ANDREW COX
Cell: (954) 263-5793
meetercox@aol.com
http://www.webprofile.info/acox/
VICE PRESIDENT / GENERAL MANAGER / SALES & MARKETING
Results-oriented operations executive with breadth and depth of experience in sales, marketing, operations, and
international management leveraged to drive revenue growth and profitability. Goal-driven, versatile executive with
a strong work ethic and natural leadership capabilities to support overall organizational goals through effective market
share capture. Consistently gain recognition for executing innovative tactics which are organization specific and lead
to improved business accomplishments. Tenacious in securing customer loyalty, guiding top-performing teams, and
succeeding in competitive markets and difficult situations.



Financial Channel Management
Product / Business Development
International / Domestic
Expansion



Core Qualifications
Strategic Marketing / Planning
Brand Positioning / Awareness
Government Impact / Regulations



P&L Accountability
Resource Allocation
Team Building / Employee
Relations
PROFESSIONAL EXPERIENCE
CONSULTANT, Pembroke Pines, FL
2008–Present
As an Independent Merger and Acquisitions Advisor, support local investors in identifying short- and long-term
financial opportunities.
INVESTMENT M ANAGER
Research and mitigate risk in acquisition targets, consulting with clients to delineate and analyze their financial
situations and develop strategic solutions to further their goals. Successfully build new business, secure customer
devotion, and produce strong relationships with peripheral business partners. Prepare and present client reports,
clear presentations on the markets, investment offerings, strategies, performance and economic outlook.
Selected Accomplishment
 Brokered a $1.2 million acquisition of light manufacturing and distribution company. Arranged SBA financing
after locating and evaluating purchaser criteria via the Internet and completing financial due diligence.
The Coleman Company, Wichita, KS
1998–2008
World's leading manufacturer of camping gear and outdoor equipment with annual global revenues of $1 billion and
1,500 employees.
SENIOR DIRECTOR OF SALES AND M ARKETING (2001– 2008)
Directed a diverse sales team of six staff members, supported employee empowerment, and focused on evaluating
executive performance through identification of areas of improvement. Obtained, built, and sustained key client
relationships while exceeding metrics by product line with full P&L responsibility for $30 million Latin-American
division.
Selected Accomplishments
 Achieved 10% increase in sales from an underperforming division and increased EBITDA 8 percentage points
in year one; quadrupled revenue and maximized EBITDA 17 points across five years through distribution gains,
personnel changes, new product development, pricing strategies, and promotions campaign integration.
 Drove $3.5 million in incremental revenue in year one via introducing a Latin America-specific line of tents and
sleeping bags.
 Devised and applied a multi-tiered distribution model throughout the Caribbean and Latin America including
wholly owned subsidiaries, distributors and multinational retailers, Wal-Mart, Carrefour, Home Depot, and
Sodimac.
 Established semi-annual regional personnel and distributor conferences, addressing SWOT analyses, isolating
key business issues, and implementing best practices.
ANDREW COX
PAGE 2 OF 2
DIRECTOR OF INTERNATIONAL TRANSITIONS (2005, dual role; concurrent with position above)
Proved inventive in discovering and facilitating methodologies to advance or restore company performance,
encapsulate opportunities, and produce profitable changes amid European and Australian subsidiaries. Reviewed
and assessed onsite restructuring submissions concerning international operations in effort to increase viability and
presented measurable avenues of restitution through creative courses of action.
Selected Accomplishments
 Developed and presented restructuring plans for Coleman’s $250 million European operation and $30 million
Australian subsidiary upon the completion of numerous onsite reviews.
 Created strategic plan recommending consolidation of European subsidiaries and the sale or closure of
manufacturing facilities in France and Italy, moving production to the Far East, and potentially saving millions of
dollars.
 Recommended elimination of third-party warehousing totaling 18% of total costs, which resulted in significantly
reducing operational expenses and returning the Australian subsidiary to profitability.
DIRECTOR OF MARKETING (1998–2001)
Presided over operations, including brand management, product-line development, and scope of work, as well as
code of ethics, policies, procedures, evaluations, and business development. Demonstrated strong analytical and
problem-solving skills and accomplished deadlines and assigned corporate objectives.
Selected Accomplishments
 Doubled revenue to $6 million within first campaign year of the Venezuela initial launch from global branding
and local imagery.
 200% increase in sales in Venezuela achieved in year one by launching a new, multi-level "Share the
Adventure" Coleman brand campaign combining global branding, local imagery, and inspirational themes.
 Achieved 5% swing in product mix and overall gross margin gain of one point through development and
implementation of "Done in a Day" activities and introducing "Coleman at the Beach" products.
 Governed promotional advertising efforts including website development, radio advertisements, and print
materials.
PREVIOUS EXPERIENCE
PRESIDENT, INTERALLIANCE CORPORATION, Pembroke Pines, FL
1997–1998
VICE PRESIDENT, TASCO, Miami, FL
1996–1997
DIRECTOR, LATIN AMERICA / BUSINESS M ANAGER WILSON SPORTING GOODS, Chicago, IL
1991–1996
PRODUCT M ANAGER, SPALDING SPORTS WORLDWIDE, Chicopee, MA
1988–1991
INTERNATIONAL ADMINISTRATOR, SMITH AND WESSON, Springfield, MA
1986–1988
EDUCATION
M ASTER OF BUSINESS ADMINISTRATION
Thunderbird School of Global Management, Glendale, AZ
BACHELOR OF ARTS
Hartwick College, Oneonta, NY
Area of Study: Political Science