke Taste Test:
Chapter 4: Marketing
Information and Research:
Analyzing the Business
Environment Offline and
Online
Chapter 5: Consumer
Behavior: How and Why
People Buy
In the late 1970s, Pepsi was looking for a creative promotion campaign.
Pepsi's national market share was 17 percent. Pepsi decided to stage a
blind taste test using a sample of loyal Coke drinkers. Pepsi had the
volunteers taste test two colas — one labeled M (Pepsi) and one labeled Q
(Coke) — and state their preference.
Your task as a part of this field exercise is to replicate the taste test
comparing Coca Cola Classic, and Pepsi as follows:
1. Get 20 small paper cups and label ten with the letter R, and ten
with S.
Chapter 6: Business-toBusiness Markets: How and
Why Organizations Buy
Chapter 7: Sharpening the
Focus: Target Marketing
Strategies and Customer
Relationship Management
2. Randomly assign Coca Cola Classic, and Pepsi to the letters R and
S. Write down which soft drink goes with which letter.
3. Seek participation from your family or friends as taste testers. The
subjects/participants should be regular consumers of non-diet cola.
4. Secretly fill each cup with the appropriate soda.
5. Put an R and S cup in front of each participant and hand each
9
Note: While reading, make
notes of pertinent and
important facts. You are
required to reference your
readings in discussions and
apply them in the week's
assignments.
participant a copy of the Cola Taste Test Form provided.
6. To eliminate order bias, have part of your sample start the taste test
with cup R, and the other half with cup S. Have them take a sip of
water between colas and continue to sample and test in any order
they wish. They can resample as needed to fill out the
questionnaire.
7. Tabulate the answers during class and share with the class in the
discussion forum. Use the Tabulation Format to submit your
response.
Along with the results, post a one-page introductory write-up for your test.
Describe the gathering and the process. Review the consolidated results
posted by the facilitator. Do you see a trend in tastes/preferences on the
basis of geographical location, age, gender, and so on? Discuss the factors
that could have resulted in diverse/similar results
Week #2: Final Project
Business Environment, Buyer Behavior, and Marketing Research
For the product category that you've chosen for your Final Project,
complete the following:
1. Suggest variables that you believe are important in segmenting the
market, and discuss why you believe these variables to be the ones
in differentiating customers for the product.
2. Describe at least two possible target market segments that you
would expect to see emerge based on combinations of these
variables. Describe their respective profiles (based on demographic
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and psychographic variables.)
3. How do these segments differ from each other in terms of their
purchasing behavior?
4. For the firm that markets your product, suggest which segment
would be best for targeting. You should consider all the five
factors used to select the target market. Make sure that you include
your reasoning in your Final Project report posted this week.
3 




Classifications of New
Products
Product Adoption and
Diffusion
Product-Mix and Product line
Product-Mix Strategies
Product Life Cycle
Chapter 8 – Creating the
Product
Discussion Question #1
Chapter 9 – Managing the
Product
Pick any existing consumer product and suggest a innovative use for it. Be
sure to suggest a use/application that is NEW and unknown. State the
market segment for that innovative application of that product and discuss
your rationale behind your market segmentation.
Assignment #1
Failure of Promising Products
It happens quite often that some products that seem to be extremely
promising unexpectedly fail. Why does it happen? How could you make
sure that a product doesn't fail? Submit a short essay, substantiating your
arguments with examples.
Assignment #2
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Describing Market Segmentation
Compare and contrast the bases of market segmentation in the following
two industries. Identify/list market segments within each industry and state
their most important preference. Provide examples of how companies
"tailor" their products for each of these segments. Illustrate using examples
of offerings that are aligned with the specific preference of the target
market.


Automobile Industry
Airline Industry
Include the following details in your report to compare market
segmentation between the Automobile industry and Airline industry:








Introduction
Potential customers/target market
Average cost per customer
Market value
Product attitude
Loyalty status
Buyer readiness state
Conclusion
Week 3 – Final Project
Final Project: Product Life Cycle
Define the following and submit a report.


