The Expansion of Mass Culture and Mass Leisure Roaring Twenties of the 1920’s, Berlin, entertainment center of Europe. Radio and Movies: Technological inventions of the late nineteenth century. Radio: Mass Communication, mass audience, permanent broadcasting 1920’s, mass production of radios. Movies: 1890’s short movies, full length films shortly before WWI, 40% adults in industrial world attended the movies once a week. Shared experiences…. 1. What are the examples of political purposes of mass communication through radio and film? Mass Leisure: increase in free time due to an 8 hour work day in northern and western Europe. Sports, stadium building, mass sporting events. World War I extended opportunities for the masses to travel, air travel (rich) trains, buses, private cars to the beaches, paid vacations for salaried workers or in fascist nations to promote state needs. 2. Describe organized mass leisure in Italy’s Dopolavoro and Germany’s Kraft durch Freude. The movement towards mass leisure and mass culture (mass production and mass consumerism) was a continuation of the mass politics, development of a nation state during the late 19th century. 3. Describe this change from before the 1850’s. 4. Analyze how industrialization and imperialism contributed to the development of consumer culture in the period 1850 – 1914. 5. How do the cultural and intellectual trends of the 1920’s and 1930’s reflect a crisis of confidence in western civilization?