(EDL 665) Educational Leadership
Common Course Assessment: Vision Statement Assignment
Common Course Standards
Educational Leadership Constituent Council (ELCC) 2002 Standards

1.1 – Develop a Vision

1.2 – Articulate a Vision

1.3 – Implement a Vision

1.4 – Steward a Vision

1.5 – Promote Community Involvement in the Vision
Directions to the Student
During the summer vacation you were selected to be the new principal of a school. You
will have your first staff meeting the first day that the entire staff reports in September.
At this staff meeting you will present your vision for the school and all of the members
of its community. You are required to write your vision speech; to present a copy of it to
your “mock” school improvement team (your assigned classmates) for discussion; to get
feedback from your team regarding your vision’s potential implementation; and finally to
present your revised vision speech to the entire staff (this class). The qualities of a good
vision speech are provided in the course pack. We will discuss this assignment further
during class time. Your final presentation should be no more than four minutes, and it
will be taped. You will be given the DVD. The speech will be critiqued in class. This
assignment is due the third weekend. (However, if students choose to present
the 2nd weekend, they may).
Assessments

Assessment Rubric for Performance Skills

Assessment Rubric for Content Knowledge
EDG 665 – Educational Leadership Vision Statement Assignment
1
Rubric for Vision Statement Assignment – Performance Skills
Elements
ELCC 1.1
Develop a Vision
ELCC 1.2
Articulate a Vision
ELCC 1.3
Implement a Vision
Distinguished
(3)
Proficient
(2)
Progressing
(1)
Unsatisfactory
(0)
The candidate
develops a vision of
learning for a school
that promotes the
success of all
students that is
exceptionally clear
and easy to follow.
(1.1a)
The candidate
develops a vision of
learning for a school
that promotes the
success of all
students that is
generally clear and
able to be followed.
(1.1a)
The candidate
develops a vision of
learning for a school
that promotes the
success of all
students that lacks
clarity and is difficult
to follow. (1.1a)
The candidate
develops a vision of
learning for a school
that promotes the
success of all
students that is
unclear and
impossible to follow.
(1.1a)
The candidate
demonstrates a
thorough and
complete knowledge
of leadership
theories.
(1.1b)
The candidate
demonstrates a
substantial
knowledge of
leadership theories.
(1.1b)
The candidate
demonstrates a
partial knowledge of
leadership theories.
(1.1b)
The candidate
demonstrates
serious
misconceptions
about leadership
theories.
(1.1b)
The candidate
demonstrates the
ability to articulate
the components of
the vision in a highly
effective manner.
(1.2a)
The candidate
demonstrates the
ability to articulate
the components of
the vision in a
generally effective
manner. (1.2a)
The candidate
demonstrates the
ability to articulate
the components of
the vision in a
somewhat effective
manner. (1.2a)
The candidate
demonstrates the
ability to articulate
the components of
the vision in an
ineffective manner.
(1.2a)
The candidate
demonstrates the
ability to
communicate the
vision to all
stakeholders using
many
communication
approaches in an
exceptionally clear,
easy to follow
manner. (1.2c)
The candidate
formulates the
initiatives necessary
to motivate students
and families to
achieve the school’s
vision in a highly
effective manner.
(1.3a)
The candidate
demonstrates the
ability to
communicate the
vision to all
stakeholders using
many
communication
approaches in a
generally clear, easy
to follow manner.
(1.2c)
The candidate
formulates the
initiatives necessary
to motivate students
and families to
achieve the school’s
vision in a generally
effective manner.
(1.3a)
The candidate’s
ability to
communicate the
vision to all
stakeholders using
many
communication
approaches lacks
clarity and is difficult
to follow. (1.2c)
The candidate’s
ability to
communicate the
vision to all
stakeholders using
many
communication
approaches is
unclear and
impossible to follow.
(1.2c)
The candidate
formulates the
initiatives necessary
to motivate students
and families to
achieve the school’s
vision in a somewhat
effective manner.
(1.3a)
The candidate
formulates the
initiatives necessary
to motivate students
and families to
