Curriculum Vitae
Emma Bloggs
10 Heaven’s gate
GU 23 1YD
Telephone: (01243 232333)
A highly motivated and experienced Product Manager, with a strong customer focus. Excellent communicator,
great team player and challenges the status quo.
Career Summary
Nov 02 – Feb 04
Healthy Foods Ltd
Product Manager ~ Chilled Category
Reporting into the Category Marketing Manager, responsible for the development and
implementation of the annual marketing strategy and operating plans of the Healthy
Foods Chilled portfolio (Brands: Tasty, Yummy, Tucker). Responsible for leading the
delivery of all brand results (Volume, OC, Share)
Key tasks:
To execute all new product launches, line extensions and related support
programmes
To deliver and implement all aspects of the in-trade promotional calendar: agree
appropriate mechanics, creative, forecasting, budgeting, supply chain, stock
management etc
To agree and implement all above-the-line programmes including media
scheduling, creative development, budgeting etc
To design and implement all below-the-line activity i.e. consumer promotions,
sampling activities, 3rd party activities, pr etc
To manage A&C and trade budgets for the Chilled Category
Key Achievements:
Managed several highly successful product launches within the Tasty and
Yummy brands.
Gained 15% market share for Tasty Kids Bars within 10 Months of launch
Achieved 10% year on year growth for Tasty Soup, despite increasingly
competitive marketplace
Aggressively defended against new competitors in the children’s snacks category
via heavyweight through-the-line programmes (ATL, BTL, trade activities)
Nov 01 – Nov 02
Healthy Foods Ltd
Asst. Product Manager ~ Frozen Category
Reporting into the Product Manager, responsible for the implementation of marketing
programmes for Frozen Yogurt portfolio (£5m)
Key tasks:
To implement the agreed in-trade promotional calendar and carry out post
promotional analysis
To implement the agreed above-the-line programmes as agreed with the Product
Manager
To design, agree and implement all below-the-line programmes on time and
within budget
Key achievements:
Managed several key penetration driving promotions including Highland Fling
Delivered Tasty Frozen Yogurt re-launch (new product launches, new pack
design, trade launch
Jan 00 – Apr 01
Amazing Socks Germany
Sales & Marketing Executive: A multi-functional role reporting directly to the MD
Key tasks:
-
To prepare and manage monthly Management Team (MT) meetings through
which all Sales and Marketing projects are co-ordinated
Following Amazing Socks/ Clever Pants merger announcement, involved in
integration of two teams from HR stance
Key Achievements:
Implemented new MT meeting system to improve time efficiency, ensure greater
focus on key projects and improve inter-departmental communication
Organised “Integration Events” during merger to overcome cultural issues
Jan 99 – Jan 00
Amazing Socks Germany
Sales Executive: Worked with the Key Account Manager developing the packaged
product business in Germany through
the creation of customer-specific plans to increase rate of sale
the implementation of promotional programmes in key accounts
Jun 98 – Sep 98
Better Research, NY, USA
Marketing research telephone interviewer
Combined language and business skills by conducting interviews through Spanish.
EDUCATION:
Nov. 2000
Graduate of Marketing Institute of Ireland
1994 – 1998
Dublin City University,
BA Hons (2:1): International Marketing & Languages (French, Japanese)
1996 – 1997
Franz-Leopold Universität, Innsbruck A6020, Austria
Erasmus year. Areas of study: Market Psychology and Sociology, International Trade,
Industrial Science.
1988 – 1994
Pobal Scoil Iosa, Malahide, Co. Dublin
Leaving Certificate: 510 points (Maximum achievable 600) points
OTHER QUALIFICATIONS & INTERESTS:
Languages:
Japanese (Fluent/Business); French (Fluent/Business)
Computer Literacy:
MS Windows (Outlook, Word, Powerpoint, Excel); Lotus Notes
Interests:
SAP, BRI (Oracle), Trader, Dynamics
Travelling, Cooking, Skydiving
REFEREES:
James McMilly
Edward Bad
Managing Director
Amazing Socks Ltd
Marketing Director
Heathy Foods Ltd
PERSONAL DETAILS: Nationality: British
Marital Status: Single
Date of Birth: 5th August 1977
Email: ebloggs@internet.com