Subject Description Form
Subject Code
ISE316
Subject Title
E-Business for Engineers
Credit Value
3
Level
3
Pre-requisite/Corequisite/Exclusion
Nil
Objectives
This subject provides students with
Intended Learning
Outcomes
Subject Synopsis/
Indicative Syllabus
1.
a broad-based knowledge foundation in e-Business, emphasizing the
integral role of information systems in e-Business;
2.
ability to understand and evaluate the structure, operation, and development
of intra-organizational and inter-organizational information systems,
especially in the context of e-Business;
3.
awareness of the e-Business environment, the identification of
contemporary e-Business issues, and the evaluation of their implications for
organizations;
4.
the ability to analyze the potential impacts of different e-Business
strategies;
5.
the ability to evaluate the effects of business issues in relation to various eBusiness models.
Upon completion of this subject, students will be able to
a.
identify, understand, and analyze the role of information systems in eBusiness, as well as evaluate the latest development in e-Business in
Hong Kong;
b.
examine different e-Business models and evaluate their impacts on
individuals, organizations, and the society as a whole;
c.
select an appropriate e-Business application and apply it to the relevant eBusiness category and e-Business model;
d.
outline the security cryptography for online payment systems and evaluate
its strengths and limitations;
e.
identify existing e-Business strategies, assess their benefits and
drawbacks, and design an appropriate implementation approach.
1.
Introduction
Introduction to information systems concepts; General concepts and
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terminologies for contemporary e-business; Categories of e-Business,
Benefits of e-Business to stakeholders; Local development of e-business
2.
Business to Consumer (B2C) E-Business
Categories of B2C e-Business; Existing models of B2C e-Business;
Critical success factors of B2C E-Business; e-Business applications for
B2C e-Business
3.
Business to Business (B2B) E-Business
Categories of B2B e-Business; Existing models of B2B e-Business;
Cybermarketing technologies for B2B e-Business; Critical success factors
of B2B e-Business; E-Business applications for B2B e-Business
4.
Security of E-Business
Security protocols for e-Business; Online payment security issues; Online
privacy concerns
5.
E-Business Strategies
Various e-Business strategies and their implementation approaches
Teaching/Learning
Methodology
Assessment Methods
in Alignment with
Intended Learning
Outcomes
A mixture of lectures, tutorials, in-class exercises, and projects are used to
deliver the various topics in this subject. Lectures are conducted to help
students to understand fully the concepts and techniques. These are then
reinforced by in-class exercises. Projects are used to help students learn how eBusiness can be transformed into application-oriented projects; students are
instructed to design an appropriate implementation scheme. Practical problems
and design cases are raised as a focal point for discussion in tutorial classes,
some of which are covered in problem-based formats and exercises in order to
enhance the learning objectives. Others are covered through directed study in
order to enhance the students’ ability of “learning to learn.” Quizzes help
students to periodically review their knowledge sets, as well as evaluate how
students have understood the topics.
Specific assessment
methods/tasks
%
weighting
1. In-class Exercises
20%
2. Projects
40%
3. Quizzes
40%
Total
100%
Intended subject learning outcomes to
be assessed
a
b
c
d
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





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e
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Continuous assessments consist of in-class exercises, projects, and quizzes.
These are designed to help students to achieve the intended learning outcomes.
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All assessment components require students to apply e-Business concepts
delivered in class to real-life cases. Projects require students to identify a reallife application of e-Business, identify its business model and security policies,
assess its benefits and drawbacks, and structure and represent the e-Business
application. Quizzes are designed to help students review, as well as to assess
the breadth and depth of their understanding.
Student Study
Effort Expected
Class contact:

Lectures
2 hours/week for 11 weeks
22 Hrs.

Tutorials
1 hour/week for 11 weeks
11 Hrs.

Case Study/Presentation
3 hours/week for 2 weeks
6 Hrs.
Preparation for the project presentation, the project report,
quizzes, and in-class exercises.
77 Hrs.
Other student study effort:

Total student study effort
Reading List and
References
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116 Hrs.
1.
Turban E, King D 2012, Electronic Commerce 2012: Managerial and
Social Networks Perspectives, Prentice Hall
2.
Awad, E 2006, Electronic Commerce: From Vision to Fulfillment,
Prentice Hall
3.
Li, F. 2006, What is e-business? : How the Internet Transforms
Organizations, Wiley-Blackwell