IB 311: Evolution and Environment of International Business
Section 08/00
Semester 2/2007
Lecturer:
รองศาสตราจารย์ ดร. ภวิดา ปานะนนท์
Room 541, Faculty of Commerce and Accountancy
Tel: 02 613 2231
Fax: 02 225 2109
E-mail: ppananond@hotmail.com, pavida@tu.ac.th
Office Hours:
Wednesdays and Fridays, 9:00 am – 11:00 am or By Appointment
Students are strongly advised to email me for appointments.
Class Hours:
Wednesdays and Fridays, 11:00 am- 12:30 pm
Room I-2
Final Exam:
Wednesday, 12 March, 2008, 9:00 am – 12:00 pm
Deadline for Paper Submission:
Wednesday, 19 March 2008, 4:00 pm
Papers are to be submitted to Khun Sahattaya (Noi),
Secretary to the Department, Room 501.
Objectives:
This course provides an introduction to a variety of key issues confronting managers in
the age of globalisation. The ultimate goal of the course is to enable students to broaden
their outlooks on the political, economic and social context of international business. The
course particularly puts a strong emphasis on issues surrounding international business
operations. Key functional management issues are addressed, but are not discussed in
details. Students are encouraged to take other elective courses that address particular
aspects of international business management.
The objectives of the course include: the analysis of the more complex environment of
business operations; the use of conceptual and analytical tools related to international
business operations; the awareness of major international business issues; the broad
understanding of current international business operations; and the analysis of trends in
international business.
Teaching Methods:
48 Hours of classes are based on lectures, classroom debates and discussion. Students are
strongly encouraged to actively participate in class discussions. This is NOT a course in
which students come to class without doing their own preparation. Rather, this course
depends largely on students’ input and participation in classroom discussion and reading
analysis. Weekly classes take place on Wednesdays and Fridays, 11:00 am – 12:30 p.m.
1
in Room 312. Because this is a course on international business, the majority of class
materials are in English.
Grading:
Case presentation (group)
Participation
Attendance
Term paper (group)
Final
Total
10%
15 %
5%
30 %
40 %
100 %
Evaluation is based on five components: case presentation (10%), class participation
(15%); attendance (5%), term paper (30%); and final exam (40%). For case presentation,
each group of 4-5 students is required to present to the class a case study of any firm that
is involved in international business and that the group finds interesting. Why the case is
chosen and what aspect of international business the case involves need to be explained
during the 15-minute presentation scheduled for every Wednesday. Materials for the case
can be found in newspapers and magazines, for example, Newsweek, Business Week, The
Economist, Far Eastern Economic Review, and Fortune.
Class participation is evaluated from students’ contribution to general classroom
discussions and the assigned reading analyses. Readings are assigned under each topic
and students are expected to be able to discuss the readings when required. Attendance
will be checked randomly throughout the semester. Students are also required to write a
term paper on issues related to international business operations. Term paper can be a
case analysis of a company or an examination of any aspect of the international business
context. The paper must show evidence of original analysis and should utilise and apply
the theories and concepts introduced in the course. Term papers should be no less than 25
pages. The deadline for the paper is on the same day as the final exam. Papers are to be
submitted to Ms. Sahattaya, secretary to the Department, in room 501, on Wednesday, 19
March 2008, 4:00 pm at the latest. A one-point penalty applies for each day papers are
handed in late.
Text and Materials:
Although no single textbook covers all the topics included in this course, the following
textbook is recommended as the main textbook:
1. Johnson, Debra and Colin Turner (2003), International Business: Themes and
Issues in the Modern Global Economy, London: Routledge.
Additional readings can be found in the following books:
2. Hill, Charles W.L. (2003), International Business: Competing in the Global
Market Place (Fourth International Edition), New York: Irwin McGraw-Hill.
2
3. Cho, Dong-Sung and Hwy-Chang Moon (2000), From Adam Smith to Michael
Porter: Evolution of Competitiveness Theory, Singapore: World Scientific.
