AFM 471, CASE 2:
BEN & JERRY’S HOMEMADE
Advance Study Questions
1. Who is Henry Morgan, and what decision does he face?
2. Has Ben & Jerry’s been successful in fulfilling its mission statement?
3. What evidence is there that investors are dissatisfied? At Dreyer’s P/E ratio, what
would Ben & Jerry’s stock price be?
4. Who ultimately controls the assets of Ben & Jerry’s? In general, how are assets
allocated in a free-market system?
5. Briefly, what is the impact of the asset-control devices used by management and
the state of Vermont? Do you support the use of such control restrictions?
6. Could Ben & Jerry’s perform well on all of their mission statement objectives?
7. Should Morgan support a takeover offer?