Visitors Survey Report: Isabella Plantation visitors survey – Broomfield gate and Disabled
parking lot gate – March Thursday 14th and Saturday 16th, May Thursday 16th and Saturday
18th, and May Sunday 26th 2013
Overall interviews
March
May
Thursday
42
70
Saturday
24
89
Sunday
N/A
18
T
66
177
243
1.
General Information
Weather:
March:
Thursday 14th – very cold but sunny
Saturday 16th – Cloudy, very cold, most of day very heavy rain
May:
Thursday 16th– mild, some showers
Saturday 18th – Mild, overcast
Sunday 26th – Sunny and warm
General responses:
Hard to get people with kids to stop. Building works going on in plantation during surveys
meant people were less inclined to be positive. Many comments along the lines of ‘usually
it’s lovely but with all the building work going on it’s not very nice now’. A very cold very wet
March and some rain in May meant people much less willing to stop.
March:
Thursday – More elderly people in IP, very few young people.
Saturday – Much higher percentage of single adults – rain meant few children and far fewer
elderly people that seen previously. Higher percentage of dog walkers.
May:
Thursday – Lots of non-English speakers in plantation.
Saturday – Lots of children and families in IP.
Sunday – Very sunny day, meant good footfall in IP.
As it was last year the general response was that people love IP and don’t want it changed –
people liked the work done around pond, and appreciated that thing had not changed to
drastically. Interim toilet situation was upsetting to people, and many people did not find
new toilet block when it was installed.
2.
Profile of visitors
Generally more females than males.
By observation approximately ¾ of people under 16 were under 10.
An overwhelming percentage of visitors to IP are white British (approximately 87%)
Broomfield Gate
Tally
March
(14th and
16th)
Disabled Car Park Gate
May
(16th and
18th)
May
(26th)
March
(14th and
16th)
May
(16th and
18th)
Gender
Female
Male
115
89
1125
823
1745
1379
62
64
469
491
Age
-24 accompanied
-24 independent
24 – 50
Over 50
36
2
95
71
333
55
559
1001
410
528
1603
583
6
0
76
44
112
62
426
495
Ethnicity White
BME
178
26
1697
251
2783
341
119
7
883
77
Disability/ mobility issues
8
29
32
8
57
Broomfield gate
March
(14th
and
16th)
May
(16th
and
18th)
Disabled car park gate
May
(26th)
March
(14th and
16th)
May
(16th and
18th)
Gender
Female
Male
22
13
67
38
13
5
15
17
30
24
Age
Under 24 accompanied
Under 24 independent
24 – 50
50+
0
2
18
16
0
9
40
56
0
0
9
9
0
0
7
3
0
0
19
35
Ethnicity
White
27
2
1
0
1
2
1
0
83
0
0
1
1
4
3
1
15
0
0
0
0
0
2
0
18
4
0
1
0
3
3
1
37
0
2
0
0
1
6
1
Asian
British
English
Irish
Scottish
Welsh
European
Other white
Asian British
Bangladeshi
Pakistani
Indian
Chinese
Other Asian
Black
Black British
Caribbean
African
Other Black
Middle Eastern
Mixed
White/Black
Caribbean
White/African
White/Asian
Other mixed
0
0
0
0
0
0
1
0
1
0
0
0
0
0
1
0
0
0
0
0
0
2
0
2
0
0
0
0
0
0
0
0
0
0
0
1
5
0
2
8
1
4
0
2
7
Mobility issues
3
4
0
1
7
Employment
Employed
Unemployed
Retired
Student
Full-time carer
12
1
10
9
3
59
0
40
4
2
10
1
4
0
3
23
2
26
1
1
15
2
11
2
0
Country of residence
UK
34
101
18
53
29
Other
1
4
0
1
1
Richmond
8
18
6
12
12
Kingston
Wandsworth
5
3
22
14
3
2
11
1
11
1
Merton
2
6
2
3
3
Hounslow
Other
2
12
2
4
28
10
1
0
4
2
12
12
2
13
17
Disability/ mobility
issues
Within London
Within UK, outside
London
0
0
0
0
0
1
0
0
0
0
0
0
1
0
0
0
1
1
0
0
1
1
0
0
0
1
0
0
0
0
0
0
0
0
Considers self to
have a disability
Registered disabled
3.
Questionnaire breakdown
How many people including yourself
are in your party today?
March
(14th and
16th)
May (16th
and 18th)
May (26th)
Broomfield
Adult 16+
Children under 5
Children 6-10
Children 11-15
53
4
0
0
282
16
3
2
36
3
7
0
Disabled
Adult 16+
Children under 5
Children 6-10
Children 11-15
48
5
0
0
130
7
3
0
N/A
Frequency of visits to IP?