4. Gabel, Medard and Henry Bruner (2003), Global Inc.: An Atlas of the
Multinational Corporation, New York: The New Press.
5. Dicken, Peter (2003), Global Shift: Reshaping the Global Economic Map in the
21st Century, New York: The Guildford Press.
For each week, please refer to the assigned chapter from the main textbook. Additional
reading materials and cases that are assigned are stated in the next section. All books are
put on reserve in the Faculty library. When a case study or an article is assigned,
students are expected to read and to prepare for discussion prior to coming to class.
To keep up to date with international economic and business issues, students are
encouraged to read quality newspapers, magazines and business journals such as Bangkok
Post, The Nation, Asian Wall Street Journal, Financial Times, Prachachart Turakij, Far
Eastern Economic Review, and The Economist. All of these materials are available on the
internet.
3
Class schedule
Class
1
Date
14/11/07
2
16/11/07
Topic
Introduction to the course and its requirements & arrangement
of class materials
Why are we here?: Philosophy of learning
Part 1: Globalisation and international business environment
3
21/11/07
Globalisation: what it is and why it happens
4
23/11/07
Globalisation: what it is and why it happens
No class on 28 and 30 November
5
7/12/07
Globalisation and international production
6
12/12/07
Globalisation and international production
Make-up
Globalisation and its critiques: reading discussion #1
7
class
8
14/12/07
Multilateralism v.s regionalism: WTO and other international
institutions
9
19/12/07
Multilateralism v.s regionalism: WTO and other international
institutions
10
21/12/07
Multilateralism v.s regionalism: regional integration and FTAs
11
26/12/07
Multilateralism v.s regionalism: regional integration and FTAs
12
28/12/07
Multilateralism v.s. bilateralism: reading discussion #2
*TERM PAPER TOPIC AND OUTLINE TO BE SUBMITTED THIS WEEK*
13
14
2/01/08
4/01/08
Term paper: outline presentation and discussion
Term paper: outline presentation and discussion
Part 2: Theoretical concepts
15
16
17
9/01/08
11/01/08
16/01/08
18
18/01/08
19
23/01/08
20
25/01/08
21
30/01/08
Competitiveness: from Smith to Porter: traditional models
Competitiveness: from Smith to Porter: traditional models
Competitiveness: from Smith to Porter: analysing industry
competitiveness
Competitiveness: from Smith to Porter: analysing industry
competitiveness
Competitiveness: from Smith to Michael Porter: analysing
national competitiveness
Competitiveness: from Adam Smith to Porter: analysing
national competitiveness
Competitiveness: reading discussion #3
Part 3: Enterprise issues in the global economy
4
22
23
24
25
26
26
27
1/02/08
6/02/08
8/02/08
13/02/08
15/02/08
20/02/08
22/02/08
28
27/02/08
29
29/02/08
Multinational enterprises: evolution
Multinational enterprises: rationales
Multinational enterprises: rationales
Multinational enterprises: impacts
Multinational enterprises: impacts
Multinational enterprises: reading discussion #4
Issues and trends in international business: the rise of
emerging multinationals
Issues and trends in international business: the rise of
emerging multinationals
Course summary
Final Exam: Wednesday, 12 March 2008, 0900am – 1200pm
Deadline for Paper Submission: Wednesday, 19 March 2008, 4:00pm, Room 501
5
Group
1
Week & Date
Group names and company choice
2
3
4
5
6
7
8
9
10
11
12
6
CLASS SCHEDULE AND READINGS:
Class 1:
Class 2:
Introduction to the course
Critical thinking: the main requirement
Term paper: what lies ahead
Readings:
ป๋ วย อึง๊ ภากรณ์ , “มหาวิทยาลัยกับสังคมไทย”, “เรี ยนเพื่อสอบ หรื อสอบเพื่อเรี ยน หรื อเรี ยนเพื่อเรี ยน”,
“เรี ยนให้ เก่ง” จากหนังสือ ประสบการณ์ชีวิต และข้อคิ ดสําหรับคนหนุ่มสาว, พิมพ์ครัง้ ที่ 7,
กรุงเทพมหานคร : สํานักพิมพ์มลู นิธิโกมลคีมทอง: 85-100, 108-134
วิน พรหมแพทย์, “การเรี ยนเศรษฐศาสตร์ ในอุดมคติ”
PART 1: GLOBALISATION AND INTERNATIONAL BUSINESS
ENVIRONMENT
Class 3:
Class 4:
Globalisation: what it is and why it happens
Globalisation: what it is and why it happens
Readings:
Johnson and Turner (J&T hereafter), Ch.1
Hill, Ch. 1
Class 5:
Class 6:
Class 7:
Globalisation and International Production
Globalisation and International Production
Globalisation and its critiques: reading discussion #1
Readings:
Dicken, Ch. 4
Articles for discussion:
Stiglizt, Joseph E. 2002. ‘Globalism’s discontents’, The American Prospect 13(1) January
1-14, 2002. Excerpt reprinted in F.J. Lechner and J. Boli (eds.). 2004. The
Globalization Reader. Oxford: Blackwell Publishing, p. 200-207.
