Spring 2010
NTC Marketing Principles
Reflection Paper about your Strategic Marketing Plan Report
Directions for Reflection Paper:
1. The reflection paper should be one-to-two pages long, typed, single space within question/double space
between questions.
2. Answer the questions below in COMPLETE sentences. (for example, #1. What I hoped to learn in the course
was_____________)
3. Use correct sentence structure, grammar usage, and spelling.
4. There are NO WRONG ANSWERS – the only errors you can make are that you don’t answer the question,
incomplete sentences, not thoughtful answers or structure/spelling errors.
5. Proofread your work carefully before you submit it to your instructor for evaluation.
6. If your are a Marketing Program student, place a hard copy of this reflection paper in your Marketing
Program Portfolio, after your Strategic Marketing Plan Report.
Reflection Guide Questions
1. In one or two sentences, describe your learning goals (or what you hoped to learn in this course).
2. Describe a realistic picture of your skill level in this topic area prior to the creation of this artifact. (Example:
prior to this exercise, I never was exposed to a strategic marketing plan)!).
3. What is your skill level now?
4. How does your current skill level compare to what you hoped to learn in this course?
5. Provide an example of a dilemma that you have faced in the creation of this Strategic Marketing Plan Report
and how you have handled it. What have you learned from this dilemma?
6. Discuss how you plan to use these skills in your daily life, future, etc. in light of what you have learned in this
course
7. How will you continue to enhance your skills in the future?
Reflection Scoring Guide 21 total points available
You must achieve a rating of at least “2” on each criterion to demonstrate competence.
Rating Scale
3: Work exceeds criterion; shows depth in insight and grasp of the learning, critical thinking skills, or attention to
detail
2: Work meets criterion adequately
1: Work does not meet criterion
0: Work is missing, incorrect, or incomplete
Criteria
reflection describes what you hoped to learn in this course
3
Ratings
2
1
0
reflection presents a realistic picture of your skill prior to the learning experience
3
2
1
0
reflection accurately describes your new skill level
3
2
1
0
reflection compares learning achievement with what you hoped to achieve for course
3
2
1
0
reflection describes a dilemma, how it was faced, and what was learned from it
3
2
1
0
reflection identifies how you will use the new or enhanced skills
3
2
1
0
Paper displays correct sentence structure, grammar usage, and spelling
3
2
1
0