March
(14th
and
16th)
Broomfield
Several times a week
Weekly
Monthly
Several times a year
Less frequently
First visit
5
8
7
12
3
0
Disabled
Several times a week
Weekly
Monthly
Several times a year
Less frequently
First visit
2
3
10
15
1
1
In which Season do you visit IP?
Broomfield
Spring
Summer
Autumn
May
(16th
and
18th)
May
(26th)
4
4
10
51
41
13
0
1
3
8
3
3
2
4
7
20
10
12
n/a
March
(14th and
16th)
May (16th
and 18th)
May (26th)
16
10
2
81
54
5
8
2
1
Disabled
Winter
All year round
0
17
0
16
0
7
Spring
Summer
Autumn
Winter
All year round
26
9
9
0
5
27
22
2
1
18
N/A
How did you find out about IP?
March
(14th and
16th)
May (16th
and 18th)
May (26th)
Broomfield
Local
Word of mouth
Park user
Other
18
12
5
0
51
47
7
0
7
5
4
2
Disabled
Local
Word of mouth
Park user
Other
21
4
6
0
26
19
9
4
N/A
May 26th (broomfield)
Royal parks employee.
Photo on facebook.
May 16th and 18th (Disabled)
Book about Richmond Park.
Book about gardens.
Radio 4 programme about 20 years ago.
Royal Parks volunteer
Are you aware of the IP
project?
March (14th
and 16th)
May (16th
and 18th)
May (26th)
Broomfield
No
Yes
11
24
49
56
7
12
Disabled
No
Yes
20
12
34
20
N/A
How did you find out about the project? March
(14th and
16th)
May (16th
and 18th)
May (26th)
Broomfield
Notices in IP
Word of mouth
Other
22
1
1
53
2
4
8
1
3
Disabled
Notices in IP
Word of mouth
Other
9
1
0
17
1
2
N/A
March
(14th and
16th)
May (16th
and 18th)
May (26th)
Broomfield March (14th and 16th)
 Survey last year
Broomfield May (16th and 18th)
 Read about it in the paper.
 Survey last year
 Website (2 people)
Broomfield May (26th)
 Read about it in the paper.
 Saw work in IP (2 people)
Disabled car park May (16th and 18th)
 Website
 Royal
How did you get to the park?
Broomfield
Car
Walk
Bike
Public Transport
Other
31
4
0
0
0
82
15
2
6
Minibus
Motorbike
15
2
1
0
0
Disabled
Car
Walk
Bike
Public Transport
Other
26
3
1
1
0
31
14
4
5
0
N/A
How long did your journey take you?
March
(14th and
16th)
May (16th
and 18th)
May
(26th)
Broomfield
Less than 10 mins
10 to 20 mins
20 to 30 mins
More than 30 mins
6
20
5
4
1
25
33
33
3
10
2
3
Disabled
Less than 10 mins
10 to 20 mins
20 to 30 mins
More than 30 mins
4
11
9
8
5
16
10
23
N/A
March
(14th and
16th)
May (16th
and 18th)
May
(26th)
Broomfield less than half an hour
Half an hour to an hour
1 to 2 hours
More than 2 hours
13
17
5
2
6
31
44
24
4
7
7
0
Disabled
16
14
2
0
7
22
30
5
N/A
How long did you stay in IP on this visit?
less than half an hour
Half an hour to an hour
1 to 2 hours
More than 2 hours
Once in the park was IP easy to
find and get to?
