Philip C. Stoops
2 Winding Way  Glen Mills, Pennsylvania 19342  Mobile: 610.888.4034
Email: pcstoops@gmail.com  Linkedin: http://www.linkedin.com/pub/phil-stoops/1/433/451/
Regional Director of Wireless Sales & Retail Channel Market Development
BS (Business Administration), Award-Winning Regional Director of Wireless Sales & Retail Channel Market
Development, with more than 10 years of revenue generating experience in identifying strategic avenues that have
strengthened new and existing business initiatives for an industry leader such as AT&T.
Recent experience includes serving as the Director of Sales for Eastern Pennsylvania, New Jersey and Delaware for AT&T in
Philadelphia, Pennsylvania. Charged with managing 60 direct reports that supported a 3-year planned integration of AT&T
Wireless into Cingular/AT&T with divisional revenue of $660 million annually and 1+ million subscribers.
Areas of Expertise Include
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Creating Brand Awareness
Competitive Product Positioning
Developing Cross-Selling Opportunities
Client Relationship Management (CRM)
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Forming Strategic Alliances
Strategic Account Development
Instituting Cost Conservation Measures
Building & Leading High-Performance Sales Teams
Career Highlights
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Entrusted by the VP of Sales with integrating and organizing 2 sales channels during the largest wireless industry merger.
The 3-year transition encompassed more than 300 distribution points and 60 direct reports, which ultimately resulted in
$600 million in annual sales, 1+ million subscribers and consistent top national ranking.
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Retained by the Regional Director of Sales to establish, manage, and grow the initial wireless dealer channel in
Philadelphia for AT&T. Consequently, for 3 years sourced, hired and developed a team of 5 regional account managers
and negotiated, contracted and launched more than 300 local dealer retail locations delivering annual sales of $125
million and exceeding yearly revenue and sales objectives by 150%.
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Promoted internally to National Channel Performance manager by VP of National Channel Operations. Subsequently, for
4 years responsible for the design, implementation and launch of hundreds of wireless applications, offers and products
for AT&T. The implementation of these innovative applications, products and services accomplished the following 3
items: 1) Delivered additional revenue of $250 million; 2) Established the first CRM management system; and 3)
Achieved 35% growth in total channel sales.
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Selected by the VP of Sales to manage the largest retail channel organization in the Northeast Region consisting of 33
retail stores, 350 sales/management associates, and more than $750 million in annual sales supporting 1.25 million
subscribers. Consistently outperformed budgeted revenue and sales targets by 35% and designed innovated regionally
adopted customer relationship management process which led to a 25% improvement in customer satisfaction within a 4month time period.
Benefit Statement
A convincing and credible communicator with a demonstrated 20+ year track record of sales accomplishments that
consistently established retail channels and increased bottom line profits.
Key Areas of Competency
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Formal Presentation Skills
Start up/Turn around situations
Conducting Client Needs Assessment
High Standards of Ethics & Integrity
Identifying Niche Sales Opportunities
Creating a Shared Sales/Marketing Vision
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Conflict Resolution
Sales Leadership by example
Selling to ‘C-Level’ Management
Multi-Channel Alliance Development
Resource Allocation & Optimization
Facilitating Inter-Department Cooperation
Philip C. Stoops
Page Two
Professional Experience & Accomplishments
1993 to 2012
AT&T, Philadelphia, Pennsylvania
Director of Sales, Company Owned Retail (2011-2012) – Scope of duties consist of leading a 5-member highperformance team of sales managers along with 300+ sales associates across 33 AT&T retail locations, including sales
associates and store managers. Responsible for actively coordinating cross-functional execution of vital retail merchandising
strategies, training, real-estate expansion, store builds and sales performance management.
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Coordinated, project managed and launched 2 AT&T Customer Experience stores in the Philadelphia market on time and
within a $1.5 million budget, which proved instrumental in generating a 35% yearly store-over-store sales increase.
Director of Sales, Indirect (2004-2011) – Primary duties focused on directing a team of 4 sales managers and 45 field
representatives to exceed sales and revenue budgets. Tactically coordinated and executed key dealer retail store strategies,
contracts, business development, marketing, customer retention, advertising, and oversaw management, expansion and
remodel of 90+ exclusive dealer locations. Directly interacted with senior leadership with key national retail accounts
coordinating training, management and support of more than 600+ national retail locations.
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Designed, implemented and launched an online mobile application based customer acquisition and retention program
entitled ‘Get in the Game’ in more than 90+ exclusive dealer locations which produced a 28% increase in same store
repeat business and a 15% improvement in customer retention over an 18 month period.
National Indirect Channel Manager (2000-2004) – Responsibilities included indirect sales channel operational readiness,
training and communication for hundreds of new offers, promotions and products generating more than $250+ million in
revenue. Coordinated, analyzed and delivered products and offered feasibility studies to C-Suite executives and product
development teams, including sales forecasts, revenue analysis, launch readiness, training, field execution and
communication.