Expected Product Life Cycle
A Branding Strategy
12

Main features of its packaging
As you are working towards the final proposal you may want to make
revisions and adjustments to you plans. Be sure to include your reasons for
choosing a particular strategy over another.
Discuss the common strategies that can be adopted to achieve a goal of
getting a dream job.
4 




Brands
Branding Strategies
Packaging and Labeling
Nature and Importance of
Services
Marketing Managing Service
Quality
Chapter 9: Service and
Other Intangibles:
Marketing the Product That
Isn’t There
Chapter 10: Pricing the
Product
Discussion Question #1
Pick a product that has both industrial as well as consumer application. As
its marketing manager, discuss the differences, if any in your approach
towards the marketplace, that is your marketing strategy. Discuss the
factors, such as customer characteristics and product characteristics that
induce these differences in the marketing strategy.
Assignment #1
Web Quest
Conduct a Web Quest on Mazda Miata. You can choose to log onto a
search engine, Yahoo or Google, and search by keywords such as Mazda
Miata, marketing strategies, and corporate branding. What competitive
advantage did the design cycle of the Mazda Miata provide to Mazda?
What did they do that was innovative?
Identify and describe four successful branding strategies that could
have been used by Mazda Miata to gain competitive advantage. Also
provide your reason for feeling why these branding strategies will be
successful.
Assignment #2
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Field Activity — Retailing
The objective of this field exercise is to find the optimal location for a new
retail establishment. Select any of the following store types that appeal to
college students: a bar, bookshop, pizzeria, or a coffee shop.
You will perform the role of a "location consultant”. The task is to find an
actual available location in your city/town. The assignment report to your
client should include description, square footage, leasing terms, or price,
and a justification for the selection of the site. Remember the justification
of the site should focus on the demographics of residents around that
location, and how it matches with your target market characteristics. Also
you should consider issues such as present and potential competitors
around the area, and even optimizing on the cost of the lease, etc. In your
report evaluate a minimum of 4 sites based on the above parameters and
finally recommend your choice.
Submit your report with the following details :








Introduction
Store type selected
Locations considered
Reasons for considering these locations
Location selected
Description of the location
Reasons for selecting this location
Conclusion
Week 4 – Final Project
14
Brand Management, Packaging, and Services
1. Describe a product, preferably from the industry from which you
have chosen the product for your Final Project, which, in your
opinion has failed in the marketplace. State how you classify it as a
failure i.e. did the product not achieve its intended market share or
profit or revenue, or did the product not work/perform as intended
or was the product too late to the market.
2. Propose some hypotheses why the product did not "make it" in
regular stores. Provide arguments supported by factual information
as why the product failed.
3. Identify which stage of the NPD process failed or was ineffective,
which led to the commercial failure of the product. Give concrete
recommendations to revive/rescue the product by redesigning or
repackaging.
On the basis of your study, suggest what you would do differently when
you launch your product. Propose a marketing strategy for your product
that will ensure success. Submit the proposal in form of a written report.
5 





Pricing Objectives
Cost-plus Pricing
Break-even Analysis Prices
set in relation to Market
alone
Price versus Non-Price
Competition
Market Entry Strategies
Discounts and Allowances
Chapter 11: Pricing the
Product
Chapter 15: Creating Value
Through Supply Chain
Management: Channels of
Distribution, Logistics, and
Wholesaling
Discussion Question #1
Internet retailing frequently uses dynamic pricing. Discuss the pros and
cons of dynamic pricing. List at least three products where dynamic pricing
should not be used, and give rationale for your selection.
Assignment #2
Field Activity — Pricing Strategies
15
Identify pricing strategies for different product categories.







