Squealer, page 66
“You have heard then, comrades,” he said, “that we pigs now sleep in the beds of the farmhouse? And why not? You did not suppose surely, that there was ever a ruling against beds ? A bed merely means a place to sleep in. A pile of straw in a stall is a bed, properly regarded. The rule was against sheets , which are a human invention. We have removed the sheets from the farmhouse beds, and sleep between blankets. And very comfortable beds they are too! But not more comfortable than we need, I can tell you, comrades, with all the brainwork we have to do nowadays. You would not rob us of our repose, would you, comrades? You would not have us too tired to carry out our duties? Surely none of you wishes to see Jones back?”
Napoleon, page 68-69
“Comrades,” he said quietly, “do you know who is responsible for this? Do you know the enemy who has come in the night and overthrown our windmill? SNOWBALL!” he suddenly roared in a voice of thunder. “Snowball has done this thing! In sheer malignity, thinking to set back our plans and avenge himself for his ignominious expulsion, this traitor has crept here under cover of night and destroyed our work of nearly a year. Comrades, here and now I pronounce the death sentence upon Snowball. ‘Animal
Hero, Second Class’, and half a bushel of apples to any animal who brings him to justice. A full bushel to anyone who captures him alive! (Continuing) No more delays, comrades!” said
Napoleon when the footprints had been examined. “There is work to be done. This very morning we will begin rebuilding the windmill, and we will build all through the winter, rain or shine. We will teach this miserable traitor that he cannot undo our work so easily. Remember, comrades, there must be no alteration in our plans: they shall be carried out to the day. Forward, comrades!
Long live the windmill! Long live Animal Farm!”

Now answer this question in writing:
How does the speaker persuade his audience in Chapter 6 of ‘Animal Farm’? (Choose either Squealer or Napoleon as the speaker.)
In your answer, you should include:
 Who the speaker’s audience is
 What the purpose of the speech is (to persuade, ok..to persuade them to…what? Apart from persuading, anything else? To frighten them, in your opinion? To inform?)
 The persuasive devices used and their effect on his audience (how do they help the speaker’s purpose?)
 Also consider the structure and organisation of the speech and how this helps persuade the other animals
I’ll show you a sample introduction and first body paragraph in relation to Squealer’s speech from Chapter 5 that we began to analyse last time..

Squealer ’s speech to the animals, page 55-56 of Animal Farm , that we started to analyse before in terms of persuasion:
“Comrades,” he said, “I trust that every animal here appreciates the sacrifice that Comrade Napoleon has made in taking this extra labour upon himself. Do not imagine, comrade, that leadership is a pleasure! On the contrary, it is a deep and heavy responsibility.
No one believes more firmly than Comrade Napoleon that all animals are equal. He would be only too happy to let you make your decisions for yourselves. But sometimes you might make the wrong decisions, comrades, and then where would we be?
Suppose you had decided to follow Snowball, with his moonshine of windmills – Snowball, who, as we now know, was no better than a criminal?
“He fought bravely at the Battle of the Cowshed,” said somebody.
“Bravery is not enough,” said Squealer. “Loyalty and obedience are more important. And as to the Battle of the Cowshed, I believe the time will come when we shall find that Snowball’s part in it was much exaggerated. Discipline, comrades, iron discipline! That is the watchword for today. One false step, and our enemies would be upon us. Surely, comrades, you do not want Jones back?”

How does the speaker persuade his audience? (Below is a sample introduction to the question, using Squealer’s speech from Chapter
5 that we started to analyse last time.)
Squealer persuades his audience by employing a number of different persuasive devices in his speech in Chapter 5. His purpose here is to convince the other animals that Snowball was a destructive influence on the farm and to be mindful that
Napoleon, in contrast to his adversary, has only honest intentions for the animals. Squealer achieves his purpose through his use of denigration, emotive language and rhetorical questions and makes his audience fearful for the future of Animal Farm.
Now for your body paragraph(s), remember:
 Point, Evidence, Explain
 Ensure your Point is not more than 1-2 sentences long and that it relates to the question
 Use words/synonyms from the question in your writing
 Ensure your evidence (quote) relates to your point
 In your explanation, pick apart, analyse, some of the words in your quote, and how those words link with persuasive devices used. In your explanation, you’re trying to answer the question
 Try to end your body paragraphs with a concluding sentence or two, to ‘wrap it up’. Like your Point, but worded differently!
Show you have answered the question.

Sample first body paragraph - same speech as before, same question.
Does it include the points on the checklist I showed you? Could it be improved, if so, how?
Squealer’s use of denigration in his speech in Chapter 5 helps persuade the animals that Snowball was a character not to be trusted and who caused harm to the Animal Farm community.
Squealer denounces Snowball’s plan for progress as ‘his moonshine of windmills’ and accuses him of being ‘no better than a criminal’. Associating the plan of the windmill with the word ‘moonshine’ suggests illegal activities together with an air of fantasy, as though Snowball’s plan would, and should never have materialised. The diction of the word ‘criminal’ is clearly a denigratory description of Snowball’s character and brands him in the anim als’ minds as a harmful influence on the farm. Squealer’s use of language here persuades the audience that Snowball was a dangerous member of the
Animal Farm community and that they should be glad never to have ‘decided to follow’ him.

More persuasive techniques (cont. from last time) attack(s)/denigration imagery emotive language/diction hyperbole/exaggeration evidence inclusive language tone repetition emotional appeals rhetorical question(s) comparisons mudslinging opinion as fact sophisticated language rule of three imperatives http://resources.mhs.vic.edu.au/englishenrichment/analysisoflangu age.htm