achieve the school’s
vision in an
ineffective manner.
(1.3a)
The candidate
develops plans and
processes for
implementing the
vision in a thorough
and complete
manner. (1.3b)
The candidate
develops plans and
processes for
implementing the
vision in a
substantial manner.
(1.3b)
The candidate
develops plans and
processes for
implementing the
vision in a partial or
incomplete manner.
(1.3b)
The candidate
develops plans and
processes for
implementing the
vision with serious
misconceptions.
(1.3b)
EDG 665 – Educational Leadership Vision Statement Assignment
2
ELCC 1.4
Steward a Vision
ELCC 1.5
Promote Community
Involvement in the
Vision
The candidate
develops a thorough
understanding of the
role that effective
communication plays
in building a shared
commitment to the
vision. (1.4a)
The candidate
develops a
substantial
understanding of the
role effective
communication plays
in building a shared
commitment to the
vision. (1.4a)
The candidate
develops an
incomplete
understanding of the
role that effective
communication plays
in building a shared
commitment to the
vision. (1.4a)
The candidate has
serious
misconceptions of
the role that
effective
communication plays
in building a shared
commitment to the
vision. (1.4a)
The candidate
consistently designs
a system for using
data-based research
strategies to
monitor, evaluate,
and revise the
vision. (1.4c)
The candidate
consistently utilizes
strategies that
involve community
stakeholders in the
development of the
vision. (1.5a)
The candidate
frequently designs a
system for using
data-based research
strategies to
monitor, evaluate,
and revise the
vision.(1.4c)
The candidate
frequently utilizes
strategies that
involve community
stakeholders in the
development of the
vision. (1.5a)
The candidate
occasionally designs
a system for using
data-based research
strategies to
monitor, evaluate,
and revise the
vision. (1.4c)
The candidate
occasionally utilizes
strategies that
involve community
stakeholders in the
development of the
vision. (1.5a)
The candidate rarely
designs a system for
using data-based
research strategies
to monitor, evaluate,
and revise the
vision. (1.4c)
The candidate rarely
utilizes strategies
that involve
community
stakeholders in the
development of the
vision. (1.5a)
The candidate
consistently
demonstrates the
comprehensive
communication skills
necessary to
implement the vision
in a highly effective
manner. (1.5b)
The candidate
frequently
demonstrates the
comprehensive
communication skills
necessary to
implement the vision
in a highly effective
manner. (1.5b)
The candidate
occasionally
demonstrates the
comprehensive
communication skills
necessary to
implement the vision
in a highly effective
manner. (1.5b)
EDG 665 – Educational Leadership Vision Statement Assignment
The candidate rarely
demonstrates the
comprehensive
communication skills
necessary to
implement the vision
in a highly effective
manner. (1.5b)
3
Rubric for Vision Statement Assignment – Content Knowledge
Elements
ELCC 1.1
Develop a Vision
ELCC 1.2
Articulate a Vision
ELCC 1.3
Implement a Vision
Distinguished
(3)
Proficient
(2)
Progressing
(1)
Unsatisfactory
(0)
The candidate
develops a vision of
learning for a school
that promotes the
success of all
students that is
factually and
conceptually
accurate (1.1a)
The candidate
develops a vision of
learning for a school
that promotes the
success of all
students that is
generally accurate
(1.1a)
The candidate
develops a vision of
learning for a school
that is sometimes
inaccurate and does
not promote success
for all students
(1.1a)
The candidate
develops a vision of
learning for a school
that contains major
inaccuracies and
significant errors and
does not promote
success for all
students. (1.1a)
The candidate
demonstrates a
thorough and
complete knowledge
of leadership
theories
(1.1b)
The candidate
accurately utilizes
leadership theories
and processes
necessary to
implement and
support the vision.
(1.2a)
The candidate
demonstrates a
substantial
knowledge of
leadership theories
(1.1b)
The candidate
demonstrates a
partial and
incomplete
knowledge of
leadership theories
(1.1b)
The candidate
inaccurately utilizes
leadership theories
and processes
necessary to
implement and
support the vision.
(1.2a)
The candidate
demonstrates a
misunderstanding or
serious
misconceptions of
leadership theories
(1.1b)
The candidate
utilizes leadership
