MBA 505
Spring 2006
IT and E-Business Strategy
Michael J. Shaw
Hoeft Chair in IT Management
Department of Business Administration
Meet Time: 4- 5:20 Mondays and Wednesdays
Instructor: Prof. Mike Shaw, Dept. Business Administration, College of Business
Classroom: 241 Wohlers Hall
Course Objectives
A fundamental transformation is happening everywhere-- Information technology (IT)
has become the single largest area for corporate capital investment in the U.S. That is not
surprising because IT not only supports most value-adding activities, it increasingly is
used to build the competitive advantages of firms. The understanding of how to manage
IT is getting to be an essential skill for both technical and general managers. Moreover,
we are witnessing a revolution in the business world due primarily to explosion in
information technology and the resulting rapid emergence of e-Business in the global
economy that has become IT-dependent.
This course will cover information technology in the context of enterprise
management. We will survey Information technology innovations, such as ubiquitous
computing, mobile enterprise applications, and web services. We will review the major ebusiness models for managing digital products/services, multiple channels, supply chains,
B2B e-hubs, and risk management. The course topics are divided into four main sections:
Focused Areas
I.
Enterprise Information Technology and e-Business Management: State of
the Art and Seeds for the Next Wave of Innovations
II.
Economics of Digital Business and the Strategic Fit of IT
III.
IT for Supporting Supply-Chain Competency
IV.
IT Governance, Risk Management, and Compliance Issues
Who Should Take this Course
Students in the graduate programs in business administration who plan to have a career in
IT management or who specialize in other business functional areas but would like to be
professionally equipped with knowledge and skills to address managerial decisions
associated with issues such as “What will be the next wave of IT innovations, how they
can be translated into business opportunities, and “What are the e-business models
proven to be useful for developing sustainable competitive advantages for corporations
and organizations? “
The Schedule of Topics Covered in Lectures
1. 3/13 (Mon) Course Introduction
2. 3/15 (Wed) IT and e-Business Management: From IT Service Perspective
Guest Speaker: Todd Miller, President and COO, The Revere Group
 “e-Business Management Models: An IT Service Perspective”
3. 3/27 (Mon) Seeds for the Next Wave of IT Innovations
 Seeds for the next big thing
4. 3/29 (Wed) The State of IT of e-Business Management
 e-Commerce and the Digital Economy: An Introduction
5. 4/3 Managing Digital Products and Services
 Versioning: The Smart Way to Sell Information, Carl Shapiro and Hal R. Varian,
 Price Smarter on the Net.
6. 4/5 (Wed) IT and Strategy
 “Creating strategic alignment and readiness for IT”
 “Strategy and the Internet,” M. Porter
 The Real New Economy
7. 4/10 (Mon) IT and Supply-Chain Management
 Future supply chain solutions
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 Supply-Chain Integration through Information Sharing: Channel Partnership
between Wal-Mart and Procter & Gamble,
8. 4/12 (Wed) e-Procurement and Business Process Management
 Global Non-production procurement at Motorola
9. 4/17 (Mon) IT Governance and Trust Management
 Enterprise risk management
 Highly effective compliance programs
 IT Governance Framework
10. 4/19 (Wed) Digital business networks
 The state of manufacturer and retailer collaboration
 Digital business networks
11. 4/24 (Mon) B2B e-Commerce
 E-Hubs: The New B2B Marketplaces.
12. 4/26 (Wed) Mobile Enterprise Applications and Ubiquitous Computing
 The mobile enterprise: defining your strategy
 Mobile enterprise warms up
13. 5/1 (Mon) – Project Presentation (I)- Technology Summary
14. 5/3 (Wed) Presentation (I)- Technology Summary and Conclusions
Lecture Readings
1. e-Commerce and the Digital Economy (Shaw)
2. Creating Strategic Alignment and Readiness for IT, D. Norton,
3. Strategy and the Internet, M. Porter, Harvard Business Review
4. e-Business Management Models: A Services Perspective and Case Studies (T. Miller)
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5. Versioning: The Smart Way to Sell Information, Carl Shapiro and Hal R. Varian,
Harvard Business Review
6. Price Smarter on the Net, W. Baker, et al, Harvard Business Review,
7. Your Next IT Strategy, John Hagel, III, and John Seely Brown, Harvard Business
Review,
8. Supply-Chain Integration through Information Sharing: Channel Partnership between
Wal-Mart and Procter & Gamble, Michael Graen and Michael Shaw.
9. E-Hubs: The New B2B Marketplaces, Steven Kaplan and Mohanbir Sawhney,
Harvard Business Review,
10. Global Non-production procurement at Motorola
11. Collaboration: Using eHubs to Create Value in High Tech.
12. The Real New Economy
Readings—Industry and Market Reports
You can use these reports as the basis for developing your project. The lectures will
cover a selected set of these reports as the assigned readings, as indicated in the
schedule. All of these reports will be available on the Compass course site.
1. Seeds for the next big thing
2. Expect a slowdown before the next tech boom
3. The state of Asia Pacific technology and governance
4. Europe’s IT infrastructure adoption pan
5. The state of IT infrastructure adoption plan
6. Information management 101
7. eGovernment
8. Organic IT challenges IT organizational practices
9. Optimizing the IT Portfolio
10. iAnywhere Acquires extended systems
11. Business intelligence driven by compliance, standardization, and performance
12. Stabilizing IT with process methodologies
13. The complete RFID guide
14. RFID Services
15. Future supply chain solutions
16. Digital business networks
17. Mitigate content-related risks with enterprise right management
18. Innovation capacity—not IT spent, is what matters
19. Enterprise risk management
20. Highly effective compliance programs
21. IT Governance Framework
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22. Web users want privacy and security policies
23. Winning over new web buyers
24. Comprehensive database security
25. Database encryption solutions
26. How to forecast consumer technology adoption
27. Mobile enterprise adoption leap forward
28. The mobile enterprise: defining your strategy
29. Mobile enterprise warms up
30. Enterprise mobile devices need innovations
31. What is WEB 2.0
32. Social Computing
33. Podcast for Marketing
34. Digital Business Architecture: Foundation for IT Flexibility
35. The information work place will redefine the world of work
36. How to predict which IT innovations will succeed
37. Make IT matter for business innovation
38. X-Internet
39. Ten cool technologies for auto marketers to tap
40. How India and China redefine the tech world order
41. Consumer focused innovation
42. The economics of IT
43. The state of manufacturer and retailer collaboration
Course Requirement
Each student must complete a project on a summary a selected topic on IT innovations
(described in a separate document) and a final exam at the end of semester. The final
exam will be based on a selected set of topics with corresponding articles as the
background readings.
Course Work Allocation
Exam
35%
Project
55%
Class Participation
10%
Important Dates
Decision on Project Topic: March 29
First-stage Project Report Due: April 17
Final Project Report Due: May 1
Project Presentation: May 1, 3
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