Wolf, Martin. 2005. ‘Will globalization survive?’, World Economics, Vol.6, No.4
(October-December), p. 1-10.
7
Class 8:
Class 9:
WTO and other international institutions
WTO and other international institutions
Readings:
J&T, Ch. 3
Hill, Ch.5
Class 10:
Class 11:
Regional integration and FTAs
Regional integration and FTAs
Readings:
Hill, Ch. 8
Class 12:
Multilateralism v.s bilateralism: reading discussion #2
Articles for discussion:
Sally, Razeen. 2006. ‘FTAs and the prospects for regional integration in Asia’, ECIPE
Working Paper, No. 01/2006, p. 1-23
‘In the twilight of Doha’, The Economist, 29 July 2006.
**TERM PAPER TOPIC AND OUTLINE TO BE SUBMITTED THIS WEEK**
Class 13:
Class 14:
Term paper: outline presentation and discussion
Term paper: outline presentation and discussion
PART 2: THEORETICAL CONCEPTS
Class 15:
Class 16:
Competitiveness: traditional models
Competitiveness: traditional models
Readings:
Hill, Ch. 4
Class 17:
Class 18:
Analysing industry competitive advantage
Analysing industry competitive advantage
Readings:
Cho and Moon, Ch. 1, 3
8
Class 19:
Class 20:
Class 21:
Analysing national competitiveness
Analysing national competitiveness
Competitiveness: reading discussion #3
Article for discussion:
Jim, Byoungho (2004). ‘Apparel industry in East Asian newly industrialised countries:
competitive advantage, challenge and implications’, Journal of Fashion
Marketing and Management, 8(2): 230-44.
PART 3:
ENTERPRISE ISSUES IN THE GLOBAL ECONOMY
Class 22:
Multinational enterprise: evolution
Readings:
Gabel and Bruner, p. 18 - 28
Class 23:
Class 24:
Multinational enterprises: rationales
Multinational enterprises: rationales
Readings:
J&T, Ch. 5
Hill, Ch.6, 7
Class 25:
Class 26:
Class 27:
Multinational enterprises: impacts
Multinational enterprises: impacts
Multinational enterprises: reading discussion #4
Articles for discussion:
Rodrik, Dani. 1997. Has Globalisation Gone Too Far? Washington, DC: Institute for
International Economics. Excerpt reprinted in F.J. Lechner and J. Boli (eds.).
2004. The Globalization Reader. Oxford: Blackwell Publishing. p. 225-230.
Farrell, Diana, Jaana K. Remes, and Heiner Schulz. 2004. The truth about foreign direct
investment in emerging markets. The McKinsey Quarterly, No. 1: p.25-35
Class 28:
Class 29:
The rise of emerging multinationals
The rise of emerging multinationals
Reading:
Pavida Pananond (2004), “Thai Multinationals After the Crisis: Trends and Prospects”,
ASEAN Economic Bulletin, Vol. 21, No.1: 106-26.
Class 30:
Course summary
9