MINISTÈRE DES AFFAIRES ÉTRANGÈRES
No. 23 – July 2012
Theme parks are going for green
France’s leisure parks are attracting
increasing numbers of visitors of all ages and
from all countries. The market has doubled in
ten years. As these parks play a crucial role in
the regional economy, new ones are being
created which are committed to helping people
explore their environment. Today some of
these parks are even based on an
environmental theme... But with plenty of
attractions too!
Alongside the unmissable Disney and
Astérix, other leisure parks have decided to root
The boats in the Odyssée Botanique
© Daniel Garandeau / Terra Botanica
themselves in their region and help people explore
the specific environment where they are located.
Examples include Vulcania in Auvergne, Nausicaa in Boulogne, Océanopolis in Brest, the Aquarium
in La Rochelle and the Cité de la Mer in Cherbourg.
Terra Botanica, which opened in 2010, has taken the same approach. Located in the biggest
horticultural region in France, Anjou, it is the first European park devoted entirely to plants. Eana, in
Normandy, explores local history and is also unusual in that, when it opened in 2008, it was the first
park to be based on the theme of sustainable development. It welcomes not only the general public but
also businesses, teachers and schoolchildren, and raises awareness through a series of workshops – on
renewable energies, for example – exhibitions and events such as the nature et famille (Nature and
Family) show. It provides a number of trails through vast themed gardens and a farm where some of
the more neglected breeds of Normandy cattle graze. It must be said that one of the most important
assets of green leisure parks such as these is often their exceptional setting, for example the 47
hectares dotted with forests and 17 ponds of DéfiPlanet’, near Poitiers, and even, in Eana’s case, a real
Cistercian abbey.
Other recent parks are also based on an ecological theme. The Bioscope in Alsace focuses on
exploring the planet (including the Okavango Delta and the Spice Route) and ecological campaigns.
Underwater waste is collected using giant pincers and a survey is conducted on a mysterious animal
threatened with extinction, whilst elsewhere you can head off to explore the species that live in the
ocean depths. DéfiPlanet’, meanwhile, looks back at the last 50 years in a bid to understand
environmental challenges and offer solutions. The Gibiloba parks in Les Yvelines and Moselle
DIRECTION DE LA COMMUNICATION ET DU PORTE-PAROLAT
SOUS-DIRECTION DE LA PRESSE
MINISTÈRE DES AFFAIRES ÉTRANGÈRES
welcome children and take them on trails which introduce ecological issues, from waste recycling to
endangered animals and the hazards of pollution.
All of these theme parks, however, aim to show that you can learn and have fun at the same
time. First of all, they have of course all the requisite animals for a really family-friendly park,
including calves, cows and ponies. And at Bioscope, learning about ecology is all about adventure.
Visitors can take their pick from getting lost in the Dédaloscope to walking on water in a floating
bubble. The Polar Explorer attraction reproduces the conditions of an ice floe but offers plenty of
sliding fun too. DéfiPlanet’ has a tree-top trail with the longest zip wire in France (450 m) so that
visitors can walk above the canopy accompanied by elves and sprites and assess their carbon footprint
at the same time! At Terra Botanica this year a new film is being shown for the first time in Europe in
the Mysterious Plants area. The Gibiloba parks feature giant mazes, ball pools, slides and trampolines.
Just like their traditional counterparts, ecological theme parks also stage plenty of concerts, special
effects, shows and 3D film screenings!
A park that is trying to deliver an ecological message must obviously set an example in terms
of its own amenities and the way it operates. Everything, from gardening to waste collection, is geared
to protecting the environment. At Terra Botanica, for example, visitors will not find a single synthetic
product: plants are protected using integrated biological methods and a pond for harvesting rainwater
means it can be reused for watering. So far at Eana, the grass has been kept short by a horse! Again at
Eana, La Grande Halle gives visitors an opportunity to calculate their impact on the environment and
the building itself was constructed in accordance with High Environmental Quality (HQE) standards.
Its restaurant, L’Abbaye des saveurs, is run by a chef at the cutting edge of the “L’assiette de pays”
movement which promotes food produced in the local area and seasonal products. A variety of
accommodation is on offer: at DéfiPlanet’, for example, you can opt to sleep in a horse-drawn caravan,
a chalet, a yurt or a tree house.
The innovations these parks offer require significant levels of investment but they are also
benefiting from an increase in visitor numbers and support from their local authorities, which are often
the original driving force behind them. They are taking a gamble for the future on people’s desire for
something other than “mindless entertainment”, with the hope that it will prove as popular as the
rejection of “mindless sunbathing”. The challenge seems feasible: the natural, authentic message
communicated by these new parks reflects the spirit of the times and is helping them to differentiate
themselves from their more established competitors.
Sylvie Thomas
DIRECTION DE LA COMMUNICATION ET DU PORTE-PAROLAT
SOUS-DIRECTION DE LA PRESSE