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Served as a key member of the project management team accountable for launching the first data-enabled mobile web
browser called PocketNet. This launch ultimately led to more than 25,000 initial gross sales within a 6 month period and
was the birth of what is commonly known as the ‘smartphone’. Participation on this team led directly to achieving the
‘AT&T Circle of Excellence’ award.
Indirect Sales Manager/Account Executive (1993-2000) – Responsible for establishing the initial wireless dealer channel
in Philadelphia for AT&T. Consequently, for 3 years sourced, hired and developed a team of 5 regional account managers
and negotiated, contracted and launched more than 300 local dealer retail locations delivering annual sales of $125 million
and exceeding yearly revenue and sales objectives by 150%.
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Favorably negotiated terms with the largest wholesale distributor of wireless services in the Philadelphia market, Digital
Communications Warehouse (DCW). Developed over a 3-year period DCW’s business to more than 800 dealer locations
nationwide and into the largest sales volume wireless distributor at AT&T with more than 8,000 gross unit sales per
month.
Education & Professional Development
BSBA, Shippensburg University of Pennsylvania
Shippensburg, Pennsylvania
Philip C. Stoops
Page Three
Endorsements
“I was the Vice-President/General Manager of the Philadelphia AT&T market from 2004 to 2010 when I was privileged to
witness Phil’s ability to lead and manage through complexity. In late 2004 I asked Phil to lead a large and culturally diverse
sales team to transition the dealer channel in Philadelphia as part of the merger of Cingular and AT&T. In a very
challenging and potentially difficult environment, Phil engaged his team, displayed exceptional leadership and exceeded the
objectives of the integration. With his help, we were able to build a performance-based culture from a difficult merger that
led to being one of the most respected and successful markets in AT&T. He has strong interpersonal and communication
skills and creates an atmosphere of trust and engagement with his team. His passion to win and exceed expectations is what
great companies need in an employee.”
…Dan Lafond, COO, QuadGen Wireless Solutions, LLC
“I worked closely with Phil while introducing the very first secure and traceable dealer notification fax process in 1999. This
process was trialed in the Philadelphia market under Phil’s guidance and ultimately was adopted nationally by AT&T. This
innovation saved the company thousands of dollars monthly in expedited document shipping expense and improved the
efficiency of communication to the dealer channel. When Phil ultimately landed back in Philadelphia as the Director of
Sales in 2004, he continued to innovate. Working side by side, we developed and launched the very first targeted consumer
driven dealer marketing strategy aptly titled ‘Get in the Game’. We were able to negotiate with the Phillies gold glove
centerfielder, Shane Victorino to be the spokesperson and launched the program in over 100 exclusive dealer locations.
Through unique database, email and direct mail marketing techniques we were able to improve dealer sales by 15% and
improve customer retention by 10%. Under Phil’s leadership, and with programs like ‘Get in the Game’, his team was
consistently outperforming his peers across the country.”
…Steven Sabolsky, President, Vertapointe
“Phil has a ton of passion for anything he is involved in. He is highly motivated and goal oriented. Phil is always learning
something new and trying to improve himself. Phil is a strong leader and excellent public speaker. He is creative in his
ability to get results and allows out of the box thinking.”
…Laura Cameron, Director of Finance; Planning & Analyses, AT&T
“Phil is a natural leader. He always struck me as a very goal-oriented and energetic individual. He is hard working,
dedicated, and determined, which makes him easy to follow. He is certainly someone who is viewed in our industry as very
engaged in his employees’ personal career paths or well-being, and is always willing to do whatever it takes to ensure his
employees are successful. Phil never has to use his power of being a director to manage you. You always follow him willingly
based on his personable style. Phil’s interpersonal skills are by far his most distinctive and a valuable characteristic. He
treats all individuals with great respect, and views everyone with the same regard of those within his own family. I truly feel
that this is one of his greatest assets. He always finds gratification in helping others, and I believe that is a wonderful quality
to have.”
…Steve Baroody, Retail Store Manager
“Even though Phil worked for me, he taught me a lot. He taught me about positive energy, passion, and a mentality to never
settle for second best. He was constantly generating new ideas and ways to more effectively prepare the sales force for the
onslaught of new products entering the marketplace. But his drive to execute with excellence is what put him in a class by
himself. I would strongly recommend Phil in any Sales or Sales Operations role.”
…Stuart Alper, Senior Director
Operations Support and Alignment, AT&T Wireless
“Phil has provided a fresh vision, new goals, and leadership that has been invaluable to GVSC with his impeccable
communications in small or large groups 500 plus, facilitator skills, ethics, honesty, and engaged outside of the box ideas
that has allowed the club to progress with forward improvement. We are so lucky to have Phil on the BOD.”
…Martin Champagne, Manager, Capital Projects, CITGO Petroleum