The Apprentice：Roads to Success
Intermediate English Conversation
ELD III Ca Group 2 Final Presentation
2 January 2007
Reporters： Becca 、Ruth、 Jenny 、Victor、 Evan
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Outline
 Introduction
a. The Apprentice
b. Donald Trump
 Part I. Speaking Skills
 Part II. Creativity
 Part III. Business and
communication Etiquette
 Part IV. Donald Trump's Rules and
Business Lesson
 Conclusion
 Questions
 References
 Appendixes
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Introduction
a. The Apprentice
“The Apprentice” is a reality television show on NBC. This is hosted by Donald
Trump, a well-known businessman and a celebrity in Unite States. The main purpose
of this show is Trump will offer a great job, which is the opportunity to work for him
and a chance to be involved in the celebrity world, for the final winner after exciting
competition. Now the show is begin its sixth season, and the winners from ex-five
seasons are Bill, Kelly, Kendra, Randal and the winner of the fifth season is Sean.
b. Donald Trump
"Anyone who thinks my story is anywhere near over is sadly mistaken."
-Donald Trump. He makes a comment on his future.
Donald John Trump was born June 14, 1946 in Queens New York. He is not only
one of the world's richest men, but one of most recognizable businessman in the world.
After completing his education at a military academy, Trump headed out to study
finance at the University of Pennsylvania's Wharton School. Trump knew what he
wanted to do with his life, and whatever it was, he knew it would be big. In 80s,
Trump had transformed himself into one of the most powerful real-estate moguls,
with ownership of buildings such as Trump Tower on 5th Avenue, Trump Parc
Condominiums (apartments), the Plaza Hotel, and the New Jersey Generals (NEL).
He also penetrated the casino business in Atlantic City and New Jersey, and
transportation with the Trump Shuttle airline.
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(Trump
Parc Condominiums)
Besides that "The Donald”, has also ventured into television as the Executive
Producer of Miss USA. And the most amazing business of him is that he has also
made countless cameo appearances as himself in shows such as Roseanne, Suddenly
Susan, Spin City, The Nanny, The Fresh Prince of Bel-Air, and The Job, as well as
films like Home Alone 2: Lost in New York, Celebrity and 54.
The personal life of Trump is attracts many attentions. In 1977, Trump married
Ivana and they have three children but they were divorced in 1992. In 1993, he
married Marla Maples and together they have one daughter. They divorced in 1999.
And now Trump’s new wife is Melania Knauss from Slovenia. Trump and Knauss
(who is 24 years Trump's junior) married on January 22, 2005 and she gave birth to a
boy on March 20, 2006.
(Trump and Melania)
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Part I. Speaking Skills
Speaking is the productive skill in the oral mode. It, like the other skills, is more
complicated than it seems at first and involves more than just pronouncing words.
Listening Situations
There are three kinds of speaking situations in which we find ourselves:
 Interactive,
 Partially interactive, and
 Pon-interactive.
Interactive speaking situations include face-to-face conversations and telephone
calls, in which we are alternately listening and speaking, and in which we have a
chance to ask for clarification, repetition, or slower speech from our conversation
partner. Some speaking situations are partially interactive, such as when giving a
speech to a live audience, where the convention is that the audience does not interrupt
the speech. The speaker nevertheless can see the audience and judge from the
expressions on their faces and body language whether or not he or she is being
understood.
Some few speaking situations may be totally non-interactive, such as when
recording a speech for a radio broadcast.
Micro-skills
Here are some of the micro-skills involved in speaking. The speaker has to:
pronounce the distinctive sounds of a language clearly enough so that people can
distinguish them. This includes making tonal distinctions.
 Use stress and rhythmic patterns, and intonation patterns of the language clearly
enough so that people can understand what is said.
 Use the correct forms of words. This may mean, for example, changes in the
tense, case, or gender.
 Put words together in correct word order.
 Use vocabulary appropriately.
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Use the register or language variety that is appropriate to the situation and the
relationship to the conversation partner.
Make clear to the listener the main sentence constituents, such as subject, verb,
object, by whatever means the language uses.
Make the main ideas stand out from supporting ideas or information.
Make the discourse hang together so that people can follow what you are saying.
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Part II. Creativity
Creativity is a mental process involving the generation of new ideas or concepts,
or new associations between existing ideas or concepts. Usually, it is considered to
have both originality and appropriateness. More everyday conception of creativity is
that it is simply the act of making something new, but it is in fact quite complicated.
Human social, emotional, and intellectual development has been driven by
creativity. Perhaps more than any other human quality, creativity has left permanent
and lasting marks on cultures worldwide—and it is at the very heart of the
knowledge-based age.
According to the Progressive Policy Institute (2002), "The New Economy is all
about economic dynamism…and is epitomized by fast-growing, entrepreneurial
companies, one of its hallmarks. The ability of firms to innovate…is becoming a more
important determinant of competitive advantage" President George W. Bush (2002)
believes "the strength of our economy is built on the creativity and entrepreneurship
of our people"
Many individuals and teams of individuals have creatively influenced our culture
through emerging technologies. The literature confirms that such cultural creativity
requires not only originality and a deep understanding of a given field but also
widespread societal acceptance of the cultural breakthrough or invention in order to
be considered creative.
Creative industries & services
Today, creativity forms the core activity of a growing section of the global
economy — the so-called "creative industries" — capitalistically generating
(generally non-tangible) wealth through the creation and exploitation of intellectual
property or through the provision of creative services.
The creative individual potentially has now more to offer and gain. Our
knowledge-based age has shifted power from those who own raw physical materials
to those who have intellectual capacity—the capacity to create and produce
knowledge. At an economic level, creative, knowledge-producing individuals and
organizations are highly likely to be economically solvent. At a personal level, the
lives of persons who are personally creative can be richer, more interesting and,
possibly, more fulfilled.