Middlemen and Distribution
Channels
Designing Distribution
Channels
Selecting Distribution
Channels
Determining Intensity of
Distribution
Conflict and Control in
Channels
Nature and Importance of
Retailing
Non-store Retailing
Chapter 16: Retailing:
Bricks and Clicks
Note: While reading, make
notes of pertinent and
important facts. You are
required to reference your
readings in discussions and
apply them in the week's
assignments.
There are several ways that stores can price their products to maximize
overall profits. One approach is to have a relatively constant margin on
each product — “cost-plus” strategy. For example, the store might
automatically price each product at 115% of the wholesale cost. Other
stores choose to make small margins on some highly visible items “loss
leaders” and “make up” for these lower margins by higher prices
elsewhere. Stores also make tradeoffs between low prices and the amount
of services they provide.
Select five product categories of interest to you that are all sold in several
different stores. For example, music CDs, laundry detergent, cereal, printer
paper, automobile parts, microwaves, or lumber. Please consider
interesting and unusual products!
Visit at least three retail stores that carry all the products on your list.

Collect prices on at least six items, a specific product, brand, and
size in each store. Note your six items include different
brands/sizes in the same product category.

Summarize the prices of each item in each store in a chart. Do you
see any patterns in the pricing strategy of each store? For example,
does one tend to use loss leaders while another does not?

What might be some reasons for these differences in pricing
strategy? (Example: Does one store cater to a different segment
than another? Are service levels different?

Is one store simply using a better strategy? Please discuss your
reasoning.
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Submit a report on the assignment with the following details:









Introduction
Product Category
Average Price of the Product
Competitors
Target Market Characteristics
Average Sales Figures
Media used for advertising
Buyers’ Readiness state
Conclusion
Week 5 – Final Project
Pricing Strategy
Choose a product category. Evaluate your product with regard to pricing.
Study the prices of other similar products in the market then complete the
following.

Determine a price range for your product after considering the
costs, doing a Break-even analysis followed by a demand analysis.

Decide upon the pricing strategy that you would like to follow to
beat the competition.
Create a report containing the Break-even analysis, the demand analysis,
the price range, and the pricing strategy for your product. This report will
be consolidated and submitted with that of the other Final Project
assignment this Week.
6 
Developing and Advertising
Chapter 13: Advertising
Discussion Question #1
17







Campaign
Public Relations
Sales Promotion
Personal Selling Process
Strategic Sales-force
Management
Evaluating Sales-force
Performance
Wholesaling
Physical Distribution
and Public Relations
Chapter 14: Sales
Promotion, Personal
Selling, and Sales
Management
Chapter 15: Creating Value
Through Supply Chain
Management: Channels of
Distribution, Logistics, and
Wholesaling
Illustrate with the example of a newspaper ad, Web site, or link to a print
ad where the marketer intends to accomplish all these objectives:



Inform
Persuade
Change Attitude/belief
Do you think the marketer was successful in his objective? What could
have prevented him from being successful? What could have made the ads
more successful?
Assignment #2
Advertising
Choose four full-page print advertisements from any magazine. The
advertisements should be ones that catch attention and/or intrigues. Choose
these advertisements from different product categories: a) Consumer
durable category, b) Services, c) Industrial or B2B product, and d) Internet
retailer/service/portal. For each advertisement:
1. Identify the product(s) being advertised.
2. Who is the intended audience for the ad/product? How did you
come to a decision about the intended audience? (There is often a
broad audience that the ad might apply to but there is usually a
narrower audience to which it is specifically intended to apply).
3. What is the desired purpose of the ad? (Consider the audience).
4. How does the ad accomplish its intended purpose? Briefly describe
18
the implicit or explicit message in the ad.
5. Is the ad effective? Why/how?
Submit:
1. A scanned image or a digital photograph of the advertisements that
you selected. Provide a link/citation of the magazine issue. This
will help the facilitator to look at the advertisement and evaluate
your answer.
2. A Word document with the answers to the above questions
substantiated through the use of examples wherever required.
Assignment #3
Case Study
NewAwareness, an NGO, sells greeting cards, posters, and other stationery
through its Web site to raise funds for AIDS research. You work as a
freelance marketing consultant for NewAwareness.
NewAwareness is launching a new range of greeting cards to be endorsed
by a top Hollywood actor. The NGO is planning to engage an advertising
agency to promote the new range of cards.
Prepare a list of 12 marketing strategies that you’d recommend to the
advertising agency on the promotional campaign for this project. Though
you are to write the marketing strategies as a bulleted list, use complete
sentences. Take care to include your rationale for recommendation with
each point. Develop the list in Microsoft Word.
19
Week 6 – Final Project
Distribution Channels and Retailer Selection
Once you’ve completed the field assignment on retailing decide upon the
distribution channels (and retail environment, if required) that you will like
for your product. Base your decision on the target market, type of coverage
required, economic factors, and the degree of control you would want to
have on the channel.
Prepare a consolidated report on the Final Project assignments of this week
and submit the document for evaluation.
7 