theories and
processes necessary
to implement and
support the vision
with significant
errors. (1.2a)
The candidate uses a
comprehensive
variety of
communication
models to
communicate the
vision to all
stakeholders. (1.2c)
The candidate
displays a thorough
knowledge of the
initiatives necessary
to motivate
stakeholders to
achieve the school’s
vision. (1.3a)
The candidate uses a
substantial variety of
communication
models to
communicate the
vision to all
stakeholders. (1.2c)
The candidate uses
an incomplete
selection of
communication
models to
communicate the
vision to all
stakeholders. (1.2c)
The candidate
displays a partial
knowledge of the
initiatives necessary
to motivate
stakeholders to
achieve the school’s
vision. (1.3a)
The candidate
displays serious
misconceptions of
communication
models that
communicate the
vision to all
stakeholders. (1.2c)
The candidate
displays serious
misconceptions
regarding the
knowledge of the
initiatives necessary
to motivate
stakeholders to
achieve the school’s
vision. (1.3a)
The candidate
demonstrates a
thorough knowledge
of leadership skills
necessary to
implement a vision
using a broad
knowledge of school
and community
issues. (1.3b)
The candidate
demonstrates a
substantial
knowledge of
leadership skills
necessary to
implement a vision
using a broad
knowledge of school
and community
issues. (1.3b)
The candidate
demonstrates a
partial knowledge of
leadership skills
necessary to
implement a vision
using a broad
knowledge of school
and community
issues. (1.3b)
The candidate has
serious
misconceptions
regarding the
leadership skills
necessary to
implement a vision
using a broad
knowledge of school
and community
issues. (1.3b)
The candidate
utilizes leadership
theories and
processes necessary
to implement and
support the vision in
a generally accurate
manner. (1.2a)
The candidate
displays a
substantial
knowledge of the
initiatives necessary
to motivate
stakeholders to
achieve the school’s
vision. (1.3a)
EDG 665 – Educational Leadership Vision Statement Assignment
4
ELCC 1.4
Steward a Vision
ELCC 1.5
Promote Community
Involvement in the
Vision
The candidate
displays a thorough
knowledge of the
initiatives necessary
to motivate
stakeholders to
achieve the school’s
vision. (1.4 a)
The candidate
demonstrates a
substantial
understanding of the
role effective
communication plays
in building a shared
commitment to the
vision. (1.4a)
The candidate
demonstrates a
partial or incomplete
understanding of the
role that effective
communication plays
in building a shared
commitment to the
vision. (1.4a)
The candidate
demonstrates
serious
misconceptions of
the role that
effective
communication plays
in building a shared
commitment to the
vision. (1.4a)
The candidate
consistently designs
a system for using
data-based research
strategies to
monitor, evaluate,
and revise the
vision.(1.4b)
Final presentation
consistently
demonstrates
knowledge of how to
involve community
stakeholders in the
development of the
vision. (1.5a)
The candidate
frequently designs a
system for using
data-based research
strategies to
monitor, evaluate,
and revise the
vision. (1.4b)
Final presentation
frequently
demonstrates
knowledge of how to
involve community
stakeholders in the
development of the
vision. (1.5a)
The candidate
occasionally designs
a system for using
data-based research
strategies to
monitor, evaluate,
and revise the
vision.(1.4b)
Final presentation
occasionally
demonstrates
knowledge of how to
involve community
stakeholders in the
development of the
vision. (1.5a)
The candidate rarely
designs a system for
using data-based
research strategies
to monitor, evaluate,
and revise the
vision. (1.4b)
The candidate has
acquired the
communication skills
necessary to
implement the vision
in a highly effective
manner. (1.5b)
The candidate has
acquired the
communication skills
necessary to
implement the vision
in a generally
effective manner.
(1.5b)
The candidate has
acquired the
communication skills
necessary to
implement the vision
in a somewhat
effective manner.
(1.5b)
The candidate has
acquired the
communication skills
necessary to
implement the vision
in an ineffective
manner. (1.5b)
EDG 665 – Educational Leadership Vision Statement Assignment
Final presentation
rarely demonstrates
knowledge of how to
involve community
stakeholders in the
development of the
vision. (1.5a)
5