Release: May 10, 2015
Call for Papers
2015 International Conference of Asian Marketing Associations
(ICAMA) in Tokyo
Conference Theme: “Emerging Trends in Asian Markets”
Date: October 30−November 1, 2015
Venue: International Conference Center, Waseda University, Tokyo, Japan
(http://www.giti.waseda.ac.jp/GITI/forum/2015/images/map_ibuka.pdf)
Paper Submission Deadline: July 10, 2015
Paper Acceptance Notification: August 10, 2015
Accepted Paper Submission Deadline: September 10, 2015
Early Bird Registration Deadline: August 15, 2015
Final Registration Deadline: October 1, 2015
The International Conference of Asian Marketing Associations (ICAMA) is organized by three
major Asian marketing academic associations from Korea, Japan, and China. It is the first
international marketing conference by Asian marketing associations for marketing researchers in
Asia. The first ICAMA was held in Seoul, Korea in 2014. The second ICAMA will be held in Tokyo,
Japan in 2015 with the conference theme of “Emerging Trends in Asian Markets.” Researchers who
are interested in marketing issues in Asia are all welcome to present their work. Come to share your
ideas, and to find new friends in Asia!
2015 ICAMA Hosting Association,
Japan Society of Marketing and Distribution
1
ICAMA Organizing Associations
Korea Marketing Association (KMA) * ICAMA 2014 Hosting Association
Japan Society of Marketing and Distribution (JSMD) * ICAMA 2015 Hosting Association
Chinese Academy of Marketing Science (CAMS) * ICAMA 2016 Hosting Association
ICAMA 2015 Hosting Association and University
Japan Society of Marketing and Distribution (JSMD)
Waseda University, Tokyo, Japan
Keynote Speakers
Prof. Russell W. Belk (York University, Canada)
Prof. Florian Kohlbacher (Xi’an Jiaoton-Liverpool University, China)
Platinum Sponsor
QSR International
Sponsoring Journal (Special Issue)
Asia Marketing Journal (Editor: Prof. Jaihak Chung)
Conference Co-Chairs
Prof. Takeshi Matsui (Hitotsubashi University, Japan)
Prof. Dae Ryun Chang (Yonsei University, Korea)
Prof. Guoqun Fu (Peking University, China),
* Conference Director
Advisory Board Committee
Prof. Katsuyoshi Takashima (Kobe University, Japan), JSMD President
Prof. Yong June Kim (Sungkyunkwan University, Korea), KMA President
Prof. Ping Zhao (Tsinghua University, China), CAMS President
Academic Excellence Committee Chair
Prof. Kyoichi Ikeo (Meiji Gakuin University, Japan), JSMD Former President
Best Paper Award Committee Chairs
Global Session Award Committee Chair: Prof. Lin Huang (Kobe University, Japan)
Korean Session Award Committee Chair: Prof. Subin Im (Yonsei University, Korea)
Japanese Session Award Committee Chair: Prof. Naoto Onzo (Waseda University, Japan)
Chinese Session Award Committee Chair: Prof. Dongjin Li (Nankai University, China)
Doctoral Consortium Award Committee Chair: Prof. Sangchul Cho
(University of Marketing and Distribution Sciences, Japan)
Program and Session Organizing Committee Chairs
Program Committee Chair: Prof. Taotao Bi-Matsui (Rissho University, Japan)
Global Session Organizing Committee Chair: Prof. Lin Huang (Kobe University, Japan)
Korean Session Organizing Committee Chair: Prof. Dae Ryun Chang (Yonsei University, Korea)
Japanese Session Organizing Committee Chair: Prof. Takeshi Moriguchi (Waseda University, Japan)
Chinese Session Organizing Committee Chair: Prof. Siqing Peng (Peking University, China)
Doctoral Consortium Chair: Prof. Carolus Praet (Otaru University of Commerce, Japan)
2
Paper Submission Guidelines
1) Language options
Papers may be submitted and presented either in English or in local language (Chinese, Korean,
or Japanese). However, all authors should provide a one-page abstract written in English.
For global sessions: English
For local sessions: Chinese, Korean, or Japanese (English for the abstract)
For Doctoral Consortium: English
2) Areas of interest (Research tracks *tentative)
ICAMA 2015 will bring together researchers who are interested in a wide range of marketing
issues related to Asian markets.
Track I: Consumer Behavior in Asia
Track II: Communication Methods in Asian Markets
Track III: Product Management in Asia
Track IV: Cross-cultural Marketing in Asia
Track V: Distribution Channel and Retailing in Asia
3) Paper type options
Full paper (up to 20 double-spaced pages with a one page single-spaced abstract), or
abstract only (one single-spaced page)
4) Formatting basics
File Types: Microsoft Word (No PDFs, please)
Page Layout: A4 format with 25.4 mm margins on all four sides
Font: 12-point Times New Roman for English-written papers
(For local language papers, use proper fonts designated by each session chair.)
