KIMEP 2011 Summer School
11 July-31 July
OPM3131 Introduction to Operations Management
Instructor: Ramon Boixados, MSc
ESIC Business School
E-mail:
ramonboixados@projectdone.com
Course Description:
The course begins by reviewing the impact of operations in the balance sheet and income
statement as well as the relationship between the implantation of a successful strategy and
operations. The Balanced Scorecard model is analyzed. The topic of supply chain is studied in
depth as well as the various component parts that include: inventory, production, procurement,
and logistics. The course ”Introduction to Operations Management” aims to develop knowledge
and competencies relevant to operations business executives.
Required Text:
Principles of Operations Management, Jay Heizer/Barry Render
Learning Outcomes
Students will learn the great influence of operations on the benefit of the income statement.
The optimal management of the supply chain of any company is critical in order to maximize
profit and customer service. Students would become familiar and manage key operations
concepts in the following areas:
• Processes: product flow characteristics, measuring process flow, flowchart analysis, Business
Process Reengineering
• Balanced Scorecard: the four perspectives, measures and targets
• Supply Chain: coordination in the supply chain, measuring and improving supply chain
• Purchasing: ABC curve, suppliers evaluation model
• Inventory Management: Economic Order Quantity, Continuous Review System, Periodic
review system, MRP Systems, ERP systems
• Lean systems: Philosophy and elements of a Lean System, the Kanban system, reducing
setup times and lot sizes, layout and equipment
• Scheduling operations: Gantt charting, Finite Capacity Loading, Loading Infinite Capacity
• Logistics: Best practices and examples (IKEA, Zara, Dell)
• Project planning and scheduling: Method PERT, CPM Method, use of Project Management
concepts
Students will improve work skills by working on cases and exercises in teams. Students will
improve their verbal communication in oral presentations of the assigned cases
Pedagogy
This course will have three mayor pedagogical approaches: a. theoretical concepts, b. case
discussions, c. lectures discussions. Through the understanding of theoretical concepts, case
studies, class discussions, and lectures, students are expected to develop skills in analyzing
situations and formulating solutions.
Sequence of Topics
Chapter
Topic and Activities
1
Operations introduction
Smith&Smith Business Case
2
Operations and balance sheet profit
PL Statement exercises
Eastern Gear Business Case
3
Readings
Strategy and operations, Balanced Scorecard
4
Process strategy
Shipper Manufacturing Company Business Case
Practical Exercises
First National Toyota
5
Supply Chain Management, introduction
Just in Time Strategy,
Turbulent World
6
Procurement
Tofar Business Case
Practical exercises
Mercadona
Inventing 21 century
purchasing organization
7
Inventory Management
Practical exercise
8
Production
Tasarlosde Business Case
Practical exercises
Building a flexible
supply chain
Pit stops Changeover,
Ferrari
Better manufacturing in
China
9
Scheduling Operations
Practical exercise
10
Logistics
Gimbo Vacations Center Business Case
11
Project Planning and Scheduling
Dallas Life Insurance Company Business Case
Practical exercises
12
JIT in services
Final exam
Inditex
Best practices in
Logistics
Course Grade:
The final grade for the course will be based on the student performance on the following
activities:
Class attendance, participation and homework
Case presentation
Final exam
Total possible points
20 points
15 points
65 points (*)
100 points
(*) Minimum required: C
All assignments are due at the beginning of class. Late assignments are marked down 50% off
the first day and receive no points if they are turned in two or more days after the due date.
Final exam:
Open questions and short exercises.
No grade appeals.
Cell Phones, Pagers, Laptops, and other electronic devices
As a professional courtesy to your classmates and instructor, please turn of cell phones, pagers,
laptops, or other electronic devices that could disrupt the classroom environment. Unauthorized
use of electronic equipment will result in a reduction of one´s final grade. Anyone answering a
phone in class will receive a failing grade for the course