Media Production and Analysis
Scope and sequence
For examination in 2014
2009/27675[v4]
Media Production and Analysis: Scope and sequence
For examination in 2014
1
Copyright
© School Curriculum and Standards Authority, 2009
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Disclaimer
Any resources such as texts, websites and so on that may be referred to in this document are provided as examples of
resources that teachers can use to support their learning programs. Their inclusion does not imply that they are mandatory or
that they are the only resources relevant to the course.
2
Media Production and Analysis: Scope and sequence
For examination in 2014
Media Production and Analysis—Scope and sequence of content
UNIT 1A
Personal experience
UNIT 1B
Introduction to point of view
UNIT 1C
Entertainment
UNIT 1D
Infotainment
Media language
Media form
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introduction to key terminology
including codes and conventions and
new technologies
purposes and characteristics of
familiar fictional media work
familiar viewing and listening contexts
introduction to basic communication
model.
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reinforcing key terminology, new
technologies, purposes and basic
characteristics of familiar non-fiction
media work
media forms appropriate to audience
viewing, reading and listening
contexts.
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Narratives, codes
and conventions
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Representation
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basic narrative elements i.e.
character, setting, conflict, resolution
common codes and the meanings
they construct
features and audience expectations
of popular genres
simple editing techniques.

stars and heroes and the values they
represent
how familiar stereotypes are
constructed
common stereotypes as short cuts to
meaning.

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personal experiences influence media
use
making links between media work
and own experiences
identifying the purposes of media
work and relating purpose to own
reading context.
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codes and conventions used in nonfiction media work
selection processes and point of view.
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stereotypes in non-fiction media work
processes of selection and omission
in simple media work.
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terminology, technologies and
characteristics of specific media
advantages and limitations of different
media
features of commercial and noncommercial media
viewing, reading and listening
contexts
audience expectations and use of
media.

narrative elements, structure and
genre conventions
genre recognition and audience
expectations
technical, symbolic, audio and written
codes that position the audience and
construct meaning
editing conventions.

how groups are stereotyped in media
why the media use stereotypes
representations and stereotypes in
different contexts e.g. comparing past
and present representations
how stars and celebrities are
represented to reflect mainstream
and subcultural values.
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representation of people and events
representation of subcultures
construction of stereotypes through
selection and over-simplification
resulting in negative and positive
stereotypes.
personal experiences that shape
own media preferences and the
reading of media work
how different audiences use media
how the purpose of the media work
and the reading context influence
audience response and
interpretation.

use of media, preferences and
expectations of specific audiences
comparing cultural experiences and
meanings made by audiences
how different
reading/viewing/listening contexts
influence audience responses to
media work.

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
characteristics of media in different
times
distribution/transmission of specific
media: speed, accessibility and
audience reach.
codes and conventions in non-fiction
genres
narrative elements and narrative
structure in non-fiction media work
codes and conventions used to
construct a point of view.
Audiences
Readers’ social and
cultural
experiences
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identifying and explaining personal
points of view about familiar nonfiction media work
identifying reasons for different
points of view held by familiar
audiences.
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Media Production and Analysis: Scope and sequence
For examination in 2014
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3
UNIT 1A
Personal experience
Values, attitudes
and ideologies
Subcultures
Past, present and
emerging trends
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UNIT 1B
Introduction to point of view
using codes and conventions to
construct values
identifying values in representations
linking values in media work to
audience values.
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identify familiar subcultures
examples of familiar subcultures and
how they can be identified.
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changing trends of media platforms
current popular media and genres
how audiences respond and interact
with new media.

UNIT 1C
Entertainment
values in representations
linking values in non-fiction media
work to point of view and values of
audience.

subcultures as intended audiences
subcultures and point of view.
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impact of new technologies on media
and audiences
impact of changes in technology on
familiar non- fiction media.
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UNIT 1D
Infotainment
how values are depicted in popular
media through genre and
representations
connecting values in popular media
to mainstream cultural values.

identifying subcultures based on
cultural background, experiences,
interests and occupations
representations and stereotypes
associated with subcultures.


past and current popular media and
audience expectations
impact of new technologies and
globalisation on audience reach,
audiences and media use.

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attitudes, beliefs and values of
specific cultural and subcultural
groups
identifying values in non-fiction
genres and linking them to audience
values.
subcultures as target audiences
linking values depicted in media work
to the beliefs of specific subcultures
subcultures and alternative
interpretations of mainstream media.
impact of new technologies on
existing media and on audiences in
different cultural contexts
impact of networking and the internet
on media services and audiences.
Production context
Institutions and
independents
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purposes of commercial media
production styles and formats.

comparing commercial and noncommercial media in terms of format,
style and audience.

comparison of commercial and noncommercial entertainment media in
terms of:
 budgets, sources of revenue,
production costs
 marketing strategies
 production styles and formats.

comparing commercial, noncommercial and independent nonfiction media in terms of:
 opportunities and limitations
 production roles and
responsibilities
 sources of revenue, style of
production
 audiences.
Media use and
target audience

targeting mass audiences to ensure
profit
promoting media products
measuring the popularity of media
work.

intended audiences for non-fiction
genres and media
marketing of media products and
measuring audience reach.

