community sponsorship/partnership application

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COMMUNITY SPONSORSHIP/PARTNERSHIP APPLICATION
ABOUT OUR PROGRAM
Whole Foods Market’s Giving Program is dedicated to helping organizations in our stores’ local communities that have
limited budgets and big hearts. Our giving program supports organizations that address community issues, such as:
hunger relief, environmental concerns, organic and sustainable agriculture, animal welfare and health/social services.
Our focus is to support innovative groups that share in our Mission & Values, and strive to make the world a better
place. Our Core Values include sustainability, community support, healthy eating education and a commitment to local
growers. Typically, The Whole Foods Market Giving Program seeks out organizations that have direct community impact
and a shared mission. Not all requests can be honored, and those that are not submitted at least 3 months in
advance, that are incomplete will not be considered.
The Whole Foods Market Giving Program does not provide funding for politically affiliated groups.
ABOUT COMMUNITY SPONSORSHIP/PARTNERSHIP
Community Sponsorship is open to registered non-profit organizations.
Community Partnership is open to businesses and organizations that share in our mission and values, and seek to
better our community.Community Applications are reviewed twice per year, and are for non-profit organizations
seeking support above the investment level of our general donations, or for organizations that are not non-profit. This
application also serves for organizations seeking assistance from more than one Whole Foods Market in a metro
location. Sponsored organizations sign a contract with Whole Foods Market committing to a significant level of
promotional support and/or partnership with our stores. Contract base requirements often include use of social media,
website, ads, and/or email communication with members and supporters to highlight partnership with Whole Foods
Market. In addition, each group will work with the store Marketing Team Leader(s) to outline a unique promotion
agreement specific to the organization and its reach.
Organizations can only be selected to participate in Community Partnership once per year, and prior sponsorship
from Whole Foods Market does not ensure continued commitment .Organizations applications will be reviewed by WFM
up to 4 times per year. Organizations seeking support from multiplestores must prove the reach and involvement in the
direct communities of all stores involved.Stores reserve the right to defer application to another Whole Foods Market
location if deemed appropriate.To apply for Community Sponsorship or Partnership, please complete the application
below.
Submission of a completed application is not an agreement to honor your request
If approved, you will be required to complete a contract, which details your commitment to the mutual benefit of this
partnership.Completed applications can be returned to:
Farah Nisler, Marketing Team Leader
Whole Foods Market, Raleigh
3540 Wade Avenue
RAL.Donations@wholefoods.com
Attach your organizations:
501(c)(3) form (If applicable)
Mission Statement
A description of organizations outreach, memberships, contributors and partners
List of current programs
NC Triangle Whole Foods Market Locations
The below map outlines the general range in which stores accept Sponsorship Applications.
We ask that you submit your request to the store closest to your organization.
The dotted lines signify a broader range, and where there is possible crossover between stores. In these cases,
you can submit to the store you feel is shared most closely with your community/location.
Durham * 621 Broad St
Durham, NC 27705
919.286.2290
Andrea.Mastrobuono@wholefoods
.com
Chapel Hill * 81 South Elliot Rd
Chapel Hill, NC 27514
919.968.1983
Shemiqua.Alvarez@wholefoods.com
North Raleigh * 8710 Six Forks Rd
Raleigh, NC. 27615
919-354-0350
NRLDonations@wholefoods.com
Wade Avenue * 3540 Wade Ave
Raleigh, NC. 27607
919-828-5804
RAL.Donations@wholefoods.com
Cary * 102B New Waverly Place
Cary, NC 27518
919.816.8830
Elizabeth.Taylor@wholefoods.com
SPONSORSHIP APPLICATION * Please read the cover page of this application before applying.
WHOLE FOODS MARKET LOCATION YOU ARE APPLYING TO
 North Raleigh * 8710 Six Forks Road
 Durham * 621 Broad Street
 Wade Avenue* 3540 Wade Avenue
 Chapel Hill * 81 S. Elliot Road
 Cary * 102B New Waverly Place
ABOUT YOUR ORGANIZATION:
Today’s Date:
_
Date of Event:
*Must be at least 3 months from date of submission
Organization:
Organizations 501©3 #:_________________
____________________________________________________
Organization Address:
Web Address (if applicable):
Contact name:
___
Contact Title:
Phone number:
E-mail:
_
Please check the category that best describes the primary service your organization provides:
 Environmental
 Social Services
 Poverty Relief
 Animal Welfare
 Health and Wellness
 Hunger Relief
 Organic/Sustainable Agriculture  Education
 Other (please specify):
Are you a part of a larger organization or does your group receive funding from a large corporation?
If so, who?
Y
N
____________
What is the mission of your organization?
FINANCIAL INFO:
Where does your organization primarily get its funding?
How will this sponsorship be used to support your organization’s cause?
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ABOUT YOUR REQUEST:
Has your organization submitted a sponsorship or donation request to any other Whole Foods Market in the last 90
days? Y N
If yes, when and to which store(s)?
Has your group ever received a sponsorship or donation from this or any other Whole Foods Market in the past year?
Y N
If yes, list date(s) and store(s):
What type of sponsorship are you seeking from us? If checking more than one, please NUMBER in order of priority.
 Gift Card
 Catering Platters
 Gift Bag
 Reusable Bags
 Non-prepared foods for an event (fruit, cereal bars, waters, etc.)
 Other
Please detail the specifics of your request, including NUMBER/AMOUNT requested & any preferences:
WHY DO YOU WANT TO PARTNER WITH WHOLE FOODS MARKET FOR THIS
EVENT?____________________________________________________________________________________________
__________________________________________________________________________________________________
TELL US HOW YOU WOULD PROMOTE THIS PARTNERSHIP/SPONSORSHIP TO THE COMMUNITY AND YOUR
SUPPORTERS:_______________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
LIST SOME POTENTIAL CROSS-PROMOTIONAL IDEAS THAT INVOLVE YOUR ORGANIZATION AND WHOLE FOODS MARKET:
THESE CAN BE IDEAS SUCH AS: * ACTIVITIES FOR TEAM MEMBERS * CUSTOMER INVOLVEMENT/CLASSES
* EDUCATION IN OUR STORE * PRE-PROMOTIONAL EVENTS OR TIE IN * GIVEAWAYS
* BLOG/WEB/MEDIA *COMMUNITY OUTREACH * COMMUNITY EVENTS/EXPOSURE ETC.
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
__________________________________________________________________________________________________
Please describe the event that this donation will be used for, including location, date, approximate attendance,
reach and methods of promotion:
What date /time do you need the sponsorship to begin?
How will Whole Foods Market’s contribution be recognized?
To request a sponsorship, return this completed form via email to RAL.Donations@wholefoods.com or the store
Customer Service desk ATT: Marketing. Please include any informational material about the organization and/or
event (flyer, brochure, etc.) All requests must be received at least 3 months prior to the date your sponsorship is
needed.
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