Planning as Part of
Management
Strategic Company Planning
Strategic Marketing Planning
Planning Models
Evaluating Marketing
Performance:
Discussion Question #1
http://www.sbaer.uca.edu/rese
arch/mma/1998/pdf/06.pdf
State the five major promotion tools. According to you, which of these
tools is most appropriate for each of the following:
Promotion Methods
Integrated Marketing
Communication
Communication Process and
Promotion
Determining the Promotional
Mix Promotional Budget
Chapter 2: Strategic
Planning and the Marketing
Environment: The
Advantage is Undeniable
Chapter 12: Connecting
with the Customer:
Integrated Marketing
Communications and
Interactive Marketing





A University
Human resource industry
Power generation equipment industry
Anti-Smoking awareness campaign
Increasing sales of milk
Why do you feel that a particular promotion tool is best suited to the needs
of a particular industry?
Assignment #2
Promotion
Identify and critically evaluate the advertising, sales promotion, and public
Note: While reading, make
20
notes of pertinent and
important facts. You are
required to reference your
readings in discussions and
apply them in the week's
assignments.
relations for two firms in the fast food industry.
Submit your answer in form of an essay.
Assignment #3
Case Study
Read the following case from Wall Street Journal, and answer the
following questions.
1. Describe your understanding of the term 'counter-branding' as it's
used in the article.
2. Describe the creative/advertising strategy that is being used in the
antismoking campaign. How, in your opinion, will the target
audience receive this message?
3. Can you suggest an alternative message that you feel would impact
teen attitudes and behaviors more effectively?
4. According to Jeff Hicks, why do teens smoke?
5. On what media types (e.g., network TV vs. radio) and media
vehicles (e.g., Oprah vs. Friends) should the marketers place the
ads?
Week 7 – Final Project
Sales Promotion
21
Create a sales promotion strategy for your product. Also design a public
relations strategy that you will follow before, during, and after the launch.
Submit your answer in form of a report along with the answer to the other
Final Project assignment this Week.
Advertising
Visualize an advertisement for your product.

Think of your target market segment, the nature of your product.

Decide upon the media that you would like to advertise on. Is the
theme of your advertisement robust enough to ensure that your
advertisement is equally effective on all media?

Suggest how will you measure the effectiveness of your
advertisement?
Submit a report.
8 
Implementation
Online reading from the
following Web site:
http://www.sbaer.uca.edu/rese
arch/mma/1998/pdf/06.pdf
Discussion Question #1
You are the national sales manager of an industrial packaging equipment
manager. Four sales people (assigned to each geographic area) report to
you. Discuss the various evaluation tools you would employ to assess their
performance every month/year? Give your reasons behind preferring one
tool to the other.
Assignment #2
Analyzing Company Performance
22
Pick a pair of companies from the following list.





