UNIVERZITA KOMENSKÉHO V BRATISLAVE
FAKULTA MANAGEMENTU
Katedra stratégie a podnikania
Vedúci katedry: Doc. Ing. Anna Pilková, PhD., MBA
Odbojárov 10
P. O. Box 95
820 05 Bratislava 25
Slovenská republika
Tel: + 421 (2) 50117 552
Fax: + 421 (2) 50117 527
E-mail: ksp@fm.uniba.sk
http://www.fm.uniba.sk
SYLABY / COURSE OUTLINE
Management of Innovation & Change
Prednášajúci/Lecturer: Mgr. Peter Gál, PhD.
Školský rok/ School year: 2013/2014
Semester/Semester: zimný / winter
Ročník/Year: 4th, 5th (Master level)
Rozsah výučby / No. of classes weekly: 2
Kredity / No. of ECTS Credits: 3
Spôsob hodnotenia / Course Evaluation: Term Period: 100% / Exam Period: 0%
Active participation at seminars and participation in the discussions:
Team project - practical case study (2 + 1 final presentation)
Teams – 3-5 students.
30% points
70% points
Cieľ predmetu / Course Description:
Considering the importance of innovation for the company as for the whole society, the
course aims to awake the spirit of innovation and openness to change in students. Students would learn how to search for innovative and entrepreneurial opportunities, incorporate a systematic approach to the management of innovation and change in existing
businesses, respectively build new entrepreneurial ventures based on innovative ideas
and create a viable business model that enables innovation to succeed in the real world.
The subject deals with innovation and related changes rather from the perspective of
strategic management, then from a technical point of view. The course utilizes lectures,
in-class discussions, case study, video presentations, independent reading and student
presentations.
Metodológia výučby / Methodology of teaching:
2 hodiny týždenne - seminár / 2 hours per week - seminar
Forms of teaching practice transfer the results of own original research into the educational process. Course utilizes original case study developed by the lecturer.
ZÁKLADNÉ OKRUHY TÉM PREDMETU / BASIC COURSE THEMES:
1. The Sources of Innovations.
2. The Practice of Entrepreneurship and Innovation.
3. The Entrepreneurial Strategies.
4. The Business Model for Innovation.
HARMONOGRAM OBSAHOVEJ NÁPLNE CVIČENÍ /
SCHEDULE OF SEMINARS:
1. Introduction. Information about the Course and Evaluation.
2. The Lead User Method. The Open Innovation.
3. Introduction into the Case study.
4. Entrepreneurial Management. The Entrepreneurial Business.
5. Entrepreneurship in the Service Institution. The New Venture.
6. Case study – 1st Presentation
7. Entrepreneurial Strategies: “Fustest with the Mostest.” “Hit Them Where They
Ain’t.”
8. Entrepreneurial Strategies: Ecological Niches. Changing Values and Characteristics.
9. Case study – 2nd Presentation.
10. Definition. Design of the Business Model for Innovation.
11. Key Partners, Key Activities, Channels / Distribution, Key Resources, Costs
12. Revenue, Customer, Customer Relationships, Value Proposition
13. Case study – Final Presentation. Review Session. Final Evaluation.
Literatúra / Literature:
Povinná literatúra / Essential reading:
CHESBROUGH, H. W.: Open Services Innovation : Rethinking Your Business to
Grow and Compete in a New Era. 2nd ed. Hoboken : Jossey-Bass, 2010. 258 p. ISBN:
9780470905746.
(FM
UK
Library
on-line,
http://site.ebrary.com/lib/uniba/docDetail.action?docID=10441387)
DAVID, Aaker A. - Kumar, V. - Day, George S.: Marketing research. Danvers : John
Wiley & Sons, 2007. 774 p. ISBN: 978-0-470-05076-7 (FM UK Library, IX-0738).
DRUCKER, Peter F.: Innovation and Entrepreneurship. New York: Harper & Row,
1985. 277 p. ISBN: 0-06-015248-4. (FM UK Library, CU-5248).
VON HIPPEL, Eric: Democratizing Innovation. Cambridge : The MIT Press, 2005. 204
p. ISBN: 0-262-00274-4 (download at: http://web.mit.edu/evhippel/www/).
Nepovinná literatúra / Optional reading:
CHESBROUGH, H. W. – VANHAVERBEKE, W. – WEST, J.: Open Innovation :
Researching a New Paradigm. Oxford : Oxford University Press, 2006. 392 p. ISBN:
9780199290727. (FM UK Library on-line,
http://site.ebrary.com/lib/uniba/docDetail.action?docID=10194775)
DAVID, Aaker A.: Brand relevance : making competitors irrelevant. San Francisco :
Jossey-Bass,
2011,
381
p.
(FM
UK
Library
on-line,
http://site.ebrary.com/lib/uniba/Doc?id=10438354).
DAVID, Aaker A.: Building strong brands. London : Simon & Schuster, 2002. 380 p.
ISBN: 0-7432-3213-5 (FM UK Library, IX-0716).
DRUCKER, Peter: The Discipline of Innovation. In: Harvard Business Review on the
Innovative Enterprise, Boston: Harvard Business School Press, 2003, 195 s. ISBN 9781-59139-130-2. (FM UK Library, XII-1678).
VON HIPPEL, Eric: The Sources of Innovation. New York : Oxford University Press,
1988. ISBN: 0-19-504085-6 (download at: http://web.mit.edu/evhippel/www/).
Ďalšie články/ štúdie distribuované v priebehu semestra k jednotlivým problémovým
okruhom.
Other articles / studies distributed throughout the semester to individual problem areas.
Podmienkou je možnosť prístupu študentov k internetu v rámci siete UK.
The minimum condition is the possibility of student access to the internet through the
Comenius University network:
EBSCO
HOST
/
Business
Source
Premier
(http://web.ebscohost.com/ehost/search/basic?sid=b65368bb-dc1d-46f4-a5494fac23378b1b%40sessionmgr198&vid=2&hid=108).
Chesbrough, H. W.: Business model innovation : it's not just about technology anymore.
Strategy & Leadership. Chicago : 2007. Vol. 35, Iss. 6; p. 12, ISSN: 10878572.
Chesbrough, H. W.: Business Model Innovation : Opportunities and Barriers. Long
Range Planning. London : Apr-Jun 2010. Vol. 43, Iss. 2/3; p. 354, ISSN: 00246301.
Chesbrough, H. W.: Why Companies Should Have Open Business Models. MIT Sloan
Management Review. Cambridge : Winter 2007. Vol. 48, Iss. 2; p. 22- 28, ISSN:
15329194.
Gal, P.: Case study Heineken, 2012.
Christensen, C. – Raynor, M.: The Innovator’s Solution. Harvard Business School
Press, Cambridge, MA, 2003.
Mullins, J. W. – Komisar, R.: A Business Plan? Or a Journey to Plan B? MIT Sloan
Management Review. Cambridge : Spring 2010. Vol. 51, Iss. 3; p. 1-6. ISSN:
15329194.
Osterwalder, A. – Pigneur, Y. - Tucci Ch. L.: Clarifying Business Models : Origins,
Present, and Future of the Concept. Communications of the Association for Information
Systems. Atlanta : 2005. Vol. 16; p. 1-25. ISSN: 15293181.
Porter, M. E. What Is Strategy? Harvard Business Review on Strategy, Boston : Harvard Business Press.
Bratislava, September 20th, 2013
by: Mgr. Peter Gál, PhD.