March (14th
and 16th)
May (16th
and 18th)
May (26th)
Broomfield
1 Easy
2
3
4
5 Difficult
25
7
3
0
0
75
22
5
2
1
15
0
1
2
0
Disabled
1 Easy
2
3
4
5 Difficult
19
7
5
0
0
19
4
10
6
15
N/A
The Isabella Plantation rated
overall
March
(14th and
16th)
May (16th
and 18th)
May (26th) T
T/A
%
1
3
9
63
166
.4
1.2
3.7
26
68
Broomfield
1 Poor
2
3
4
5
0
2
3
14
16
0
0
0
33
72
0
0
0
0
18
0
2
3
47
106
Disabled
1
2
3
4
5 Excellent
1
1
5
9
14
0
0
1
7
46
N/A
1
1
6
16
60
Aspects of the plantation
Signposting maps
and finding your
way
Peace and quiet
Rated 1
(poor) to 5
(excellent)
March
(14th
and
16th)
May
(16th
and
18th)
May
(26th)
Broomfield
Gate
1
2
3
4
5
1
9
8
8
9
1
11
18
32
33
0
2
7
3
6
Disabled
Gate
1
2
3
4
5
1
7
6
9
8
3
8
17
17
8
N/A
Broomfield
Gate
1
2
3
4
5
0
1
3
11
20
0
0
1
10
82
Disabled
Gate
1 0
2 2
3 5
0
1
6
1
1
7
9
N/A
Upkeep and
landscaping
General tidiness
and cleanliness
Quality and
quantity of
seating
Quality and
number of toilets
4 7
5 17
16
30
Broomfield
Gate
1
2
3
4
5
0
1
8
10
16
0
0
2
25
67
0
0
0
1
17
Disabled
Gate
1
2
3
4
5
0
1
5
9
15
0
0
2
10
42
N/A
Broomfield
Gate
1
2
3
4
5
0
1
5
8
21
0
0
2
15
77
0
0
0
1
17
Disabled
Gate
1
2
3
4
5
0
1
4
8
18
0
0
0
10
44
N/A
Broomfield
Gate
1
2
3
4
5
0
3
11
12
9
1
4
29
30
40
0
1
2
5
10
Disabled
Gate
1
2
3
4
5
1
4
10
7
8
0
4
15
16
16
N/A
Broomfield
Gate
1
2
3
4
5
0
5
11
10
9
0
7
20
31
36
0
3
5
3
5
Disabled
Gate
1
2
3
4
3
9
8
5
3
20
14
11
N/A
5 6
4
Broomfield
Gate
1
2
3
4
5
0
2
7
7
19
0
4
14
32
38
0
0
2
6
8
Disabled
Gate
1
2
3
4
5
2
2
5
9
12
1
2
3
12
23
N/A
Broomfield
Gate
1
2
3
4
5
0
3
14
3
3
0
2
9
12
27
0
0
7
2
2
Disabled
Gate
1
2
3
4
5
0
1
4
4
7
0
1
5
8
13
N/A
How easy or difficult was it to get
around the plantation?
March (14th
and 16th)
May (16th
and 18th)
May (26th)
Broomfield
1 Difficult
2
3
4
5 Easy
0
0
4
7
24
0
1
5
8
91
0
0
0
3
15
Disabled
1 Difficult
2
3
4
5 Easy
0
1
7
12
12
0
0
3
6
45
N/A
Car parking
facilities including
disabled parking
Cycle parking
What specific aspects of the
plantation were problematic?
Quality and upkeep
of paths
Quality and width of
bridges
Weights and width
of gates
Rated 1
(poor) to 5
(excellent)
March
(14th
and
16th)
May
(16th
and
18th)
May
(26th)
Broomfield
Gate
1 0
0
0
2
3
4
5
0
3
1
0
2
4
0
0
0
0
0
0
Disabled
Gate
1 0
0
N/A
2
3
4
5
2
4
0
0
0
1
2
0
Broomfield
Gate
1 0
0
0
2
3
4
5
0
0
2
2
0
0
5
1
0
0
0
0
Disabled
Gate
1 0
0
N/A
2
3
4
5
1
2
2
0
0
0
2
1
Broomfield
Gate
1 0
0
0
2
3
4
5
0
0
3
1
0
1
5
0
0
0
0
0
Disabled
Gate
1 0
0
N/A
2 0
3 2
0
0
4 4
5 0
2
1
If mobility scooters or wheelchairs March (14th
were available would you have
and 16th)
used them?
May (16th
and 18th)
May (26th)
Broomfield
Yes
No
1
34
2
103
0
18
Disabled Gate
Yes
No
0
32
2
52
N/A
Why did you come to IP today?
Broomfield
Disabled Gate
March
(14th and
16th)
May (16th
and 18th)
May (26th)
T
A
For peace and quiet
Exercise
Bring children
Walk
Walk the dog
See plants, trees,
wildlife
See the azalea
collection
7
2
3
8
11
5
17
3
15
21
8
25
3
0
1
7
3
8
27
5
19
36
22
38
41
21
22
62
27
61
17
9
9
26
11
25
4
37
8
49
92
38
Spending day in park
2
6
5
13
24
10
Other
0
0
0
8
3
For peace and quiet
Exercise
Bring children
Walk
Walk the dog
See plants, trees,
wildlife
See the azalea
collection
Spending day in park
Other
4
7
0
9
3
4
10
9
3
17
2
19
N/A
4
39
43
2
3*
9
5 **
11
8
* March Disabled Gate:
To see work in progress 2
To take photos 1
** May Disabled Gate:
To take photographs 1
Picnic 1
14
16
3
26
5
23
Bring a friend to IP 2
Would you use any of the following…?
