Sports and Entertainment Marketing
Name: ___________________________________________
Determine an athlete that has received sponsorship from a company and answer the
following questions in short-essay format. This assignment will be graded for its
entirety. Each question is worth 10 points for a potential total of 100 points (100%)
1. Who is the athlete you have chosen?________________________________________
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2. What is the sport he/she plays? ____________________________________________
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3. When was he/she “discovered?”____________________________________________
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4. What company initially sponsored him/her? __________________________________
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5. What was the product in which this particular athlete was “promoting?”____________
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6. What were the terms of the sponsorship?_____________________________________
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7. Does this athlete have a different sponsor now?________________________________
1. If so, who is the sponsor? ___________________________________________
2. Why did the sponsorship change? ____________________________________
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8. Do you think this athlete has represented its sponsor well? ______________________
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9. What other product do you think this athlete would better represent? ______________
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10. Why? _______________________________________________________________
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