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In addition, technology has provided individuals and communities with the time
to spend in creative pursuits, resulting in extraordinary extensions and expansion of
domains as well as the establishment of new ones such as biotechnology.
The society now is aggressively promoting innovation and
entrepreneurship—encouraging creativity in the worlds of science, business, industry
and many other fields.
Examples:
Way to success-- Blue Ocean Strategy
How to Create Uncontested Market Space and Make the Competition Irrelevant
Yet in today’s overcrowded industries, competing head-on results in nothing
but a bloody fights over a shrinking profit pool.
The strategy is mainly talking about tomorrow’s leading companies will
succeed not by battling competitors, but by creating “blue oceans” of uncontested
market space ripe for growth . Such strategic moves—termed “value
innovation”—create powerful leaps in value for both the firm and its buyers,
rendering rivals obsolete and unleashing new demand.
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Part III. Business and communication Etiquette
Always arrive on time for an appointment.---Never arrive late. ---Arrive no more
than five minutes early.
It is impolite to ask an executive of a company for payment of outstanding
invoices.
Business cards should never be exchanged while dining. This is true at even the
most informal dining situations.
Always observe the company's specific gift giving policy. Then, employees
should be discreet when exchanging gifts with one another. Gifts should be exchanged
away from other coworkers, so not to offend employees not receiving any gifts.
Alcoholic beverages are inappropriate in a receiving line. Both the "greeters"
standing in the line and the guests being introduced should not have a drink in hand.
The best way to utilize a home-office (SOHO) telephone system is….
If you have a home-based business...Install a second line for business-use only
and have an automatic answering system that picks up automatically if you are on the
other line. Therefore, eliminating busy signals and portraying a professional image to
your clients.
Repeat your name and telephone number twice when leaving a voice mail
message
It is necessary to apologize for not immediately returning a phone call that had
been originally initiated by yourself.
All telephone calls should be promptly returned, regardless of who initiated the
original phone call.
It is appropriate to call someone back only when he or she requests a call back
and leaves their return phone number.
Always use discretion when using a cellular phone in a social environment; refrain
from placing cell phone calls and only answer cellular calls after excusing yourself
from the immediate.
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Part IV. Donald Trump's Rules and Business Lesson
1. Think Like A Winner
Donald Trump’s most profound comment is, "Winning is everything." He explained
that while there is no better feeling… the ability to think like a winner is the key to
being one. Those who take their eyes off the prize wind up hearing two little words:
you’re fired.
2. Polish Your Interview Skills
This second rule can be applied to having good communication skills. Somebody who
can think of their feet and express their thoughts easily can communicate their
feelings much more easily.
3. Lead Strong or Play Along
This rule can teach us in workshops is to lead and never hesitate. Learning to play
along can also be taken as a way to see the signals and be aware of them. When
somebody is showing interest it’s best to play along and let them be interested than
giving them something else.
4. Step Up; Take Responsibility
In “The Apprentice”, they fail to take responsibility for their own actions. This is done
in so many ways its crazy. The only way to learn from mistakes is to first realize you
made a mistake in the first place.
5. Resist the Impulse to Be Impulsive
This is somebody who is too impulsive is not paying attention to others. A
relationship is a two way street involving both parties. When somebody is being
impulsive and the other person isn’t respective than this creates a dead end.
6. Instill Confidence in Your Team
This can be taken in installing confidence in who you are attracted to. When you are
interested in them and extremely confident. Others will feel your true feelings. When
they can feel your feelings they will mirror them.
7. Watch What You Say
This applies to dating with the idea of listening is just as important as talking. Telling
somebody they are pretty when they are trying to make a point and have something
important to say is not what they want to hear. The same would go for things such a
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negative hits or being cocky and funny which are terms used in the seduction
community.
8. Know When to Listen
This is how it applies to dating and seduction is very obvious. Listening is a key part
of communication.
9. Keep it Strictly Business
This is a little bit more difficult to summarize for dating. Somebody who lacks focus
tends to lack drive. When you really have a goal in mind going after 20 different
things usually gets somebody nowhere.
10. Avoid Showing Off Yourself
This one should be a no-brainer, but since it actually happened, maybe not. Remember,
always respect the other people and keep your manner, and to know when you have
done something inappropriate and face it head on.
(Donald Trump and his associates：
George H. Ross and Carolyn Kepcher.)
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Conclusion
Although “The Apprentice” may be a TV show instead of a real job interview or
business management, it is still a good educational material for us.
We can see other people’s strong and weak points by this TV show, and have our own
lessons by the other’s failure.
We should to pay attention like speaking skills, social etiquettes, they are important in
interaction, especially for interview or business.
After all of this, we still need some personal ideas and creativities to help us be
perfect.
Questions
1.
Can you name any other industry that involves creativity in their products？
2.
Do you think creativity is really important for our daily life？Have you ever
3.
4.
5.
done any creative things in your life, make some example for us.
Which candidate do you admire or dislike in this episode(season 4, episode 9)？
Did he or she violate any business rule？
Which part do you think is important in interaction？Do you think it is the way
to success？
Do you think cooperation is important？What role did you usually play in your
team work？
References
http://www.askmen.com/men/business_politics/38c_donald_trump.html
http://en.wikipedia.org/wiki/Donald_Trump
http://www.msnbc.msn.com/id/4862912/
http://www.scripting.com/2004/02.html
http://www.ncrel.org/engauge/skills/skills.htm
http://en.wikipedia.org/wiki/Creativity
http://www.businessballs.com/leadership.htm
http://www.blueoceanstrategy.com/pages/summary.htm
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