March
(14th and
16th)
May (16th
and 18th)
May (26th)
Broomfield
Internet resources
Maps at entrances
Leaflets about plants
Leaflets with walks
Signage by plants
Audio Guide
Other
22
15
15
7
24
2
0
21
31
26
16
59
5
1*
10
6
7
6
13
1
0
Disabled Gate
Internet resources
Maps at entrances
Leaflets about plants
Leaflets with walks
Signage by plants
Audio Guide
Other
15
17
12
7
29
2
0
18
13
18
14
24
3
0
N/A
* May Broomfield
Natural play things for children.
Have you looked at the plantation March (14th
notice boards?
and 16th)
May (16th
and 18th)
May (26th)
Broomfield
Yes
No
29
6
66
39
13
5
Disabled Gate
Yes
No
27
5
38
16
N/A
Would any of the following activities
interest you?
March
(14th and
16th)
May (16th
and 18th)
May (26th)
Broomfield
Guided walks
Horticultural events
Children’s events
Other
13
7
11
0
17
15
21
3
9
4
3
0
Disabled Gate
Guided walks
13
13
N/A
Horticultural events
Children’s events
Other
12
5
0
8
6
0
CAR PARK – Car parks should be like the bushy park car parks.
CAR PARK - Heavy use of Pembroke car park spoils day out.
CAR PARK - More car parking would be detrimental to experience.
CAR PARK - Potholes in car park are not good! (6 people said this)
CONCERNS/WORK – Leaflets would cause litter and costs.(2 people said this)
CONCERNS/WORK - Mobility scooters would spoil the place.
CONCERNS/WORK – No events!
CONCERNS/WORK – Too much artificial timber by pond and bare terrain/pond looks
artificial. (2 people said this.)
CONCERNS/WORK – Work made it a less pleasant visit (3 people said this)
CONCERNS/WORK – IP should have been left as it was.
CONCERNS/WORK – Fallen branches are good for insects
CONCERNS/WORK – Where are the fish?/I miss the fish/Bring the fish back! (4 people said
this)
OTHER - Could do with more cycle parking
OTHER – I get around ok but my elderly mother/father/grandparent struggles sometimes (4
people said this)
OTHER - More seats would be good.
OTHER - Couldn’t find any seats.
OTHER - Coffee shop would be nice. (2 people said this)
OTHER - Donated benches to family and friends would be nice.
OTHER - Love IP, but it depends on time of year. It isn’t a desirable place to visit in holidays.
PRAISE - IP is better than the Chelsea flower show.
PRAISE - Steel pond is beautiful this time of year.
PRAISE - The change is really noticeable; it’s lovely.
PRAISE – I like the improvements so far.
PRAISE – It’s perfect.
PRAISE - New toilets are very good! (2 people said this)
RESOURCES/INFORMATION - A water fountain would be good.
RESOURCES/INFORMATION - Paid for leaflets would prevent littering.
RESOURCES/INFORMATION - Info app (2 people said this)
RESOURCES/INFORMATION - Info on what’s in bloom.
RESOURCES/INFORMATION - Plenty of resources no need for more. (2 people said this)
RESOURCES/INFORMATION - Colour coded walks according to map would be good.
RESOURCES/INFORMATION - Common names for trees on signs.
RESOURCES/INFORMATION - Plant signs in English please!
RESOURCES/INFORMATION - Some IP history would be good. (3 people said this.)
RESOURCES/INFORMATION - Themed walks/scavenger hunts for kids would be good (2
people said this.)
RESOURCES/INFORMATION - Plantation will be nicer when works done.
SIGNS/MAPS - Couldn’t find lake or azaleas.
SIGNS/MAPS - More signs would be good. (2 people said this)
SIGNS/MAPS - No more signs! They’d spoil the place.(3 people said this.)
SIGNS/MAPS - Richmond park map to download would be great.
SIGNS/MAPS - Signs pointing to toilets would be good. (3 people said this)
SIGNS/MAPS - Small signs like Kew gardens – not huge signs.
SIGNS/MAPS - Some signage in middle of plantation would be good; signs to toilets, exits,
azaleas, seasonal planting etc.
SIGNS/MAPS - Steel pond was hard to find.
SIGNS/MAPS - Temporary signs are poor.
SIGNS/MAPS - We knew where IP was but signage isn’t very good. (3 people said this)
TOILETS – Do not want toilets.
TOILETS – Area around loos is not attractive.
TOILETS - More toilets would be good. (2 people said this)
TOILETS - Toilets were of poor quality and difficult to find. (2 people said this)