Marketing Plan-- March and April 2010
Description of Activity
April is child abuse prevention month- Breakathon to raise
money for local child abuse prevention cuases
March Special Event- In Honor of Womens Getaway
weekend “Dads and Kids Night at school while mom goes
out- March is also Nutrition Awareness Month- handouts for
healthy eating.
Goal for
New
Students
2
2
April- Sexual Assault Awareness Month- Womens SD
Event
4
Newspaper insert for spring special- choose from site
2
5
Implement and fulfill pre-school, after school visitor program
Begin to set up summer programs with local summer camps
Set up perfect attendance awards, academic excellence
awards with schools
Fulfill 6 Birthday Parties-- minimum 1 new student per party
Set up (4 weeks for $29 for local child abuse prevention
charity)
Knock Your Socks off Letter for Past Kid Prospects
Knock Your Socks off Letter for Past Adult Men Prospects
Planing
planning
6
2
Press Release for Sexual Assault Awareness Event
2
2
2
1
Email Marketing to opt-in list
Walk in off the street
Seo Marketing
1
1
2
Knock your socks off letter for adult women prospects
Squeeze Page Marketing
Karate kid - Theme buddy night
Social media marketing campaign
Save a life campaign continues
Kids Marketing Postcard- The Case Against Video Games
Total
-
1
Planning
1
2
2
39
Students
on trial
programs
1st
2nd
Actual
New
Students