Andrew Di Genova
3D Artist
571 Cutwater Lane
Foster City, CA 94404
ph: 510-847-0770
e: drew@liquidcommotion.com
An 3D artist, and graphic designer who brings passion, experience, and the ability to
tell a compelling visual story using a unique blend animated prototypes using Flash,
Flex, and a variety of tools; a creator of clean, clear, interesting user experiences.
Summary
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7-plus years User Interface and Web Applications experience
Strong collaborative skills with product managers and engineers
Effective communicator and team builder
Talented builder of wireframes, mockups, and animated working prototypes
Committed to the co-existence of complete usability alongside clean design
Work Examples
http://andrewdigenova.com (some examples of current freelance work)
http://brightpelican.com/ (video example of some CG animation)
http://www.liquidcommotion.com/lq_portfolio.html (web design jobs)
Skills
Graphics: Photoshop, Fireworks, full Adobe Design Suite, Dreamweaver, Flash, After
Effects, Adobe Premiere, Adobe Illustrator
3D Software: Softimage, Maya, 3D-Studio Max, Prisms, Renderman and Mental Ray
Programming: Flash ActionScript, Unix, HTML
Programming: Flex 3, ActionScript 3, PHP, Unix Scripting, MySQL, JavaScript,
ActionScript, and HTML
Experience
Liquid Commotion ‘08 - Present
San Mateo
3D Artist & Web Design / Development
Successfully lead clients toward core purpose of and vision for their business/product as a
designer, 3D artist and principal. Probing and clarifying to create laser-like clarity for web
design clients for their web and marketing presence that created an elegant and seamless
user experience and left client not only with a good product but with a heightened sense
of their mission.
Principal creative director in this one-man firm. Client list includes: SONY, Nike, Expedia,
IBM, Agilent, Comcast, Compaq Computers, AT&T, ING, Foote Cone & Belding, Brand
Interactive, ACTV, Red Lobster, Mondo Media, The Feedroom, and Euro RSCG Tatham
Partners.
On24 – San Francisco (freelance)
6 months & ongoing current client
Art directing photo real 3D environments for web conferencing and trade
show environments. Supervising and art direction of a small team of 3D
animators creating phot-real environments in #D-Studio. Also helping with
modeling, texture mapping, and providing design drawings in 2D and 3D.
Sony – San Jose (freelance)
5 months & ongoing client
Redesigned user experience for SONY Readers giving them new competitive
edge against Amazon’s Kindle. Building User Interface for Sony Reader
device; testing user experience and usability by building prototypes of digital
book readers.
McFrank & Williams Ad Agency – New York (freelance)
6 months & ongoing client
Acted as creative director and art director for ongoing advertising campaigns
such as Hawaii Pacific Health whose goal was to bring in new recruits.
Designed ad campaign, managed copywriters, and presented concepts to
client. Worked with team of agency owner, copywriters, account managers
and clients.
Flooza Gaming Company – Los Angeles (freelance)
6 months & ongoing client
Executed all aspects of user interface design for games played on MySpace
and Facebook: designed drag and drop elements, game look and feel, and
game illustrations to create the aesthetic environment. Games included
fantasy leagues for popular TV shows such as Dancing with the Stars,
Survivor, and Amazing Race. Worked with team of company owners,
developers, and engineers.
Lyris Inc. ‘07 - ‘08
San Francisco
Freelance UI Design
Created complete new user interface system for five companies with five separate pieces
of software that were merged into one. Created designs, working prototypes, concepts,
and look and feel for the software. Worked with team of developers, engineers, quality
assurance, and product managers. Presented to board of directors.
Liquid Commotion '01 - ‘07
San Francisco
UI & Web Design / Development
Principal creative director in this one-man firm. Client list includes: SONY, Nike, Expedia,
IBM, Agilent, Comcast, Compaq Computers, AT&T, ING, Foote Cone & Belding, Brand
Interactive, ACTV, Red Lobster, Mondo Media, The Feedroom, and Euro RSCG Tatham
Partners
Industrial Light & Magic '96 - '99
San Rafael, CA
Technical Director & Character Animator
Created character animation and provided technical direction for this special effects
company known for its groundbreaking work in “Start Wars”. Worked on commercials for
clients such as Pepsi and Hefty.
Education
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Drexel University, Philadelphia, Bachelor of Arts in Architecture Program
San Jose State University, Traditional cell animation with Warner Brothers Studios
Registered Architect
Awards
Emmy Award nominee for Animation & Visual Effects
Clio Award - Television / Cinema, Animation - Visual Effects & Character Animator
Clio Award - Television / Cinema, Animation - Computer Animator
Clio Award - Television / Cinema, Animation - Computer, Technical Director
Prix Pixel-INA 97Publicite / Advertising