Vanisha OOGARAH-HANUMAN
e-mail
v.hanuman@uom.ac.mu
Actual Position
Senior Lecturer at UOM
Specialization
Strategic management &
Marketing
Publications in Refereed Journals
1. Vanisha Oogarah-Hanuman, Brinda Mahadeo, University of Mauritius and Dr. Teerooven
Soobaroyen, university of Southampton, A Longitudinal Study of Corporate Social
Disclosures and Integrated Sustainability Reporting in a Developing Economy, paper
published in the Journal of Business Ethics, (ISSN:0167-4544)
2. Vanisha Oogarah-Hanuman, Brinda Mahadeo , University of Mauritius and Dr. Teerooven
Soobaroyen, university of Southampton, Examining Board Diversity in a Developing
Economy: Should Birds of the Same Feather Flock Together?, paper published in the
Journal of Business Ethics, (ISSN:0167-4544)
3. Rooma Roshnee Ramsaran-Fowdar, and Vanisha Oogarah-Hanuman, University of
Mauritius, Mohammud khaled bhunnoo, IT manager Mediterranean Shipping Company
(Mauritius) Ltd, Analysing the potential market for hybrid cars– A survey of car dealers in
Mauritius, Paper published in the international journal: Global Business and Management
Research, (ISSN 1947-5667)
4. Sharmila Paduruth, Vanisha Oogarah-Hanuman, University of Mauritius, Victor
Anandkumar and Vinod Kumar, University of Pondicherry, India: One philosophy, two
countries, different tales – A study of customer perception of CRM initiatives in the
Indian and Mauritian banking sector, Erudition, Vol.4. Issue 2 (August 2010) (ISSN: 09737839)
5. Sharmila Paduruth, Vanisha Oogarah-Hanuman, University of Mauritius, Victor Anandkumar
and Vinod Kumar, University of Pondicherry, India: A study of customer perception of
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CRM initiatives in the Indian Banking Sector, paper published in the international
journal’s: Research Journal of Social Science and Management, (ISSN : 2010- 457X)
6. Vanisha Oogarah-Hanuman, Brinda Mahadeo , University of Mauritius and Dr. Teerooven
Soobaroyen, university of Southampton, Changes in Social and Environmental reporting
practices in an emerging economy (2004-2007):Exploring the relevance of stakeholder and
legitimacy theories , paper published in the Journal of Elselvier, UK, ( ISSN:0155-9982)
7. Dineshwar Ramdhony and Vanisha Oogarah-Hanuman, University of Mauritius Improving
CSR Reporting in Mauritius: Accountants’ Perspectives Paper published in the World
Journal of Social Sciences Vol 2 No 4, July 2012 (ISSN : 1839-1184)
8. Vanisha Oogarah-Hanuman, Dineshwar Ramdhony , University of Mauritius, Emily Toung
Cheong Does Corporate Responsibility Matter to the Consumer? Evidence from Mauritius
Paper published in the International Research Journal of Social Science and Management,
August 2012 (ISSN : 2251-1571)
Publications/Presentations in Conference Proceedings
1. Rooma Roshnee Ramsaran-Fowdar, and Vanisha Oogarah-Hanuman(corresponding
author), University of Mauritius, To What Extent Do Trade Show Exhibitors Engage In
Objective-Setting And Planning? presented at Tenth International Business Research
Conference held in Dubai 16th & 17th April 2009-(ISBN: 978-0-980-4557-0-4)
2. Sharmila Paduruth, Vanisha Oogarah-Hanuman, University of Mauritius and Victor
Anandkumar, University of Pondicherry, India: Customer Perception of CRM Initiatives in
the Mauritian Banking Sector: An Empirical Study, In Cherunilam, Francis (Ed.),
International Business: Socio-economic, ecological, political and technological trends and
dimensions, pp.354-370, New Delhi: Himalaya Publishers February 2010 (ISBN: 978-818488-657-3)
3. Dr Dev K Boojihawon (corresponding author), Open University, UK and Vanisha OogarahHanuman, University of Mauritius, Do African managers think differently about
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strategy?Some preliminary insights into the strategic behaviour of firms in Mauritius
presented at international conference held in South Africa November 2010. (ISBN: 11773294)
4. Acholonu Kelechi K, Birmingham City University, UK, Dr Boojihawon Dev K , The Open
University, UK and Oogarah-Hanuman Vanisha, University of Mauritius, Global vs.