Wal-Mart versus Kmart
Dell versus Gateway
Amazon.com versus Buy.com
Verizon Wireless versus AT&T Wireless
Fedex versus USPS
The task is to:
Completely analyze and compare these two businesses with regard to their
marketing practices. In particular, you should focus on the analysis of
marketing issues (e.g., customer, competitor, industry, technology,
government, self) product features, pricing, advertising, and sales
promotions. According to you, which of these issues contribute most to the
differences between the performances of the two companies.
Non-marketing reasons should also be briefly mentioned.
Suggest actions and strategies (on each issue) that you feel would enable
the weak as well as the strong company to improve its market position.
Clearly outline your assumptions and thought process.
Week 8 – Final Project
Due Week 8
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Grading Criteria
Grading Scale
A
AB+
B
BC+
C
CD+
D
DF
Grading requirements
100 – 93
92 – 90
89 – 88
87 – 83
82 – 80
79 – 78
77 – 73
72 – 70
69 – 68
67 – 63
62 – 60
59 and below
Attendance/participation
Weekly Assignments
Final paper
Optional
Optional
25%
20%
35%
10%
10%
100%
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Library:
All resources in Argosy University’s online collection are available through the Internet. The campus librarian will provide students
with links, user IDs, and passwords.
Library Resources: Argosy University’s core online collection features nearly 21,000 full-text journals and 23,000 electronic books
and other content covering all academic subject areas including Business & Economics, Career & General Education, Computers,
Engineering & Applied Science, Humanities, Science, Medicine & Allied Health, and Social & Behavior Sciences. Many titles are
directly accessible through the Online Public Access Catalog at http://library.argosy.edu. Detailed descriptions of online resources are
located at http://library.argosy.edu/misc/onlinedblist.html.
In addition to online resources, Argosy University’s onsite collections contain a wealth of subject-specific research materials
searchable in the Online Public Access Catalog. Catalog searching is easily limited to individual campus collections. Alternatively,
students can search combined collections of all Argosy University Libraries. Students are encouraged to seek research and reference
assistance from campus librarians.
Information Literacy: Argosy University’s Information Literacy Tutorial was developed to teach students fundamental and
transferable research skills. The tutorial consists of five modules where students learn to select sources appropriate for academic-level
research, search periodical indexes and search engines, and evaluate and cite information. In the tutorial, students study concepts and
practice them through interactions. At the conclusion of each module, they can test their comprehension and receive immediate
feedback. Each module takes less than 20 minutes to complete. Please view the tutorial at http://library.argosy.edu/infolit/
Academic Policies
Academic Dishonesty/Plagiarism: In an effort to foster a spirit of honesty and integrity during the learning process, Argosy University
requires that the submission of all course assignments represent the original work produced by that student. All sources must be
documented through normal scholarly references/citations and all work must be submitted using the Publication Manual of the
American Psychological Association, 5th Edition (2001). Washington DC: American Psychological Association (APA) format. Please
refer to Appendix A in the Publication Manual of the American Psychological Association, 5th Edition for thesis and paper format.
Students are encouraged to purchase this manual (required in some courses) and become familiar with its content as well as consult
the Argosy University catalog for further information regarding academic dishonesty and plagiarism.
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Scholarly writing: The faculty at Argosy University is dedicated to providing a learning environment that supports scholarly and
ethical writing, free from academic dishonesty and plagiarism. This includes the proper and appropriate referencing of all sources.
You may be asked to submit your course assignments through “Turnitin,” (www.turnitin.com), an online resource established to help
educators develop writing/research skills and detect potential cases of academic dishonesty. Turnitin compares submitted papers to
billions of pages of content and provides a comparison report to your instructor. This comparison detects papers that share common
information and duplicative language.
Americans with Disabilities Act Policy
It is the policy of Argosy University to make reasonable accommodations for qualified students with disabilities, in accordance with
the Americans with Disabilities Act (ADA). If a student with disabilities needs accommodations, the student must notify the Director
of Student Services. Procedures for documenting student disability and the development of reasonable accommodations will be
provided to the student upon request.
Students will be notified by the Director of Student Services when each request for accommodation is approved or denied in writing
via a designated form. To receive accommodation in class, it is the student’s responsibility to present the form (at his or her
discretion) to the instructor. In an effort to protect student privacy, the Department of Student Services will not discuss the
accommodation needs of any student with instructors. Faculty may not make accommodations for individuals who have not been
approved in this manner.
The Argosy University Statement Regarding Diversity
Argosy University prepares students to serve populations with diverse social, ethnic, economic, and educational experiences. Both the
academic and training curricula are designed to provide an environment in which students can develop the skills and attitudes essential
to working with people from a wide range of backgrounds.
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