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
media use by different audiences
targeting mainstream audiences
measuring audience use.

target audiences and marketing
strategies for non-fiction media
media in the workplace.
Cultural contexts

linking popular media work to a
particular time and place to appeal to
a mass audience.

considering the needs, interests and
values of familiar audiences when
constructing point of view
making links between a particular
context and the point of view
constructed in media work.

making links between popular media
work and their cultural contexts.
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4
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Media Production and Analysis: Scope and sequence
For examination in 2014

linking media work and styles to the
cultural context at the time of
production.
UNIT 1A
Personal experience
Controls and
constraints


classifying media products to meet
accepted standards
controls and constraints in a familiar
media production context.
UNIT 1B
Introduction to point of view

UNIT 1C
Entertainment
UNIT 1D
Infotainment
standards appropriate to:
 school’s expectations
 audience expectations
 limitations in a familiar production
context i.e. access to technology,
cost, time.


ethics in the media
controls in a familiar media production
context.

collecting and communicating
information for a specific task
awareness of safety procedures when
using technologies and resources
team skills i.e. specific role
responsibilities and setting timelines
applies a clear production process i.e.
applying technical skills and
processes
reflecting on production processes
evaluating strengths and weaknesses
in the production.

collecting, interpreting and
communicating information within
given contexts
safe procedures when using
technologies and resources
team skills i.e. active listening,
making decisions, goal-setting, time
management, production
responsibilities
applies the production process i.e.
application of technical skills and
processes, simple scripts and
storyboards or layout design
reflecting on production processes
evaluating strengths and weaknesses
in the production.


constraints in commercial and noncommercial media
audiences’ values impacting content.
Skills and processes

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


collecting information for a specific
task
awareness of safety when using
technologies and resources
team skills i.e. specific role
responsibilities and setting timelines
follows a clear production process i.e.
basic technical skills and processes,
basic scripts, storyboards and layouts
reflecting on the progress of the
production
evaluating strengths and weaknesses
in the production.
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Media Production and Analysis: Scope and sequence
For examination in 2014

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


investigating, assessing and
communicating information within
given contexts
safe procedures when using
technologies and resources
team skills i.e. collaboration and
negotiation within the team, goalsetting, time management, production
responsibilities
applies the production process i.e.
pre-production, production and postproduction roles, skills and processes
reflecting on media production
processes
evaluating strengths and weaknesses
within the production.
5
UNIT 2A
Popular culture
UNIT 2B
Press and broadcasting
UNIT 3A
Media art
UNIT 3B
Power and persuasion
Media language
Media form




Narratives, codes
and conventions




Representation



differentiating between media form
and content
media in different cultural contexts,
including Australia
impact of new technologies on
popular culture
evolution of media.

narrative conventions in different
genres including characters, settings,
conflicts, resolutions and structures
comparing genres from different times
and cultures
using codes and conventions to
construct preferred meanings and
change audience viewpoint
realism in fictional narratives including
continuity and montage.


representations in different times and
cultures
linking stereotypes to the values of
mainstream and subcultural
audiences
the effect of using stereotypes.

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technologies and production
processes in different media
media ownership, sources of revenue
and commercial expectations of
particular forms
audience reach, accessibility and
audience interaction.

alternative and experimental media in
terms of:
 artistic and aesthetic benefits
 impact of funding on production
 publicity, avenues for exhibition,
transmission
 intended audiences.

suitability of particular media for
audiences and for purposes such as
social or political comment.
narrative conventions in media work
codes and conventions to construct
realism
constructing preferred meanings,
values and point of view.


non-realist narratives
multiple plots, multiple viewpoints,
manipulation of narrative structure,
chronological order
codes, conventions and aesthetic
values.

constructing meaning through the use
of codes and narrative conventions
extended narratives
manipulating selection processes to
construct different points of view.
representation of minority groups
stereotypes as judgmental
representations that serve the
interests of particular groups
connecting stereotypes to the cultural
context
selection processes including sources
of information, presentation style,
selection, omission and emphasis
representation of issues.

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patterns of representation
repetition and naturalisation of
stereotypes
social problems arising from
stereotyping.

social practices and cultural
experiences that influence the
reading of media work
how different contexts influence the
point of view of media work.

how personal values and beliefs
influence the reading and
interpretation of media work
including communication theories
developing audience profiles based
on cultural experiences, values and
beliefs
how different contexts or intended
use of media work influence
interpretations.
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comparing representations of the
same issue in different media work
dangers in the naturalisation of
stereotypes.
Audiences
Readers’ social and
cultural
experiences
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identifying personal values that shape
the reading of media work
identifying the cultural experiences of
familiar audiences that shape their
values and the reading of media work
mainstream and alternative readings.
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6
Media Production and Analysis: Scope and sequence
For examination in 2014

how understanding the process of
construction enables the reader to
make alternate readings of media
work
how media, cultural contexts and
audiences work together to make
meaning.
UNIT 2A
Popular culture
Values, attitudes
and ideologies



Subcultures


Past, present and
emerging trends


UNIT 2B
Press and broadcasting
identifying the values of particular
subcultures and how they connect to
mainstream attitudes and values
linking stars and celebrities to value
systems
linking themes and values in specific
genres to cultural context.


representation of subcultures in the
media
particular subcultures’ media
preferences.