Regional Approaches to the Internationalisation Process of Nigerian Banks: Some
preliminary evidences presented at international conference held in South Africa
November 2010. (ISBN: 1177-3294)
5. Oogarah-Hanuman, Vanisha, University of Mauritius and Dr Boojihawon, Dev k, Open
University, UK, An assessment for the need of Consumer Education at secondary levels in
developing countries: the case of Mauritius presented at Global Business and Social
Science Research conference in Beijing in June 2011, (ISBN: 978-0-9804557- 9-3)
6. Vanisha Oogarah-Hanuman (Corresponding Author),University of Mauritius, Rooma
Roshnee Ramsaran-Fowdar and Sooraj Fowdar, Central Queensland University, Australia
Examining the Relationship between Market Orientation, Service Quality and Business
Performance – The case of stockbrokers in Mauritius presented at Global Business and
Social Science Research conference in Beijing in June 2011, (ISBN: 978-0-9804557- 9-3)
7. Davina Madhavi Chinnapen-sathan, Vanisha Oogarah-Hanuman, University of Mauritius,
Rooma Roshnee Ramsaran-Fowdar, Central Queensland University, Australia Analysing the
impact of Advertising in the Soft Drink Market of Mauritius: The case of Coca-Cola
Presented at International Symposium on Business and Management in Hong Kong, April
2012, (ISSN:2226-6577)
8. Dineshwar Ramdhony and Vanisha Oogarah-Hanuman, University of Mauritius, Nazir Somir
Career Progression of Women in Accounting: The Case of Mauritius Presented at
International Conference on Applied and Management Sciences (IAMS'2012) in June 2012.
9. Vanisha Oogarah-Hanuman, University of Mauritius, Michael Stephen Fook Chong Hok Yin
E-Retailing: An assessment of the Mauritian Consumers’ Behaviour towards On-line
shopping Presented at the 6th Asian Business Research Conference in Bangkok, Thailand,
April 2012 (ISBN:978-1-922069-02-3)
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10. Vanisha Oogarah-Hanuman, Dineshwar Ramdhony and Ram Goolaup, University of
Mauritius, Zehra Joomun Assessing whether CRM can be a springboard to trigger
Customer loyalty and achieve sustainable competitive advantage: The case of Pizza Hut
Presented at European Business Research Conference held in Rome, Italy, August 2012
(ISBN: 978-1-9222069-09-2)
11. Vanisha Oogarah-Hanuman, Ram Goolaup, and S.Poinen Vencatachellum, University of
Mauritius , An Analysis of effectiveness and relevance of the National Women
Entrepreneur Council of Mauritius in motivating women to engage in Entrepreneurship
Presented at the International Bilingual Conference on Sustainable Entrepreneurship, 2224 November 2012 held in Mauritius at Le Meridien Hotel
12. Vanisha Oogarah-Hanuman and Taruna Ramnarain, University of Mauritus “Unearthing
the scope of Relationship marketing in the business market: A Focus on the Paper
Printing Industry”, Presented at 20th International Business Research Conference 2013 held
on 4-5 April 2013 in Dubai, UAE. (ISBN: 978-1-922069-22-1)
13. Vanisha Oogarah-Hanuman and Naila Korimbocus, University of Mauritius, “ A study on
how Perception of risk impact on the intention to purchase energy drinks in Mauritius”
Presented at 26th International Business Research Conference, 7-8 April 2014, Imperial
College, London, UK. (ISBN :978-1-922069-46-7)
Research Funding /Grants (Internal/External)
Funded Projects – Approved by Mauritius Research Council
1. “Strategy Processes, Practices and Learning in Organisations in Mauritius”, with Subadar
Agathee Ushad (Principal Investigator), Dr B.K Boojhawon, Dr R.Sunassee, and Mrs
V.Oogarah-Hanuman as Second Investigators. Submitted on 15/05/2010.
Funded Projects – Approved by University of Mauritius
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1.“An investigation into Consumer Purchasing Behaviour of Financial Services: The case of
the Insurance Industry” , with Dr D.Ramasawmy as Principal Investigator, Mrs V.OogarahHanuman, Mr H.Kassean, Dr M.Gungaphul and Ms S.Pudarurth as Secondary Investigators.
Submitted on 28/08/2012.
2.“Assessing the Effectiveness of Community Policing as a Crime Reduction Strategy, A case
study of the Northern Division of the MPF” , with Mr Ram Goolaup as Principal
Investigator, Dr Ramasawmy, Mrs V.Oogarah-Hanuman and Mr L.Venactaya as Secondary
investigators. Submitted on 4 July 2014.
3. “ Strategy making processes in Listed Companies on the Stock Exchange of Mauritius” ,
with Mrs V.Oogarah-Hanuman as Principal Investigator, Dr Seebaluck and Assoc Prof
Ramgutty-Wong secondary investigators. Submitted on 3 October 2014.
Research Related Consultancy
1. Training Programmes for NGO Trust Fund Members, Ministry of Social Security and Senior
Citizen Welfare and Reform Institutions. Strategic Management – 15 hrs workshop.
2. Training Programmes for the Mauritius Police Force –Started on the 10th October 2011 –
ongoing
Involved in training of the Strategic level of MPF (Certificate in Leadership) – Strategic
Management
3. Training programmes for Air Mauritius – Taught Strategic Management to tactical level.
Other Research Activities (e.g. Journal Editorship; Editorial Board Members;
Conference Chairs; Reviewer for refereed journals/Conferences; etc.)
1. Chaired one session at the International Bilingual Conference on Sustainable
Entrepreneurship, held on 22-24 November 2012 in Mauritius at Le Meridien Hotel.
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