Page 1 (for both full papers and abstracts): Original manuscript title in the top line, centered,
with the first letter of each word capitalized (and English title in the next line for local
language papers) + One blank line + Name of authors and universities in English, centered
(one line per person) + One blank line + “ABSTRACT,” centered + One blank line + Text
(abstract in English—including research question, method and data, findings, and key
contributions), justified.
Page 2 and on (for full papers): Main text with proper headings + References (to be listed
alphabetically, last name first, followed by publication date in parentheses. Please follow
this style guide: www.ama.org/publications/JournalOfMarketing/documents/AMA_Reference_Style.pdf)
+ Endnotes + Tables + Figures + Appendices.
Main Text: Primary heading should be centered, all capitalized, with a return before and after.
Secondary heading should flush left, with title-style capitalization and a return before.
5) Submission procedures
All submissions should be made electronically. The online system will be open for authors in
July, 2015. Submitted paper will undergo a peer review process.
3
Conference Schedule *tentative
Day 1) October 30, 2015 (Friday)
14:00−17:30 Doctoral Consortium
14:00−17:30 Optional Tour (to Asakusa and Akihabara)
Day 2) November 1, 2015 (Saturday)
08:00−17:00 Registration
09:00−09:50
Opening Ceremony
Welcome speeches by presidents and conference co-chairs
10:00−10:50 Keynote Speech
Prof. Russell W. Belk (York University, Canada)
Prof. Florian Kohlbacher (Xi’an Jiaoton−Liverpool University, China)
11:00−12:00 Meet the Editors
Editor-in-chief of Asia Marketing Journal, Korea
Editor-in-chief of Journal of Marketing Science, China
Editor-in-chief of Journal of Marketing & Distribution, Japan
12:00−13:00 Networking Lunch (Bento) at Waseda University
13:00−14:20 Track I: Consumer Behavior in Asia
14:30−15:50 Track II: Communication Methods in Asian Markets
16:00−17:20 Track III: Product Management in Asia
18:00−20:00 Networking Dinner (Buffet) at Waseda University
Day 3) November 2, 2015 (Sunday)
08:00−11:00 Registration
09:00−10:20 Track IV: Cross-cultural Marketing in Asia
10:30−11:50 Track V: Distribution Channel and Retailing in Asia
12:00−14:00 Closing Ceremony with Lunch Buffet at Rhiga Royal Hotel Tokyo
Award Ceremony
Farewell from the Academic Excellence Committee Chair
Announcement of ICAMA 2016 in China
4
Awards
The ICAMA Award Committee will select a number of papers to receive the best conference
paper award, honorable recognition, and the best doctoral dissertation award. The committee will
also select several distinguished service award.
Only full papers will be considered for awards. Papers from global sessions that are awarded best
and honorable mentions will be considered for publication in a special issue of the Asia Marketing
Journal.
Registration Information
1) Registration fees
Registration fee
Early bird (by Aug 15)
JPY 20,000
Full fee
JPY 30,000
JPY 15,000
+ JPY 4,000
JPY 20,000
+ JPY 4,000
Registration fee for students
Optional tour (to Asakusa and Akihabara)
2) Delegate registration fee includes
(1) Admission to the opening ceremony, academic sessions, the networking dinner of Day 2, and
the closing ceremony of Day 3, (2) conference materials, and (3) a bento lunch of Day 2.
3) Payment
All conference registration fees should be paid in Japanese Yen (JPY) via the online payment
system. The system will be open in July 2015.
4) Cancellation
Sorry, the registration fee is not refundable.
5) Important notice
At least one author of each accepted paper must register and deliver a presentation in order for
the paper to appear in the final versions of the conference program and the proceedings.
Hotel Information
Rhiga Royal Hotel will offer a 10 % discounted conference rate for a limited number of rooms.
Call the hotel: +81− (0)3−5285−1121. Hotel Chinzanso is another recommended hotel near Waseda
University. Cheaper hotels are located near Shinjyuku Station (30 minutes to Waseda University).
For Further Information
Conference Director, Prof. Takeshi Matsui <t.matsui@r.hit-u.ac.jp>
Conference Co-chair from Korea, Prof. Dae Ryun Chang < drchang@yonsei.ac.kr>
Conference Co-chair from China, Prof. Guoqun Fu <fugq@gsm.pku.edu.cn>
Conference Treasurers: Prof. Uno Kim <kimu.unho@nihon-u.ac.jp>
Prof. Narimasa Yokoyama < yokoyama.narimasa@nihon-u.ac.jp>
Program Committee Chair: Prof. Taotao Bi-Matsui < taomatsui@ris.ac.jp>
Editor-in-Chief of the Conference Proceedings: Prof. Akinori Ono <akinori@keio.jp>
Conference Venue Manager: Mr. Mitsuru Kaneko <mkaneko1004@aoni.waseda.jp>
5