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UNIT 3A
Media art
changing values and representations
interrelationship between values,
producers and audiences
mainstream and subcultural value
systems.

comparing representations in media
work produced for mainstream and
minority audiences
cult figures and subcultural values.


UNIT 3B
Power and persuasion
cultural contexts that contribute to
audience values and reading of
media work
values in the production and content
of experimental and alternative media
work.

iconic figures and the values they
embody.

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the impact of globalisation on media
and audiences
trends in past and present media
production and consumption.

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current trends in media
technological trends
global access and issues of privacy
and accuracy.

comparing commercial, noncommercial media, in terms of
technologies and audiences.

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
characteristics, benefits and
limitations of concentrated media
ownership
characteristics, benefits and
limitations of independent media
production.
marketing strategies to target specific
audiences
links between target audiences and
genres.

access and media use by audiences.

effect of other cultures’ media on the
values and representations in media
linking popular media to the
Australian cultural context
the impact of American or British or
other international media on
Australian media.

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how media construct perceptions of
history
how media work reinforces and
challenges audience values, attitudes
and ideologies.
representation of subcultures and
their associated values
impact of particular media work on
the representation of subcultures
reasons for alternative points of view
by select audiences.
changing audiences, expectations
and values
impact of global interconnectedness
on individuals and communities.

media industry issues such as the
profit motive and dominance of
mainstream media institutions.

aesthetics, personal expression and
niche audiences
the impact of media access and
interaction on societies and
individuals.
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techniques to persuade audiences
the construction of political and social
comment to persuade audiences.
comparing media aesthetics in
different cultural and historical
contexts
cultural and ideological influences
that have contributed to changes in
media.

treatment of issues in different
cultural contexts
the impact of social, historical and
political contexts on and in media
work.

the impact of current trends in media
production and consumption
the impact of globalisation on cultural
identity.
Production context
Institutions and
independents

Media use and
target audience

Cultural contexts
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comparing cultural influences on
media work
cultural factors that bring about
changes in media style and content.
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Media Production and Analysis: Scope and sequence
For examination in 2014
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influences on commercial, noncommercial and independent media
impact of editorial control and bias.
7
UNIT 2A
Popular culture
Controls and
constraints


effect of budgets on technologies,
production personnel, style of
production
censorship and classification and
impact on audience values and
expectations.
UNIT 2B
Press and broadcasting
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constraints imposed by mainstream
and minority audiences
ethical issues and legal
consequences
censorship and self-regulation
UNIT 3A
Media art
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UNIT 3B
Power and persuasion
regulations and ethical positions that
shape media for particular audiences
formal and informal censorship
impact of budget constraints.
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regulation in the media
propaganda and political censorship
constraints imposed by values of
audience.
applying formal processes and
selecting appropriate strategies to
communicate ideas
independent management of safety
procedures in all production situations
production skills i.e. independent
management of time and
technologies, management of team
members, negotiating and adapting
production processes, anticipating
problems and applying effective
solutions
effectively applying skills within the
defined production roles
experimenting and manipulating
genres, styles and conventions
critically reflecting on production
progress
critically evaluating own and others’
productions i.e. peer and/or
professional.

applying formal processes and
selecting appropriate strategies to
communicate ideas
independent management of safety
procedures in all production situations
production skills i.e. independent
management of time and
technologies, management of team
members, negotiating and adapting
production processes, anticipating
problems and applying effective
solutions
effectively applying skills within
defined production roles
experimenting and manipulating
genres, styles and conventions
critically reflecting on production
progress
critically evaluating own and others’
productions i.e. peer and/or
professional.
effects of political pressures on the
reporting of issues
professional codes of behaviour.
Skills and processes
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8
investigating and analysing media
knowledge and application of safety
procedures
production skills i.e. independent
management of time and
technologies, management of team
members, negotiating and adapting
production processes, identifying
problems and applying appropriate
solutions
fulfilling defined production roles
implementing production processes
based on proposals, scripts and plans
using conventional genres, styles and
conventions
reflecting on the production process
evaluating own and others’
productions i.e. peer and/or
professional.
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investigating, analysing and
evaluating media
independent application of safety
procedures in all production contexts
production skills i.e. independent
management of time and
technologies, management of team
members, negotiating and adapting
production processes, identifying
problems and applying appropriate
solutions
refining skills within defined
production roles
implementing production processes
based on proposals and plans
manipulating genres, styles and
conventions
reflecting on the production process
evaluating own and others’
productions i.e. peer and/or
professional.
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Media Production and Analysis: Scope and sequence
For examination in 2014
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