AIR SHOW IMPORTANT FACTS - 2014
“Air Shows are becoming as popular as major league baseball, they are now a right of summer, a
national pastime and a must see event” – Dan Harris – ABC’s – Good Morning America.
FACTS
Air Shows draw record crowds, from Nova Scotia to San Diego, from British Columbia to Miami, from
Davenport to Osh Kosh, there are more than 350 air shows in North America alone each and every year
drawing some 35 million spectators.
Air Shows are well established family valued and aimed entertainment venues and have been around
since 1920.
Air Shows are the SAFEST motor sport activity in North America, since the FAA has monitored air shows;
NO spectator has been injured at a North American air show a perfect safety record and one we want to
keep.
“We sponsor a lot of events, but air shows are the number one event our customers want and they start
asking about passes very early in the year, we love the sponsorship of an air show” – Brian Juleskusky –
SVP, Bank of America.
PROFILES – Household Income
Three out of four (75%) of air show spectators over age 25 have some college education.
Quad City Air Show * P.O. Box 18 * Eldridge, IA 52748-0018 * 563-322-7469
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AIR SHOW IMPORTANT FACTS – 2014
“All of the feedback was unanimous. They loved the location, the VIP chalet, many of them have never
been to an air show before and they never realized how fun it was and what a great entertaining day
and opportunity the air show was” – Pepe Miller VP Sales – Midwest Region Discovery Networks
PROFILES – Male vs. Female
61.1% - Male
38.9% - Female
PROFILES – Adult spectators by Age
Age 18 to 25
Age 26 to 29
Age 30 to 34
Age 35 to 39
Age 40 to 44
Age 45 to 49
Age 50 to 54
Age 55 to 59
Over Age 60
13.90%
8.50%
11.90%
12.40%
12.60%
10.40%
9.90%
6.80%
13.40%
“Fina Oil is involved with air shows for three main reasons; first it is the most efficient event marketing
vehicle we have found in terms of COST. Second, we achieve a greater density of brand awareness.
Third, is the opportunity we have to interact with a large enthusiast crowd, for us it is signing up new
credit card holders, for others it may be product research or testing, for others it may be entertaining
clients, friends and customers, whatever the purpose an Air Show is the place to do it” – Mark Palmer
Manager Corporate Communications – Fina Oil & Chemical Company.
Air Shows attract a spectator base unlike that at any other event, because the average spectator spends
over five hours at the air show, watching, sampling, talking, listening, buying, enjoying, photographing
and touring the hundreds of ground displays.
PROFILE – Internet Purchase in the last six (6) months
YES – 59.2%
NO – 40.8&
“A single air show generated spectator results using three channel markets: drug, mass and grocery,
using custom designed air show POS displays resulted in an increase of sales from 114% to 5,200% Phil Pacific – President – ADC Group, Inc.
Quad City Air Show * P.O. Box 18 * Eldridge, IA 52748-0018 * 563-322-7469
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AIR SHOW IMPORTANT FACTS – 2014
People are bombarded with advertising from the moment they wake to the moment they go to sleep.
Air Show provide a unique opportunity for marketers to escape the clutter and project their message in
a landscape that is a DIALOUGE not a MONOLOUGE.
For a period of time measured in HOURS not seconds or minutes and air show creates an atmosphere
that allows interaction with potential customers in a world class aviation event that is a community
activity held right in your backyard, the area you want to sell your product or service.
PROFILE – USE HABITS – Which products/services do you own, purchased or use regularly.
Mobile Phones
Internet
DVD/Blue Ray
Lawn & Garden Equipment
Credit Card
Camera
New vehicle
Video Games
Investment services
New Home
Vacation
Boat
Motorhome
88.7%
84.2%
76.4%
73.5%
69.5%
64.7%
42.7%
34.3%
28.2%
16.6%
58.7%
7.3%
6.5%
Escape the clutter and join the millions who have already found out why air shows are GREAT.
“The excitement of an air show is matched only by the enthusiasm of the thousands of people in
attendance. It is a great opportunity for any company that wants to reach its target market.
- Bill Cunningham – Director Marketing – AT&T
Please review these sheets and the attached demographics sheet on the Quad City Air Show. The Quad
City Air Show in nationally ranked as one of the TOP-THREE civilian air shows in the country and one that
is a must to be involved with. In 2014 it will mark the 28th Quad City Air Show, also making it one of the
longest, continuous running air shows in North America. Please check us out on the web at
www.quadcityairshow.com
We hope to see you at our 28th Quad City Air Show on June 20-21-22, 2014 – at the Davenport Municipal
Airport in Davenport, Iowa, just off Interstate I-80 at exit 295. Enjoy the air show and thanks.
“Air Shows are likely to grow even more popular with marketers as they learn of the value of these
events, which are unusually broad-based demographics and tremendous fan loyalty” – Adweek
Magazine
Quad City Air Show * P.O. Box 18 * Eldridge, IA 52748-0018 * 563-322-7469
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